As the second largest city in the scenic state of Oregon, Eugene is known for its artistic community and great outdoors. Nicknamed "The Emerald City," it is a haven for followers of alternative culture, organic foods, bike trails, rafting, and education. Eugene is the birthplace of Nike and The University of Oregon. Annual events that attract tourists include The Oregon Festival of American Music and The Oregon Country Fair. The city's slogan is "World's Greatest City for the Arts & Outdoors."
The Lane Events Center is a key venue for the fairs, banquets, flea markets, and trade shows. The venue has several halls and rooms, the biggest of which is 75,000 square feet.