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Recent guest reviews

On the outside, this property doesn’t look like a hotel. But Inside we found an extremely friendly and helpful reception staff, a clean, modern and efficient room, and an upstairs Garden restaurant with a bright airy atmosphere and an amazing view. What a hidden gem in a great location.

Very small rooms equipped with comfortable beds, good views, hot water, and great shower pressure. Overall, recommended

Great property in a amazing location. Staff is very friendly and that’s all you need for a great stay. Room was really a snug but we didn’t much time in the room anyways. Location is amazing, surrounded by restaurants and bars and walking distance to everywhere. Bus stops at. The door step and underground within a 2 min walk was a great plus. Overall a great stay. Will definitely stay again

Everything was amazing, The locarion, the clean room, the service. Everything. Very recommended

excellent location. Very comfortable bed. Great shower too!

The staff was super friendly. They made me feel like they were happy to help me.

I'm a frequent solo traveler to London but this time I came with a friend and he wanted to stay here. I've passed by it many times but didn't ever once stay here prior. After this experience, I can't believe I didn't stay here sooner. This hotel is in a fantastic location, super central to so much of what London has to offer and easily accesible by public transport. The check in was super fast and easy. The rooms are modern and very comfortable. Even though it's a busy area, the windows are nearly soundproof and make the room quiet and relaxing. This is such a place to stay if you ever get the chance.

Great location, cleanliness, small but functional. Comfy bed.

My stay here was for one night in Apr 2019. Small room but adequate for short stay. Perfect location. Surrounded by vast number of cafes, restaurants, and shops..... All located to your left, right, ahead and behind you. Also in the area are hop on/hop off tourist bus ($33 per person for a day pass to get on all the bus lines). I did this on day one just to get an idea of where i would like to explore on my own for the rest of my stay. Hotel has very Nice and helpful staffs. There is a roof top restaurant. You must go there for brunch. Make reservation because it gets busy. Also you get a view of london’s skyline

Although very minimalist this hotel is really comfortable, with a fabulous location and wonderful staff. A really easy tube ride from Heathrow and steps to museums, restaurants, and theaters. We will definitely be back!

Great lively location, room was clean. Knew going in the room would be small, but worked great considering we were out and about all the time.

It may be a bit small, but the rooms are absolutely amazing. Every inch of our room was perfectly tailored. Great decor especially given the space. If you’re looking for a short stay in an amazing location, the Assembly Hotel is perfect. Walking distance to tons of shops and restaurants, and from the underground.

Clean hotel, beautiful design, quiet, very small rooms.

Amazing location. Great staff! Helped us with all our needs. The rooms are small - but great value for money.

27 - 31 Charing Cross Road London England

Hotel highlights

  • Steps from London Coliseum and Leicester Square
  • Free WiFi in rooms and public areas
  • Onsite dining
  • 24-hour front desk

Located in London City Centre within a short walk of The British Museum, Assembly Hotel London is within a mile (2 km) of other popular sights such as Coca-Cola London Eye. This 121-room, 3.5-star hotel has conveniences like a restaurant, a bar/lounge, and free in-room WiFi.


Dining

In addition to a meal at the onsite restaurant, you can also enjoy a drink at the bar/lounge. For your convenience, a continental breakfast is served for a fee on weekdays from 7:00 AM to 10:30 AM and on weekends from 7:00 AM to 11:00 AM.


Rooms

Guests can stay connected with free WiFi. Bathrooms offer hair dryers and free toiletries.


Property features

Assembly Hotel London features free WiFi in public areas and a reception hall. The 24-hour front desk has staff standing by to help with dry cleaning/laundry and luggage storage.

Room options

Superior Double Room (Nest)

Full 1 | Sleeps 2

Standard Double Room

Full 1 | Sleeps 2

Standard Double Room (Snug)

Full 1 | Sleeps 2

Guest reviews for Assembly Hotel London

Everyone (16) Couples (5) Family (1)
5
Partner Couples

On the outside, this property doesn’t look like a hotel. But Inside we found an extremely friendly and helpful reception staff, a clean, modern and efficient room, and an upstairs Garden restaurant with a bright airy atmosphere and an amazing view. What a hidden gem in a great location.

By on Oct 1, 2019

Review comment responded on Oct 2, 2019

Good morning, Thank you for staying with us at Assembly London Hotel! We appreciate your lovely feedback and will pass on to our staff, glad you enjoyed your experience at Assembly. Hit pride ourselves to deliver exceptional service to our guests and hope to see you back again soon. Kind regards, Somaya El Amri Guest Service Agent

5
Partner Couples

Very small rooms equipped with comfortable beds, good views, hot water, and great shower pressure. Overall, recommended

By , from Los Angeles on Sep 27, 2019

Review comment responded on Sep 27, 2019

Hi Baker, Thank you for staying at Assembly Hotel,we appreciate your feedback that you have given us and were glad you found are utilities to your needs and we do hope you come back again. Regards, Assembly Team x

5
Everyone

Great property in a amazing location. Staff is very friendly and that’s all you need for a great stay. Room was really a snug but we didn’t much time in the room anyways. Location is amazing, surrounded by restaurants and bars and walking distance to everywhere. Bus stops at. The door step and underground within a 2 min walk was a great plus. Overall a great stay. Will definitely stay again

By on Sep 9, 2019

Review comment responded on Sep 10, 2019

Good morning, Thank you for staying with us at Assembly Hotel! We were delighted by the feedback you have given us and hope to see you in the near future. Regards, Somaya El Amri Guest Service Agent

5
Everyone

By on Sep 8, 2019

Review comment responded on Sep 10, 2019

Good morning, Thank you for staying with us at Assembly Hotel! We were delighted by the feedback you have given us and hope to see you in the near future. Regards, Somaya El Amri Guest Service Agent

4
Everyone

By on Aug 19, 2019

Review comment responded on Aug 20, 2019

Good morning , Thank you for staying with us at Assembly Hotel! We were delighted by the feedback you have given us and hope to see you in the near future. Regards, Somaya El Amri Guest Service Agent

5
Families

Everything was amazing, The locarion, the clean room, the service. Everything. Very recommended

By on Jul 15, 2019

Review comment responded on Jul 15, 2019

Thank you for staying with us at Assembly London.Were glad you enjoyed your time.

4
Partner Couples

excellent location. Very comfortable bed. Great shower too!

By on Jul 11, 2019

Review comment responded on Jul 11, 2019

Fantastic appreciate your review

5
Everyone

By on Jun 30, 2019

Review comment responded on Jul 1, 2019

Hey. Was great to have you stay with us at Assembly London. We very much appreciate you and your feedback and hope to see you back again. Thanks.

5
Partner Couples

The staff was super friendly. They made me feel like they were happy to help me.

By on Jun 12, 2019

Review comment responded on Jun 13, 2019

Hi there. Thank you very much for your feedback. Was a pleasure to have you staying with us. I am very happy to read your experience was great. We look forward to have you back. All the best.

5
Friends

I'm a frequent solo traveler to London but this time I came with a friend and he wanted to stay here. I've passed by it many times but didn't ever once stay here prior. After this experience, I can't believe I didn't stay here sooner. This hotel is in a fantastic location, super central to so much of what London has to offer and easily accesible by public transport. The check in was super fast and easy. The rooms are modern and very comfortable. Even though it's a busy area, the windows are nearly soundproof and make the room quiet and relaxing. This is such a place to stay if you ever get the chance.

By on May 4, 2019

Review comment responded on May 4, 2019

Hey Orbits! Was an absolute pleasure to have you stay with us! Really glad to hear that you enjoyed yourself and chuffed to have you be apart of the Assembly experience. We very much appreciate you and your feedback and hope to see you back at Assembly London. Thanks!!

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