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Now Now NoHo

2.0 star property

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Lobby
Front of property
Women + Now or Never Cabin | Premium bedding, memory foam beds, desk, laptop workspace
A living room with a sofa, a round table with a vase and pampas grass, a red umbrella, and a large mirror on the wall.
Shared bathroom

Reviews

8.4 out of 10
Very good

Popular amenities

  • Free WiFi
  • Air conditioning
  • 24/7 front desk

Explore the area

View in a map
338 Bowery, New York, NY, 10012
  • Place, New York University
    ‪3 min walk‬
  • Place, Washington Square Park
    ‪6 min walk‬
  • Place, 5th Avenue
    ‪9 min walk‬
  • Airport, Newark Liberty Intl. Airport (EWR)
    ‪24 min drive‬

Room options

View all photos for Women + Now or Never Cabin

Women + Now or Never Cabin | Premium bedding, memory foam beds, desk, laptop workspace

Women + Now or Never Cabin

10.0 out of 10
Exceptional
(1 review)
  • 53 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Women + Sleeper Cabin

Premium bedding, memory foam beds, desk, laptop workspace

Women + Sleeper Cabin

9.6 out of 10
Exceptional
(11 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for ADA Sleeper Cabin

Premium bedding, memory foam beds, desk, laptop workspace

ADA Sleeper Cabin

10.0 out of 10
Exceptional
(1 review)
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Now or Never Sleeper Cabin

Premium bedding, memory foam beds, desk, laptop workspace

Now or Never Sleeper Cabin

  • 53 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Cozy Sleeper Cabin

Premium bedding, memory foam beds, desk, laptop workspace

Cozy Sleeper Cabin

9.2 out of 10
Wonderful
(9 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

Accessible Sleeper Cabin

  • Sleeps 1
  • Free WiFi

Female Sleeper Cabin

  • Sleeps 1
  • Free WiFi

Now Or Never Sleeper Cabin

  • Sleeps 1
  • Free WiFi

Cozy Sleeper Cabin

  • Sleeps 1
  • Free WiFi

Women + Now Or Never Cabin

  • Sleeps 1
  • Free WiFi

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About the neighborhood

New York

Located in Manhattan, Now Now NoHo is within a 5-minute walk of New York University and within 15 minutes of other popular attractions like New Museum. This 180-room hotel welcomes guests with conveniences like free in-room WiFi, express check-in, and express check-out.

What's nearby

  • New York University - 3 min walk - 0.2 miles
  • New Museum - 6 min walk - 0.4 miles
  • Washington Square Park - 6 min walk - 0.4 miles
  • 5th Avenue - 9 min walk - 0.5 miles
  • Lower East Side Tenement Museum - 12 min walk - 0.7 miles

Getting around

  • Bleecker St. Station - 3 min walk
  • New York 9th St. Station - 16 min walk
  • LaGuardia Airport (LGA) - 33 min drive

Restaurants

  • ‪Phebe's - ‬2 min walk
  • ‪Swift Hibernian Lounge - ‬2 min walk
  • ‪Fish Cheeks - ‬1 min walk
  • ‪Think Coffee - ‬1 min walk
  • ‪Dark Matter Coffee – ¡Adios Amigos! - ‬2 min walk

About this property

Now Now NoHo

At Now Now NoHo, guests have access to free WiFi in public areas, express check-in, and express check-out. Front-desk staff are standing by 24/7 to assist with any requests.
Guests can stay connected with free WiFi. Bathrooms offer designer toiletries and bathrobes, and memory foam beds with premium bedding ensure a restful night. Desks and desk chairs are other standard amenities. Housekeeping is available on request.

Similar properties

Exterior
Holiday Inn NYC - Lower East Side by IHG
Manhattan
  • Free WiFi
  • Restaurant
  • Air conditioning
  • Gym
8.6 out of 10, Excellent, 1,001 reviews
$123 nightly
The price is $145
May 25 - May 26
Total with taxes and fees
Holiday Inn NYC - Lower East Side by IHG

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (on request)

Accessibility

  • No elevator
  • Thin carpet in room

More

  • Smoking not allowed

Room amenities

Bedroom

  • Memory foam mattress
  • Premium bedding

Bathroom

  • Bathrobes
  • Designer toiletries
  • Hair dryer (on request)
  • Shampoo
  • Shower
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

More

  • Air conditioning
  • Desk
  • Desk chair
  • Heating
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime

Express check-in available

Minimum check-in age: 18

Check-out

Check-out before 11:00 AM

Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • This property doesn't allow pets

Children and extra beds

  • This property doesn't allow children 18 and younger (only guests older than 18 are allowed)

Property payment types

Important information

Fees

  • A damage deposit of USD 100 will be collected before check-in.
  • This property's damage deposit is payable via a secure link and is due within 24 hours after booking. Advance payment of the damage deposit is required to check in.

These are all of the charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher
  • Check-in: 3:00 PM—-anytime
  • Check-out: 11:00 AM
  • Minimum check-in age: 18
The front desk is open 24 hours a day, and checking in and out are easy with express services.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • No parking is available onsite.
  • This property accepts credit cards. Cash is not accepted. 
  • Onsite safety features include a fire extinguisher.

Additional information about polices, regulations, and more:

  • There are no elevators.
  • No cribs or infant beds are available.
  • No rollaway or extra beds are available.

Property is also known as

Now Now NoHo Hotel

Now Now NoHo New York

Now Now NoHo Hotel New York

Frequently asked questions

What can I see near Now Now NoHo?

This hotel is situated in Manhattan within a short 10-minute walk of 5th Avenue and also 8 minutes on foot from Washington Square Park. You'll also find Wall Street and Madison Square Garden within a short drive.

Will I be able to park at Now Now NoHo?

No, there isn't parking at this hotel.

Does Now Now NoHo feature a casino on the premises?

No, Now Now NoHo doesn't have a casino.

Will I find an indoor pool at Now Now NoHo?

No, there is no indoor pool at this hotel.

Is Now Now NoHo good for couples?

Couples staying at this hotel will appreciate amenities like premium bedding and bathrobes as well as a 24-hour front desk.

Are there hot tubs at Now Now NoHo?

No, this hotel doesn't have a spa tub.

Does Now Now NoHo have a restaurant that serves breakfast?

No, Now Now NoHo doesn't have a restaurant that serves breakfast.

Will Now Now NoHo allow pets to stay free of charge?

No, pets aren't allowed at Now Now NoHo.

Are there connecting rooms at Now Now NoHo?

No, there aren't connecting guestrooms at this hotel.

How far is the airport from Now Now NoHo?

The closest major airport to Now Now NoHo is LaGuardia Airport (LGA), which is 9.7 mi away (33 minutes by car). Another top airport is Teterboro, NJ (TEB), which is located 13.9 mi away (23-minute drive).

Can I book a room with a balcony at Now Now NoHo?

No, there aren't any guestrooms with balconies at Now Now NoHo.

Now Now NoHo Reviews

Reviews

8.4

Very Good

Rating 10 - Excellent. 497 out of 878 reviews
Rating 8 - Good. 189 out of 878 reviews
Rating 6 - Okay. 101 out of 878 reviews
Rating 4 - Poor. 47 out of 878 reviews
Rating 2 - Terrible. 44 out of 878 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.8/10

Property conditions & facilities

Reviews

10/10 Excellent

Ranny

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is the cuttest hotel. Safe, well located, amenities are superb!
Stayed 2 nights in Apr 2026

10/10 Excellent

Bradley

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A pleasant surprise
Stayed 2 nights in Nov 2025

10/10 Excellent

Miriam

Business traveler
Liked: Cleanliness, staff & service, amenities
clean, friendly, quiet.
Stayed 3 nights in Feb 2026

2/10 Terrible

Zoie De La

Stayed 3 nights in Feb 2026

10/10 Excellent

Linda Michelle

Liked: Cleanliness, staff & service, property conditions & facilities
it was now now
Stayed 1 night in Jan 2026

8/10 Good

Makala

Liked: Cleanliness, staff & service, amenities
The hostel was nice and clean and easy to find. Be ready to walk up lots of steep steps and for there to be lots of noise at night from people going in and out of their rooms. The locks are extremely loud and difficult to keep steady sleep around. The room was also way too warm most nights which also made it difficult to sleep. I felt safe and the staff was nice.
Stayed 3 nights in Feb 2026

10/10 Excellent

Penelope

Liked: Cleanliness, amenities, property conditions & facilities
10/10 stay. The interior design was beautiful. I felt fancy! For that price I felt like a princess. I didn’t even mind the shared bathroom and shower. The bathroom tile was brand new and beautiful. I loved the amenities such as great smelling shampoo, conditioner, body wash and lotion. I will be staying here every visit to NYC.
Stayed 2 nights in Feb 2026

10/10 Excellent

Jeronimo

Liked: Cleanliness, property conditions & facilities
Comfortable and secure
Stayed 5 nights in Jan 2026

10/10 Excellent

Cynthia Paola

Traveled with group, Traveled with family
Liked: Cleanliness, amenities, property conditions & facilities
Perfect place to stay if you’re in the city for a short trip!
Stayed 2 nights in Feb 2026

8/10 Good

Hannah

Stayed 3 nights in Nov 2025

10/10 Excellent

Zaira

Traveled with group
Liked: Cleanliness, amenities, property conditions & facilities
Loved it. It’s so clean and nice. The showers and toilets r clean. They provide slipper, ear plugs, sound machine,robe, hair shampoo and conditioner as well as body wash. I stayed in the woman’s only area I loved it. Did feel safe I would definitely stay again
Stayed 1 night in Feb 2026

10/10 Excellent

Blanca

Liked: Cleanliness
the room was clean and the staff was very helpful. Thank you for your great service!
Stayed 10 nights in Jan 2026

10/10 Excellent

kelvin

Stayed 4 nights in Jan 2026

10/10 Excellent

Shelby

Liked: Cleanliness, amenities, property conditions & facilities
Perfect for a solo trip!
Stayed 2 nights in Jan 2026

10/10 Excellent

Elizabeth

Liked: Cleanliness, amenities, property conditions & facilities
The hotel was clean, felt safe, and was just what I needed for my stay. Everything was straightforward and comfortable, which I really appreciated.
Stayed 3 nights in Jan 2026

10/10 Excellent

Tessa

Stayed 2 nights in Jan 2026

6/10 Okay

Marie-Pascale

So small and the staff don’t care so much noise people talking on the phone
Stayed 3 nights in Jan 2026

10/10 Excellent

Rachel

Stayed 3 nights in Jan 2026

8/10 Good

Madeline

Liked: Cleanliness, amenities, property conditions & facilities
Great value for money, clean room, enough space for one. Only thing was despite the rules asking you to use headphones as the tops are open my neighbour played videos and conversations out loud. This was not the Joel’s fault but should be mentioned.
Stayed 4 nights in Jan 2026

10/10 Excellent

Jon Peter

Stayed 1 night in Jan 2026

8/10 Good

Jacqueline

Liked: Cleanliness, amenities, property conditions & facilities
Almost everything was great. It was my first stay and I will definitely return. It is the best hostel-style accomodation in the city. There are a couple of things I hope they can address. The toilets don't flush very well so there are always remnants (mostly toilet seat covers and toilet paper) left behind and it doesn't really matter how many times you flush. The other thing is that there should be more hooks in the Now or Never rooms. I know that they advertise that this is a perk of a "Premium" room. However, the Now or Never rooms are the largest and putting two or three more hooks in the room would not cost much. I understand they may not want to cover the artwork, but functionality outweighs artwork. There were two hooks, one for my towel and the other for the robe. No hook for a coat, etc. By the way, the robes are great. It actually fit me, a larger woman, and provided robes usually do not. Overall, a great place. Not perfect, but great.
Stayed 2 nights in Jan 2026

10/10 Excellent

Joshua

Liked: Cleanliness, staff & service, amenities
clean room, comfortable showers
Stayed 2 nights in Jan 2026

10/10 Excellent

Daniel, St Paul

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
You are sharing amenities with others but it’s clean and everyone is respectful
Stayed 2 nights in Nov 2025

10/10 Excellent

Jess

Clean
Stayed 4 nights in Jan 2026

10/10 Excellent

Klaryssa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean.
Stayed 3 nights in Dec 2025