Best Western Premier Herald Square

3.0 star property
Hotel with a bar, steps from Herald Square

Choose dates to view prices

Photo gallery for Best Western Premier Herald Square

Standard Room, 1 King Bed, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes
Restaurant
Fitness facility
Lobby
Property amenity

Reviews

8.4 out of 10
Very good

Popular amenities

  • Gym
  • Bar
  • Housekeeping
  • 24/7 front desk
  • Laundry

Explore the area

View in a map
50 W 36th St, New York, NY, 10018
  • Place, Empire State Building
    ‪5 min walk‬
  • Place, Times Square
    ‪8 min walk‬
  • Place, Madison Square Garden
    ‪8 min walk‬
  • Airport, New York, NY (LGA-LaGuardia)
    ‪14 min drive‬

Room options

Standard Room, 1 Queen Bed, Accessible, Non Smoking

9.0 out of 10
Wonderful
(7 reviews)
  • Sleeps 2
  • 1 Queen Bed

Standard Room, 1 King Bed, Non Smoking

9.0 out of 10
Wonderful
(22 reviews)
  • Sleeps 2
  • 1 King Bed

Standard Room, 2 Double Beds, Non Smoking

9.0 out of 10
Wonderful
(31 reviews)
  • Sleeps 4
  • 2 Double Beds

Executive Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • 1 King Bed

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About the neighborhood

New York

Located in Manhattan, Best Western Premier Herald Square is adjacent to Herald Square and within a 5-minute walk of other popular sights like 5th Avenue. This 3-star hotel has 94 guestrooms and offers free in-room WiFi, a gym, and a 24-hour business center.

What's nearby

  • Empire State Building - 5 min walk - 0.3 miles
  • Times Square - 8 min walk - 0.4 miles
  • Broadway - 8 min walk - 0.5 miles
  • Madison Square Garden - 8 min walk - 0.5 miles
  • Grand Central Terminal - 11 min walk - 0.6 miles

Getting around

  • 34 St. Station (Herald Square) - 2 min walk
  • New York W 32nd St. Station - 6 min walk
  • LaGuardia Airport (LGA) - 31 min drive

Restaurants

  • ‪Keens Steakhouse - ‬1 min walk
  • ‪Cho Dang Gol - ‬3 min walk
  • ‪Black Tap Craft Burgers & Beer - 35th St - ‬3 min walk
  • ‪Barn Joo 35 - ‬4 min walk
  • ‪Tonchin New York - ‬2 min walk

About this property

Best Western Premier Herald Square

Hotel with a bar, steps from Herald Square
At Best Western Premier Herald Square, guests have access to a gym, free WiFi in public areas, and a 24-hour business center. Multilingual staff at the 24-hour front desk can assist with securing valuables, tours or tickets, and dry cleaning/laundry. Additional amenities include coffee/tea in a common area, free newspapers, and laundry facilities.
LED TVs come with cable channels, and guests can stay connected with free WiFi and wired Internet. Bathrooms offer hair dryers and free toiletries, and beds are dressed in premium bedding. Coffee makers, free local calls, and safes are other standard amenities.
Recreational amenities at the hotel include a fitness center.

Similar properties

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available

Food and drink

  • Daily buffet breakfast available 6:30 AM to 9:30 AM for a fee: USD 20 for adults and USD 20 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas

Things to do

  • Gym
  • TV in common areas

Family friendly

  • In-room crib
  • Laundry facilities
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • ATM
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Tour and ticket assistance

Business services

  • 24-hour business center

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Braille/raised signage
  • Wheelchair-accessible path of travel

More

  • 17 floors
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Free crib
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • LED TV with premium cable channels

Food and drink

  • Coffee/tea maker

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 11:00 AM
Minimum check-in age: 21

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • This property doesn't allow pets (service animals welcome)

Children and extra beds

  • Free cribs/infant beds are available

Property payment types

Important information

Fees

You'll be asked to pay these charges at the property:

  • Deposit: USD 200 per accommodation, per stay

These are all of the charges provided to us by the property.

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for buffet breakfast: approximately USD 20 for adults and USD 20 for children

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
  • Check-in: 3 PM—-11:00 AM
  • Check-out: 11 AM
  • Minimum check-in age: 21
The front desk is open 24 hours a day.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • No parking is available onsite.
  • This property accepts credit cards. Cash is not accepted. 
  • This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western).

Additional information about polices, regulations, and more:

  • No rollaway or extra beds are available.

Property is also known as

Best Western Herald
Best Western Herald Square
Best Western Premier Herald
Best Western Premier Herald Square
Best Western Premier Herald Square Hotel
Best Western Premier Herald Square Hotel New York
Best Western Premier Herald Square New York
Herald Square Best Western
Premier Herald Square
Premier Herald Square New York
Best Western Premier Herald Square Hotel
Best Western Premier Herald Square New York
Best Western Premier Herald Square Hotel New York

Frequently asked questions

What's there to see near Best Western Premier Herald Square?

This hotel is situated in Manhattan, just steps from 5th Avenue and Herald Square, and within a short walk of Bryant Park. You'll also find Broadway and Times Square less than a mile away.

How much does it cost to stay at Best Western Premier Herald Square?

As of Oct 11, 2025, prices found for a 1-night stay for 2 adults at Best Western Premier Herald Square on Oct 19, 2025 start from $209.99, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Will I be able to park at Best Western Premier Herald Square?

No, there isn't parking available at the hotel.

Does Best Western Premier Herald Square include a casino?

No, Best Western Premier Herald Square doesn't have a casino.

Is there an indoor pool at Best Western Premier Herald Square?

No, there is no indoor pool at this hotel.

Is Best Western Premier Herald Square a good place to stay for couples?

Couples staying at this hotel will appreciate amenities like premium bedding and free Internet access as well as a bar.

Are there hot tubs at Best Western Premier Herald Square?

No, this hotel doesn't have a spa tub.

Does Best Western Premier Herald Square feature a restaurant that includes a breakfast menu?

Yes, Best Western Premier Herald Square serves buffet breakfast each morning for a surcharge from its cafe.

Does Best Western Premier Herald Square allow pets to stay for free?

No, pets aren't allowed at Best Western Premier Herald Square though service animals are welcome.

Does Best Western Premier Herald Square have connecting rooms?

No, there aren't connecting guestrooms at this hotel.

What is the closest airport to Best Western Premier Herald Square?

The closest major airport to Best Western Premier Herald Square is LaGuardia Airport (LGA), which is 8.7 mi away (31 minutes by car). Another top airport is Teterboro, NJ (TEB), which is located 12.3 mi away (17-minute drive).

Are there rooms with balconies at Best Western Premier Herald Square?

No, there aren't any guestrooms with balconies at Best Western Premier Herald Square.

Reviews

Best Western Premier Herald Square Reviews

8.4

Very Good

8.6/10

Cleanliness

8.8/10

Staff & service

7.8/10

Amenities

8.4/10

Property conditions & facilities

8.2/10

Eco-friendliness
Rating 10 - Excellent. 531 out of 1004 reviews
Rating 8 - Good. 267 out of 1004 reviews
Rating 6 - Okay. 106 out of 1004 reviews
Rating 4 - Poor. 50 out of 1004 reviews
Rating 2 - Terrible. 50 out of 1004 reviews

Reviews

10/10 Excellent

MEHUL

Stayed 2 nights in Sep 2025

8/10 Good

JEAN FRANCOIS

Stayed 2 nights in Sep 2025

10/10 Excellent

Canaan, Ponte Vedra

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Aug 2025

10/10 Excellent

Ken

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nothing comes to mind.
Stayed 3 nights in Jul 2025

6/10 Okay

Shelley

Liked: Cleanliness, property conditions & facilities
Staff was great helpful, attentive. But i had to move 3 times the first hour i was there. First room the tv and phone didn't work. Second one the a/c do and phone didn't work. Third one phone didn't work and i said to heck w it. And stayed in #3 where i had phone in the room as the line didn't work so i had to use the one in the hall. Those things should be checked and working in a $200/night room
Stayed 2 nights in Jul 2025

10/10 Excellent

sanjay

Stayed 4 nights in Jun 2025

10/10 Excellent

Charlize

Liked: Cleanliness, amenities, property conditions & facilities
Very clean and nice service
Stayed 1 night in Jun 2025

10/10 Excellent

Kristina

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
All was professional and efficient, room clean felt comfy
Stayed 1 night in Jun 2025

6/10 Okay

Crystal

Traveled with group
Disliked: Amenities
Was expecting a lot more based on the high star reviews I saw on google but this was by far the most mid hotel I’ve ever stayed at. Of course it’s NYC so the rooms are going to be tiny, but for the price paid it felt criminal given there were like 0 amenities other than free water in the lobby. The only reason why I would ever stay here again (which I probably won’t) is due to the location to shopping and the subway. But even with that we didn’t do much in Times Square Area. We really only stayed here because it was one of the only reasonable looking and cheapest option available that weekend.
Stayed 3 nights in May 2025

8/10 Good

Gloria

Traveled with family
Liked: Staff & service
Cleanliness. I stayed 8 nigths. Once they forgot to clean the room. For 5 days the carpet was not vacuumed and shower not washed. They only made the bed and take out the trash. I reported this and the reception team was very nice and helpful
Stayed 8 nights in Jun 2025

6/10 Okay

Paul

Stayed 3 nights in Jun 2025

10/10 Excellent

Adriana, Troy

Stayed 2 nights in May 2025

10/10 Excellent

Zuleyka

Liked: Cleanliness, amenities, property conditions & facilities
Exelente servicio muy Limpio y el staff exelente
Stayed 4 nights in Jun 2025

10/10 Excellent

Jourdan

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jun 2025

10/10 Excellent

Hadley

Stayed 1 night in May 2025

10/10 Excellent

Akriti

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good
Stayed 3 nights in Jun 2025

8/10 Good

Peter

Business traveler
Pleasant. Rooms clean but not modern Staff where friendly and helpful
Stayed 6 nights in May 2025

10/10 Excellent

Kai, Glen Ellyn

Stayed 2 nights in May 2025

10/10 Excellent

Yashraj

Traveled with family and small children
Liked: Cleanliness, property conditions & facilities
Great property
Stayed 6 nights in May 2025

8/10 Good

Joleen

Liked: Cleanliness, staff & service, property conditions & facilities
Great location with updated rooms
Stayed 1 night in May 2025

2/10 Terrible

Bo

Disliked: Cleanliness, property conditions & facilities
:(
Stayed 7 nights in May 2025

10/10 Excellent

Arfana

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 3 nights in May 2025

8/10 Good

Sandra

Liked: Cleanliness, property conditions & facilities, room comfort
The location was A+, room was cleaned everyday with fresh towels and sheets and blankets. They did not offer a fridge nor microwave in the bedroom. I would rate them as an A- hotel. The good thing is that everything was walking distance, perfect!!!!!
Stayed 7 nights in May 2025

6/10 Okay

Michael

Traveled with partner
Liked: Cleanliness
Place is not terrible but is too small and cramped. Rooms are very small with no real closet. There are much better options nearby
Stayed 3 nights in May 2025

4/10 Poor

Michael

Traveled with family
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
When I called in to pay for an earlier check in time and the created a second stay. Also the room that was given wasn’t enough for 3 to have to pay extra for that is wild. Positives the bathroom wasn’t to bad besides the stains on the bottom of the toilet. Also the hotel location was great and easy to get around to everything.
Stayed 3 nights in May 2025