ibis Styles London Gloucester Road

3.0 star property
Guesthouse with a bar, a quick walk to Natural History Museum

Choose dates to view prices

Photo gallery for ibis Styles London Gloucester Road

Bar (on property)
Restaurant
Room, 1 Double Bed, Balcony | View from room
Front of property
Room, 1 Double Bed, Balcony | 1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Reviews

7.4 out of 10
Good

Popular amenities

  • Air conditioning
  • Bar
  • 24/7 front desk
  • Housekeeping
  • Laundry

Explore the area

Map
110 Cromwell Rd, Kensington, London, England, SW7 4ES
  • Natural History Museum
    ‪9 min walk‬
  • Royal Albert Hall
    ‪12 min walk‬
  • Hyde Park
    ‪13 min walk‬
  • London (LHR-Heathrow)
    ‪26 min drive‬

Book today, save on your next hotel stay

It's that easy when you're a member of Orbitz Rewards. It's free to join!

Room options

Room, 2 Twin Beds (The Duet)

  • 140 sq ft
  • Sleeps 2
  • 2 Twin Beds

Room, 1 Double Bed

  • 118 sq ft
  • Sleeps 2
  • 1 Double Bed

Room, 1 Double Bed, Balcony

  • 129 sq ft
  • Sleeps 2
  • 1 Double Bed

Room (The Works)

  • 183 sq ft
  • Sleeps 3
  • 1 Double Bed

You may also like

About the neighborhood

London

Located in London City Centre, ibis Styles London Gloucester Road is within a 10-minute walk of popular sights such as Natural History Museum and Imperial College London. This 84-room, 3-star guesthouse welcomes guests with conveniences like a bar/lounge, free in-room WiFi, and coffee/tea in a common area.

What's nearby

  • Imperial College London - 7 min walk - 0.4 miles
  • Natural History Museum - 9 min walk - 0.5 miles
  • Royal Albert Hall - 12 min walk - 0.6 miles
  • Hyde Park - 13 min walk - 0.7 miles
  • Victoria and Albert Museum - 13 min walk - 0.7 miles

Getting around

  • Gloucester Road Underground Station - 2 min walk
  • West Brompton Station - 18 min walk
  • London City Airport (LCY) - 48 min drive

Restaurants

  • ‪Fait Maison - ‬3 min walk
  • ‪Club Lounge - ‬4 min walk
  • ‪Starbucks - ‬2 min walk
  • ‪Paul - Gloucester - ‬1 min walk
  • ‪Burger King - ‬2 min walk

About this property

ibis Styles London Gloucester Road

Guesthouse with a bar, a quick walk to Natural History Museum
Ibis Styles London Gloucester Road features free WiFi in public areas, coffee in a common area, and express check-in. The 24-hour front desk has staff standing by to help with securing valuables, dry cleaning/laundry, and luggage storage. Additional amenities include express check-out and a TV in a common area.
Guests can expect flat-screen TVs with cable channels, along with free WiFi and wired Internet. Bathrooms offer rainfall showers, hair dryers, and free toiletries. Other standard amenities include coffee makers and safes. Change of towels is available on request.

Languages

English, French, Italian, Lithuanian, Portuguese, Russian, Spanish

Similar properties

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available
  • Onsite parking includes off-street options

Food and drink

  • Buffet breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 13.50 per person
  • A bar/lounge
  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • TV in common areas

Family friendly

  • In-room crib
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (daily)

Accessibility

  • 4 steps to reach entrance
  • Elevator (35 inch wide door)
  • Thin carpet in room

More

  • 5 floors
  • At least 80% lighting from LEDs
  • Biodegradable coffee stirrers available
  • Biodegradable drinking straws available
  • Comprehensive food waste policy
  • Comprehensive recycling policy
  • Humane treatment of captive wild animals
  • No plastic coffee stirrers
  • No plastic drinking straws
  • No plastic soft drink bottles
  • No plastic water bottles
  • Reusable cups
  • Reusable tableware
  • Smoke-free property
  • Vegan dining options
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Free crib
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Bulk dispensers for toiletries
  • Cleaning products are eco-friendly
  • Eco-friendly toiletries
  • Individual decor
  • Individual furnishings
  • Iron/ironing board on request
  • LED lighting
  • Mobile key entry
  • Recycling
  • Safe
  • Soundproofed rooms
  • Water-efficient showers

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in fee: GBP 35
Contactless check-in available
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available
Late check-out subject to availability
Late check-out fee: GBP 50
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • This property welcomes pets for GBP 15 per pet, per night
  • Service animals exempt from fees

Children and extra beds

  • Free cribs/infant beds are available

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for buffet breakfast: approximately GBP 13.50 per person
  • Pet fee: GBP 15 per pet, per night
  • Service animals are exempt from fees
  • Early check-in fee: GBP 35 (subject to availability)
  • Late check-out fee: GBP 50 (subject to availability)

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of ALLSAFE (Accor Hotels)
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
  • Check-in: 3:00 PM
  • Check-out: noon
  • Minimum check-in age: 18
The front desk is open 24 hours a day, and checking in and out are easy with express services.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • No parking is available onsite.
  • This property accepts credit cards and debit cards. Cash is not accepted. 
  • Guests can access their rooms with a mobile device.
  • This property affirms that it follows the cleaning and disinfection practices of ALLSAFE (Accor Hotels).

Additional information about polices, regulations, and more:

  • No rollaway or extra beds are available.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

ibis Styles London Gloucester Road Guesthouse
Best Western Cromwell House
Best Western Cromwell House London
ibis Styles Gloucester Road Guesthouse
ibis Styles Gloucester Road
Best Western The Cromwell Hotel London
Ibis Styles London Gloucester Road England
ibis Styles Gloucester Road Opening January 2018
ibis Styles London Gloucester Road (Opening January 2018)
Best Western The Cromwell
ibis Styles London Gloucester Road London
ibis Styles London Gloucester Road Guesthouse
ibis Styles London Gloucester Road Guesthouse London

Frequently asked questions

Is a free cancellation option available at ibis Styles London Gloucester Road?

Ibis Styles London Gloucester Road provides free cancellation on select room rates. For specific requirements, review the cancellation policy on Orbitz.

How much does it cost to stay at ibis Styles London Gloucester Road?

As of Jun 18, 2025, prices found for a 1-night stay for 2 adults at ibis Styles London Gloucester Road on Jun 22, 2025 start from $121.15, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What's there to see near ibis Styles London Gloucester Road?

This guesthouse is situated in London City Centre within a short 12-minute walk of Kensington High Street and also 18 minutes on foot from Hyde Park. You'll also find Natural History Museum and Victoria and Albert Museum less than a mile away.

Is parking available on site at ibis Styles London Gloucester Road?

No, there isn't parking at this guesthouse.

Does ibis Styles London Gloucester Road have a casino?

No, ibis Styles London Gloucester Road doesn't have a casino.

Will I find an indoor pool at ibis Styles London Gloucester Road?

No, there is no indoor pool at this guesthouse.

What will couples enjoy most about a stay at ibis Styles London Gloucester Road?

Amenities that appeal to couples at this guesthouse include Champagne service, a rainfall showerhead, and free Internet access.

Does ibis Styles London Gloucester Road have a hot tub?

No, this guesthouse doesn't have a spa tub.

Does ibis Styles London Gloucester Road have a restaurant that serves breakfast?

Yes, ibis Styles London Gloucester Road serves buffet breakfast each morning for a surcharge from its snack bar.

Will ibis Styles London Gloucester Road allow pets to stay free of charge?

Although they can't stay for free, pets are welcome at ibis Styles London Gloucester Road for a fee of GBP 15 per pet, per night.

Are there connecting rooms at ibis Styles London Gloucester Road?

No, there aren't connecting guestrooms at this guesthouse.

How close is the airport from ibis Styles London Gloucester Road?

The closest major airport to ibis Styles London Gloucester Road is London City Airport (LCY), which is 11.6 mi away (48 minutes by car). Another top airport is Heathrow Airport (LHR), which is located 14.7 mi away (34-minute drive).

Are there rooms with balconies at ibis Styles London Gloucester Road?

Yes, some accommodations at this guesthouse offer a balcony where guests can enjoy garden or city views.

ibis Styles London Gloucester Road Reviews

Reviews

7.4

Good

Rating 10 - Excellent. 213 out of 1002 reviews
Rating 8 - Good. 424 out of 1002 reviews
Rating 6 - Okay. 241 out of 1002 reviews
Rating 4 - Poor. 80 out of 1002 reviews
Rating 2 - Terrible. 44 out of 1002 reviews

8.0/10

Cleanliness

7.8/10

Staff & service

7.6/10

Amenities

7.2/10

Property conditions & facilities

8.2/10

Eco-friendliness

Reviews

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel, perfect for our visit to the Royal Albert Hall
Stayed 1 night in Feb 2025

8/10 Good

Zaidoon

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Nov 2024

10/10 Excellent

catriona

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We loved the interiors (quirky) and the staff (very natural/friendly)
Stayed 1 night in Jan 2025

6/10 Okay

Houng

Traveled with partner
Liked: Staff & service
Rundown and room is very small.
Stayed 4 nights in Dec 2024

8/10 Good

Zenon

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Dec 2024

8/10 Good

Patrick

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Nov 2024

2/10 Terrible

Kathy

Liked: Cleanliness
Disliked: Staff & service, property conditions & facilities
There is no railing on the front entrance with steep steps and my mom took a tumble. None of the staff asked if she was okay. We asked her early check-in and we were denied. There are no hooks in the washroom so there's no place for us to put towels or clothes. The two light in the room to a long time to turn on so you've got was flickering a while.
Stayed 2 nights in Nov 2024

10/10 Excellent

kayzi

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nice room very compact and bijou!

It was a nice place to stay as we had to visit French consulate nearby so very handy. Also opposite Gloucester Road tube station and Waitrose opposite side of road. Could leave our luggage there for the day which was really helpful. Decor theme was London Underground so had quirky carpet, fixings, pictures etc. Was in room 301 which was quiet and near to the lift.
Stayed 1 night in Nov 2024

8/10 Good

Jonathan

Liked: Cleanliness, amenities, property conditions & facilities
This is a good spot if you need a simple place to crash in London. It's a bit expensive given the tiny room size, but it was clean and convenient to the Tube. There is a Waitrose across the street and many dining options in short walking distance. It would be nice if the 20-somethings that are working the "desk" in the lobby were a bit friendlier.
Stayed 1 night in Oct 2024

8/10 Good

Mary

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel is in great location near the tube stop and restaurant,food stores, hotel staff very friendly and helpful. Check in was easy had luggage room if you check in early , lobby very inviting to relax and enjoy!! The decor was fun !! Room was nice could use maybe a few hooks to hang coats. As room was small! Bed was very comfortable, shower nice. Sadly both lifts were broken so I had to climb 56 stairs to my room then another 17to the breakfast room. It wouldn’t be a problem if I didn’t have a bad back and can’t climb stairs. They got the very small lift fix after two days the other one still not in use. We where there for five days we did enjoy the hotel and staff was so very friendly and helpful. !!!
Stayed 5 nights in Sep 2024

8/10 Good

Kevin

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities
My 4th stay here. Great location on Piccadilly Line, with easy access to/from Heathrow. Small but tidy room; Excellent breakfast!
Stayed 3 nights in Jun 2024

10/10 Excellent

Cris

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very safe and quiet
Stayed 5 nights in Jun 2024

6/10 Okay

Heledd

Traveled with family
Liked: Amenities
.
Stayed 1 night in Jul 2024

6/10 Okay

Pauline

Liked: Cleanliness, staff & service

Small and ok for 1 night

Room was clean but very small. There was no television on the wall but there was a bracket where it once was. For a single night the room was ok but i would not have been happy to stay longer.
Stayed 1 night in Jul 2024

8/10 Good

Pui Shan

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Staffs are very nice, excellent location- just opposite of underground, breakfast not too much choice and no hot food as well, room size not ideal, had few big windows but cannot open. Overall, have a quiet, safe and clean environment, I will happy to come back again.
Stayed 2 nights in May 2024

6/10 Okay

Alan

Traveled with family
Liked: Staff & service, property conditions & facilities
The hotel location is excellent. It is a converted old house and not as user friendly as a more modern hotel, The staff was excellent.
Stayed 2 nights in May 2024

10/10 Excellent

Silvia

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel location is excellent, just across subway station, markets, restaurants. 10 min walk to V&A museum. Coffee, tea and a cookie in the room. Hotel has elevator, friendly staff, water in the lobby. Good buffet breakfast, chorizo, ham, cereals, juices, milk, cheeses, fresh fruits, etc. I will definitely go back. 5 start property for me. :)
Stayed 4 nights in May 2024

10/10 Excellent

Caroline

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Liked the tube effect around the property
Stayed 1 night in Jun 2024

6/10 Okay

Moira

Stayed 2 nights in May 2024

8/10 Good

Oliver

Liked: Staff & service
Stayed 2 nights in Apr 2024

2/10 Terrible

mark

Stayed 1 night in Apr 2024

10/10 Excellent

WARREN

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
staff were very helpful exerlant service but could do with disabled access nice room good location
Stayed 1 night in Apr 2024

4/10 Poor

Dana

Traveled with family
Disliked: Staff & service
Stayed 2 nights in Mar 2024

10/10 Excellent

Lawrence

Business traveler, Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Quiet room staff were excellent this hotel suited our purpose for what we needed to do in the area
Stayed 3 nights in Mar 2024

8/10 Good

Paul

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nice find

Fine for a one night stay, room was clean, breakfast was good
Stayed 1 night in Mar 2024