See all properties

Gem Fitzrovia Hotel

4.0 star property
Family-friendly hotel with a 24-hour front desk and a coffee shop
VIP Access

Choose dates to view prices

Photo gallery for Gem Fitzrovia Hotel

Front of property - evening/night
Bar (on property)
Bar (on property)
Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Exterior

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Bar
  • Room service
  • 24/7 front desk

Explore the area

View in a map
20-28 Bolsover Street, London, England, W1W 5NB
  • Place, The British Museum
    ‪15 min walk‬
  • Place, Piccadilly Circus
    ‪19 min walk‬
  • Place, Hyde Park
    ‪19 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪43 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for Rewards members
Learn more about VIP AccessOpens in a new window

Room options

View all photos for Executive Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Room

  • Sleeps 2

View all photos for Superior Double Room

Superior Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

8.6 out of 10
Excellent
(49 reviews)
  • 161 sq ft
  • Sleeps 3
  • 1 Double Bed

View all photos for Superior Twin Room

Superior Twin Room | View from room

Superior Twin Room

9.0 out of 10
Wonderful
(16 reviews)
  • 161 sq ft
  • Sleeps 3
  • 2 Twin Beds

View all photos for Executive Double Room

View from room

Executive Double Room

9.0 out of 10
Wonderful
(6 reviews)
  • 194 sq ft
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Twin Room

Executive Twin Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 194 sq ft
  • Sleeps 3
  • 2 Twin Beds

View all photos for Triple Room

Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

8.0 out of 10
Very good
(5 reviews)
  • 215 sq ft
  • Sleeps 3
  • 2 Twin Beds and 1 Twin Sofa Bed OR 1 Double Bed and 1 Twin Sofa Bed

View all photos for Superior Single Room

Superior Single Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 161 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Superior Single Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

  • Sleeps 1

View all photos for Superior Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Twin Room

  • Sleeps 2

View all photos for Superior Double Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

  • Sleeps 2

View all photos for Executive Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

  • Sleeps 2

View all photos for Triple Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

  • Sleeps 3

You may also like

Ad
Restaurant

Hilton London Heathrow Airport Hotel

Heathrow Villages
  • Free WiFi
  • Restaurant
  • Air conditioning
  • Gym
9.2 out of 10, Wonderful, 1,369 reviews
$134 nightly
The price is $161
Nov 14 - Nov 15
Total with taxes and fees
Hilton London Heathrow Airport Hotel

About the neighborhood

London

Located in London City Centre within a short walk of Oxford Circus, Gem Fitzrovia Hotel is within a mile (2 km) of other popular sights such as Piccadilly Circus. This 86-room, 4-star hotel has conveniences like a restaurant, 24-hour room service, and free in-room WiFi.

What's nearby

  • The British Museum - 15 min walk - 0.8 miles
  • Piccadilly Circus - 19 min walk - 1.0 mile
  • Hyde Park - 19 min walk - 1.0 mile
  • Big Ben - 9 min drive - 2.1 miles
  • Buckingham Palace - 10 min drive - 1.9 miles

Getting around

  • Great Portland Street Underground Station - 3 min walk
  • London Euston Station - 15 min walk
  • Heathrow Airport (LHR) - 51 min drive

Restaurants

  • ‪The Junction Bar & Restaurant - ‬1 min walk
  • ‪Pret a Manger - ‬2 min walk
  • ‪Caravan Fitzrovia - ‬2 min walk
  • ‪Starbucks - ‬2 min walk
  • ‪The Albany - ‬3 min walk

About this property

Gem Fitzrovia Hotel

Family-friendly hotel with a 24-hour front desk and a coffee shop
Guests of Gem Fitzrovia Hotel enjoy access to free WiFi in public areas, conference space, and a business center. The 24-hour front desk has multilingual staff ready to assist with dry cleaning/laundry, luggage storage, and concierge services. Other amenities at this family-friendly hotel include express check-out, free newspapers, and laundry facilities.
Flat-screen TVs come with cable channels, and guests can stay connected with free WiFi and wired Internet. Bathrooms have hair dryers and designer toiletries. Coffee makers, free newspapers, and safes are also standard.

Similar properties

Lobby
Radisson Blu Hotel, London Euston Square
  • Free WiFi
  • Restaurant
  • Air conditioning
  • Gym
8.4 out of 10, Very Good, 2,107 reviews
$168 nightly
The price is $201
Nov 16 - Nov 17
Total with taxes and fees
Radisson Blu Hotel, London Euston Square

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business center

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

  • Service animals exempt from fees

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for English breakfast: approximately GBP 24.50 for adults and GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
This property accepts credit cards, debit cards, and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
  • Check-in: 3:00 PM—-midnight
  • Check-out: 11 AM
  • Minimum check-in age: 18
The front desk is open 24 hours a day, and checking out is easy with express services.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • No parking is available onsite.
  • Charges or special cancellation policies for group reservations may apply (more than 8 rooms for the same property/stay dates).
  • This property accepts credit cards, debit cards, and cash.
  • The credit card used at check-in for incidentals must be in the name of the primary guest who made the reservation.
  • Onsite safety features include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit.
  • Cashless payment methods are available for all transactions and guests can access their rooms with a mobile device.

Additional information about polices, regulations, and more:

  • Connecting or adjoining rooms can be requested, but all rooms are subject to availability. Contact the property using the phone number on your booking confirmation.

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Frequently asked questions

Are free cancellation options available at Gem Fitzrovia Hotel?

Gem Fitzrovia Hotel offers free cancellation on select room rates. If you'd like to learn more, look at the cancellation policy on our site.

How much does it cost to stay at Gem Fitzrovia Hotel?

As of Nov 4, 2025, prices found for a 1-night stay for 2 adults at Gem Fitzrovia Hotel on Nov 9, 2025 start from $150.99, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What's there to see near Gem Fitzrovia Hotel?

This hotel is situated in London City Centre within a 10-minute walk of Regent's Park, Tottenham Court Road, and Oxford Circus. You'll also find Oxford Street and Russell Square less than a mile away.

Is parking available on site at Gem Fitzrovia Hotel?

No, there isn't parking at this hotel.

Does Gem Fitzrovia Hotel feature a casino at the property?

No, Gem Fitzrovia Hotel doesn't have a casino.

Is there an indoor pool at Gem Fitzrovia Hotel?

No, there is no indoor pool at this hotel.

Is Gem Fitzrovia Hotel good for couples?

There are many amenities for couples at this hotel, including Champagne service as well as a bar and a restaurant.

Does Gem Fitzrovia Hotel have a hot tub?

No, there isn't a spa tub at this hotel.

Does Gem Fitzrovia Hotel have a restaurant with a breakfast menu?

Yes, Gem Fitzrovia Hotel serves an English breakfast for a surcharge each morning at XX-XXVIII Restaurant.

Does Gem Fitzrovia Hotel allow pets to stay for free?

No, pets aren't allowed at Gem Fitzrovia Hotel though service animals are welcome.

Does Gem Fitzrovia Hotel have connecting rooms?

Yes, you can book connecting guestrooms at this hotel for your group or family vacation.

What is the closest airport to Gem Fitzrovia Hotel?

The closest major airport to Gem Fitzrovia Hotel is London City Airport (LCY), which is 11.3 mi away (52 minutes by car). Another top airport is Heathrow Airport (LHR), which is located 18 mi away (51-minute drive).

Are there rooms with balconies that I can book at Gem Fitzrovia Hotel?

No, there aren't any guestrooms with balconies at Gem Fitzrovia Hotel.

Reviews

Gem Fitzrovia Hotel Reviews

8.6

Excellent

9.2/10

Cleanliness

8.8/10

Staff & service

8.4/10

Amenities

8.6/10

Property conditions & facilities

8.4/10

Eco-friendliness
Rating 10 - Excellent. 533 out of 1021 reviews
Rating 8 - Good. 333 out of 1021 reviews
Rating 6 - Okay. 90 out of 1021 reviews
Rating 4 - Poor. 44 out of 1021 reviews
Rating 2 - Terrible. 21 out of 1021 reviews

Reviews

8/10 Good

Martyn Simon, Seattle

Liked: Cleanliness, staff & service
Stayed 9 nights in Jul 2025

8/10 Good

Benjamin

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Cleanliness is top notch Wish they didn’t make distinction between continental and “hot “ breakfast ( which costs an additional 5 pounds per person ) Not sure how safe is area is - though we came home real late twice after watching West End shows without incident - bars still open close to midnight so you never know No refrigerator in the room though they offered to put one - not sure how they’re going to fit it in such a small room
Stayed 7 nights in Jul 2025

10/10 Excellent

Gregory

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location.
Stayed 2 nights in Jul 2025

8/10 Good

Alison

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice hotel in good location, good choice of cafes and bars nearby.
Stayed 1 night in Jul 2025

10/10 Excellent

Alan

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Excellent hotel experience

Lovely comfortable room
Stayed 1 night in Aug 2025

10/10 Excellent

Assaf

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Michelle

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everyone here was great! Both friendly and helpful especially since this was our first time here in London. The room was really nice, and clean and breakfast was exceptional. I’d stay here again.
Stayed 4 nights in Jul 2025

10/10 Excellent

Mairi

Stayed 2 nights in Jul 2025

6/10 Okay

David

Liked: Cleanliness, staff & service

Okay on a deal!

My Hotel in communal areas very classy. Reception staff friendly and helpful. Bedroom was clean but very small for a couple. Bathroom had the bonus of a bath. We had a deal with some vouchers so it was good value for money. Some budget hotels offer bigger rooms for half full price!
Stayed 2 nights in Jul 2025

10/10 Excellent

Assaf

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great Hotel near Regent park

The hotel team is great and helps in everything needed. Rooms are clean and comfortable and the location near regent park in a quiet street is a great plus. Breakfast was very good, will definitely return again.
Stayed 2 nights in Jul 2025

10/10 Excellent

Mrs Diane

Stayed 1 night in Jul 2025

8/10 Good

Vlatko

Traveled with group
Liked: Cleanliness, staff & service, amenities
Stayed 2 nights in Jul 2025

10/10 Excellent

Bryan, Newburgh

Traveled with family
Liked: Cleanliness, property conditions & facilities
This was an amazing place to stay. The best part was the breakfast in the morning that was included. The staff that served breakfast were amazing. There are some stairs to get into the hotel, but after that it was accessible. Great location close to some good shopping areas. Would recommend this as a quiet location and home base while in London.
Stayed 7 nights in Jul 2025

8/10 Good

Ryan

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Jul 2025

8/10 Good

Sara

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I enjoy the neighborhood and find the location convenient. The staff are nice and the building and facilities are very comfortable.
Stayed 1 night in Jul 2025

8/10 Good

rebecca

Liked: Property conditions & facilities
Stayed 1 night in Jul 2025

10/10 Excellent

Brian

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Jul 2025

8/10 Good

Ben

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Definitely a ‘gem’. Very well situated in a great part of London and the room was really great. Excellent value for money.
Stayed 1 night in Jul 2025

10/10 Excellent

Steph

Traveled with group, Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff, clean rooms
Stayed 2 nights in Jul 2025

10/10 Excellent

Emma

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The hotel was clean and comfortable and the the staff were friendly and helpful. Would happily stay here again in the future.
Stayed 3 nights in Jul 2025

10/10 Excellent

Joel

👍
Stayed 1 night in Jul 2025

8/10 Good

Elana

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Jul 2025

10/10 Excellent

Matthew

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Jul 2025

10/10 Excellent

Sara

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I've visited the GEM Fitzrovia Hotel twice now and enjoyed my stays both times. The rooms are very comfortable and the bathrooms are very nice. The staff are always very nice, and the morning breakfast is nicely laid out and very appreciated when away from home. The location is very favorable, walkable to many sites, and provides easy connection to numerous bus or Underground lines.
Stayed 3 nights in Jul 2025

8/10 Good

Robin M

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jul 2025

Hotels

The Gate London City
Canary Wharf Luxury River view apartment
Games and Movies Lounge 7 Bed City Centre Apartment
The Dixie Dean Hotel
Novotel London ExCeL
Hotels in Anchorage
The Crown London
Sofitel London Heathrow
Hampton by Hilton London Park Royal
Novotel London Wembley
Motels Barrie
Hilton London Canary Wharf
Hampton by Hilton Leeds City Centre
Holiday Inn Express London Heathrow T4 by IHG
Holiday Inn Express London - Greenwich by IHG
Thistle London Heathrow Terminal 5
Radisson RED Hotel London Heathrow
ibis Styles Bournemouth
Leonardo Hotel Bristol City
Camden Enterprise Hotel & Pub
Hanover House
Leonardo Hotel Brighton
easyHotel Milton Keynes
ibis London Sutton Point
Moxy York
Hilton Garden Inn London Heathrow Terminal 2 and 3
ibis budget Leeds Centre Crown Point Road

Flights

Flights from Richmond to New York

Cars

Car rentals in Greensboro