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Now Now NoHo

2.0 star property
Hotel with a 24-hour front desk, a short walk to New York University

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Photo gallery for Now Now NoHo

Lobby
Shower, bathrobes, towels
Lobby
1 bedroom, desk, free WiFi, bed sheets
Front of property

Popular amenities

  • 24/7 front desk
  • Air conditioning
  • Free WiFi

Explore the area

Map
338 Bowery, New York, NY, 10012
  • Washington Square Park
    ‪6 min walk‬
  • New York University
    ‪6 min walk‬
  • Times Square
    ‪7 min drive‬
  • New York, NY (LGA-LaGuardia)
    ‪17 min drive‬

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Room options

View all photos for Female Now or Never Cabin

1 bedroom, desk, free WiFi, bed sheets

Female Now or Never Cabin

9.0 out of 10
Wonderful
(2 reviews)
  • 54 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Now or Never Cabin

Now or Never Cabin | 1 bedroom, desk, free WiFi, bed sheets

Now or Never Cabin

10.0 out of 10
Exceptional
(1 review)
  • 54 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Premier Cozy Sleeper Cabin

1 bedroom, desk, free WiFi, bed sheets

Premier Cozy Sleeper Cabin

  • 32 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Cozy Sleeper Cabin

1 bedroom, desk, free WiFi, bed sheets

Cozy Sleeper Cabin

7.8 out of 10
Good
(9 reviews)
  • 32 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Female Sleeper Cabin

1 bedroom, desk, free WiFi, bed sheets

Female Sleeper Cabin

9.0 out of 10
Wonderful
(14 reviews)
  • 32 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Premier Now or Never Cabin

1 bedroom, desk, free WiFi, bed sheets

Premier Now or Never Cabin

  • 54 sq ft
  • Sleeps 1
  • 1 Twin Bed

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About the neighborhood

New York

Located in Manhattan, Now Now NoHo is within a 10-minute walk of popular sights such as New York University and Washington Square Park. This 180-room hotel welcomes guests with conveniences like free in-room WiFi, express check-in, and express check-out.

What's nearby

  • Washington Square Park - 6 min walk - 0.4 miles
  • New York University - 6 min walk - 0.4 miles
  • Brooklyn Bridge - 4 min drive - 1.8 miles
  • One World Trade Center - 5 min drive - 1.8 miles
  • Times Square - 7 min drive - 3.1 miles

Getting around

  • Bleecker St. Station - 3 min walk
  • New York 9th St. Station - 16 min walk
  • LaGuardia Airport (LGA) - 33 min drive

Restaurants

  • ‪Phebes Tavern - ‬1 min walk
  • ‪Swift Hibernian Lounge - ‬2 min walk
  • ‪Vic's - ‬2 min walk
  • ‪Il Buco Alimentari & Vineria - ‬1 min walk
  • ‪Slainte - ‬2 min walk

About this property

Now Now NoHo

Hotel with a 24-hour front desk, a short walk to New York University
At Now Now NoHo, guests have access to free WiFi in public areas, express check-in, and express check-out. Front-desk staff are standing by 24/7 to assist with any requests.
Guests can stay connected with free WiFi. Desks are also included. Bathrooms are shared; housekeeping is available on request.

Languages

English

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (on request)

Accessibility

  • No elevator

More

  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Bathrobes
  • Detached shared bathroom
  • Shower
  • Towels provided

More

  • Air conditioning
  • Desk
  • Heating

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • This property doesn't allow pets

Property payment types

Important information

Fees

You'll be asked to pay these charges at the property:

  • Breakage deposit: USD 50 per stay

These are all of the charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
  • Check-in: 3:00 PM—-anytime
  • Check-out: 11:00 AM
  • Minimum check-in age: 18
The front desk is open 24 hours a day, and checking in and out are easy with express services.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • No parking is available onsite.
  • This property accepts credit cards. Cash is not accepted. 

Additional information about polices, regulations, and more:

  • There are no elevators.
  • No cribs or infant beds are available.
  • No rollaway or extra beds are available.

Property is also known as

Now Now NoHo Hotel
Now Now NoHo New York
Now Now NoHo Hotel New York

Frequently asked questions

What can I see near Now Now NoHo?

This hotel is situated in Manhattan within a short 10-minute walk of 5th Avenue and also 8 minutes on foot from Washington Square Park. You'll also find Wall Street and Empire State Building within a short drive.

Is parking available on site at Now Now NoHo?

No, there isn't parking at this hotel.

Does Now Now NoHo feature a casino on the premises?

No, Now Now NoHo doesn't have a casino.

Will I find an indoor pool at Now Now NoHo?

No, there is no indoor pool at this hotel.

What do couples enjoy most about Now Now NoHo?

Amenities at this hotel that appeal to couples include bathrobes and a 24-hour front desk.

Are there hot tubs at Now Now NoHo?

No, there isn't a spa tub at this hotel.

Does Now Now NoHo have a restaurant that serves breakfast?

No, Now Now NoHo doesn't have a restaurant that serves breakfast.

Will Now Now NoHo allow pets to stay free of charge?

No, pets aren't allowed at Now Now NoHo.

Are there connecting rooms at Now Now NoHo?

No, this hotel doesn't feature connecting guestrooms.

How far is the airport from Now Now NoHo?

The closest major airport to Now Now NoHo is LaGuardia Airport (LGA), which is 9.7 mi away (33 minutes by car). Another top airport is Teterboro, NJ (TEB), which is located 13.9 mi away (23-minute drive).

Are there rooms with balconies at Now Now NoHo?

No, at Now Now NoHo, there aren't any guestrooms that list a balcony.

Now Now NoHo Reviews

Reviews

8.2

Very Good

Rating 10 - Excellent. 106 out of 207 reviews
Rating 8 - Good. 49 out of 207 reviews
Rating 6 - Okay. 29 out of 207 reviews
Rating 4 - Poor. 9 out of 207 reviews
Rating 2 - Terrible. 14 out of 207 reviews

9.2/10

Cleanliness

9.2/10

Staff & service

8.2/10

Amenities

8.6/10

Property conditions & facilities

8.8/10

Eco-friendliness

Reviews

8/10 Good

Marianna

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
You need to know that this is a loud hotel. I was ready for the small room and sort of looking forward to the experience of it. I could tell that all of my neighbors were making an effort to be quiet, but the doors to the rooms open and close loudly, and there’s nothing you can do to quiet them. I didn’t sleep well at all and ended up checking out after only one night. However—the staff were all really nice and accommodating. The other guests were people like me—travelers looking to save a few dollars. The Bowery neighborhood is safe. NYC is more and more the home of millionaires. The Bowery is no exception. I would stay here again if I was a less sensitive sleeper. Important to note that I slept wearing earbuds playing white noise and also ran my white noise machine. But they were no match for the sound of those doors.
Stayed 7 nights in Jun 2025

2/10 Terrible

Brett, South Melbourne

Business traveler
Disliked: Amenities, property conditions & facilities
The rooms just too small for me. no full height walls and ceiling, so pivacy is difficult.
Stayed 3 nights in Jun 2025

10/10 Excellent

stephanie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect place for solo travelers looking for a crash pad that’s inexpensive. Be sure to use the ear plugs and sound machine as the rooms have open ceilings and you can hear each time a door is opened or closed.
Stayed 2 nights in May 2025

2/10 Terrible

Ellen

Business traveler
Liked: Cleanliness
Disliked: Staff & service, room comfort

DON'T STAY HERE IF YOU NEED TO SLEEP AT NIGHT

During each of the 2 nights of my stay I was wakened at 4:30 am by loud music blasting through the hotel's central sound system, and when I staggered down the two steep flights of stairs (there are no elevators) to the Reception (yes, in my pajamas) and asked them to turn it off the people on duty just shrugged and said they couldn't do anything about it. But even if this hadn't happened, the walls between the tiny rooms are so thin I could hear the breathing of the people in the rooms next to me, as well as every little sound - the crinkling of candy wrappers, moving of suitcases (very hard to navigate in the rooms so there's a lot of pushing of suitcases under beds so one can step onto the floor, etc), and ringing of cel phones even though there is ban on cel phone use in the rooms "out of consideration for others" -- which is a JOKE when you consider that the hotel itself was blasting the music that woke me up. And so many other totally impractical features - no elevator, very steep stairs -- do NOT come with a heavy suitcase unless you're strong and have good balance -- shower facilities in the basement three flights down, rooms so dark (they are all windowless) that even when you can find space to open your suitcase you can only see into it with your phone torch on, no eating/drinking allowed apart from in a tiny room in the basement that has only 4 seats, and only one bench outside on the sidewalk that seats just 3...HOW DID THEY COME UP WITH THIS STUPID CONCEPT???!!!
Stayed 2 nights in Apr 2025

10/10 Excellent

Jeremiah

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Apr 2025

10/10 Excellent

April

Stayed 4 nights in Apr 2025

8/10 Good

Daniel

Stayed 5 nights in Apr 2025

6/10 Okay

JOHN KIT ELISON

Liked: Staff & service
The property itself is fine, but your experience really depends on who else is living nearby. There are no ceilings, so you can hear everything : people sleeping, talking, phone alarms, notifications, etc. The room door are also extremely loud after midnight, so you'll likely be woken up whenever someone goes to the restroom or leaves the building. I will avoid this area for peak season.
Stayed 4 nights in Apr 2025

10/10 Excellent

Jose

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

1st Rate Utilitarian Chic Accommodations

I like exploring new concept hotels in NYC in some of my favorite parts of the city-- in this case The Bowery. Now Now Noho is unique. A hip hostel style accommodation-- a cross between a train compartment and a small boat cabin. European and Japanese style and efficiency vibes. Stunningly executed design. The compartments are beautiful and comfortable. They are designed for single occupancy. The bathroom/shower area in the wing I stayed was super clean. It affords a high level of privacy. I certainly enjoyed the experience and hope to be back.
Stayed 2 nights in Apr 2025

10/10 Excellent

Royce

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was very cozy, but I got used to it. A lot more private than a hostel. World travelers would really like it. American tourists might find it to confining.
Stayed 3 nights in Apr 2025

10/10 Excellent

Nami

Liked: Cleanliness, staff & service, property conditions & facilities
Excellent way to stay in east village of NYC as a single female traveler. Neighborhood is hip and safe and convenient. Accommodations are clean and quiet but really only for sleeping. No space to eat or hang out.
Stayed 3 nights in Apr 2025

6/10 Okay

Salma

Liked: Cleanliness, staff & service
Stayed 2 nights in Apr 2025

10/10 Excellent

Julio, chicago

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
They absolutely amazing... This is my Second time... !! And I coming back next week
Stayed 1 night in Apr 2025

10/10 Excellent

Alex

Liked: Amenities
Greatest meditation I’ve ever experienced for a hotel stay…the shower water was fantastic 😝
Stayed 1 night in Apr 2025

2/10 Terrible

David

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

10/10 Excellent

Carlos

Stayed 1 night in Apr 2025

6/10 Okay

Alison

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Apr 2025

10/10 Excellent

Robb

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great time in Noho

I decided to stay in Noho, because of the closeness to great restaurants, shopping, and tourist destinations. A very easy access to the subway and car services. Definitely recommended.
World Trade One
Metropolitan Museum
Top of the Empire State Building
New York Public Library
Stayed 3 nights in Apr 2025

8/10 Good

April

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Apr 2025

6/10 Okay

Aurora

Liked: Cleanliness, staff & service, room comfort
The place is perfect for a couple of days. The downside is that the bathroom is unisex (shared by both men and women). It would be better if they were separated.
Stayed 1 night in Apr 2025

10/10 Excellent

Oliver Stewart

Liked: Cleanliness, staff & service, property conditions & facilities
The stay was
Stayed 5 nights in Apr 2025

6/10 Okay

Marina

Liked: Cleanliness
Disliked: Staff & service

Great for a short stay

This place is really cool. Something that I think should be noted more clearly is that these rooms DO NOT have ceilings. So, if anyone snores or coughs or sneezes on your floor you can hear it all. While I was staying here someone was sick and so I could hear them coughing and blowing their nose all night. This is not a place to stay if you are truly looking for comfort. I felt on edge the whole time because I didn't want to be too loud to disrupt anyone else. Beds were comfy. Bathrooms were fairly clean. It would be nice if more towels were provided in each room. Including a wash cloth. Next time I would splurge for the bigger of the rooms. One thing I noticed was that there were no tissues anywhere. No tissues in the bathroom or in the individual rooms. The only thing like a tissue was the toilet paper or a hand towel in the bathroom. It would be nice not to have to leave the room and go to the bathroom to get something simple like a tissue. There are also no trash cans in the rooms. I think a small can could be placed in the room. Otherwise, if I had any trash I had to accumulate it and then walk to the bathroom and throw it away each time. Another thing to note is that the luggage storage here is $4 an hour. If you need to leave your luggage here for some time before check in or your flight, expect to pay. I think that is a free thing they should do. Most hotels do not charge for such a thing. Be sure to bring your own shower shoes or pay another charge.
Stayed 4 nights in Apr 2025

10/10 Excellent

Avith

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
You pay for exactly what you get, maybe even more. It’s cozy and comfortable, clean and safe. Staff is always smiling and happy to help!
Stayed 5 nights in Apr 2025

10/10 Excellent

kathryn

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Cute, clean, safe hotel for solo travelers in an incredible part of Manhattan. Cabins are cozy but super comfortable. Bathrooms are really nice and rooms come with robes, sleep kits and sound machines. PROTip- use the sound machines, pack light as space is tight and book a Now or Never Cabin for more room!
Stayed 1 night in Apr 2025

10/10 Excellent

Mykhailo

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The place is so nice. Everyone was polite. That have everything you need and even more.
Stayed 1 night in Apr 2025