Skip to main content
Beginning of main content

The Soho Hotel, Firmdale Hotels

5.0 out of 5.0

Recent guest reviews

I stayed at the Soho multiple times between August 2017 and December 2017. Location: in the heart of Soho but slightly removed from street. At the end of a small alley. It is a great location to explore Soho and London as a whole. The building in itself is classic and has been renovated with great taste. The rooms: The suites are spacious. The decoration is absolutely lovely, different in each room, it is bold with interesting colors without being over the top and feeling like it is trying too hard. The hotel: very well decorated with interesting choices of art and furniture, elegant yet it makes you feel home. It is simple and sophisticated at the same time and everything is perfect: ex: nothing feels worn, or chipped or aged without purpose The service: Also amazing. The staff make you feel like they genuinely want you to have a good stay, be comfortable without being in your way. They are always impeccably dressed, courteous, well intentioned and for the ones that I interacted with, smart. The food: outstanding. Breakfast is a combination of "A la carte" items + a round table in the middle with fruits, berries, pastries, cereals.. The price: not necessarily cheap depending on which time of the year you go, but definitely worth it.

I stay here a couple of times a year, most recently last week. I'm always impressed by the cleanliness and comfort of the room, the quiet of the space, and the hospitality of the staff. An excellent place to relax, recharge, work, right in the middle of everything.

Stayed 1 night on a busy Saturday, lovely room on the 3rd floor, well presented very clean and crisp, staff throughout the hotel were excellent too, an honesty bar is available when the main bar closes...great idea! breakfast was well cooked and good variety on the menu, used room service was prompt and nice food, this hotel was functional but with a very good level of customer service, would definitely recommend this hotel and stay here again.

Staff were amazing and helpful and the room beautiful. The hotel went out of their way to make it an awesome stay. Highly recommended, would come back again in a heartbeat. The food at the restaurant was cooked to perfection and the service was attentive and helpful. Room service was great and the portions of food were huge. Allergies were accounted for. Communication was great between all teams.

This is quite simply a supurb, stylish, central London hotel with first class service and facilities. I stayed here for a friends birthday party last year and can't wait to have the opportunity to stay again! The restaurant is incredible and the staff attentive and yet there is a relaxed vibe at all times. Cant recommend it highly enough.

Excellent hotel in a great and central location in London. The hotel is stylish with excellent common rooms to have tea in. There is also a very well-equiped gym on-site. We have stayed at Firmdale Haymarket Hotel in the past which has the advantage of a great swimming pool over Firmdale Soho.

We have stayed in a fair few of the capitals top hotels & I have to say from the moment we arrived to the moment we left it was great. We had a very cheery greeting early on New Years morning at reception & then an free upgrade to a suite, which I’m lead to believe is there normal policy if there is availability... more hotels should use this practise. Very friendly staff throughout the hotel, fabulous bar & cocktails made to your specific liking with a good restaurant for an evening in the hotel which is rare for us to use, as we normally go out to eat in many of the excellent restaurants London but we had been out all day & it was lovely to spend a relaxing evening staying in the hotel & using there facilities & we were not disappointed also the next morning we had an excellent breakfast, again one of the best I’ve had in a London hotel. This hotel has numerous sister hotels in the capital under the same group & I might stay here again as it was so good or give one of the others a try 🤞

The Kit Kemp designed interior decor/furnishings are fabulous, this hotel is worth staying in just for that, however, you get loads more! We arrived very late after a delayed flight, checked in and were shown to the library where we ate a selection of tapas accompanied by a cold beer! The start of a wonderful experience! There was nothing to pick fault with, brilliant team who were unbelievably helpful. Fantastic food and a very good location, we only took a taxi to visit a particular restaurant for lunch. Would I stay at this hotel again....Yes Please!

Stayed as a couple over the weekend and pretty much faultless in every retard. A step above other 5* hotels. Having stayed at the Crosby St in New York it's evident that whilst not cheap Firmdale Hotels take hospitality pretty damn seriously.

“Family friendly” hotels are usually disappointing. The Soho Hotel exceeded our expectations for family friendly. We loved the experience and our 11 and 8 year old didn’t want to leave. It’s the little things - coloring pencils, kids bathrobes and slippers, kids books, and how he staff treated all of us. The room was very spacious and beautifully designed as you would expect from Firmdale and Kit. Location is very good too. Easy access to theatres and shops. We left an apple phone charger in the room and the concierge posted it back to us. The next time we are in London, we’ll definitely be staying here again.

4 Richmond Mews London England

Hotel highlights

  • Walking distance to Leicester Square and Piccadilly Circus
  • Free WiFi in rooms and public areas
  • Onsite dining
  • Spa

Located in Soho, The Soho Hotel, Firmdale Hotels is within a 10-minute walk of popular sights such as Leicester Square and Piccadilly Circus. This 5-star hotel has 96 guestrooms and offers a full-service spa, a 24-hour fitness center, and free in-room WiFi. Centrally located in London, the hotel is also a short walk from London Palladium Theatre and Her Majesty's Theatre.


This hotel is home to a restaurant and a bar/lounge. Order from 24-hour room service to satisfy your hunger without leaving your room. Full breakfast is offered for a fee each morning from 7 AM to 11 AM.


All 96 individually decorated rooms feature iPod docks, minibars, and free newspapers. Guests can expect to find free WiFi and wired Internet, plus flat-screen TVs with cable channels and DVD players. Beds are dressed in premium bedding and bathrooms offer deep soaking tubs, hair dryers, and designer toiletries. Other amenities include free bottled water, safes, and desks.

Property features

Guests staying at The Soho Hotel, Firmdale Hotels enjoy access to a full-service spa, a 24-hour fitness center, and free WiFi in public areas. Transportation is made easy with limo/town car service. The 24-hour front desk has multilingual staff ready to assist with dry cleaning/laundry, concierge services, and luggage storage. Other amenities at this luxury hotel include 6 meeting rooms, conference space, and a library.

Room options

Luxury Room

King 1 | Sleeps 2

Deluxe Room

King 1 | Sleeps 4

Junior Suite

Queen 1 | Sleeps 4

Deluxe Suite

Queen 1 | Sleeps 4

Reviews from Trip Advisor

Trip Advisor aggregated rating

96% of guests recommend this hotel

Total of 1541 reviews