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Boutique hotels have always incorporated an element of fashion. But noted European designers have been taking the concept to another level, patterning hotels with distinct touches of their luxury brands. Check out and into these couture lodgings:

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Photo courtesy of Palazzo Versace

Palazzo Versace: Australia
Widely considered the world’s first truly fashion-branded hotel, the 200 light-filled bedrooms and suites at the Palazzo are appointed with bespoke Versace Home furnishings and private Juliet balconies—very Italian indeed. The Versace Oz opened in 2000 and the brand has since expanded to Dubai.

Photo courtesy of Hotel du Petit Moulin

Hotel du Petit Moulin: Paris
Christian Lacroix is the genius behind the flashy interiors of Hotel du Petit Moulin. The French designer created bespoke furniture, fabrics and bath products for the Marais residence located in a former 17th-century bakery.

Photo courtesy of Armani Hotel Milan

Armani Hotel: Milan
The timeless elegance of the Armani brand is brought to bear in this Milano hotel (there’s also a property in Dubai). Coincidentally, both Armani hotels are in buildings shaped like a giant letter A.

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Photo courtesy of Bulgari Hotel

Bulgari Hotel: London
The Bulgari Hotel London is a tribute to the brand’s silversmithing origins. Aside from the sleek silver architecture and the use of silver-patterned fabrics, there’s also a silver screen in the form of an intimate on-site cinema. Bulgari also has properties in Dubai and Bali.

Photo courtesy of Hotel Metropole Monte Carlo

Hotel Metropole: Monte Carlo
Karl Lagerfeld recently announced he’ll be starting his own hotel brand, with the first opening in Macau. The move follows on the footsteps of the Lagerfeld-designed outdoor swimming pool and restaurant area at the Hotel Metropole in Monte Carlo.

Photo courtesy of Hotel Lungarno

Lungarno Collection: Florence and Rome
The Lungarno Collection, owned by descendants of Salvatore Ferragamo, is a group of chic properties located in Florence and Rome. The hotels each have their own distinct styles, yet traces of the well-heeled Ferragamo fashion heritage are always on display.

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Tagged: Europe, Italy, London, Paris

Laura Powell

Laura Powell

Laura is a 20-year veteran travel journalist. She was CNN's first travel reporter, and has written for publications ranging from Alaska Airlines Magazine to The Washington Post. Find her at the www.dailysuitcase.com or on Twitter: @dailysuitcase

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