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The Soho Hotel, Firmdale Hotels

5.0 out of 5.0

Recent guest reviews

This is the only hotel I am loyal to. In any other city I would choose from a few. But when it comes to London, there’s only one for me. The decor, the ambiance, the staff , the food. Impeccable! Just love it!

Used the lobby bar for a meeting Drinks and sharing platter Very good atmosphere and service. The food was excellent and the staff attentive We were made very welcome and all in all pretty good value Well done guys

We recently went as a group to the hotel for the cinema and dinner package £40 . Cinema is extremely comfortable , has a good sound system and all seats have a good view. Dinner was 1st class and the service was perfect.

The hotel has two main lounges, both of which are quite small. They have tables with seats around them, so for two or three people wanting a private meeting, they can end up sharing the table with three other similar groups. However, the place is comfy and homely with good service and decent drinks and snacks.

We had a family party in the function room on the lower ground floor and five bedrooms. We enjoyed amazing standards of hospitality and as another review said 'not at all snobby'. Just one thing: there needs to be breakfast menus without prices as it may intimidating for people who are being entertained by others.

The SOHO is our "go to" hotel in London. It is high quality and oozes class throughout, but not in a snobby or stuffy way. The rooms are all individually designed and all we have stayed in (5 visits to this hotel) are lovely and kitted out to a high specification. We also recently got upgraded to a penthouse suite free of charge for my partners birthday and that too was simply stunning. The staff are attentive, but not over the top. They are polite and friendly and the service exemplary. We have been going for a number of years and the same faces often greet us, indicating a low staff churn. The food (the breakfast especially) is all top class. All in all a great experience in a great bustling location. Highly recommended.

Went with friends and did their Cinema Sunday with a movie and dinner. Good value. Lovely hotel and small cosy cinema. Followed by drinks in the bar and a really nice dinner. Would happily recommend. Took our teenage kids who also thoroughly enjoyed.

My friend and I recently stayed at the Soho Hotel for five nights and I can not at this point say enough great things about this perfectly located impeccable gem of a small hotel! The front desk staff was courteous and accommodating. The lobby and sitting areas of this hotel are thoughtfully done with a mixed decor- striking a lovely balance of chic with extreme comfort. Our room and beds were extremely comfortable and the bathroom was huge, modern and well appointed. The concierge staff were all most helpful and nice. AC and Ekrahem were both amazing and they went above and beyond to make our stay in London a special one. Both made incredible recommendations, reservations, directions and any and everything we even mentioned. When I travel to London again I will definitely stay at the Soho Hotel and I will recommend it highly to anyone who wants a first class hotel experience!

Fantastic location, right in the heart of Soho with fantastic access to the west end, but in a mews street so not totally exposed. I spent two nights here in a gloriously quiet room on the 3rd floor at the back of the building. It surpassed my expectations for a 5 star hotel. The staff are attentive and helpful without being invasive and the room service food is some of the best I have ever had. Would thoroughly recommend My room was large, with a very comfortable queen sized bed and a beautiful bathroom. One tiny thing is that there is no kettle and tea in the rooms but they will bring you one on request. Also breakfast is served until 11am in the week and 12pm on Sundays - civilised!

We stayed at The Soho Hotel for a week last month. It was absolutely perfect! Hotel was beautiful, well maintained, etc. Great service! When we checked in and they found out it was my birthday, they sent a gift to the room along with a plate full of treats and 2 glasses of champagne. The restaurant and bar were amazing. We usually had a nightcap there each night. The room was extremely spacious and cleaned well. The bed was so comfortable! And the room was very quiet - didn't hear any noises even from the outside! The staff was amazing and so helpful also! The location is wonderful also! Within walking distance to many sites and Soho is such a wonderful neighborhood - lots of great restaurants, etc! I can't wait to go back!

4 Richmond Mews London England

Hotel highlights

  • Walking distance to Leicester Square and Piccadilly Circus
  • Free WiFi in rooms and public areas
  • Onsite dining
  • Spa

Located in Soho, The Soho Hotel, Firmdale Hotels is within a 10-minute walk of popular sights such as Leicester Square and Piccadilly Circus. This 5-star hotel has 96 guestrooms and offers a full-service spa, a 24-hour fitness center, and free in-room WiFi. Centrally located in London, the hotel is also a short walk from London Palladium Theatre and Her Majesty's Theatre.


This hotel is home to a restaurant and a bar/lounge. Order from 24-hour room service to satisfy your hunger without leaving your room. Full breakfast is offered for a fee each morning from 7 AM to 11 AM.


All 96 individually decorated rooms feature iPod docks, minibars, and free newspapers. Guests can expect to find free WiFi and wired Internet, plus flat-screen TVs with cable channels and DVD players. Beds are dressed in premium bedding and bathrooms offer deep soaking tubs, hair dryers, and designer toiletries. Other amenities include free bottled water, safes, and desks.

Property features

Guests staying at The Soho Hotel, Firmdale Hotels enjoy access to a full-service spa, a 24-hour fitness center, and free WiFi in public areas. Transportation is made easy with limo/town car service. The 24-hour front desk has multilingual staff ready to assist with dry cleaning/laundry, concierge services, and luggage storage. Other amenities at this luxury hotel include 6 meeting rooms, conference space, and a library.

Reviews from Trip Advisor

Trip Advisor aggregated rating

96% of guests recommend this hotel

Total of 1503 reviews