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Hotel Chequamegon, BW Signature Collection

3.0 star property

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Photo gallery for Hotel Chequamegon, BW Signature Collection

Exterior
Bar (on property)
Lobby
Free daily continental breakfast
Lobby

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning

Explore the area

View in a map
101 Lake Shore Dr W, Ashland, WI, 54806
  • Place, Ashland Mural Walk
    ‪2 min walk‬
  • Place, Soo Line Locomotive 950
    ‪5 min walk‬
  • Place, Ore Dock Park
    ‪11 min walk‬

Room options

View all photos for Lake View 1 King Bed

A hotel room with a large bed, a desk with a lamp, a chair, a TV, and a window with curtains.

Lake View 1 King Bed

  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for 2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

A hotel room with two beds, a sofa, a television, and a ceiling fan.

2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for 1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

A hotel room with a bed, a desk, a chair, a television, a dresser, and a large mirror.

1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

Desk, laptop workspace, blackout drapes, iron/ironing board

Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

7.4 out of 10
Good
(3 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(4 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, City View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(5 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

9.2 out of 10
Wonderful
(11 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed) | Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

7.8 out of 10
Good
(6 reviews)
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Accessible, Bathtub

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 King Bed, Accessible, Bathtub

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

Desk, laptop workspace, blackout drapes, iron/ironing board

Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

Desk, laptop workspace, blackout drapes, iron/ironing board

Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed
  • Free WiFi

About the neighborhood

Ashland

Hotel Chequamegon, BW Signature Collection places you next to Ashland Historical Museum and within a 5-minute walk of Lake Superior. This 65-room, 3-star hotel has an indoor pool along with free in-room WiFi and free self parking.

What's nearby

  • Ashland Mural Walk - 2 min walk - 0.1 miles
  • Ashland Historical Museum - 3 min walk - 0.2 miles
  • Soo Line Locomotive 950 - 5 min walk - 0.3 miles
  • Ore Dock Park - 11 min walk - 0.6 miles
  • Bayview Park - 19 min walk - 1.1 miles

Getting around

  • Duluth, MN (DLH-Duluth Intl.) - 89 min drive

Restaurants

  • ‪Neighborly Bar - ‬17 min walk
  • ‪Taqueria La Monarca - ‬6 min walk
  • ‪Ashland Family Restaurant - ‬9 min walk
  • ‪Breakwater Restaurant - ‬3 min drive
  • ‪Culver's - ‬4 min drive

About this property

Hotel Chequamegon, BW Signature Collection

At Hotel Chequamegon, BW Signature Collection, guests enjoy an indoor pool, a gym, and free WiFi in public areas. You can take advantage of free parking if you drive. The 24-hour front desk has staff always at the ready. Additional amenities include conference space, a business center, and a computer station.
Guests can expect LCD TVs with cable channels, along with free WiFi and wired Internet. Bathrooms offer hair dryers and free toiletries. Other standard amenities include refrigerators, microwaves, and coffee makers.
Recreational amenities at the hotel include an indoor pool and a fitness center.

The recreational activities listed below are available either on site or nearby; fees may apply.

Similar properties

Indoor pool, sun loungers
Quality Inn Ashland - Lake Superior
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  • Pool
  • Hot tub
  • Breakfast included
  • Parking included
8.8 out of 10, Excellent, 1,000 reviews
$227 nightly
The price is $254
Jul 26 - Jul 27
Total with taxes and fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • Free self parking on site
  • Free RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Food and drink

  • Free continental breakfast available daily
  • A bar/lounge
  • A restaurant

Restaurants on site

  • The Landing

Things to do

  • Gym
  • Indoor pool

Family friendly

  • In-room microwave
  • In-room refrigerator
  • Indoor pool
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Vending machine

Guest services

  • Housekeeping (daily)
  • Wedding services

Business services

  • Business center
  • Computer station
  • Conference space
  • Meeting room

Outdoors

  • Garden
  • On a lake
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Handrails in stairways
  • Pool hoist on site
  • Stair-free path to entrance
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible lounge
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible pool
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • Banquet hall
  • Fireplace in lobby
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • LCD TV with premium cable channels

Food and drink

  • Coffee/tea maker
  • Limited room service
  • Microwave
  • Refrigerator

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Laptop workspace
  • Phone

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 4:00 AM
Late check-in subject to availability
Minimum check-in age: 21

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Service animals exempt from fees

Children and extra beds

  • Rollaway/extra beds are available for USD 10.0 per night

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Rollaway bed fee: USD 10.0 per night

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
  • Check-in: 3 PM—-4:00 AM
  • Check-out: 11 AM
  • Minimum check-in age: 21
The front desk is open 24 hours a day. Driving? This property offers free self parking, along with free RV, bus, and truck parking.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards, debit cards, and cash.
  • The credit card used at check-in for incidentals must be in the name of the primary guest who made the reservation.
  • Onsite safety features include a fire extinguisher.
  • This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western).

Additional information about polices, regulations, and more:

  • No cribs or infant beds are available.

Property is also known as

Best Western Chequamegon
Best Western Chequamegon Ashland
Best Western Hotel Chequamegon
Best Western Hotel Chequamegon Ashland
Chequamegon Hotel Ashland
Best The Chequamegon Ashland
Best Western The Hotel Chequamegon Hotel
Best Western The Hotel Chequamegon Ashland
Best Western The Hotel Chequamegon Hotel Ashland

Frequently asked questions

What's there to see near Hotel Chequamegon, BW Signature Collection?

This hotel is located in Ashland, just steps from Lake Superior and Chequamegon Bay, and within a short walk of Soo Line Locomotive 950. You'll also find Ashland Mural Walk and Ore Dock Park less than a mile away.

How much does it cost to stay at Hotel Chequamegon, BW Signature Collection?

As of Jul 23, 2026, prices found for a 1-night stay for 2 adults at Hotel Chequamegon, BW Signature Collection on Jul 26, 2026 start from $236, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available on site at Hotel Chequamegon, BW Signature Collection?

Yes, self parking is offered for free at the hotel. Free RV/bus/truck parking and wheelchair-accessible parking are also available for guests.

Does Hotel Chequamegon, BW Signature Collection have a casino on the premises?

No, Hotel Chequamegon, BW Signature Collection doesn't have a casino.

Is there an indoor pool at Hotel Chequamegon, BW Signature Collection?

Yes, this hotel has an indoor pool.

Is Hotel Chequamegon, BW Signature Collection a good place to stay for couples?

This lakeside hotel offers plenty of amenities for couples including an al fresco restaurant, an indoor pool, and a bar/lounge.

Does Hotel Chequamegon, BW Signature Collection have a hot tub?

No, there isn't a spa tub at this hotel.

Does Hotel Chequamegon, BW Signature Collection have a restaurant with a breakfast menu?

Yes, Hotel Chequamegon, BW Signature Collection serves free continental breakfast at The Landing each morning.

Will Hotel Chequamegon, BW Signature Collection allow pets to stay free of charge?

No, pets aren't allowed at Hotel Chequamegon, BW Signature Collection though service animals are welcome.

Does Hotel Chequamegon, BW Signature Collection have connecting rooms available?

Yes, this hotel has connecting rooms you can book for your group event or vacation.

Are there rooms with balconies that I can book at Hotel Chequamegon, BW Signature Collection?

No, you won't find guestrooms with balconies at Hotel Chequamegon, BW Signature Collection.

Does Hotel Chequamegon, BW Signature Collection host weddings?

If wedding bells are in your future, take advantage of the wedding venue at Hotel Chequamegon, BW Signature Collection.

Hotel Chequamegon, BW Signature Collection Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 534 out of 1007 reviews
Rating 8 - Good. 289 out of 1007 reviews
Rating 6 - Okay. 107 out of 1007 reviews
Rating 4 - Poor. 46 out of 1007 reviews
Rating 2 - Terrible. 31 out of 1007 reviews

8.8/10

Cleanliness

9.0/10

Staff & service

8.2/10

Amenities

8.4/10

Property conditions & facilities

Reviews

Verified

8/10 Good

holland

Liked: Cleanliness, staff & service, property conditions & facilities
Nice quaint location.
Stayed 1 night in Apr 2026
Verified

8/10 Good

Suzanne

Liked: Cleanliness, staff & service, property conditions & facilities
Breakfast was very good with a lot of choices.
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Drove up to look for the Best Western— and was wonderfully surprised it was a magnificent, beautiful hotel!! Everything g lovely— nice water front view. Breakfast was wonderful!! Nice staff at breakfast and desk.
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Davis

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Liked the classic 1900's style of the building, lobby, woodwork and furniture. Great location, steps from Lake Superior. Can have drinks and great food on the patio overlooking the lake. Breakfast was well above average. Our standard room wasn't special, but adequate. AC unit and refrig were both noisier than typical. Good cleanliness throughout the hotel. Ashland is a lovely little city. Bike and pedestrian friendly, walking paths and parks along the lake, history, murals, lots to do.
Stayed 1 night in Jun 2026
Verified

10/10 Excellent

Lowell

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Room was great. Staff bent over backwards to be helpful
Stayed 3 nights in May 2026
Verified

10/10 Excellent

Duane

Liked: Cleanliness, staff & service
Everything was great
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Vicky

Liked: Cleanliness, amenities, property conditions & facilities
Spotless rooms…spacious Great view Friendly staff
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Mickie

Liked: Cleanliness, amenities, property conditions & facilities
I loved this place, perfect combination of modern and old charm. The room was huge and comfortable with a great view of frozen Lake Superior.
Stayed 1 night in Feb 2026
Verified

2/10 Terrible

Dennis

Liked: Amenities
When we arrived I was told my reservation had been canceled, I expect a refund from hotels.com. I did not cancel my reservation, in fact, 24 hours before our arrival I did the online check in.
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Edgar

Liked: Cleanliness
Parking was good. We didn’t need ac but the fan was adequate.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Glen

Liked: Cleanliness, amenities, property conditions & facilities
This is just a unique, beautiful place in a lovely location. The room was nice, staff was friendly, and our dinner in the restaurant was memorable.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Doug

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
.
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Lois

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful location. Staff go above and beyond expectations... Seth, Millie, and Katy are all helping us track down a historical photo of our grandfather that was in the hotel in 2021! The complimentary breakfast was fabulous...and kept well stocked as well as cleaned up after guest spills. The on site restaurant had great deals on lunch, and large variety of beer and wine. Pool looked nice, but did not use it. Beds and linens clean and comfortable. Lake view beautiful from 3rd floor. No ghosts in 318 or 320 :). Thank you for a fantastic experience!
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Richard

Liked: Cleanliness, amenities, property conditions & facilities
Matt at the front desk made us feel welcome after a long trip!
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Gina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean rooms. Good variety of breakfast options.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Connie

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Easy check in, friendly staff even with the construction.
Stayed 1 night in Sep 2025
Verified

10/10 Excellent

Soumaya

Liked: Cleanliness, amenities, property conditions & facilities
Excellent, nice and clean 🌷
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

SEAN

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
N/A. in late out early
Stayed 1 night in Apr 2026
Verified

8/10 Good

William

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay
Stayed 3 nights in Jul 2024
Verified

10/10 Excellent

Elizabeth

Liked: Cleanliness, amenities, property conditions & facilities
Welcoming staff, lovely room, excellent location
Stayed 1 night in Jun 2025
Verified

10/10 Excellent

Tim

Liked: Cleanliness
Yes
Stayed 3 nights in Mar 2026
Verified

6/10 Okay

Nathaniel

Liked: Cleanliness, staff & service, room comfort
Disliked: Property conditions & facilities
Overall decent stay. Good service but breakfast has issues with wafflemaker so limited items to eat the mornings we stayed
Stayed 2 nights in Oct 2025
Verified

10/10 Excellent

Kathleen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Nice place on Lake. We stay here every time we come to area.
Stayed 2 nights in Jul 2025
Verified

6/10 Okay

Kimberly

Liked: Staff & service
The room was ok but i requested and approved for a lakeside room. I didn't get a lakeside room ! There was loud banging all night, i put my luggage against the door because i was afraid!
Stayed 2 nights in Feb 2026
Verified

10/10 Excellent

Craig

Liked: Cleanliness, amenities, property conditions & facilities
It's a beautiful historic building on Lake Superior, but you wouldn't know the building is old by the updates in the room. Everything was clean, comfortable and in good condition. Baseboard heat eliminated the loud blowing noise from a wall-mount unit such as those in most hotels. Breakfast had great selection and overall quality, but should have been warmer.
Stayed 1 night in Feb 2026