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EL ARAM IMIRÁ BEACH RESORT

3.5 star property

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Children's activities
3 outdoor pools, pool umbrellas, sun loungers
Superior Room, Sea View | Free minibar, in-room safe, free cribs/infant beds, free WiFi

Reviews

6.8 out of 10

Popular amenities

  • Pool
  • Breakfast included
  • All inclusive
  • Spa
  • Pet friendly
  • Free WiFi

Explore the area

View in a map
Via Costeira, 4077, Natal, RN, 59090-001
  • Place, Dunes Park
    ‪1 min walk‬
  • Place, Natal Convention Center
    ‪6 min drive‬
  • Place, Ponta Negra Beach
    ‪9 min drive‬
  • Airport, Natal (NAT-Governador Aluizio Alves Intl.)
    ‪41 min drive‬

Room options

View all photos for Superior Room, Sea View

Superior Room, Sea View | Free minibar, in-room safe, free cribs/infant beds, free WiFi

Superior Room, Sea View

  • Sea view
  • 172 sq ft
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds
  • Free WiFi

View all photos for Standard Room, Garden View

Standard Room, Garden View | Free minibar, in-room safe, free cribs/infant beds, free WiFi

Standard Room, Garden View

  • Garden view
  • 172 sq ft
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds
  • Free WiFi

About the neighborhood

Natal

Located in Via Costeira, EL ARAM IMIRÁ BEACH RESORT is adjacent to Dunes Park and within a few miles (5 km) of Mae Luiza Lighthouse. This 166-room, 3.5-star hotel has 3 outdoor pools along with a free water park and 2 restaurants.

What's nearby

  • Dunes Park - 1 min walk - 0.1 miles
  • Natal Convention Center - 6 min drive - 3.8 miles
  • Ponta Negra Beach - 9 min drive - 6.2 miles
  • Federal University of Rio Grande do Norte - 15 min drive - 7.3 miles
  • Dunas Arena - 18 min drive - 8.8 miles

Getting around

  • Natal Quintas Station - 11 min drive
  • Natal (NAT-Governador Aluizio Alves Intl.) - 47 min drive

Restaurants

  • ‪Restaurante Francês - ‬3 min drive
  • ‪Meia Lua Coffee Shop - ‬3 min drive
  • ‪Pitt's Lanches - ‬11 min drive
  • ‪Crepe & Pizza Mania - ‬11 min drive
  • ‪Pastel da Hora - ‬11 min drive

About this property

EL ARAM IMIRÁ BEACH RESORT

Guests of EL ARAM IMIRÁ BEACH RESORT have access to 3 outdoor pools, a free water park, and a children's pool. Self parking is offered for BRL 20.00 per day. The 24-hour front desk has multilingual staff ready to assist with dry cleaning/laundry, luggage storage, and tours or tickets. If you like to take your furry friend along on your adventures, this pet-friendly property offers food and water bowls. Other amenities at this all-inclusive hotel include free WiFi in public areas, meeting rooms, and a business center.
32-inch TVs come with satellite channels, and guests can stay connected with free WiFi. Bathrooms have hair dryers and free toiletries. Free minibar items, safes, and phones are also available.
3 outdoor swimming pools are on site along with a children's pool. Other recreational amenities include a complimentary water park.
Guests can pamper themselves by indulging in the onsite spa services. Services include facials, body scrubs, body treatments, and manicures and pedicures.

Similar properties

Aerial view
Serhs Natal Grand Hotel & Resort
Via Costeira
  • Pool
  • Hot tub
  • Breakfast included
  • Spa
9.0 out of 10, Wonderful, 1,004 reviews
$135 nightly
The price is $142
Jun 29 - Jun 30
Total with taxes and fees
Serhs Natal Grand Hotel & Resort

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Electric car charging station on site
  • Uncovered self parking on site (BRL 20 per day)
  • Limited onsite self parking

Food and drink

  • Free self-serve breakfast available daily 6:30 AM to 10:00 AM
  • 2 restaurants
  • A bar/lounge
  • A poolside bar
  • A swim-up bar
  • Snack bar/deli

Restaurants on site

  • Restaurante Taianá
  • Restsurante

Things to do

  • 3 outdoor pools
  • Arcade/game room
  • Children's pool
  • Concerts/live shows
  • Free children's club
  • Free water park
  • Shopping mall
  • Waterslide

Family friendly

  • 3 outdoor pools
  • Arcade/game room
  • Baby bath
  • Children's pool
  • Free children's club
  • Free water park access
  • High chair
  • In-room crib
  • Laundry facilities
  • Snack bar/deli
  • Waterslide

Conveniences

  • 24-hour front desk
  • Hair salon
  • Laundry facilities
  • Luggage storage

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance

Business services

  • Business center
  • Meeting rooms

Outdoors

  • Beach towels
  • Garden
  • On the beach
  • Picnic area
  • Pool loungers
  • Pool umbrellas
  • Terrace

Spa

  • Body scrubs
  • Facials
  • Manicures/pedicures
  • Massage

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator (31 inch wide door)
  • Front entrance ramp
  • Wheelchair accessible (may have limitations)

More

  • 1 building
  • 3 floors
  • Banquet hall
  • Smoking not allowed
  • Traditional architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Free crib

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower
  • Toilet paper
  • Towels provided

Entertainment

  • 32-inch TV with satellite channels

Food and drink

  • Free bottled water
  • Free stocked minibar
  • Late-night room service

More

  • Air conditioning (climate-controlled)
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 2:00 PM; Check-in end time: noon
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • This property welcomes pets for BRL 70 per pet, per day
  • Dogs and cats only
  • 1 total (33 lbs is the maximum weight per pet)
  • Pets may not be left unsupervised
  • Food and water bowls are available

Children and extra beds

  • Up to 2 kids 12 years old and younger stay free when using existing bedding
  • Free cribs/infant beds are available

Property payment types

Important information

Fees

The charges below are included in your overall room price:

  • New Year's Eve gala dinner fee

These are all of the charges provided to us by the property.

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Uncovered self parking fee: BRL 20.00 per day
  • Pet fee: BRL 70 per pet, per day

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher
  • Check-in: 2:00 PM
  • Check-out: noon
  • Minimum check-in age: 18
The front desk is open 24 hours a day. Driving? This property offers parking (fees apply), along with a car charging station.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards. Cash is not accepted. 
  • The credit card used at check-in for incidentals must be in the name of the primary guest who made the reservation.
  • Onsite safety features include a fire extinguisher.

Additional information about polices, regulations, and more:

  • Upon check-in, parents or a legal guardian traveling with children under 18 years old are obligated to present the child's birth certificate and an identity card with photo (passport, for example). For international travels to Brazil, if just one of the parents is traveling with the child, the parent must present—in addition to the child's certificate of birth and identity card with photo—a letter authorizing the trip signed by the other parent with a notarial certification of signature. If the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorization, a judicial authorization is required. People intending to travel to Brazil with children must consult with the Brazilian consulate prior to traveling for more information.
  • A charge for a mandatory New Year's Eve gala dinner on December 31 is included in the total price shown.
  • Registered guests are the only ones allowed in guestrooms.
  • No rollaway or extra beds are available.

Property is also known as

Hotel Imira
Hotel Imira Plaza
Imira
Imira Hotel
Imira Plaza
Imira Plaza Hotel
Imira Plaza Hotel Natal
Imira Plaza Natal
Imira Plaza Hotel Natal, Brazil
ARAM IMIRA PLAZA HOTEL CONVENTION Natal
ARAM IMIRA PLAZA HOTEL CONVENTION
ARAM IMIRA PLAZA CONVENTION Natal
ARAM IMIRA PLAZA CONVENTION
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Natal ARAM IMIRA PLAZA HOTEL & CONVENTION Hotel
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION
ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Imira Plaza Hotel
Aram Imira Plaza Convention

Frequently asked questions

Will I find all-inclusive rates at EL ARAM IMIRÁ BEACH RESORT?

EL ARAM IMIRÁ BEACH RESORT is an all-inclusive resort and rates come with all meals.

How much does it cost to stay at EL ARAM IMIRÁ BEACH RESORT?

As of Jun 21, 2026, prices found for a 1-night stay for 2 adults at EL ARAM IMIRÁ BEACH RESORT on Jun 22, 2026 start from $216, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Are free cancellation options available at EL ARAM IMIRÁ BEACH RESORT?

EL ARAM IMIRÁ BEACH RESORT offers free cancellation on certain room rates. For specific requirements, look at the cancellation policy on our site.

What is there to do close to EL ARAM IMIRÁ BEACH RESORT?

This hotel is situated in Via Costeira, just steps from Dunes Park. You'll also find Ponta Negra Beach and Craft Fair of Ponta Negra within a short drive.

Is parking available on site at EL ARAM IMIRÁ BEACH RESORT?

Yes, uncovered parking is offered for BRL 20 per day. Though parking is limited parking, an electric car charging station is also available.

Is there a spa at EL ARAM IMIRÁ BEACH RESORT?

Spa services at the hotel include body scrubs, facials, massages, and mani/pedis.

Does EL ARAM IMIRÁ BEACH RESORT have a casino at the property?

No, EL ARAM IMIRÁ BEACH RESORT doesn't have a casino.

Is there an indoor pool at EL ARAM IMIRÁ BEACH RESORT?

No, this hotel doesn't have an indoor pool; however, there are 3 outdoor pools.

What do couples enjoy most about EL ARAM IMIRÁ BEACH RESORT?

This beachfront hotel offers plenty of amenities for couples including an ocean-view restaurant, 3 outdoor pools, and a swim-up bar.

Are there hot tubs at EL ARAM IMIRÁ BEACH RESORT?

No, this hotel doesn't have a spa tub.

Does EL ARAM IMIRÁ BEACH RESORT have a restaurant with a breakfast menu?

Yes, EL ARAM IMIRÁ BEACH RESORT has 2 restaurants, and serves free self-serve breakfast each morning.

Does EL ARAM IMIRÁ BEACH RESORT allow pets to stay free of charge?

Although they can't stay for free, cats and dogs are welcome at EL ARAM IMIRÁ BEACH RESORT for a fee of BRL 70 per pet, per day. The property also provides food and water bowls.

Are there connecting rooms at EL ARAM IMIRÁ BEACH RESORT?

No, this hotel doesn't feature connecting guestrooms.

Where is the closest airport to EL ARAM IMIRÁ BEACH RESORT?

The closest major airport to EL ARAM IMIRÁ BEACH RESORT is Natal (NAT-Governador Aluizio Alves Intl.), which is 21.4 mi away (47 minutes by car).

Are there rooms with balconies that I can book at EL ARAM IMIRÁ BEACH RESORT?

No, there aren't any guestrooms with balconies at EL ARAM IMIRÁ BEACH RESORT.

EL ARAM IMIRÁ BEACH RESORT Reviews

Reviews

6.8
Rating 10 - Excellent. 78 out of 348 reviews
Rating 8 - Good. 91 out of 348 reviews
Rating 6 - Okay. 87 out of 348 reviews
Rating 4 - Poor. 49 out of 348 reviews
Rating 2 - Terrible. 43 out of 348 reviews

7.0/10

Cleanliness

7.0/10

Staff & service

8.2/10

Amenities

5.8/10

Property conditions & facilities

Reviews

Verified

8/10 Good

Dulce

Liked: Cleanliness, staff & service
Disliked: Room comfort
The food was good quantity, quality just ok. Reception very friendly
Stayed 2 nights in Jun 2024
Verified

2/10 Terrible

Ronald

Disliked: Cleanliness, staff & service, property conditions & facilities
Não
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Paulo Henrique

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Estadia maravilhosa, como sempre. Amamos esse hotel, é a nossa quarta estadia.
Stayed 2 nights in Feb 2026
Verified

8/10 Good

odair

Liked: Cleanliness, staff & service, amenities
O quarto sempre estava limpo. Apenas o vaso sanitário estava "frouxo". Equipe muito atenciosa, principalmente o barman Felipe! No entanto a paisagem e localização do Hotel é espetacular e compensa qualquer problema!
Stayed 6 nights in Feb 2026
Verified

8/10 Good

Elaine

Liked: Cleanliness, staff & service, amenities
Equipe muito boa, lugar tranquilo e a comida muito boa.
Stayed 2 nights in Jan 2026
Verified

8/10 Good

MARCELO ANTONIO

Liked: Cleanliness, staff & service, amenities
Quarto muito bom, única coisa que peça é na variedades dos petiscos servidos, todo dia é a mesma coisa.
Stayed 2 nights in Jan 2026
Verified

8/10 Good

Jeremias

Liked: Cleanliness, staff & service, amenities
As instalações são antigas, mas confortáveis. Atendimento muito bom.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Ecilene

Liked: Cleanliness, staff & service, amenities
Funcionários muito educados, comida excelente, adorei o hotel.
Stayed 3 nights in Dec 2025
Verified

6/10 Okay

Silvino

Liked: Cleanliness, staff & service
Não tem nada para fazer a noite,
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

M M C N

Liked: Cleanliness, staff & service, amenities
Tudo incrível.
Stayed 2 nights in Dec 2025
Verified

6/10 Okay

Rubenia G

Liked: Amenities
O quarto estava em boas condições. As piscinas menores estavam sujas, apenas a piscina principal que estava limpa. A comida era ok. O atendimento dos funcionários foi mais ou menos.
Stayed 2 nights in Dec 2025
Verified

8/10 Good

Soraia

Liked: Cleanliness, amenities
Disliked: Staff & service
Refeição
Stayed 2 nights in Oct 2025
Verified

2/10 Terrible

BRUNA

Disliked: Cleanliness, property conditions & facilities

Pior hotel que já fiquei

Fui em uma viagem com marido e casal de amigos. Pior hotel que já fiquei. Tanto que decidimos mudar de hotel em menos de 24h de estadia. Não tinha como ficar. Desagradável! Horrível! Fotos não condiz com a realidade em nada! Fio dental e palito de dente usados no banheiro, chuveiro frio, pouca água, vaso sujo. Piso manchado. Papel higiênico uma lixa. Poucas opções no café e pão era uma tábua. Quarto sujo, frigobar encardido com borracha solta. Cofre sem cadeado e enferrujado. Roupa de cama com mal cheiro. Espelho descascando. Móveis estufados. Infiltração na parede. Porções na piscina ruins, buffet ruim, até o arroz parecia requentado no almoço. Decepção. Não buscava luxo, apenas mínimas condições de estadia.
Stayed 2 nights in Sep 2025
Verified

10/10 Excellent

Thiago

Disliked: Property conditions & facilities
Quanto a acessibilidade fica a desejar, não funcionava os elevadores, tinha muita escada e para quem estava com bebê de colo ficava muito delicado o deslocamento, no mais a comida era boa, bebida farta e petiscos bons.
Stayed 2 nights in Aug 2025
Verified

8/10 Good

Franklin

Liked: Cleanliness, staff & service

Custo benefício

Embora a estrutura esteja um pouco antiga e precisando de algumas reformas, não atrapalha em nada a experiência, custo benefício muito bom pela proposta de all inclusive. A comida estava muito boa, mas Poderia melhorar um pouco a variação do cardápio.
Stayed 3 nights in Sep 2025
Verified

6/10 Okay

Cibele

Liked: Staff & service
O hotel é muito antigo, instalações muito simples, os quartos amplos mas muito deteriorados, comida péssima. Quando acaba a comida mais procurada, não tem reposição constante. Repõe 1x e diz que acabou. Os quartos são de frente a um salão de eventos que eles alugam, no fim de semana, tem barulho de show à noite inteira, impossível dormir.
Stayed 1 night in Aug 2025
Verified

10/10 Excellent

Elvis

Liked: Cleanliness, amenities, property conditions & facilities
Atendimento excelente.
Stayed 2 nights in Jul 2025
Verified

8/10 Good

Rodrigo

Liked: Staff & service
Já tinha ido outras vezes, houve algumas melhorias, mas ainda muito a melhorar ....
Stayed 2 nights in Jun 2025
Verified

10/10 Excellent

Moisés Alves de

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Local maravilhoso para relaxar com a família.
Stayed 2 nights in Jun 2025
Verified

2/10 Terrible

Gabriel

Liked: Cleanliness
Disliked: Staff & service, property conditions & facilities, room comfort

Horrível

Horrível, pior hotel que já fiquei, não vale nem 10% do preço que cobram. O restaurante parece um grande bandeijão. Tem fila de 30 minutos pra pegar uma tapioca, são mesquinhos, cobram 2,00 pra usar uma toalha.
Stayed 1 night in Jan 2025
Verified

10/10 Excellent

Ilaine Flavia

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Maravilha

Foram dias maravilhosos, funcionários muito educados e comida muito boa, o hotel lindo e muito aconchegante
Stayed 3 nights in Dec 2024
Verified

8/10 Good

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Bom hotel mas pode melhorar!

Quando li os comentários, cheguei receosa, confesso, mas o atendimento do pessoal é o ponto forte do hotel. Só estranhei o mensageiro no corredor, antes da chegada à recepção, cortando nossas pulseiras quando estávamos nos dirigindo ao check out (para que não almoçássemos ou ficássemos mais 1 min no hotel. E olha que estávamos até antecipados no horário!). A comida é razoável e as estações são longe de onde as pessoas ficam. O melhor é o local onde servem pizzas à noite. O quarto é confortável e o pessoal do bar bem gente boa! É um bom hotel (ainda não é como já foi um dia quando me hospedei) mas está abaixo dos outros hotéis All Inclusive do nordeste.
Stayed 2 nights in Dec 2024
Verified

6/10 Okay

Felipe

Disliked: Cleanliness, property conditions & facilities, room comfort

Bom para primeira experiência, mas não volto.

Não espere muito pelo preço que se paga. O hotel tem uma estrutura antiga e precisa de manutenção. O ar condicionado não funcionou bem, a porta da varanda uma dificuldade para abrir, banheiro estava sujo e cheio de mosquito, péssimo. Alimentação é apenas nos horários específicos, poucas opções de petiscos que podem se servir o dia todo (10 as 21:30). Comida é boa, nada excepcional. Almoço no checkout não tá incluso. Limpeza das piscinas precisa melhorar. O que salva é o atendimento que foi bom. Se é sua primeira vez em all inclusive, vale a pena a experiência.
Stayed 2 nights in Nov 2024
Verified

8/10 Good

Soraia

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
O hotel surpreende em atendimento e qualidade dos produtos. Petiscos sempre frescos, uma boa música, limpeza do hotel. Apenas uma observação em relação a cerveja no turno da noite que sempre estava quente.
Stayed 3 nights in Oct 2024
Verified

8/10 Good

Luciana

Liked: Cleanliness, staff & service, room comfort

Bom custo benefício

O resort tem um bom custo benefício. Mas quando se hospedar não espere muito. Gostei dos petiscos, apesar de todos os dias serem os mesmos. A comida do almoço e jantar não era muito variada, mas gostei do café da manhã e do lanche da tarde. A melhor parte do resort são as bebidas, com uma grande variedade de drinks, chopp Brahma e de uma marca local, cerveja em lata da Heineken, Bud, devassa, Brahma duplo malte, todas armazenadas em freezer. Havia espumante, vinho e água de coco em litro, água com e sem gás. Não tem serviço de praia e nenhum entretenimento para adultos e crianças. Somente a piscina e música a noite com DJ. Sempre tem funcionários limpando e recolhendo louças e copos. Todos os funcionários foram muito atenciosos e solícitos. O quarto era limpo todos os dias com troca de toalha.
Stayed 3 nights in Oct 2024