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Hotel Chequamegon, BW Signature Collection

Property class: 3

Choose dates to view prices

Photo gallery for Hotel Chequamegon, BW Signature Collection

A large white building with a green roof, a covered entrance, and a view of the water.
A grand lobby with a central staircase, wooden columns, and a chandelier.
A bar area with a long counter, multiple taps, and bar stools.
A restaurant with wooden tables and chairs, a kitchen area, and a clock on the wall.
A traditional living room with leather furniture, a fireplace, and a bookshelf.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Pool
  • Parking included
  • Free WiFi
  • Air conditioning

Explore the area

View in a map
101 Lake Shore Dr W, Ashland, WI, 54806
  • Place, Ashland Mural Walk
    ‪2 min walk‬
  • Place, Ashland Historical Museum
    ‪3 min walk‬
  • Place, Soo Line Locomotive 950
    ‪5 min walk‬

Room options

View all photos for Lake View 1 King Bed

A hotel room with a large bed, a desk with a lamp, a chair, a TV, and a window with curtains.

Lake View 1 King Bed

  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for 2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

A hotel room with two beds, a sofa, a television, and a ceiling fan.

2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for 1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

A hotel room with a bed, a desk, a chair, a television, a dresser, and a large mirror.

1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

A hotel room with a bed, a desk, a chair, a television, and a window with curtains.

Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

7.4 out of 10
Good
(3 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

A hotel room with two beds, a desk, a chair, and a television.

Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(4 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

A hotel room with a bed, bedside tables, a desk, a chair, a television, and a minibar.

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

10.0 out of 10
Exceptional
(3 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

A hotel room with a large bed, a desk, a television, and a minibar.

Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

A hotel room with two beds, a nightstand, and a wall-mounted lamp.

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, City View

A hotel room with a bed, bedside tables, a desk, a chair, a television, and a minibar.

Standard Room, 1 King Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

A hotel room with a large bed, a desk, a television, and a minibar.

Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(6 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

A hotel room with two beds, a desk, a chair, and a view of the beach.

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

9.0 out of 10
Wonderful
(14 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

A hotel room with a large bed, two bedside tables with lamps, a blue sofa, and a brown leather chair.

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

7.8 out of 10
Good
(6 reviews)
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Accessible, Bathtub

A hotel room with a bed, bedside tables, a desk, a chair, a television, and a minibar.

Standard Room, 1 King Bed, Accessible, Bathtub

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

A hotel room with a bed, a desk, a chair, a television, and a window with curtains.

Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

A hotel room with a large bed, a desk, a television, and a minibar.

Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed
  • Free WiFi

About the neighborhood

Ashland

Hotel Chequamegon, BW Signature Collection places you next to Ashland Historical Museum and within a 5-minute walk of Lake Superior. This 65-room, 3-star hotel has an indoor pool along with free in-room WiFi and free self parking.

What's nearby

  • Ashland Mural Walk - 2 min walk - 0.1 miles
  • Ashland Historical Museum - 3 min walk - 0.2 miles
  • Soo Line Locomotive 950 - 5 min walk - 0.3 miles
  • Ore Dock Park - 11 min walk - 0.6 miles
  • Bayview Park - 19 min walk - 1.1 miles

Getting around

  • Duluth, MN (DLH-Duluth Intl.) - 89 min drive

Restaurants

  • ‪Neighborly Bar - ‬17 min walk
  • ‪Taqueria La Monarca - ‬6 min walk
  • ‪Culver's - ‬4 min drive
  • ‪Ashland Family Restaurant - ‬9 min walk
  • ‪McDonald's - ‬9 min walk

About this property

Hotel Chequamegon, BW Signature Collection

At Hotel Chequamegon, BW Signature Collection, guests enjoy an indoor pool, a gym, and free WiFi in public areas. You can take advantage of free parking if you drive. The 24-hour front desk has staff always at the ready. Additional amenities include conference space, a business center, and a computer station.
Guests can expect LCD TVs with cable channels, along with free WiFi and wired Internet. Bathrooms offer hair dryers and free toiletries. Other standard amenities include refrigerators, microwaves, and coffee makers.
Recreational amenities at the hotel include an indoor pool and a fitness center.

The recreational activities listed below are available either on site or nearby; fees may apply.

Similar properties

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  • Parking included
8.8 out of 10, Excellent, 1,004 reviews
$237 nightly
The price is $265
Sep 13 - Sep 14
Total with taxes and fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • Free self parking on site
  • Free RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Food and drink

  • Free continental breakfast available daily
  • A bar/lounge
  • A restaurant

Restaurants on site

  • The Landing

Things to do

  • Gym
  • Indoor pool

Family friendly

  • In-room microwave
  • In-room refrigerator
  • Indoor pool
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Vending machine

Guest services

  • Housekeeping (daily)
  • Wedding services

Business services

  • Business center
  • Computer station
  • Conference space
  • Meeting room

Outdoors

  • Garden
  • On a lake
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Handrails in stairways
  • Pool hoist on site
  • Stair-free path to entrance
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible lounge
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible pool
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • Banquet hall
  • Fireplace in lobby
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • LCD TV with premium cable channels

Food and drink

  • Coffee/tea maker
  • Limited room service
  • Microwave
  • Refrigerator

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Laptop workspace
  • Phone

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 4:00 AM
Late check-in subject to availability
Minimum check-in age: 21

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Service animals exempt from fees

Children and extra beds

  • Rollaway/extra beds are available for USD 10.0 per night

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Rollaway bed fee: USD 10.0 per night

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
  • Check-in: 3 PM—-4:00 AM
  • Check-out: 11 AM
  • Minimum check-in age: 21
The front desk is open 24 hours a day. Driving? This property offers free self parking, along with free RV, bus, and truck parking.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards, debit cards, and cash.
  • The credit card used at check-in for incidentals must be in the name of the primary guest who made the reservation.
  • Onsite safety features include a fire extinguisher.
  • This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western).

Additional information about polices, regulations, and more:

  • No cribs or infant beds are available.

Property is also known as

Best Western Chequamegon
Best Western Chequamegon Ashland
Best Western Hotel Chequamegon
Best Western Hotel Chequamegon Ashland
Chequamegon Hotel Ashland
Best The Chequamegon Ashland
Best Western The Hotel Chequamegon Hotel
Best Western The Hotel Chequamegon Ashland
Best Western The Hotel Chequamegon Hotel Ashland

Frequently asked questions

What's there to see near Hotel Chequamegon, BW Signature Collection?

This hotel is located in Ashland, just steps from Lake Superior and Chequamegon Bay, and within a short walk of Ashland Mural Walk. You'll also find Soo Line Locomotive 950 and Ore Dock Park less than a mile away.

How much does it cost to stay at Hotel Chequamegon, BW Signature Collection?

As of Sep 6, 2026, prices found for a 1-night stay for 2 adults at Hotel Chequamegon, BW Signature Collection on Sep 13, 2026 start from $279, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available on site at Hotel Chequamegon, BW Signature Collection?

Yes, self parking is offered for free at the hotel. Free RV/bus/truck parking and wheelchair-accessible parking are also available for guests.

Does Hotel Chequamegon, BW Signature Collection have a casino on the premises?

No, Hotel Chequamegon, BW Signature Collection doesn't have a casino.

Is there an indoor pool at Hotel Chequamegon, BW Signature Collection?

Yes, this hotel has an indoor pool.

Is Hotel Chequamegon, BW Signature Collection a good place to stay for couples?

This lakeside hotel offers plenty of amenities for couples including an al fresco restaurant, an indoor pool, and a bar/lounge.

Does Hotel Chequamegon, BW Signature Collection have a hot tub?

No, there isn't a spa tub at this hotel.

Does Hotel Chequamegon, BW Signature Collection have a restaurant with a breakfast menu?

Yes, Hotel Chequamegon, BW Signature Collection serves free continental breakfast at The Landing each morning.

Will Hotel Chequamegon, BW Signature Collection allow pets to stay free of charge?

No, pets aren't allowed at Hotel Chequamegon, BW Signature Collection though service animals are welcome.

Does Hotel Chequamegon, BW Signature Collection have connecting rooms available?

Yes, this hotel has connecting rooms you can book for your group event or vacation.

Are there rooms with balconies that I can book at Hotel Chequamegon, BW Signature Collection?

No, you won't find guestrooms with balconies at Hotel Chequamegon, BW Signature Collection.

Does Hotel Chequamegon, BW Signature Collection host weddings?

If wedding bells are in your future, take advantage of the wedding venue at Hotel Chequamegon, BW Signature Collection.

Hotel Chequamegon, BW Signature Collection Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 537 out of 1013 reviews
Rating 8 - Good. 290 out of 1013 reviews
Rating 6 - Okay. 111 out of 1013 reviews
Rating 4 - Poor. 46 out of 1013 reviews
Rating 2 - Terrible. 29 out of 1013 reviews

9.0/10

Cleanliness

9.0/10

Staff & service

8.2/10

Amenities

8.4/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Hotel was clean, decorated with antiques in the lobby, friendly staff and a beautiful view of the water.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Charles

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice place
Stayed 2 nights in May 2026
Verified review

8/10 Good

Clay

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice gym, pool and great bar!
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Jenny

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful, unique hotel. Fantastic restaurant with spectacular views.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Patty

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Breakfast was excellent
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Nancy

Liked: Cleanliness, staff & service, property conditions & facilities
Friendly, helpful staff who enjoy their jobs.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Timothy

Liked: Cleanliness, staff & service, property conditions & facilities
Highly recommend this establishment from parking to a walk along the lake,the beautiful woodwork through out the hotel and the delicious whitefish meal we enjoyed. The breakfast was a great start to the day with a very large variety available
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Enjoyed.
Stayed 2 nights in May 2026
Verified review

10/10 Excellent

Megan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was friendly. Breakfast included! Great view
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Michael

Liked: Cleanliness
Very quaint hotel on the water. Friendly staff and clean room. The restaurant was an extra bonus as in ten dining was very limited
Stayed 1 night in May 2026
Verified review

8/10 Good

holland

Liked: Cleanliness, staff & service, property conditions & facilities
Nice quaint location.
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Suzanne

Liked: Cleanliness, staff & service, property conditions & facilities
Breakfast was very good with a lot of choices.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Drove up to look for the Best Western— and was wonderfully surprised it was a magnificent, beautiful hotel!! Everything g lovely— nice water front view. Breakfast was wonderful!! Nice staff at breakfast and desk.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Dennis

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
very nice
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Vicky

Liked: Cleanliness, amenities, property conditions & facilities
Spotless rooms…spacious Great view Friendly staff
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Duane

Liked: Cleanliness, staff & service
Everything was great
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Alexandre

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Our stay was very nice! I enjoyed having the choice on getting maid service daily or not. My husband and I are ones that think that getting maid service daily is a bit excessive, so it was nice having the option.
Stayed 5 nights in May 2026
Verified review

10/10 Excellent

Lowell

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Room was great. Staff bent over backwards to be helpful
Stayed 3 nights in May 2026
Verified review

8/10 Good

Anthony G

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was very helpful when I had an accidental double booking. They took care of it and communicated very well. Thank you! I will continue to stay at this hotel when I visit Ashland/area.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Davis

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Liked the classic 1900's style of the building, lobby, woodwork and furniture. Great location, steps from Lake Superior. Can have drinks and great food on the patio overlooking the lake. Breakfast was well above average. Our standard room wasn't special, but adequate. AC unit and refrig were both noisier than typical. Good cleanliness throughout the hotel. Ashland is a lovely little city. Bike and pedestrian friendly, walking paths and parks along the lake, history, murals, lots to do.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Nathan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I liked having a lake side room where we could watch the sunset. The only thing I didn't like was that we didn't have an ice machine on our floor. The breakfast was great!
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Mickie

Liked: Cleanliness, amenities, property conditions & facilities
I loved this place, perfect combination of modern and old charm. The room was huge and comfortable with a great view of frozen Lake Superior.
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Glen

Liked: Cleanliness, amenities, property conditions & facilities
This is just a unique, beautiful place in a lovely location. The room was nice, staff was friendly, and our dinner in the restaurant was memorable.
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Edgar

Liked: Cleanliness
Parking was good. We didn’t need ac but the fan was adequate.
Stayed 1 night in Mar 2026
Verified review

2/10 Terrible

Dennis

Liked: Amenities
When we arrived I was told my reservation had been canceled, I expect a refund from hotels.com. I did not cancel my reservation, in fact, 24 hours before our arrival I did the online check in.
Stayed 1 night in Apr 2026