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Allure Hotel & Conference Centre, Ascend Hotel Collection

3.0 star property
Suburban hotel with a fitness center and a sauna

Choose dates to view prices

Photo gallery for Allure Hotel & Conference Centre, Ascend Hotel Collection

Terrace/patio
Lobby
Exterior
Premium bedding, pillowtop beds, desk, blackout drapes
Meeting facility

Reviews

7.4 out of 10
Good

Popular amenities

  • Pool
  • 24/7 front desk
  • Breakfast available
  • Gym
  • Housekeeping

Explore the area

View in a map
20 Fairview Rd, Barrie, ON, L4N4P3
  • Place, Allandale Recreation Centre
    ‪13 min walk‬
  • Place, Barrie Centennial Park
    ‪5 min drive‬
  • Place, Splashon Water Park Barrie
    ‪6 min drive‬

Room options

View all photos for Room, 1 Queen Bed, Accessible, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Room, 1 Queen Bed, Accessible, Non Smoking

8.8 out of 10
Excellent
(5 reviews)
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room, 2 Double Beds, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking

8.6 out of 10
Excellent
(38 reviews)
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

7.6 out of 10
Good
(9 reviews)
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 1 King Bed, Non Smoking, Balcony

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking, Balcony

8.6 out of 10
Excellent
(12 reviews)
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 King Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking | Premium bedding, pillowtop beds, desk, blackout drapes

Executive Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 Queen Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Executive Room, 1 Queen Bed, Non Smoking

9.2 out of 10
Wonderful
(7 reviews)
  • Sleeps 2
  • 1 Queen Bed

About the neighborhood

Barrie

Within a short walk of Allandale Recreation Centre, Allure Hotel & Conference Centre, Ascend Hotel Collection is within 2 miles (3 km) of Barrie Centennial Park. This 161-room hotel has an indoor pool, free in-room WiFi, and free self parking.

What's nearby

  • Allandale Recreation Centre - 13 min walk - 0.7 miles
  • Barrie Centennial Park - 5 min drive - 2.5 miles
  • Royal Victoria Hospital - 5 min drive - 6.3 miles
  • Splashon Water Park Barrie - 6 min drive - 2.7 miles
  • Lackey's Bush Trail Trailhead - 6 min drive - 1.2 miles

Getting around

  • Allandale Waterfront Station - 3 min drive
  • Toronto Pearson Intl. Airport (YYZ) - 52 min drive

Restaurants

  • ‪ONroute Barrie - ‬19 min walk
  • ‪Circle K - ‬14 min walk
  • ‪Tim Hortons - ‬19 min walk
  • ‪Starbucks - ‬4 min drive
  • ‪Tim Hortons - ‬14 min walk

About this property

Allure Hotel & Conference Centre, Ascend Hotel Collection

Suburban hotel with a fitness center and a sauna
At Allure Hotel & Conference Centre, Ascend Hotel Collection, guests enjoy features like an indoor pool, a gym, and a sauna. If you drive, take advantage of free parking. The front desk has multilingual staff on hand 24/7 to help with luggage storage, securing valuables, and dry cleaning/laundry. Additional amenities include free WiFi in public areas, meeting rooms, and a conference center.
Guests can expect to find free WiFi and 42-inch flat-screen TVs with cable channels and pay movies. Bathrooms offer hair dryers and free toiletries, and pillowtop beds with premium bedding ensure a restful night. Microwaves, coffee makers, and free local calls are also standard. Housekeeping is available on request.
Recreational amenities at the hotel include an indoor pool, a sauna, and a fitness center.

Children under 18 years old are not allowed in the swimming pool or fitness facility without adult supervision.

The recreational activities listed below are available either on site or nearby; fees may apply.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 50+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site
  • Free RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Food and drink

  • Daily on-the-go breakfast available 6:00 AM to 11:00 AM for a fee: CAD 10 to 20 for adults and CAD 10 to 20 for children
  • Snack bar/deli

Things to do

  • Gym
  • Indoor pool
  • Sauna

Family friendly

  • In-room crib
  • In-room microwave
  • Indoor pool
  • Laundry facilities
  • Mini-fridge
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • ATM
  • Gift shop/newsstand
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Wedding services

Business services

  • 24-hour business center
  • Computer station
  • Conference center (9,000 square feet of space)
  • Meeting rooms

Outdoors

  • Barbecue grill
  • Garden
  • Picnic area

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible parking
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk

More

  • 2 buildings
  • 5 floors
  • Ballroom
  • Banquet hall
  • Built in 1969
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Free crib
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 42-inch flat-screen TV with premium cable channels
  • Pay movies

Food and drink

  • Coffee/tea maker
  • Microwave
  • Mini-fridge

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Free local calls
  • Heating
  • Iron/ironing board
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Minimum check-in age: 19

Check-out

Check-out before 11:00 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • This property welcomes pets for CAD 25.00 per accommodation, per day
  • Dogs and cats only
  • 2 total (55 lbs is the maximum weight per pet)
  • Pets may not be left unsupervised
  • Certain rooms only, restrictions apply
  • Guests can request a pet-friendly room by contacting the property at the number on the booking confirmation
  • Service animals exempt from fees

Children and extra beds

  • Children 17 years old and younger stay free when using existing bedding
  • Rollaway/extra beds are available for CAD 10.0 per day
  • Free cribs/infant beds are available

Property payment types

Important information

Fees

You'll be asked to pay these charges at the property:

  • Deposit: CAD 200 per accommodation, per stay

These are all of the charges provided to us by the property.

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for to-go breakfast: approximately CAD 10 to 20 for adults, and CAD 10 to 20 for children
  • Pet fee: CAD 25.00 per accommodation, per day
  • Service animals are exempt from fees
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: CAD 10.0 per day

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, and a first aid kit
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
  • Check-in: 3:00 PM—-anytime
  • Check-out: 11:00 AM
  • Minimum check-in age: 19
The front desk is open 24 hours a day, and checking out is easy with express services. Driving? This property offers free self parking, along with free RV, bus, and truck parking.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A credit card for incidental charges and a government-issued photo ID may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards. Cash is not accepted. 
  • The credit card used at check-in for incidentals must be in the name of the primary guest who made the reservation.
  • Onsite safety features include a carbon monoxide detector, a fire extinguisher, a smoke detector, and a first aid kit.
  • Cashless payment methods are available for all transactions.

Additional information about polices, regulations, and more:

  • Pool access available from 11:00 AM to 10:00 PM.
  • Connecting or adjoining rooms can be requested, but all rooms are subject to availability. Contact the property using the phone number on your booking confirmation.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

Barrie Holiday Inn
Holiday Inn Barrie
Holiday Inn Barrie Hotel
Holiday Inn Barrie Hotel & Conference Centre Ontario
Holiday Inn Barrie Hotel Barrie
Allure Hotel Conference Centre
Allure Hotel Ascend Hotel Collection
Holiday Inn Barrie Hotel Conference Centre
Holiday Inn Barrie Hotel Conference Centre an IHG Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Barrie

Frequently asked questions

Are free cancellation options available at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Allure Hotel & Conference Centre, Ascend Hotel Collection offers free cancellation on select room rates. For additional details, review the cancellation policy on our site.

What's there to see within easy reach of Allure Hotel & Conference Centre, Ascend Hotel Collection?

This hotel is located in Barrie within a short 14-minute walk of Allandale Recreation Centre. You'll also find Barrie Centennial Park and Splashon Water Park Barrie within a short drive.

Is parking available on site at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Yes, self parking is offered for free at the hotel. Accessible parking and free RV/bus/truck parking are also available for guests.

Does Allure Hotel & Conference Centre, Ascend Hotel Collection have a casino on the premises?

No, Allure Hotel & Conference Centre, Ascend Hotel Collection doesn't have a casino.

Will I find an indoor pool at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Yes, this hotel has an indoor pool. Guests have pool access between 11:00 AM and 10:00 PM.

What will couples enjoy most about a stay at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Couples staying at this hotel will appreciate amenities like a pillowtop mattress as well as an indoor pool and wedding services.

Are there hot tubs at Allure Hotel & Conference Centre, Ascend Hotel Collection?

No, but this hotel does have a sauna.

Does Allure Hotel & Conference Centre, Ascend Hotel Collection feature a restaurant that includes a breakfast menu?

Yes, Allure Hotel & Conference Centre, Ascend Hotel Collection serves to-go breakfast each morning for a surcharge from its snack bar.

Will Allure Hotel & Conference Centre, Ascend Hotel Collection allow pets to stay for free?

Although they can't stay for free, cats and dogs are welcome at Allure Hotel & Conference Centre, Ascend Hotel Collection for a fee of CAD 25.00 per accommodation, per day.

Are there connecting rooms at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Yes, you can book connecting guestrooms at this hotel for your group or family vacation.

Can I book a room with a balcony at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Yes, some guestrooms at Allure Hotel & Conference Centre, Ascend Hotel Collection offer a balcony.

Does Allure Hotel & Conference Centre, Ascend Hotel Collection offer wedding services?

There are wedding services available at Allure Hotel & Conference Centre, Ascend Hotel Collection if that's in your vacation plans.

Reviews

Allure Hotel & Conference Centre, Ascend Hotel Collection Reviews

7.4

Good

7.4/10

Cleanliness

8.0/10

Staff & service

7.0/10

Amenities

6.8/10

Property conditions & facilities

7.4/10

Eco-friendliness
Rating 10 - Excellent. 339 out of 1006 reviews
Rating 8 - Good. 289 out of 1006 reviews
Rating 6 - Okay. 178 out of 1006 reviews
Rating 4 - Poor. 100 out of 1006 reviews
Rating 2 - Terrible. 100 out of 1006 reviews

Reviews

8/10 Good

Carol, Val Gagne

Stayed 2 nights in Aug 2025

6/10 Okay

Gina

Traveled with family
Liked: Staff & service
Stayed 1 night in Aug 2025

8/10 Good

CALVIN

Traveled with partner
Liked: Staff & service
Room was nice. Staff were very good/helpfully Smell from fridge was not.
Stayed 1 night in Aug 2025

10/10 Excellent

Emily

Liked: Cleanliness, staff & service, property conditions & facilities
Sentimental. Please fix the outdoor pool!
Stayed 1 night in Aug 2025

8/10 Good

Ralph

Stayed 1 night in Aug 2025

4/10 Poor

Melanie

Traveled with family and small children
Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
There was obvious water damage and mould in the lower level. With a breathing condition, I was not informed that there was damage before booking the hotel.
Stayed 1 night in Aug 2025

2/10 Terrible

Jennifer

Traveled with family
Liked: Amenities
Disliked: Cleanliness, property conditions & facilities
Run down, broken stuff everywhere outside main entrance car port was falling apart pieces look like they were going to fall off top part, fallen trees, smashed picnic tables and basket ball nets laying around, pot holes in driveway. Door to outside don’t lock at night. Anyone could walk into the hotel from back door. Lamp posts knocked down, outside pool was empty with a table upside down in it. Smelt bad and stains on carpet in room floor, and hallways. Also bottom of top was painted for some reason with whit paint. Took pictures if you want. In very bad disrepair
Stayed 1 night in Aug 2025

4/10 Poor

Susan

Traveled with partner
The bed was horribly caving in at the middle. The pillows were way too soft. There wasn't a fan in the bathroom, and there wasn't any body wash. There were paper cups for the coffee. This was our wedding night- I tried to call ahead to see if something "special" could be done- but I left a message and no one got back to me.
Stayed 1 night in Aug 2025

2/10 Terrible

Phung

Disliked: Staff & service, property conditions & facilities
I never back this hotel in next year my son live Barrie
Stayed 8 nights in Aug 2025

2/10 Terrible

miriam

Disliked: Cleanliness, staff & service, property conditions & facilities
The property is like trash the entrance of the main lobby is like they are in construction. The carpet is extremely dirty than title. Building is very very old. It just was horrible.
Stayed 1 night in Aug 2025

2/10 Terrible

Adam

Business traveler
Disliked: Cleanliness, amenities, property conditions & facilities
Very run down. Pool kept closing. Super slow internet. Had to just use data. Stucco peeling off outside wall. Inside wallpaper peeling. It was a run down motel not a hotel. Had to switch rooms day 1 because after I unpacked my first room just had no internet at all. Room was a 3 level walk up. No elevator. Rooms not even connected to main lobby.
Stayed 4 nights in Aug 2025

8/10 Good

Elliot, Keswick

Liked: Cleanliness, staff & service
Stayed 1 night in Aug 2025

10/10 Excellent

ARTHUR

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

It was great

Stayed 2 nights in Aug 2025

2/10 Terrible

VICTORIA

Liked: Staff & service
Disliked: Cleanliness, property conditions & facilities
I liked the staff but the rooms were outdated, the hotel smelled damp, there were no elevators to get to your room.. the woman at the front desk said the elevators aren't connected??? So they go somewhere just not to the rooms.
Stayed 2 nights in Aug 2025

2/10 Terrible

Niki and Caleb

Traveled with family
Disliked: Cleanliness, staff & service, property conditions & facilities
Do not recommend. It was dirty and rundown. The staff were awful when we arrived. My door didn’t even close properly without having to slam it. The bathroom and tub were rundown and appeared to have mold. It was terrible.
Stayed 2 nights in Aug 2025

4/10 Poor

Lisa

Stayed 1 night in Aug 2025

8/10 Good

Linda

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Didnt care for looking out our window at an empty dirty pool.
Stayed 1 night in Aug 2025

4/10 Poor

Jeff

Disliked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Aug 2025

8/10 Good

Jimmy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2025

6/10 Okay

Iain

Stayed 1 night in Jul 2025

2/10 Terrible

Sandra

Traveled with family
Liked: Staff & service
Disliked: Cleanliness, amenities, property conditions & facilities
This hotel was in terrible disrepair. A sign indicated a Saturday/Sunday brunch but the restaurant was closed. The room on the first floor was extremely damp and the hallways were damaged and crumbling walls in the corners. Very, very disappointed. We were attending a wedding so it was a quick check in otherwise I would definitely have canceled the reservation immediately. Definitely NOT worth the $250.00 price tag!!!
Hallway
Hallway
Room on first floor
Room 110
Stayed 1 night in Jul 2025

10/10 Excellent

Nathan

Liked: Cleanliness, amenities, property conditions & facilities
The bed was one of the most comfortable I’ve ever slept in! I would go back just to sleep in that bed!
Stayed 1 night in May 2025

2/10 Terrible

Karen

Traveled with group
Disliked: Cleanliness, amenities
The bathroom tub in room 224 needs an upgrade. It had mold and stains on the bottom of the tub. Wallpaper was coming off in big sections. The outside west side of the building had big panels coming off. Will not stay here again.
Stayed 1 night in May 2025

10/10 Excellent

Paula

Liked: Cleanliness, staff & service, property conditions & facilities
Great service
Stayed 1 night in May 2025

6/10 Okay

Jacques

Business traveler
Liked: Staff & service
Disliked: Property conditions & facilities
Toilet ran all night off and on. Shower went from luke warm to boiling hot off and on. Otherwise, staff was great. That older wing seems beat down a bit
Stayed 1 night in May 2025

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