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The Soho Hotel, Firmdale Hotels

5.0 out of 5.0

Recent guest reviews

I stayed with my daughter and my mother overnight. It was a surprise for my Mothers 80th Birthday. I had asked for her special day ( actual day we arrived) to be acknowledged in 'someway' but never in a million years did I expect the amazing treatment they gave her.. We were upgraded with champagne in our room, she was given a wonderful smelly candle and chocolate and fruits on a plate. We had lunch in Refuel, eating off the set beef I have tasted in years and she was then given a dessert with a candle to blow out...She was made to feel very special - all the staff we made contact with that day wished her a Happy Birthday too It was the most wonderful experience and a memory we will all remember for a very long time. The hotel is truly a special find , the most beautiful décor in a great location however I hope I dont have to wait to be 80 to go back! Thank you xx

Somewhere in my (overly) exhaustive research of London hotels, I came upon the advice, "Stay in [fill in the blank], go out in Soho." Presumably, the concern was street noise. We stayed at the Soho Hotel for 2 nights in early January. Our room was luxuriously quiet. Admittedly, there was the music from the nice Tivoli Audio systems. Oh, and there was the noise from her watching the BBC as she soaked in the deep soaking tub. And we did have to speak to each other slightly louder than normal, given how expansive our room was. And, yes, there was also the sound of us weeping as we checked out. The Soho Hotel is a wonderful (and wonderfully quiet) hotel. Stay there, and save yourself the exhaustive research.

The Soho Hotel is in a perfect location in close proximity to the tube and many other attractions in the West. We thoroughly enjoyed our stay due to the friendliness of the staff and the great vibe in the hotel

Surprise birthday trip arrived to gorgeous flowers from bloomsbury. Breakfast - Lovely, Room service - Lovely Gym - Discovered the beauty of a versaclimber as used by Murray and Dimitrov The best hotel gym I've ever had the pleasure of using. I'm sure if I looked hard enough I'd have found the barbell for some snatching.

My wife and I spent four nights over the Easter weekend and thoroughly enjoyed our stay. Arrived at noon and our room was available despite the early arrival. Room was extremely comfortable. Breakfast was tasty and plentiful. Location is right in the middle of Soho with easy access to the west end theatres and the shopping of Oxford Street. It has a vibrant bar that serves up great cocktails. Special mention to Clive the concierge who was extremely welcoming when we arrived and showed us how everything operated in the room as well as the amenities of the hotel. We would absolutely recommend this hotel and will choose here for our next visit.

Visited The Soho Hotel as a family recently and had such a great time! Beautiful hotel with a wonderful restaurant and so close to everything! Restaurants all around, and so close to Oxford street shopping. The staff and service was exceptional!! Rooms are beautiful. Attention given to the smallest details. Special toiletries for the kids and cookies and milk before bed time. Will definitely be back!

Just the PERFECT HOTEL. Lovely designed, very clean, very quiet (in the middle of the very animated SOHO - region) , fantastic staff, perfect breakfast and very very good restaurant. Everything was realy perfect. For sure I would choose this hotel again.

Went here as part of a 50th birthday celebration for afternoon tea and we were not disappointed. The interior definitely has the “WOW” factor and the afternoon tea was truly scrumptious. Tea was available with or without alcohol, although the pricing of this was slightly confusing. Would definitely go back again.

Not one of the “fancy” London hotels but top notch service and large comfortable rooms. Excellent restaurant and bar in house with warm professional service. The weather was bad so we ate in house an embarrassing number of times. Sandro is consummate concierge and will get you anything you want and to anywhere you want to go. Walking distance to Piccadilly Square and museums. Large warm common spaces, a library and large living room, to lay around and lounge. Nice gym and two fabulous movie theaters for their scheduled movie events. Would highly recommend if you aren’t interested in a large chain or uber expensive choice.

We stayed in a large junior suite over the Easter weekend. The hotel is lovely. It’s the service that is outstanding. Nothing is too much trouble. We have a coeliac son and they catered for him beautifully. The lovely staff are friendly without being intrusive. Food is excellent. Fabulous breakfast and excellent lunch. Go, it’s fantastic.

4 Richmond Mews London England

Hotel highlights

  • Walking distance to Leicester Square and Piccadilly Circus
  • Free WiFi in rooms and public areas
  • Onsite dining
  • Spa

Located in City of Westminster, The Soho Hotel, Firmdale Hotels is within a 10-minute walk of popular sights such as Leicester Square and Piccadilly Circus. This 5-star hotel has 96 guestrooms and offers a full-service spa, a 24-hour fitness center, and free in-room WiFi. Centrally located in London, the hotel is also a short walk from London Palladium Theatre and Her Majesty's Theatre.


This hotel is home to a restaurant and a bar/lounge. Order from 24-hour room service to satisfy your hunger without leaving your room. Full breakfast is offered for a fee each morning from 7 AM to 11 AM.


All 96 individually decorated rooms feature iPod docks, minibars, and free newspapers. Guests can expect to find free WiFi and wired Internet, plus flat-screen TVs with cable channels and DVD players. Beds are dressed in premium bedding and bathrooms offer deep soaking tubs, hair dryers, and designer toiletries. Other amenities include free bottled water, safes, and desks.

Property features

Guests staying at The Soho Hotel, Firmdale Hotels enjoy access to a full-service spa, a 24-hour fitness center, and free WiFi in public areas. Transportation is made easy with limo/town car service. The 24-hour front desk has multilingual staff ready to assist with dry cleaning/laundry, concierge services, and luggage storage. Other amenities at this luxury hotel include 6 meeting rooms, conference space, and a library.

Room options

Luxury Room

King 1 | Sleeps 2

Deluxe Room

King 1 | Sleeps 4

Junior Suite

Queen 1 | Sleeps 4

Deluxe Suite

Queen 1 | Sleeps 4

Reviews from Trip Advisor

Trip Advisor aggregated rating

96.0% of guests recommend this hotel

Total of 1564 reviews