Skip to main content
Beginning of main content

W London Leicester Square

5.0 out of 5.0

Recent guest reviews

Had a great meal here with my family It was tasty and a great atmosphere and friendly staff and a great service. Would recommend to anyone for a tasty and good price for London. Plenty of space but a busy place at the same time

This hotel has black hallways with glittery room numbers that look very strange. The rooms are compact, with an island sink/desk and separate room for the toilet and shower. No separate bathroom, or bath for that matter. The beds were comfortable and the noise level was fine despite being on a crowded street. The location is spectacular and you can walk everywhere you want to go, or you can get on the tube. I would go back mainly due to the location.

My wife and I received excellent service from the hotel staff for the entirety of our 4 night stay. Breakfast had just moved to a new dining area, so maybe that's why the follow through there wasn't as good. Food was excellent, but some of the staff seemed easily confused. The room itself has a strange layout, where you actually enter through the bathroom, which is a very large space. Maybe making the best use of a corner location? Anyway, biggest complaint is that there's no way to control the bathroom lighting separately from the bedroom. That's just weird. Made limited use of the concierge service as they seemed to have less depth of knowledge than a Google search would provide, which is what they did when asked a question.

This Hip HiTech Hotel is all trendy and funky looking, however open plan bathrooms next to your bed isn’t for everyone at £300 per night the TravelLodge down the road is not only cheaper but has its own private bathroom. Staff at the W are obnoxious, arrogant and saying they are rude would be an understatement. I don’t blame them, after all it’s the management that sets the culture and staff persona.

Stayed in W Hotel Bali and really wanted to experience the W London, the hotel is amazing as all W hotels are however the service really wasn’t great which is really disappointing. Friends came along for drinks before dinner the first experience they had was the lady on the door of the hotel looking them up and down before allowing them in and when they arrived it was the first they they mentioned not wow the hotel is lovely as they were too shocked at the service, it really surprised me as everyone walking around the bar looked like they had fallen out of bed! We always stay at the ME and I would return to the ME over here. Service is everything to me and this hotel really lacks this, I was really disappointed and I’m afraid to say as the hotel is 👌🏼 However due to service I wouldn’t return in a hurry.

Don't be fooled by some of the excellent reviews on the W London - Leicester Square. As a SPG Platinum Preferred guest, I've stayed in W's all over the world and the W London - Leicester Square is now officially my least favorite. Doesn't even compare, really. I regret booking here at all. The W always delivers on a good bed, but this W had crappy pillows, the "Fabulous" guest room design is the strangest I've seen, and you have to work on a high countertop that is connected to your bathroom sink. Literally, there IS NO BATHROOM. There is a toilet room (simple), a separate shower (decent), and apparently to save space, they combined the bathroom sink with the guest room itself. It SUCKS. Good thing I was staying alone because that design would be super annoying if you had to share the room with anyone. The walls and doors are not quite paper thin, but close. I could hear people "doing their thing" on both sides of my 6th floor room. Normal talking voices can be heard. Also, the 6th floor hallway to my room at the end ALWAYS had a room service cart taking up half of the space in the hallway...and I stayed for 5 days, 4 nights. The little details that you expect from a W simply don't exist at this location. The W design is always interesting, but this hotel is way over-priced, provides teeny tiny rooms, and no real view of anything. With the way they have designed the building, you can't see much at all. The staff was not helpful. I had booked two "Fabulous" rooms for myself and a colleague on this trip and my colleague's flight was cancelled and delayed a full day. I was just barely outside of the normal 24-notice of cancellation/changing the dates for the 2nd room and they wound't budge on cancelling the first night of that room. Whatever. I didn't put up much of a fight because I wasn't responsible for paying for the room (corporate expense), but I would have been HOT if they would have tried that with my on a personal/family trip. At other SPG hotels (and especially W's), they're always willing to make exceptions...especially for those that have a Platinum Preferred and Lifetime status with SPG. The location of the hotel is good. I like Leicester Square as it is central to London and has easy access to the tube and all of the city's attractions or restaurants. Just not impressed with the hotel, staff, or service at all. If you're really going to call yourself a "W London," then someone needs to get with the program at this location.

We decided to spend our NYE holidays in W hotel. Compared with W Amsterdam or W Bali, W London is the poorest.The service very low spa and gym not worth it to visit and CANNOT BE CLOSED EVERY MONDAY.Location is ok but in a total waste of time and money.Breakfast very expensive but poor.... staff are ok, never again...

Across the tube of Lester Square , masses of people will guide you. You will see the Hipodrom, a very old Disco tech , now there is the Christmas market. Left hand side is a cinema and in the square there is the tickets for same day for half price

Stayed for business. Central location but you deal with the craziness of the area. Interesting design, but my room layout was subpar with a big pole blocking one of the key viewpoints, and the frosted glass "wrapping" around the building also kills any view you'd get. Biggest gripe is having to deal with the club crowd late at night when trying to get back into the building. For the price, many other hotels provide better value.

The hotel has a few significant virtues. (1) The central location couldn't be more convenient—surrounded by West End theatres, the Royal Opera House, and the English National Opera; very close to the National Gallery and the National Portrait Gallery; only two minutes away from both the Leicester Square and Piccadilly Circus tube stations and only a bit farther to the Charing Cross and Embankment stations. (2) The rooms are sleek, modern, and attractive. (3) The staff is wonderful. In fact, they were so nice, so accommodating, and so eager to please, that I feel very bad having to give the hotel so low a rating. However, the sad fact is that had I known what the experience of staying there would be like, I would have either shelled out the money for one of the corner rooms or booked at another hotel. I stayed for three nights in one of the hotel's "Fabulous" rooms. I understand that the two lower-ranked classes of rooms ("Spectacular" and "Wonderful") are perhaps marginally smaller that the Fabulous, but all three classes share the same design concept and layout. And that is a major problem: the layout is quite bizarre and inconvenient. In describing the room, the hotel website refers to its "integrated bathroom and bedroom style"; that doesn't quite paint an accurate picture. In fact, there is no bathroom. Rather, sitting in the narrower front portion of the one-and-only room is a long-ish, narrow-ish multi-purpose white structure. Near the left end of that structure is a shallow sink. At first I thought, "Oh, the room has a wet bar—how nice." No, it's the bathroom sink. The surface of the structure extends to the right of the sink; that serves as the room's only desk/table. When the website mentions the room's "oversized desk space," that's what it's referring to. (I gather the length is greater than in the lower two classes of room, which means that your laptop will be a little farther away from the running water.) .On the rear side of this structure sits a high stool, which is the only chair in the room that you can use when writing or using your computer. About three feet from the front of the structure is what appears to be a wall of mirrors, but is actually two mirrored doors: One conceals the toilet, behind the other is the rainforest shower. So, while all the fixtures one would expect to find in a bathroom are there, they're actually in the main (i.e., only) room. The accoutrements that are usually found in a bathroom are located in the cunningly, though inconveniently, designed white structure. If you're standing at the sink and want a tissue, you'll have to go to the left side of the structure, where the tissue dispenser sits at floor level. When you're finished using the tissue at the sink, you'll have to walk around the structure to the rear side, where you'll find the trash bin. In describing the room's concept, the website tries to make it seem like an alluring virtue, rather than what I believe it was: an expedience, a way to fit all essential elements of a room into what is actually a rather small space without giving the room the appearance of being cramped. In so doing, the site has made a few misleading statements. For example, it says "you can relax in our wonderful bathroom..." As I've pointed out, there is no bathroom, wonderful or otherwise, and there are only two places where you can relax in the general area where the bathroom fixtures are located: sitting on the toilet, or taking a lengthy shower. But you won't be able to relax in either of those places because both are equipped with motion-sensor-controlled lighting: Whether you stand or sit in the toilet, you'll be in the dark before very long and will have to flail your arms about to turn the light on again; that's maddeningly annoying. And if you'd like to luxuriate under a rainforest shower, you'd better do a rain dance at frequent intervals, lest you be cast in darkness; the lights went out when I was simply adjusting the water temperature. I had one of the engineering staff increase the time setting on the sensor, but that accomplished very little. Motion sensors are a dumb idea in a hotel room. The website describes the "bathroom" as equipped with "concealed mirror doors for maximum privacy." Well, there is absolutely no privacy. Before entering the shower, one must get stark naked in the main/only room, and of course, one leaves the shower, starkers, directly into the main room, only this time, dripping. The two people sharing a room had better be in an intimate relationship—or at least they should be desirous of having the relationship turn intimate real fast. (The web site touts privacy for all three classes of rooms that I've cited; in fact, though, only the "Cool Corner" rooms and the suites have separate bathrooms.) And regardless of the nature of the relationship between the two occupants, they'd better abandon all hope of having a relaxing conversation in the room as there is only one chair, and it is situated diagonally across the room from the stool. The room is equipped with a Nespresso coffeemaker and a mini-bar, but there's no way the two people could sit together over coffee or cocktails—or over anything,as there is no table other than the flat surface of the white structure, and that couldn't accommodate two chairs/stools even if the room had them. Though the room layout was the biggest problem, there were other deficiencies. One of the features of hotel living that I always look forward to is a buffet breakfast served in gracious surroundings. The W Hotel offers breakfast in a casual restaurant located on the ground floor of the W Hotel building, but not managed by the hotel. It would not be an appropriate setting for a meal in a three-star hotel, let alone a five-star hotel, which I was astonished to discover is the W's rating. I had breakfast there my first morning, and not again. There is no proper lobby. The reception area and concierge desk are located on the first floor (one story above ground level). Extending to the side of this area is a very long bar with, as I recall, stools on both sides, and perhaps some small tables along the wall. Between the elevators and reception area are fewer than a handful of chairs. So, if you want to meet a friend "in the lobby," you or he will probably have to stand until the other one shows up. Compounding this problem is that the hotel uses that long bar area and environs for private parties; that translates to very loud, very crappy music and a crowd of loud, maybe drunk, people; if you have to stop off at reception for something on your way up or down, it will be difficult to speak above the din. That also means that the ground level entrance to the hotel is roped off to a single door, and getting through it past the security staff is an unwelcome ordeal. (A security guard wouldn't let a friend of mine past to meet me in the lobby until finally a more civilized and intelligent staff member intervened.) My stay coincided with the holiday season, so the private party problem was probably worse than it normally is, but it was like that each night of my stay. I realize that this is a terribly long commentary, but I wish someone else would have given me these details when I was considering booking. And I recognize that quite possibly the things that bothered me so much won't bother you at all.

10 Wardour Street London England

Hotel highlights

  • Walking distance to Leicester Square and Piccadilly Circus
  • Free WiFi in rooms and public areas
  • Bar/lounge
  • Spa

Located in Soho, W London Leicester Square is adjacent to Leicester Square and within a 5-minute walk of other popular sights like Piccadilly Circus. This 192-room, 5-star hotel has a bar/lounge along with conveniences like a full-service spa and free in-room WiFi. Centrally located in London, the hotel is also a short walk from Her Majesty's Theatre and National Gallery.


Start each morning with full breakfast, available for a fee from 7 AM to 10 AM. Savor a meal from the comfort of your room with 24-hour room service, or make new friends over drinks at the bar/lounge.


All of W London Leicester Square's 192 air-conditioned rooms provide iPod docks, minibars, and coffee makers. Guests can expect free WiFi and 32-inch LCD TVs with DVD players and pay movies. Bathrooms offer hair dryers and bathrobes, and pillowtop beds with Egyptian cotton sheets ensure a restful night. Other standard amenities include free newspapers, laptop-compatible safes, and phones.

Property features

Guests staying at W London Leicester Square enjoy access to a full-service spa, a health club, and free WiFi in public areas. The front desk has multilingual staff on hand 24/7 to help with dry cleaning/laundry, concierge services, and luggage storage. Other amenities at this luxury hotel include 2 meeting rooms, coffee/tea in a common area, and express check-in.

Room options

Fabulous Room

King 1 | Twin 2 | Sleeps 2

Spectacular Room

King 1 | Twin 2 | Sleeps 2

Studio Suite

King 1 | Sleeps 2

Marvelous Suite

King 1 | Sleeps 2

Reviews from Trip Advisor

Trip Advisor aggregated rating

70% of guests recommend this hotel

Total of 2060 reviews