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Gem Fitzrovia Hotel

4.0 star property
Family-friendly hotel with a 24-hour front desk and a coffee shop
VIP Access

Choose dates to view prices

Photo gallery for Gem Fitzrovia Hotel

Front of property - evening/night
Executive Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Exterior
Reception
Lobby

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Business services
  • Bar

Explore the area

View in a map
20-28 Bolsover Street, London, England, W1W 5NB
  • Place, Oxford Circus
    ‪11 min walk‬
  • Place, The British Museum
    ‪15 min walk‬
  • Place, Hyde Park
    ‪19 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪43 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for Rewards members
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Room options

View all photos for Executive Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Room

  • Sleeps 2

View all photos for Superior Double Room

Superior Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

8.6 out of 10
Excellent
(50 reviews)
  • 161 sq ft
  • Sleeps 3
  • 1 Double Bed

View all photos for Superior Twin Room

Superior Twin Room | View from room

Superior Twin Room

9.0 out of 10
Wonderful
(16 reviews)
  • 161 sq ft
  • Sleeps 3
  • 2 Twin Beds

View all photos for Executive Double Room

View from room

Executive Double Room

9.0 out of 10
Wonderful
(6 reviews)
  • 194 sq ft
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Twin Room

Executive Twin Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 194 sq ft
  • Sleeps 3
  • 2 Twin Beds

View all photos for Triple Room

Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

8.0 out of 10
Very good
(5 reviews)
  • 215 sq ft
  • Sleeps 3
  • 2 Twin Beds and 1 Twin Sofa Bed OR 1 Double Bed and 1 Twin Sofa Bed

View all photos for Superior Single Room

Superior Single Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 161 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Superior Single Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

  • Sleeps 1

View all photos for Superior Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Twin Room

  • Sleeps 2

View all photos for Superior Double Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

  • Sleeps 2

View all photos for Executive Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

  • Sleeps 2

View all photos for Triple Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

  • Sleeps 3

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About the neighborhood

London

Located in London City Centre within a short walk of Oxford Circus, Gem Fitzrovia Hotel is within a mile (2 km) of other popular sights such as Piccadilly Circus. This 86-room, 4-star hotel has conveniences like a restaurant, 24-hour room service, and free in-room WiFi.

What's nearby

  • Tottenham Court Road - 6 min walk - 0.3 miles
  • Regent's Park - 6 min walk - 0.4 miles
  • Oxford Circus - 11 min walk - 0.6 miles
  • The British Museum - 15 min walk - 0.8 miles
  • Hyde Park - 19 min walk - 1.0 mile

Getting around

  • Great Portland Street Underground Station - 3 min walk
  • London Euston Station - 15 min walk
  • Heathrow Airport (LHR) - 51 min drive

Restaurants

  • ‪Pret a Manger - ‬2 min walk
  • ‪Caravan Fitzrovia - ‬2 min walk
  • ‪The Junction Bar & Restaurant - ‬1 min walk
  • ‪The Albany - ‬3 min walk
  • ‪Starbucks - ‬2 min walk

About this property

Gem Fitzrovia Hotel

Family-friendly hotel with a 24-hour front desk and a coffee shop
Guests of Gem Fitzrovia Hotel enjoy access to free WiFi in public areas, conference space, and a business center. The 24-hour front desk has multilingual staff ready to assist with luggage storage, dry cleaning/laundry, and securing valuables. Other amenities at this family-friendly hotel include express check-out, free newspapers, and laundry facilities.
Flat-screen TVs come with cable channels, and guests can stay connected with free WiFi and wired Internet. Bathrooms have hair dryers and designer toiletries. Coffee makers, free newspapers, and safes are also standard.

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  • Free WiFi
  • Restaurant
  • Air conditioning
  • Breakfast available
8.6 out of 10, Excellent, 1,002 reviews
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Total with taxes and fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business center

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

  • Service animals exempt from fees

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for English breakfast: approximately GBP 24.50 for adults and GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
This property accepts credit cards, debit cards, and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
  • Check-in: 3:00 PM—-midnight
  • Check-out: 11 AM
  • Minimum check-in age: 18
The front desk is open 24 hours a day, and checking out is easy with express services.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • No parking is available onsite.
  • Charges or special cancellation policies for group reservations may apply (more than 8 rooms for the same property/stay dates).
  • This property accepts credit cards, debit cards, and cash.
  • The credit card used at check-in for incidentals must be in the name of the primary guest who made the reservation.
  • Onsite safety features include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit.
  • Cashless payment methods are available for all transactions and guests can access their rooms with a mobile device.

Additional information about polices, regulations, and more:

  • Connecting or adjoining rooms can be requested, but all rooms are subject to availability. Contact the property using the phone number on your booking confirmation.

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Frequently asked questions

Are free cancellation options available at Gem Fitzrovia Hotel?

Gem Fitzrovia Hotel offers free cancellation on select room rates. If you'd like to learn more, look at the cancellation policy on our site.

How much does it cost to stay at Gem Fitzrovia Hotel?

As of Dec 16, 2025, prices found for a 1-night stay for 2 adults at Gem Fitzrovia Hotel on Dec 17, 2025 start from $191.47, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What's there to see near Gem Fitzrovia Hotel?

This hotel is situated in London City Centre within a short 14-minute walk of Oxford Street and also 7 minutes on foot from Regent's Park. You'll also find Bond Street and Russell Square less than a mile away.

Will I be able to park at Gem Fitzrovia Hotel?

No, there isn't parking available at the hotel.

Does Gem Fitzrovia Hotel feature a casino at the property?

No, Gem Fitzrovia Hotel doesn't have a casino.

Is there an indoor pool at Gem Fitzrovia Hotel?

No, there is no indoor pool at this hotel.

What amenities will couples enjoy at Gem Fitzrovia Hotel?

There are many amenities for couples at this hotel, including Champagne service as well as a bar and a restaurant.

Are there hot tubs at Gem Fitzrovia Hotel?

No, this hotel doesn't have a spa tub.

Does Gem Fitzrovia Hotel have a restaurant with a breakfast menu?

Yes, Gem Fitzrovia Hotel serves an English breakfast for a surcharge each morning at XX-XXVIII Restaurant.

Does Gem Fitzrovia Hotel allow pets to stay for free?

No, pets aren't allowed at Gem Fitzrovia Hotel though service animals are welcome.

Are there connecting rooms at Gem Fitzrovia Hotel?

Yes, you can book connecting guestrooms at this hotel for your group or family vacation.

What is the closest airport to Gem Fitzrovia Hotel?

The closest major airport to Gem Fitzrovia Hotel is London City Airport (LCY), which is 11.3 mi away (52 minutes by car). Another top airport is Heathrow Airport (LHR), which is located 18 mi away (51-minute drive).

Are there rooms with balconies at Gem Fitzrovia Hotel?

No, you won't find guestrooms with balconies at Gem Fitzrovia Hotel.

Reviews

Gem Fitzrovia Hotel Reviews

8.6

Excellent

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.6/10

Property conditions & facilities

8.4/10

Eco-friendliness
Rating 10 - Excellent. 539 out of 1013 reviews
Rating 8 - Good. 317 out of 1013 reviews
Rating 6 - Okay. 91 out of 1013 reviews
Rating 4 - Poor. 46 out of 1013 reviews
Rating 2 - Terrible. 20 out of 1013 reviews

Reviews

10/10 Excellent

Anand

Stayed 2 nights in Aug 2025

8/10 Good

Martin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jun 2025

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel.Nice and quiet for a trip away. Highly recommend
Stayed 1 night in Sep 2025

8/10 Good

Diane

Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
An elegant, older hotel with lots of beautiful woodwork throughout. The beds were comfy enough, although the pillows were flat and thin, and could be replaced. The housekeeping missed replacing our coffee and milk for 2 days, so we went downstairs and asked for a few more. The coffee cups were also not replaced with clean ones. We just kept rinsing out the old ones.
Stayed 7 nights in Sep 2025

10/10 Excellent

Radu, Stoney Creek

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location
Stayed 6 nights in Sep 2025

8/10 Good

Deborah c

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Quiet

Rooms are a little small but well appointed. Shower was drenching (good), bed was good and the air con was easy to use! Street/ area was small and quieter with a few restaurants and amenities
Stayed 4 nights in Sep 2025

8/10 Good

Alexander

Liked: Staff & service, property conditions & facilities
Above average hotel. Not sure it was worth the price, but that’s the London market I guess.
Stayed 3 nights in Sep 2025

10/10 Excellent

Mandy

Stayed 1 night in Sep 2025

8/10 Good

Colm Niall

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

Brett, Laguna Beach

Stayed 2 nights in Sep 2025

10/10 Excellent

Dan

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

8/10 Good

Mariana

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
I was not happy that the breakfast only included yogurt and bread.
Stayed 2 nights in Aug 2025

10/10 Excellent

Melissa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed 3 nights in Jun 2025

10/10 Excellent

Neil

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Stayed on night we saw Coldplay!

Lovely hotel and very friendly and helpful staff. Breakfast good also. Conveniently situated. Short walk to Baker St tube.
Stayed 1 night in Sep 2025

10/10 Excellent

Norma

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

A hidden Gem in London

Well located for the theatre and situated in a quiet and well maintained area. The staff were very welcoming and efficient both on the reception area and in the restaurant for breakfast. There was a good choice selection for breakfast and the standard of service shown by the staff was excellent. The superior double bedroom was a good size, clean, comfortable and well laid out, the shower was powerful and well maintained. The complimentary accessories were good. I would certainly recommend this hotel and have already booked again for a few months time.
Stayed 1 night in Jul 2025

10/10 Excellent

Helga Lotta

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Fitzrovia

A very nice hotel with good, central location. Many restaurants, pubs and shops in the neighbourhood and yet a calm area. Approx. 10-15 min walk to Regents Park respectively Oxford Street. Friendly and helpfull staff.
Stayed 3 nights in Sep 2025

10/10 Excellent

Makena

Stayed 2 nights in Aug 2025

6/10 Okay

Linda

Traveled with partner
Liked: Amenities
Positives The staff were friendly and helpful. The hotel was well located for walking into central London. Also for the tube. Just a short walk. The room was clean. Negatives Personally for us the bed was a bit firm. The pillows were fibre and felt lumpy, which did affect our sleep.
Stayed 2 nights in Aug 2025

10/10 Excellent

Alison

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Aug 2025

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great hotel

Great hotel, good location and breakfast
Stayed 1 night in Aug 2025

10/10 Excellent

Jim

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel with friendly staff Can’t fault it
Stayed 1 night in Aug 2025

8/10 Good

angela

Liked: Cleanliness

gem review

Stayed 3 nights in Aug 2025

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A lovely gem and a warm welcome.
Stayed 3 nights in Aug 2025

8/10 Good

Michael

Traveled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed 7 nights in Aug 2025

8/10 Good

Peter

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Liked the location and that it was close to Oxford Circus and Regent's Park etc but just far enough away to be out of the main crowded streets. I can't think of any major dislikes at all but I guess the only thing was the price of the full breakfast. It was expensive for what you got, in terms of the cooked elements. It would have been a bit better if there was a choice of eggs, rather than just scrambled, no black pudding and no sausage when I got there about 9:30. Half and hour before the advertised last servings. Staff and rest of was fine though.
Stayed 2 nights in Aug 2025

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