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Broadwick Soho

5.0 star property

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Front of property
Breakfast, lunch, dinner served; Italian cuisine, alfresco dining
Property entrance
2 bars/lounges, rooftop bar
Breakfast, lunch, dinner served; Italian cuisine, alfresco dining

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Free WiFi
  • Restaurant
  • Air conditioning
  • Parking available
  • Business services

Explore the area

View in a map
20 Broadwick Street, London, England, W1F 8HT
  • Place, Piccadilly
    ‪5 min walk‬
  • Place, Piccadilly Circus
    ‪6 min walk‬
  • Place, Leicester Square
    ‪7 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪65 min drive‬

Room options

View all photos for Junior Suite

Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Junior Suite

  • 409 sq ft
  • Sleeps 3
  • 1 King Bed

View all photos for Suite (Broadwick)

Suite (Broadwick) | Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Suite (Broadwick)

  • 495 sq ft
  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Superior Room

  • 215 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room

Standard Room | Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Standard Room

9.2 out of 10
Wonderful
(7 reviews)
  • 194 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Family Suite

Family Suite | Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Family Suite

  • 689 sq ft
  • Sleeps 5
  • 1 Queen Bed and 1 King Bed

View all photos for Deluxe Room

Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Deluxe Room

10.0 out of 10
Exceptional
(2 reviews)
  • 280 sq ft
  • Sleeps 3
  • 1 King Bed

View all photos for Luxury Room

Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Luxury Room

10.0 out of 10
Exceptional
(5 reviews)
  • 248 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Penthouse

Penthouse | Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Penthouse

  • 969 sq ft
  • Sleeps 3
  • 1 King Bed

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About the neighborhood

London

Located in London City Centre, Broadwick Soho is within a 10-minute walk of popular sights such as Piccadilly Circus and Leicester Square. This 57-room, 5-star hotel welcomes guests with conveniences like a restaurant, 2 bars/lounges, and free in-room WiFi.

What's nearby

  • Theatreland - 1 min walk - 0.0 miles
  • Regent Street - 3 min walk - 0.2 miles
  • Piccadilly - 5 min walk - 0.3 miles
  • Piccadilly Circus - 6 min walk - 0.4 miles
  • Leicester Square - 7 min walk - 0.4 miles

Getting around

  • Piccadilly Circus Underground Station - 6 min walk
  • Tottenham Court Road Station - 8 min walk
  • Heathrow Airport (LHR) - 45 min drive

Restaurants

  • ‪Café Leon Dore - ‬1 min walk
  • ‪Coqfighter - ‬2 min walk
  • ‪The Blue Posts - ‬1 min walk
  • ‪Joe & the Juice - ‬2 min walk
  • ‪The John Snow - ‬1 min walk

About this property

Broadwick Soho

Built in 2023, the brand new Broadwick Soho offers free WiFi in public areas, meeting rooms, and coffee in a common area. Self parking is available for GBP 65 per day. The front desk has multilingual staff on hand 24/7 to help with luggage storage, tours or tickets, and dry cleaning/laundry. Other amenities at this luxury hotel include a meeting room, express check-out, and free newspapers.
Guests can expect to find free WiFi and 43-inch Smart TVs with digital channels and Netflix. Bathrooms offer rainfall showers, hair dryers, and designer toiletries, and pillowtop beds with Frette Italian sheets and down comforters ensure a restful night. Minibars, espresso makers, and free newspapers are also standard.
The recreational activities listed below are available either on site or nearby; fees may apply.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • Height restrictions apply for onsite parking
  • Secured self parking on site (GBP 65 per day)
  • Onsite parking includes off-street options

Food and drink

  • Daily full breakfast available 7:30 AM to 11:00 AM for a fee: GBP 9 to 40 for adults and GBP 5 to 25 for children
  • 2 bars/lounges
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas

Restaurants on site

  • Bar Jackie
  • Dear Jackie
  • Flute
  • The Nook

Things to do

  • Bicycle tours

Family friendly

  • Art supplies
  • Children's books
  • Children's games
  • High chair
  • In-room babysitting (surcharge)
  • Laundry facilities

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Business services

  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Area rugs in room
  • Assistive listening devices
  • Elevator (36 inch wide door)
  • Hardwood flooring in public areas
  • Hardwood flooring in room
  • Smooth flooring in room
  • Stair-free path to entrance
  • Tile flooring in room
  • Vibrating pillow alarm
  • Visual fire alarm
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom
  • Wheelchair-accessible restaurant
  • Wheelchairs on site

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Built in 2023
  • Renovated entire property - November 2023
  • Smoking not allowed
  • Victorian architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Frette Italian sheets
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Designer toiletries
  • Hair dryer
  • Heated bathroom floor
  • Rainfall showerhead
  • Shower
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with premium digital channels
  • Netflix
  • Streaming services

Food and drink

  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Minibar
  • Restaurant dining guides

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Desk chair
  • Electrical adapters
  • Free daily newspapers
  • Free international calls
  • Free local calls
  • Heating (climate-controlled)
  • Iron/ironing board on request
  • Laptop workspace
  • Laptop-compatible safe
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Service animals exempt from fees

Children and extra beds

  • Rollaway/extra beds are available for GBP 90.0 per day

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for full breakfast: approximately GBP 9 to 40 for adults, and GBP 5 to 25 for children
  • Secured self parking fee: GBP 65 per day
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 90.0 per day
  • Service fee: 5 percent

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
  • Check-in: 3:00 PM
  • Check-out: noon
  • Minimum check-in age: 18
The front desk is open 24 hours a day, and checking out is easy with express services. Driving? This property offers parking (fees apply).

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards and debit cards. Cash is not accepted. 

Additional information about polices, regulations, and more:

  • Connecting or adjoining rooms can be requested, but all rooms are subject to availability. Contact the property using the phone number on your booking confirmation.
  • No cribs or infant beds are available.
  • Parking has height restrictions.

Property is also known as

Broadwick Soho Hotel
Broadwick Soho London
Broadwick Soho Hotel London

Frequently asked questions

Is free cancellation available at Broadwick Soho?

Broadwick Soho provides free cancellation on some room rates. To learn more, look at the cancellation policy on Orbitz.

What is there to do within easy reach of Broadwick Soho?

This hotel is situated in London City Centre within a 10-minute walk of Piccadilly Circus, Leicester Square, and Piccadilly. You'll also find Oxford Street and Trafalgar Square less than a mile away.

Will I be able to park at Broadwick Soho?

Yes, secured parking is offered for GBP 65 per day.

Does Broadwick Soho include a casino?

No, Broadwick Soho doesn't have a casino.

Will I find an indoor pool at Broadwick Soho?

No, there is no indoor pool at this hotel.

Is Broadwick Soho good for couples?

Amenities that appeal to couples at this hotel include a pillowtop mattress, a minibar, and a rainfall showerhead.

Are there hot tubs at Broadwick Soho?

No, this hotel doesn't have a spa tub.

Does Broadwick Soho feature a restaurant that includes a breakfast menu?

Yes, Broadwick Soho serves a full breakfast for a surcharge each morning at Dear Jackie.

Will Broadwick Soho allow pets to stay for free?

No, pets aren't allowed at Broadwick Soho though service animals are welcome.

Are there connecting rooms at Broadwick Soho?

Yes, you can book connecting guestrooms at this hotel for your group or family vacation.

How far is the airport from Broadwick Soho?

The closest major airport to Broadwick Soho is London City Airport (LCY), which is 9.9 mi away (43 minutes by car). Another top airport is Heathrow Airport (LHR), which is located 16.9 mi away (45-minute drive).

Are there rooms with balconies that I can book at Broadwick Soho?

No, there aren't any guestrooms with balconies at Broadwick Soho.

Does Broadwick Soho have a wedding venue on site?

If you plan to exchange vows during your trip, consider the wedding services available at Broadwick Soho.

Broadwick Soho Reviews

Reviews

9.8

Exceptional

Rating 10 - Excellent. 122 out of 130 reviews
Rating 8 - Good. 3 out of 130 reviews
Rating 6 - Okay. 4 out of 130 reviews
Rating 4 - Poor. 1 out of 130 reviews
Rating 2 - Terrible. 0 out of 130 reviews

10/10

Cleanliness

9.6/10

Staff & service

9.6/10

Amenities

10/10

Property conditions & facilities

Reviews

10/10 Excellent

Allison

Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Hotel absolutely beautiful, staff very good, service great! Lovely food in Dear Jackiey.
Stayed 1 night in Nov 2025

10/10 Excellent

Alexander

Liked: Cleanliness, staff & service, amenities
Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.
Stayed 1 night in Nov 2025

10/10 Excellent

Andrew

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Had a wonderful stay with my wife. it was great to stay in the heart of Soho in such a beautiful place.
Stayed 1 night in Nov 2025

10/10 Excellent

Ward

Stayed 1 night in Oct 2025

10/10 Excellent

Loren

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2025

10/10 Excellent

Ben, Washington

Stayed 1 night in Oct 2025

10/10 Excellent

priscilla

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Oct 2025

10/10 Excellent

Paul

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2025

10/10 Excellent

Jennifer

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Sep 2025

10/10 Excellent

Katarina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel has such an eclectic vibe — every detail feels unique and thoughtfully designed. The interior decor is gorgeous, with a perfect mix of modern touches and creative style. Everywhere you look, there’s something cool to notice. The staff were super friendly and attentive, always ready to help and just genuinely nice people, which made the whole experience even better. The amenities are a solid 10/10 — everything felt high-end and well taken care of, which made the stay extra comfortable. Looking forward to another stay in the future!
Stayed 3 nights in Sep 2025

10/10 Excellent

Dinah

Stayed 5 nights in Sep 2025

10/10 Excellent

Kelcey

Stayed 2 nights in Aug 2025

10/10 Excellent

Sarah

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

Enrique

Liked: Cleanliness, staff & service, property conditions & facilities
Very good, new and fragrant.
Stayed 1 night in Sep 2025

10/10 Excellent

Neill

Liked: Cleanliness, staff & service, property conditions & facilities
Best hotel in Soho!
Stayed 1 night in Aug 2025

10/10 Excellent

Christian

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Awesome stay at the Broadwick. First time and will def be back. The design details are stellar. Evident that much thought was put into this property. Staff was great, especially the house keeping.
Stayed 4 nights in Aug 2025

10/10 Excellent

Matteo

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Aug 2025

10/10 Excellent

Jocelyn

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
The hotel is just gorgeous. Very much a "more is more" approach to deco, but in a lovely way. The room was very comfortable and house keeping was a standout. The hotel is located in a lively neighbourhood with tons of restaurant/cafe options. It's also close to great shopping areas such as Carnaby Street and Regent Street. If you're into theatre/musical, most theatres are within walking distance. We would stay at Broadwick Soho again without hesitation.
Stayed 3 nights in Aug 2025

10/10 Excellent

Amber

Stayed 2 nights in Aug 2025

10/10 Excellent

Earnell

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
LOVED this cute and unique hotel. Great area. Lovely staff. I will definitely stay here again ☺️
Stayed 2 nights in Aug 2025

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.
Stayed 1 night in Aug 2025

10/10 Excellent

Marshall

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful boutique hotel! Marvelous
Stayed 2 nights in Aug 2025

10/10 Excellent

Jessie

Stayed 1 night in Aug 2025

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Aug 2025

4/10 Poor

Tim

Traveled with partner
Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service
Beautiful hotel but disappointing service with additional service fees added to the bill despite disappointing the experience whilst staying at the hotel.
Stayed 3 nights in Aug 2025