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EL ARAM IMIRÁ BEACH RESORT

3.5 star property

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Outdoor pool, sun loungers
Free daily self-serve breakfast
Exterior detail

Reviews

6.8 out of 10

Popular amenities

  • Pool
  • Breakfast included
  • All inclusive
  • Spa
  • Pet friendly
  • Free WiFi

Explore the area

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Via Costeira, 4077, Natal, RN, 59090-001
  • Place, Dunes Park
    ‪1 min walk‬
  • Place, Natal Convention Center
    ‪6 min drive‬
  • Place, Ponta Negra Beach
    ‪9 min drive‬
  • Airport, Natal (NAT-Governador Aluizio Alves Intl.)
    ‪35 min drive‬

Room options

View all photos for Superior Room, Sea View

Superior Room, Sea View | Minibar, free cribs/infant beds, free WiFi, bed sheets

Superior Room, Sea View

  • Sea view
  • 172 sq ft
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds

View all photos for Standard Room, Garden View

Standard Room, Garden View | Minibar, free cribs/infant beds, free WiFi, bed sheets

Standard Room, Garden View

  • Garden view
  • 172 sq ft
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds

About the neighborhood

Natal

Located in Via Costeira, EL ARAM IMIRÁ BEACH RESORT is adjacent to Dunes Park and within a few miles (5 km) of Mae Luiza Lighthouse. This 166-room, 3.5-star hotel has 3 outdoor pools along with a free water park and 2 restaurants.

What's nearby

  • Dunes Park - 1 min walk - 0.1 miles
  • Natal Convention Center - 6 min drive - 3.8 miles
  • Morro do Careca - 8 min drive - 5.5 miles
  • Ponta Negra Beach - 9 min drive - 5.7 miles
  • Federal University of Rio Grande do Norte - 12 min drive - 6.4 miles

Getting around

  • Natal Quintas Station - 11 min drive
  • Natal (NAT-Governador Aluizio Alves Intl.) - 47 min drive

Restaurants

  • ‪Meia Lua Coffee Shop - ‬3 min drive
  • ‪Restaurante Francês - ‬3 min drive
  • ‪Pitt's Lanches - ‬11 min drive
  • ‪Pastel da Hora - ‬11 min drive
  • ‪Restaurante Meia Lua - ‬2 min drive

About this property

EL ARAM IMIRÁ BEACH RESORT

Guests of EL ARAM IMIRÁ BEACH RESORT have access to 3 outdoor pools, a free water park, and a children's pool. Self parking is offered for BRL 20.00 per day. The 24-hour front desk has multilingual staff ready to assist with tours or tickets, dry cleaning/laundry, and luggage storage. If you like to take your furry friend along on your adventures, this pet-friendly property offers food and water bowls. Other amenities at this all-inclusive hotel include free WiFi in public areas, meeting rooms, and a business center.
Guests can expect to find free WiFi and TVs with satellite channels. Bathrooms have hair dryers and free toiletries. Free minibar items and safes are also standard.
3 outdoor swimming pools are on site along with a children's pool. Other recreational amenities include a complimentary water park.
Guests can pamper themselves by indulging in the onsite spa services. Services include facials, body scrubs, body treatments, and manicures and pedicures.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Electric car charging station on site
  • Uncovered self parking on site (BRL 20 per day)
  • Limited onsite self parking

Food and drink

  • Free self-serve breakfast available daily 6:30 AM to 10:00 AM
  • 2 restaurants
  • A bar/lounge
  • A coffee shop/cafe
  • A poolside bar
  • A swim-up bar
  • Snack bar/deli

Restaurants on site

  • Restaurante Taianá
  • Restsurante

Things to do

  • 3 outdoor pools
  • Arcade/game room
  • Children's pool
  • Free children's club
  • Free water park
  • Shopping mall
  • TV in common areas
  • Waterslide

Family friendly

  • 3 outdoor pools
  • Arcade/game room
  • Baby bath
  • Children's pool
  • Free children's club
  • Free water park access
  • High chair
  • In-room crib
  • Laundry facilities
  • Snack bar/deli
  • Waterslide

Conveniences

  • 24-hour front desk
  • Hair salon
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance

Business services

  • Business center
  • Meeting rooms

Outdoors

  • Beach towels
  • Garden
  • On the beach
  • Picnic area
  • Pool loungers
  • Pool umbrellas
  • Terrace

Spa

  • Body scrubs
  • Facials
  • Manicures/pedicures
  • Massage

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator (31 inch wide door)
  • Front entrance ramp
  • Wheelchair accessible (may have limitations)

More

  • 1 building
  • 3 floors
  • Banquet hall
  • Smoking not allowed
  • Traditional architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Free crib

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • TV with satellite channels

Food and drink

  • Free bottled water
  • Free stocked minibar
  • Late-night room service

More

  • Air conditioning (climate-controlled)
  • Safe

Policies

Check-in

Check-in start time: 2:00 PM; Check-in end time: noon
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • This property welcomes pets for BRL 70 per pet, per day
  • Dogs and cats only
  • 1 total (33 lbs is the maximum weight per pet)
  • Pets may not be left unsupervised
  • Food and water bowls are available

Children and extra beds

  • Up to 2 kids 12 years old and younger stay free when using existing bedding
  • Free cribs/infant beds are available

Property payment types

Important information

Fees

The charges below are included in your overall room price:

  • New Year's Eve gala dinner fee

These are all of the charges provided to us by the property.

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Uncovered self parking fee: BRL 20.00 per day
  • Pet fee: BRL 70 per pet, per day

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher
  • Check-in: 2:00 PM
  • Check-out: noon
  • Minimum check-in age: 18
The front desk is open 24 hours a day. Driving? This property offers parking (fees apply), along with a car charging station.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards. Cash is not accepted. 
  • The credit card used at check-in for incidentals must be in the name of the primary guest who made the reservation.
  • Onsite safety features include a fire extinguisher.

Additional information about polices, regulations, and more:

  • Upon check-in, parents or a legal guardian traveling with children under 18 years old are obligated to present the child's birth certificate and an identity card with photo (passport, for example). For international travels to Brazil, if just one of the parents is traveling with the child, the parent must present—in addition to the child's certificate of birth and identity card with photo—a letter authorizing the trip signed by the other parent with a notarial certification of signature. If the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorization, a judicial authorization is required. People intending to travel to Brazil with children must consult with the Brazilian consulate prior to traveling for more information.
  • A charge for a mandatory New Year's Eve gala dinner on December 31 is included in the total price shown.
  • Registered guests are the only ones allowed in guestrooms.
  • No rollaway or extra beds are available.

Property is also known as

Hotel Imira
Hotel Imira Plaza
Imira
Imira Hotel
Imira Plaza
Imira Plaza Hotel
Imira Plaza Hotel Natal
Imira Plaza Natal
Imira Plaza Hotel Natal, Brazil
ARAM IMIRA PLAZA HOTEL CONVENTION Natal
ARAM IMIRA PLAZA HOTEL CONVENTION
ARAM IMIRA PLAZA CONVENTION Natal
ARAM IMIRA PLAZA CONVENTION
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Natal ARAM IMIRA PLAZA HOTEL & CONVENTION Hotel
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION
ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Imira Plaza Hotel
Aram Imira Plaza Convention

Frequently asked questions

Will I find all-inclusive rates at EL ARAM IMIRÁ BEACH RESORT?

EL ARAM IMIRÁ BEACH RESORT is an all-inclusive resort and rates come with all meals.

How much does it cost to stay at EL ARAM IMIRÁ BEACH RESORT?

As of Mar 26, 2026, prices found for a 1-night stay for 2 adults at EL ARAM IMIRÁ BEACH RESORT on Mar 31, 2026 start from $222, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Are free cancellation options available at EL ARAM IMIRÁ BEACH RESORT?

EL ARAM IMIRÁ BEACH RESORT offers free cancellation on certain room rates. For specific requirements, look at the cancellation policy on our site.

What is there to do close to EL ARAM IMIRÁ BEACH RESORT?

This hotel is situated in Via Costeira, just steps from Dunes Park. You'll also find Ponta Negra Beach and Craft Fair of Ponta Negra within a short drive.

Is parking available on site at EL ARAM IMIRÁ BEACH RESORT?

Yes, parking is offered for BRL 20 per day.

Is there a spa at EL ARAM IMIRÁ BEACH RESORT?

Spa services at the hotel include mani/pedis, body treatments, facials, and massages.

Does EL ARAM IMIRÁ BEACH RESORT have a casino at the property?

No, EL ARAM IMIRÁ BEACH RESORT doesn't have a casino.

Is there an indoor pool at EL ARAM IMIRÁ BEACH RESORT?

No, this hotel doesn't have an indoor pool; however, there are 3 outdoor pools.

What do couples enjoy most about EL ARAM IMIRÁ BEACH RESORT?

This beachfront hotel offers plenty of amenities for couples including an ocean-view restaurant, an outdoor pool, and a poolside bar.

Are there hot tubs at EL ARAM IMIRÁ BEACH RESORT?

No, this hotel doesn't have a spa tub.

Does EL ARAM IMIRÁ BEACH RESORT have a restaurant with a breakfast menu?

Yes, EL ARAM IMIRÁ BEACH RESORT has 2 restaurants, and serves free self-serve breakfast each morning.

Does EL ARAM IMIRÁ BEACH RESORT allow pets to stay free of charge?

Although they can't stay for free, cats and dogs are welcome at EL ARAM IMIRÁ BEACH RESORT for a fee of BRL 70 per pet, per day. The property also provides food and water bowls.

Are there connecting rooms at EL ARAM IMIRÁ BEACH RESORT?

No, this hotel doesn't feature connecting guestrooms.

Where is the closest airport to EL ARAM IMIRÁ BEACH RESORT?

The closest major airport to EL ARAM IMIRÁ BEACH RESORT is Natal (NAT-Governador Aluizio Alves Intl.), which is 21.4 mi away (47 minutes by car).

Are there rooms with balconies that I can book at EL ARAM IMIRÁ BEACH RESORT?

No, there aren't any guestrooms with balconies at EL ARAM IMIRÁ BEACH RESORT.

EL ARAM IMIRÁ BEACH RESORT Reviews

Reviews

6.8
Rating 10 - Excellent. 72 out of 336 reviews
Rating 8 - Good. 89 out of 336 reviews
Rating 6 - Okay. 86 out of 336 reviews
Rating 4 - Poor. 46 out of 336 reviews
Rating 2 - Terrible. 43 out of 336 reviews

7.0/10

Cleanliness

7.0/10

Staff & service

8.2/10

Amenities

5.8/10

Property conditions & facilities

Reviews

8/10 Good

Dulce

Traveled with family
Liked: Cleanliness, staff & service
Disliked: Room comfort
The food was good quantity, quality just ok. Reception very friendly
Stayed 2 nights in Jun 2024

6/10 Okay

Edward, Lucena, Brazil

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities

Great location

For the price it’s not a bad hotel—not perfect, but a great location. The hotel has 166 rooms, is right on the beach and has several pools, a tennis court and they serve microbrew beer at the pool (so far so good!). A good many of the rooms have a view of the beach and the ocean (if you ask, the front desk will do their best to accommodate you if your booking did not include this). The space could be better used. While they have some lovely antiques scattered about and the restaurant where breakfast is served has a wonderful view overlooking the beach, there are several bars and lounge areas that appear to have used to have servers that are just used for seating. The hotel in general needs a bit of TLC (there are some problems of mold, but nothing outrageous) and there is no room service after 10 PM. We were here for Christmas vacation and the hotel was packed, but there was still adequate parking on site. Some earlier commenters noted that the hotel is a bit far from town, but it only cost about R$25 by taxi to get there, so if that’s a deal breaker, then this isn’t the place for you. Otherwise the staff were, generally, very pleasant and mostly all were helpful.

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Family friendly, beautiful views of the coast!

This hotel is very accommodating and location on the beach was beautiful. To get to Natal or Ponte Negra requires a cab, so be prepared to pay for that... but not an inhibitor from me staying here again. Staff was GREAT!

6/10 Okay

Verified traveler

Liked: Cleanliness, room comfort

4/10 Poor

Madeline98, San Francisco, CA, USA

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Former Beauty

Obviously a lovely hotel 20+ years ago, but VERY run down now. Despite the bad reviews ,we stayed 2 nights during the World Cup because there were not many accommodations for 3 adults in Natale for the US game. We paid almost $300 US per night and thought the price outrageous. The beds were marginally comfortable and the plumbing worked. The location is right on a beautiful beach and the breakfast was great and varied.

4/10 Poor

D, California

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hotel stay

Very dirty and old hotel for the price. Towels were old and dirty, WI-FI was not working at all. A/C did not work. Elevators not working. One of the Worst experiences.

4/10 Poor

Ariel, Santiago, Chile

Disliked: Cleanliness

Better pics than rooms

The hotel is offered as 4 star, but I would rank it 2.

6/10 Okay

Silvino

Traveled with group, Traveled with family
Liked: Cleanliness, staff & service
Não tem nada para fazer a noite,
Stayed 2 nights in Dec 2025

10/10 Excellent

M M C N

Traveled with family
Liked: Cleanliness, staff & service, amenities
Tudo incrível.
Stayed 2 nights in Dec 2025

6/10 Okay

Rubenia G

Traveled with family
Liked: Amenities
O quarto estava em boas condições. As piscinas menores estavam sujas, apenas a piscina principal que estava limpa. A comida era ok. O atendimento dos funcionários foi mais ou menos.
Stayed 2 nights in Dec 2025

10/10 Excellent

SORAIA MARIA COSTA

Stayed 2 nights in Oct 2025

8/10 Good

Soraia

Liked: Cleanliness, amenities
Disliked: Staff & service
Refeição
Stayed 2 nights in Oct 2025

6/10 Okay

Reginaldo

Stayed 1 night in Oct 2025

10/10 Excellent

Fabio

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Sep 2025

2/10 Terrible

BRUNA

Disliked: Cleanliness, property conditions & facilities

Pior hotel que já fiquei

Fui em uma viagem com marido e casal de amigos. Pior hotel que já fiquei. Tanto que decidimos mudar de hotel em menos de 24h de estadia. Não tinha como ficar. Desagradável! Horrível! Fotos não condiz com a realidade em nada! Fio dental e palito de dente usados no banheiro, chuveiro frio, pouca água, vaso sujo. Piso manchado. Papel higiênico uma lixa. Poucas opções no café e pão era uma tábua. Quarto sujo, frigobar encardido com borracha solta. Cofre sem cadeado e enferrujado. Roupa de cama com mal cheiro. Espelho descascando. Móveis estufados. Infiltração na parede. Porções na piscina ruins, buffet ruim, até o arroz parecia requentado no almoço. Decepção. Não buscava luxo, apenas mínimas condições de estadia.
Stayed 2 nights in Sep 2025

10/10 Excellent

Thiago

Traveled with family
Disliked: Property conditions & facilities
Quanto a acessibilidade fica a desejar, não funcionava os elevadores, tinha muita escada e para quem estava com bebê de colo ficava muito delicado o deslocamento, no mais a comida era boa, bebida farta e petiscos bons.
Stayed 2 nights in Aug 2025

8/10 Good

Franklin

Liked: Cleanliness, staff & service

Custo benefício

Embora a estrutura esteja um pouco antiga e precisando de algumas reformas, não atrapalha em nada a experiência, custo benefício muito bom pela proposta de all inclusive. A comida estava muito boa, mas Poderia melhorar um pouco a variação do cardápio.
Stayed 3 nights in Sep 2025

6/10 Okay

Cibele

Traveled with family
Liked: Staff & service
O hotel é muito antigo, instalações muito simples, os quartos amplos mas muito deteriorados, comida péssima. Quando acaba a comida mais procurada, não tem reposição constante. Repõe 1x e diz que acabou. Os quartos são de frente a um salão de eventos que eles alugam, no fim de semana, tem barulho de show à noite inteira, impossível dormir.
Stayed 1 night in Aug 2025

10/10 Excellent

PAULO DE LIMA

Stayed 3 nights in Jul 2025

10/10 Excellent

Elvis

Traveled with family and small children
Liked: Cleanliness, amenities, property conditions & facilities
Atendimento excelente.
Stayed 2 nights in Jul 2025

8/10 Good

Rodrigo

Traveled with family
Liked: Staff & service
Já tinha ido outras vezes, houve algumas melhorias, mas ainda muito a melhorar ....
Stayed 2 nights in Jun 2025

6/10 Okay

Pedro

Liked: Cleanliness, staff & service
Stayed 2 nights in Jun 2025

6/10 Okay

Michel

Liked: Cleanliness, staff & service
Stayed 3 nights in Jun 2025

10/10 Excellent

Moisés Alves de

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Local maravilhoso para relaxar com a família.
Stayed 2 nights in Jun 2025

10/10 Excellent

Raul

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in May 2025