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Best Western Premier Herald Square

3.0 star property
Hotel with a bar, 3-minute walk to 5th Avenue

Choose dates to view prices

Photo gallery for Best Western Premier Herald Square

Daily buffet breakfast (USD 20 per person)
Lobby
Property amenity
Standard Room, 1 King Bed, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes
Exterior

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning
  • Gym
  • Breakfast available
  • Business services
  • Bar

Explore the area

View in a map
50 W 36th St, New York, NY, 10018
  • Place, 5th Avenue
    ‪2 min walk‬
  • Place, Empire State Building
    ‪5 min walk‬
  • Place, Times Square
    ‪8 min walk‬
  • Airport, New York, NY (LGA-LaGuardia)
    ‪29 min drive‬

Room options

View all photos for King Room

Premium bedding, in-room safe, desk, blackout drapes

King Room

  • Sleeps 2

View all photos for Standard Room, 1 Queen Bed, Accessible, Non Smoking

Standard Room, 1 Queen Bed, Accessible, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Standard Room, 1 Queen Bed, Accessible, Non Smoking

9.0 out of 10
Wonderful
(8 reviews)
  • Sleeps 2
  • 1 Queen Bed

Accessible Queen Room

  • Sleeps 2

View all photos for Standard Room, 1 King Bed, Non Smoking

Standard Room, 1 King Bed, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking

8.8 out of 10
Excellent
(29 reviews)
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 2 Double Beds, Non Smoking

Standard Room, 2 Double Beds, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking

9.0 out of 10
Wonderful
(41 reviews)
  • Sleeps 4
  • 2 Double Beds

View all photos for Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Executive Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • 1 King Bed

Executive King Room

  • Sleeps 2

Two Double Room

  • Sleeps 4

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Exterior

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About the neighborhood

New York

Located in Manhattan, Best Western Premier Herald Square is within a 5-minute walk of popular attractions such as 5th Avenue and Empire State Building. This 3-star hotel has 94 guestrooms and offers free in-room WiFi, a gym, and a 24-hour business center.

What's nearby

  • 5th Avenue - 2 min walk - 0.1 miles
  • Macy's - 2 min walk - 0.1 miles
  • Empire State Building - 5 min walk - 0.3 miles
  • Times Square - 8 min walk - 0.4 miles
  • Broadway - 8 min walk - 0.5 miles

Getting around

  • 34 St. Station (Herald Square) - 2 min walk
  • New York W 32nd St. Station - 5 min walk
  • LaGuardia Airport (LGA) - 28 min drive

Restaurants

  • ‪Keens Steakhouse - ‬1 min walk
  • ‪Tonchin New York - ‬1 min walk
  • ‪Cho Dang Gol - ‬3 min walk
  • ‪Black Tap Craft Burgers & Beer - 35th St - ‬3 min walk
  • ‪Barn Joo 35 - ‬4 min walk

About this property

Best Western Premier Herald Square

Hotel with a bar, 3-minute walk to 5th Avenue
At Best Western Premier Herald Square, guests have access to a gym, free WiFi in public areas, and a 24-hour business center. Multilingual staff at the 24-hour front desk can assist with tours or tickets, dry cleaning/laundry, and securing valuables. Additional amenities include coffee/tea in a common area, free newspapers, and laundry facilities.
LED TVs come with cable channels, and guests can stay connected with free WiFi and wired Internet. Bathrooms offer hair dryers and free toiletries, and beds are dressed in premium bedding. Coffee makers, free local calls, and safes are other standard amenities.
Recreational amenities at the hotel include a fitness center.

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Standard Room, 1 Queen Bed, Non Smoking | Free WiFi, bed sheets
Best Western Premier Empire State Hotel
  • Free WiFi
  • Restaurant
  • Air conditioning
  • Breakfast available
9.0 out of 10, Wonderful, 1,010 reviews
$91 nightly
The price is $108
Feb 8 - Feb 9
Total with taxes and fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available

Food and drink

  • Daily buffet breakfast available 6:30 AM to 9:30 AM for a fee: USD 20 for adults and USD 20 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas

Things to do

  • Gym
  • TV in common areas

Family friendly

  • In-room crib
  • Laundry facilities
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • ATM
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Tour and ticket assistance

Business services

  • 24-hour business center

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Braille/raised signage
  • Elevator
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom

More

  • 17 floors
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Free crib
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • LED TV with premium cable channels

Food and drink

  • Coffee/tea maker

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 11:00 AM
Minimum check-in age: 21

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • This property doesn't allow pets (service animals welcome)

Children and extra beds

  • Free cribs/infant beds are available

Property payment types

Important information

Fees

You'll be asked to pay these charges at the property:

  • Deposit: USD 200 per accommodation, per stay

These are all of the charges provided to us by the property.

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for buffet breakfast: approximately USD 20 for adults and USD 20 for children

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
  • Check-in: 3 PM—-11:00 AM
  • Check-out: 11 AM
  • Minimum check-in age: 21
The front desk is open 24 hours a day.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • No parking is available onsite.
  • This property accepts credit cards. Cash is not accepted. 
  • This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western).

Additional information about polices, regulations, and more:

  • No rollaway or extra beds are available.

Property is also known as

Best Western Herald
Best Western Herald Square
Best Western Premier Herald
Best Western Premier Herald Square
Best Western Premier Herald Square Hotel
Best Western Premier Herald Square Hotel New York
Best Western Premier Herald Square New York
Herald Square Best Western
Premier Herald Square
Premier Herald Square New York
Best Western Premier Herald Square Hotel
Best Western Premier Herald Square New York
Best Western Premier Herald Square Hotel New York

Frequently asked questions

What's there to see near Best Western Premier Herald Square?

This hotel is situated in Manhattan, just steps from 5th Avenue and Macy's, and within a short walk of Bryant Park. You'll also find Broadway and Times Square less than a mile away.

How much does it cost to stay at Best Western Premier Herald Square?

As of Jan 19, 2026, prices found for a 1-night stay for 2 adults at Best Western Premier Herald Square on Jan 25, 2026 start from $85.99, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is there parking available at Best Western Premier Herald Square?

No, there isn't parking available at the hotel.

Does Best Western Premier Herald Square include a casino?

No, Best Western Premier Herald Square doesn't have a casino.

Is there an indoor pool at Best Western Premier Herald Square?

No, there is no indoor pool at this hotel.

What will couples enjoy most about a stay at Best Western Premier Herald Square?

Couples staying at this hotel will appreciate amenities like premium bedding and free Internet access as well as a bar.

Are there hot tubs at Best Western Premier Herald Square?

No, this hotel doesn't have a spa tub.

Does Best Western Premier Herald Square feature a restaurant that includes a breakfast menu?

Yes, Best Western Premier Herald Square serves buffet breakfast each morning for a surcharge from its cafe.

Does Best Western Premier Herald Square allow pets to stay for free?

No, pets aren't allowed at Best Western Premier Herald Square though service animals are welcome.

Does Best Western Premier Herald Square have connecting rooms?

No, this hotel doesn't feature connecting guestrooms.

What is the closest airport to Best Western Premier Herald Square?

The closest major airport to Best Western Premier Herald Square is LaGuardia Airport (LGA), which is 9.5 mi away (28 minutes by car). Another top airport is Teterboro, NJ (TEB), which is located 12.2 mi away (19-minute drive).

Are there rooms with balconies that I can book at Best Western Premier Herald Square?

No, there aren't any guestrooms with balconies at Best Western Premier Herald Square.

Best Western Premier Herald Square Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 549 out of 1005 reviews
Rating 8 - Good. 256 out of 1005 reviews
Rating 6 - Okay. 111 out of 1005 reviews
Rating 4 - Poor. 47 out of 1005 reviews
Rating 2 - Terrible. 42 out of 1005 reviews

8.8/10

Cleanliness

8.8/10

Staff & service

8.0/10

Amenities

8.4/10

Property conditions & facilities

Reviews

10/10 Excellent

Canaan, Ponte Vedra

Stayed 1 night in Dec 2025

10/10 Excellent

Mihaly

Liked: Cleanliness, amenities, property conditions & facilities
Clean hotel, friendly and helpful staff. The hotel is very close to the metro.
Stayed 10 nights in Oct 2025

6/10 Okay

James

Liked: Cleanliness, staff & service
Stayed 2 nights in Oct 2025

8/10 Good

Halina, Chelmsford

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Rooms are small but comfortable and clean. Nice bathroom. Very convenient location to bus and train stations, Times Square and Koreatown. I would definitely use it again.
Stayed 2 nights in Oct 2025

10/10 Excellent

Tirzah Orielle

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is a great hotel for a short stay in Manhattan. I would not stay more than 3 or 4 nights since the room was so small and there is no mini fridge or microwave in the room. A couple small issues: We did not receive a bar of hand soap only "facial bars." The complimentary toiletry bottles were hard to squeeze. Friendly staff, clean room, great water pressure, good TV options!
Stayed 3 nights in Oct 2025

10/10 Excellent

Marie-Emma

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Oct 2025

8/10 Good

Barry

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Originally I thought the room was small (my wife, me and 2 granddaughters) but I understand small is normal for NY. Room was very clean and staff were excellent. Location was perfect for all things midtown. I recommend this property.
Stayed 4 nights in Oct 2025

8/10 Good

Danya

Traveled with family
Liked: Cleanliness, property conditions & facilities
Great location. Clean rooms. Friendly staff
Stayed 3 nights in Oct 2025

10/10 Excellent

Yuleisi

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Everything is good and the security in the hotel is very good
Stayed 1 night in Oct 2025

10/10 Excellent

Nathanael

Traveled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff
Stayed 1 night in Oct 2025

8/10 Good

Paul

Stayed 1 night in Sep 2025

10/10 Excellent

Isabelle

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
A gem ! Close to everything / Macy’s, I was really impressed with the service and the clean room and it is quite ! Room that a not big but ok as we are in New York and we want to spend as much time as possible outside the room ! Plus you can leave your luggages while you still visit the town until you’re ready to leave. Only recommandation would be softer pillows but I strongly recommend.
Stayed 1 night in Sep 2025

10/10 Excellent

Amy

Liked: Cleanliness, staff & service, property conditions & facilities
Very friendly front desk staff!
Stayed 1 night in Aug 2025

8/10 Good

Daniel Quansong

Stayed 1 night in Jul 2025

8/10 Good

lauren

Liked: Cleanliness
Stayed 2 nights in Jul 2025

10/10 Excellent

Mark

Stayed 4 nights in Sep 2025

10/10 Excellent

Emily

Stayed 1 night in Sep 2025

10/10 Excellent

Brenna

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Sep 2025

10/10 Excellent

April

Traveled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We traveled to NYC with our kids and had a wonderful stay at Best Western Premier Herald Square. The front desk staff were always friendly and very helpful. They were amazingly accommodating. We asked if a fridge was available and they brought one to our room right away and told us we could store anything additional in another fridge. They were happy to give us extra coffee pods when we asked, helped us unload and load our car, and kindly set up a table and chairs for us to eat takeout one night. The room was serviced daily for the 4 days we were there and was always clean. The hotel is very convenient to the subway, Times Square, and lots of restaurants and shopping. The elevators were in good working order and we never waited more than 2-3 minutes for one to arrive on the 12th floor. The air conditioning was comfortable and beds were great. The room is on the smaller side, which is the norm in NYC, so we expected that. The fitness area was clean, had cleaning wipes, well stocked water and towels and included free weights, cardio equipment and a cable fitness machine. Ice machines were on 3rd floor and basement. We had an absolutely lovely stay and highly recommend this hotel!
Stayed 4 nights in Sep 2025

10/10 Excellent

ALI

Liked: Cleanliness, staff & service, property conditions & facilities
Hotel staff is extremely helpful
Stayed 1 night in Sep 2025

10/10 Excellent

Ibraheem, San Francisco

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff, open 24 hours reception, walkable area, clean room, generally great.
Stayed 3 nights in Sep 2025

10/10 Excellent

Fanny

The stay was peaceful and gratefully

The one night stay was pleasant, quiet and clean. I did not have time to go to the gym or explore the surroundings. Perhaps later on I can and will explore and enjoy the extra accommodations. Thank you, Fanny Rosas
Stayed 1 night in Sep 2025

10/10 Excellent

Kimberly Paige

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We were greeted every time we walked in the door and also told to enjoy our day each time we left. Angelica in the cafe was a delight. She was so kind and was great at answering our tourist questions of where to go during the day. We tried a few of her suggestions and they were all great! And the coffee and breakfast options in the cafe were delicious and reasonably priced with typically short lines. We had the option to not have our sheets changed every day but they did still come in and clean, empty garbages, provided clean towels. Our room was small so in such a tight space, we appreciated the daily tiday from the cleaning staff.
Stayed 6 nights in Sep 2025

10/10 Excellent

Matthew

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Easy check in and the rooms are clean. Nice clean bathroom
Stayed 1 night in Sep 2025

8/10 Good

Arlene

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Better pillows please

Room was decent only thing the pillows were not great needs better fluffier bigger pillows
Stayed 4 nights in Sep 2025

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