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Best Western Premier Herald Square

3.0 star property

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Photo gallery for Best Western Premier Herald Square

An outdoor seating area with wicker furniture and a green hedge wall.
A hotel room with a large bed, a nightstand with a lamp, and a view of a cityscape through a large window.
A modern interior with wooden paneling, a bar area, purple seating, and a red sofa.
A reception desk with a modern design, featuring a wooden panel backdrop and a central artwork.
A hotel entrance with a sign reading "Best Western Premier" and a smaller sign for "Premier Best Western."

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning
  • Gym
  • Breakfast available
  • Business services
  • Laundry

Explore the area

View in a map
50 W 36th St, New York, NY, 10018
  • Place, 5th Avenue
    ‪2 min walk‬
  • Place, Macy's
    ‪2 min walk‬
  • Place, Empire State Building
    ‪5 min walk‬
  • Airport, New York, NY (JFK-John F. Kennedy Intl.)
    ‪47 min drive‬

Room options

View all photos for King Room

Premium bedding, in-room safe, desk, blackout drapes

King Room

  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Queen Bed, Accessible, Non Smoking

A hotel room with a bed, bedside table, lamp, and a television.

Standard Room, 1 Queen Bed, Accessible, Non Smoking

8.8 out of 10
Excellent
(9 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

Accessible Queen Room

  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Non Smoking

A hotel room with a large bed, a desk, a TV, and a window with a city view.

Standard Room, 1 King Bed, Non Smoking

8.8 out of 10
Excellent
(32 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 2 Double Beds, Non Smoking

A hotel room with two beds, a desk, a chair, a TV, and a window with a city view.

Standard Room, 2 Double Beds, Non Smoking

8.8 out of 10
Excellent
(50 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Double Beds
  • Free WiFi

View all photos for Executive Room, 1 King Bed, Non Smoking

A hotel room with a large bed, a view of the city through a window, a patterned headboard, and a framed picture on the wall.

Executive Room, 1 King Bed, Non Smoking

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Accessible Queen Room

Premium bedding, in-room safe, desk, blackout drapes

Accessible Queen Room

  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

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About the neighborhood

New York

Located in Manhattan, Best Western Premier Herald Square is adjacent to Herald Square and within a 5-minute walk of other popular sights like 5th Avenue. This 3-star hotel has 94 guestrooms and offers free in-room WiFi, a gym, and a 24-hour business center.

What's nearby

  • 5th Avenue - 2 min walk - 0.1 miles
  • Macy's - 2 min walk - 0.1 miles
  • Herald Square - 2 min walk - 0.1 miles
  • Empire State Building - 5 min walk - 0.3 miles
  • Times Square - 8 min walk - 0.4 miles

Getting around

  • 34 St. Station (Herald Square) - 2 min walk
  • New York W 32nd St. Station - 5 min walk
  • LaGuardia Airport (LGA) - 26 min drive

Restaurants

  • ‪Keens Steakhouse - ‬1 min walk
  • ‪Monarch Rooftop - ‬2 min walk
  • ‪Paris Baguette - ‬2 min walk
  • ‪Roma Pizza & Restaurant - ‬2 min walk
  • ‪Cho Dang Gol - ‬3 min walk

About this property

Best Western Premier Herald Square

At Best Western Premier Herald Square, guests have access to a gym, free WiFi in public areas, and a 24-hour business center. Multilingual staff at the 24-hour front desk can assist with securing valuables, luggage storage, and concierge services. Additional amenities include coffee/tea in a common area, free newspapers, and laundry facilities.
LED TVs come with cable channels, and guests can stay connected with free WiFi and wired Internet. Bathrooms offer hair dryers and free toiletries, and beds are dressed in premium bedding. Free local calls, safes, and ironing boards are other standard amenities.
Recreational amenities at the hotel include a fitness center.

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  • Free WiFi
  • Restaurant
  • Air conditioning
  • Breakfast available
9.2 out of 10, Wonderful, 1,144 reviews
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The price is $162
Aug 23 - Aug 24
Total with taxes and fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available

Food and drink

  • Daily full breakfast available 7:00 AM to 11:00 AM for a fee: USD 20 to 45 for adults and USD 20 to 45 for children
  • A coffee shop/cafe
  • Coffee and tea in common areas

Things to do

  • Gym
  • TV in common areas

Family friendly

  • In-room crib
  • Laundry facilities
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • ATM
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Tour and ticket assistance

Business services

  • 24-hour business center

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Braille/raised signage
  • Elevator
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom

More

  • 17 floors
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Free crib
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • LED TV with premium cable channels

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 11:00 AM
Minimum check-in age: 21

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • This property doesn't allow pets (service animals welcome)

Children and extra beds

  • Free cribs/infant beds are available

Property payment types

Important information

Fees

You'll be asked to pay these charges at the property:

  • Deposit: USD 200 per accommodation, per stay

These are all of the charges provided to us by the property.

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for full breakfast: approximately USD 20 to 45 for adults, and USD 20 to 45 for children

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
  • Check-in: 3 PM—-11:00 AM
  • Check-out: 11 AM
  • Minimum check-in age: 21
The front desk is open 24 hours a day.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • No parking is available onsite.
  • This property accepts credit cards. Cash is not accepted. 
  • This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western).

Additional information about polices, regulations, and more:

  • No rollaway or extra beds are available.

Property is also known as

Best Western Herald
Best Western Herald Square
Best Western Premier Herald
Best Western Premier Herald Square
Best Western Premier Herald Square Hotel
Best Western Premier Herald Square Hotel New York
Best Western Premier Herald Square New York
Herald Square Best Western
Premier Herald Square
Premier Herald Square New York
Best Western Premier Herald Square Hotel
Best Western Premier Herald Square New York
Best Western Premier Herald Square Hotel New York

Frequently asked questions

What's there to see near Best Western Premier Herald Square?

This hotel is situated in Manhattan, just steps from 5th Avenue and Herald Square, and within a short walk of Bryant Park. You'll also find Broadway and Times Square less than a mile away.

How much does it cost to stay at Best Western Premier Herald Square?

As of Aug 8, 2026, prices found for a 1-night stay for 2 adults at Best Western Premier Herald Square on Aug 16, 2026 start from $162, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is there parking available at Best Western Premier Herald Square?

No, there isn't parking at this hotel.

Does Best Western Premier Herald Square include a casino?

No, Best Western Premier Herald Square doesn't have a casino.

Is there an indoor pool at Best Western Premier Herald Square?

No, there is no indoor pool at this hotel.

What do couples enjoy most about Best Western Premier Herald Square?

Couples staying at this hotel will appreciate amenities like premium bedding and free wired internet as well as a coffee shop/cafe.

Are there hot tubs at Best Western Premier Herald Square?

No, there isn't a spa tub at this hotel.

Does Best Western Premier Herald Square feature a restaurant that includes a breakfast menu?

Yes, Best Western Premier Herald Square serves a full breakfast each morning for a surcharge from its cafe.

Does Best Western Premier Herald Square allow pets to stay for free?

No, pets aren't allowed at Best Western Premier Herald Square though service animals are welcome.

Are there connecting rooms at Best Western Premier Herald Square?

No, this hotel doesn't feature connecting guestrooms.

What is the closest airport to Best Western Premier Herald Square?

The closest major airport to Best Western Premier Herald Square is LaGuardia Airport (LGA), which is 9.5 mi away (26 minutes by car). Another top airport is Teterboro, NJ (TEB), which is located 12.2 mi away (19-minute drive).

Are there rooms with balconies at Best Western Premier Herald Square?

No, there aren't any guestrooms with balconies at Best Western Premier Herald Square.

Best Western Premier Herald Square Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 559 out of 1005 reviews
Rating 8 - Good. 252 out of 1005 reviews
Rating 6 - Okay. 118 out of 1005 reviews
Rating 4 - Poor. 40 out of 1005 reviews
Rating 2 - Terrible. 36 out of 1005 reviews

8.8/10

Cleanliness

9.0/10

Staff & service

8.0/10

Amenities

8.4/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Marianela

Clean and friendly staff!
Stayed 4 nights in Apr 2026
Verified review

10/10 Excellent

Mariana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel in a great location for a great price. Definitely recommend!
Stayed 3 nights in Mar 2026
Verified review

10/10 Excellent

Lisandra

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Brandon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
They were excellent and the staff were friendly.
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Jennifer

Liked: Cleanliness, staff & service
Great location close to Times Square and Penn Station. Rooms were on the small side, but generally clean and well-organized.
Stayed 4 nights in Apr 2026
Verified review

10/10 Excellent

Syed Firoz

Liked: Cleanliness, staff & service, amenities
Room was nice and a very good location
Stayed 2 nights in Jan 2026
Verified review

10/10 Excellent

Faith

Liked: Cleanliness, property conditions & facilities
Disliked: Amenities
Great location and the staff was excellent!
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

Declan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very clean room , great coffee machine, friendly and helpful staff, shout out to Laxmi on front desk for exceptional service
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Della

Liked: Cleanliness, staff & service, property conditions & facilities
Clean room, Friendly staff. Comfortable bed. However, no coffee and a $5 per bag charge to leave luggage - a little surprised by that. But good location and would probably stay again.
Stayed 1 night in May 2026
Verified review

8/10 Good

Zhaohui

Liked: Cleanliness, staff & service, property conditions & facilities
Good location, but room details need improvement The location is excellent and very convenient, and the staff are quite friendly, though service can be a bit slow. However, for a 3-star hotel, the quality of the towels was unacceptable. They were very old, rough, and had visible dark stains from previous use, even though they had been washed. I hope the hotel management pays more attention to these hygiene details in the future.
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Ria

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Definitely a hotel for tourists. Lovely staff, very polite and courteous. Rooms are cleans and sufficient for vacation and temporary stays.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Paola

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great stay. Location was perfect.
Stayed 3 nights in Jan 2026
Verified review

10/10 Excellent

Andrew

Liked: Cleanliness, property conditions & facilities
Clean and friendly staff!
Stayed 3 nights in Oct 2025
Verified review

8/10 Good

Derek

Liked: Cleanliness, amenities, property conditions & facilities
Clean, nice staff
Stayed 4 nights in Feb 2026
Verified review

8/10 Good

Elizabeth

Liked: Cleanliness, amenities, property conditions & facilities
Room was clean and staff was great.
Stayed 1 night in Dec 2025
Verified review

8/10 Good

rusty

Liked: Cleanliness, property conditions & facilities
Location was perfect staff was friendly and helpful
Stayed 4 nights in Dec 2025
Verified review

10/10 Excellent

CAROLINA

Excellent
Stayed 3 nights in Dec 2025
Verified review

10/10 Excellent

Tobias

Liked: Cleanliness, staff & service, amenities
Clean room, very friendly front desk, good midtown location, great value
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Chanchal

Liked: Cleanliness, staff & service, amenities
Clean room and very polite staff.
Stayed 2 nights in Jan 2026
Verified review

10/10 Excellent

lee

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff was great and nice. I asked for a mini fridge and they had it in my room in minutes.
Stayed 5 nights in Mar 2026
Verified review

10/10 Excellent

Charles

Liked: Cleanliness, staff & service, amenities
Incredibly clean, exceptional value for the money, super friendly staff.
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Kelli

Liked: Cleanliness, staff & service
Clean room, friendly staff, great location
Stayed 3 nights in Nov 2025
Verified review

10/10 Excellent

Karen

Liked: Cleanliness, staff & service, property conditions & facilities
Smaller hotel. Fewer amenities but well located with everything on your doorstep. Helpful staff.
Stayed 4 nights in Mar 2026
Verified review

10/10 Excellent

Olivia

Liked: Cleanliness, amenities, property conditions & facilities
Very clean, good location, friendly and helpful staff. Would recommend and stay again.
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

Angela

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great!
Stayed 2 nights in Mar 2026

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