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Hotel Chequamegon, BW Signature Collection

Property class: 3

Choose dates to view prices

Photo gallery for Hotel Chequamegon, BW Signature Collection

A large white building with a green roof, a covered entrance, and a view of the water.
A restaurant with wooden tables and chairs, a kitchen area, and a clock on the wall.
A traditional living room with leather furniture, a fireplace, and a bookshelf.
A bar area with a long counter, multiple taps, and bar stools.
A grand lobby with a central staircase, wooden columns, and a chandelier.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Pool
  • Parking included
  • Free WiFi
  • Air conditioning

Explore the area

View in a map
101 Lake Shore Dr W, Ashland, WI, 54806
  • Place, Ashland Mural Walk
    ‪2 min walk‬
  • Place, Chequamegon Bay
    ‪2 min walk‬
  • Place, Soo Line Locomotive 950
    ‪5 min walk‬

Room options

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

A hotel room with two beds, a desk, a chair, and a television.

Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

8.0 out of 10
Very good
(6 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free wired internet

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

A hotel room with a bed, bedside tables, a desk, a chair, a television, and a minibar.

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

10.0 out of 10
Exceptional
(3 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

A hotel room with two beds, a nightstand, and a wall-mounted lamp.

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds
  • Free wired internet

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

A hotel room with two beds, a desk, a chair, and a view of the beach.

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

9.0 out of 10
Wonderful
(15 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free wired internet

View all photos for Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

A hotel room with a large bed, a desk, a television, and a minibar.

Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed
  • Free wired internet

Standard Room, 1 King Bed, Refrigerator & Microwave, City View

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet

Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free wired internet

Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free wired internet

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free wired internet

Suite, 1 King Bed, Kitchen, Lake View

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet

Suite, 1 King Bed, Non Smoking, Kitchen

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet

Standard Room, 1 King Bed, Accessible, Bathtub

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet

About the neighborhood

Ashland

Hotel Chequamegon, BW Signature Collection places you next to Ashland Historical Museum and within a 5-minute walk of Lake Superior. This 65-room, 3-star hotel has an indoor pool along with free in-room WiFi and free self parking.

What's nearby

  • Ashland Mural Walk - 2 min walk - 0.1 miles
  • Chequamegon Bay - 2 min walk - 0.1 miles
  • Ashland Historical Museum - 3 min walk - 0.2 miles
  • Soo Line Locomotive 950 - 5 min walk - 0.3 miles
  • Ore Dock Park - 11 min walk - 0.6 miles

Getting around

  • Duluth, MN (DLH-Duluth Intl.) - 101 min drive

Restaurants

  • ‪Taqueria La Monarca - ‬6 min walk
  • ‪Neighborly Bar - ‬17 min walk
  • ‪McDonald's - ‬9 min walk
  • ‪Culver's - ‬4 min drive
  • ‪Ashland Family Restaurant - ‬9 min walk

About this property

Hotel Chequamegon, BW Signature Collection

At Hotel Chequamegon, BW Signature Collection, guests enjoy an indoor pool, a gym, and free WiFi in public areas. You can take advantage of free parking if you drive. The 24-hour front desk has staff always at the ready. Additional amenities include conference space, a business center, and a computer station.
Guests can expect LCD TVs with cable channels, along with free WiFi and wired Internet. Bathrooms offer hair dryers and free toiletries. Other standard amenities include refrigerators, microwaves, and coffee makers.
Recreational amenities at the hotel include an indoor pool and a fitness center.

The recreational activities listed below are available either on site or nearby; fees may apply.

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • Free self parking on site
  • Free RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Food and drink

  • Free continental breakfast available daily
  • A bar/lounge
  • A restaurant

Restaurants on site

  • The Landing

Things to do

  • Gym
  • Indoor pool

Family friendly

  • In-room microwave
  • In-room refrigerator
  • Indoor pool
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Vending machine

Guest services

  • Housekeeping (daily)
  • Wedding services

Business services

  • Business center
  • Computer station
  • Conference space
  • Meeting room

Outdoors

  • Garden
  • On a lake
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Handrails in stairways
  • Pool hoist on site
  • Stair-free path to entrance
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible lounge
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible pool
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • Banquet hall
  • Fireplace in lobby
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • LCD TV with premium cable channels

Food and drink

  • Coffee/tea maker
  • Limited room service
  • Microwave
  • Refrigerator

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Laptop workspace
  • Phone

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 4:00 AM
Late check-in subject to availability
Minimum check-in age: 21

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Service animals exempt from fees

Children and extra beds

  • Rollaway/extra beds are available for USD 10.0 per night

Property payment types

  • American Express
  • Diners Club
  • Discover
  • Mastercard
  • Visa

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Rollaway bed fee: USD 10.0 per night

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
  • Check-in: 3 PM—-4:00 AM
  • Check-out: 11 AM
  • Minimum check-in age: 21
The front desk is open 24 hours a day. Driving? This property offers free self parking, along with free RV, bus, and truck parking.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards, debit cards, and cash.
  • The credit card used at check-in for incidentals must be in the name of the primary guest who made the reservation.
  • Onsite safety features include a fire extinguisher.
  • This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western).

Additional information about polices, regulations, and more:

  • No cribs or infant beds are available.

Property is also known as

Best Western Chequamegon
Best Western Chequamegon Ashland
Best Western Hotel Chequamegon
Best Western Hotel Chequamegon Ashland
Chequamegon Hotel Ashland
Best The Chequamegon Ashland
Best Western The Hotel Chequamegon Hotel
Best Western The Hotel Chequamegon Ashland
Best Western The Hotel Chequamegon Hotel Ashland

Frequently asked questions

What's there to see near Hotel Chequamegon, BW Signature Collection?

This hotel is located in Ashland, just steps from Lake Superior and Ashland Mural Walk, and within a short walk of Chequamegon Bay. You'll also find Soo Line Locomotive 950 and Ore Dock Park less than a mile away.

How much does it cost to stay at Hotel Chequamegon, BW Signature Collection?

As of Oct 22, 2026, prices found for a 1-night stay for 2 adults at Hotel Chequamegon, BW Signature Collection on Nov 1, 2026 start from $143, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available on site at Hotel Chequamegon, BW Signature Collection?

Yes, self parking is offered for free at the hotel. Free RV/bus/truck parking and wheelchair-accessible parking are also available for guests.

Does Hotel Chequamegon, BW Signature Collection have a casino on the premises?

No, Hotel Chequamegon, BW Signature Collection doesn't have a casino.

Is there an indoor pool at Hotel Chequamegon, BW Signature Collection?

Yes, this hotel has an indoor pool.

Is Hotel Chequamegon, BW Signature Collection a good place to stay for couples?

This lakeside hotel offers plenty of amenities for couples including an al fresco restaurant, an indoor pool, and a bar/lounge.

Does Hotel Chequamegon, BW Signature Collection have a hot tub?

No, there isn't a spa tub at this hotel.

Does Hotel Chequamegon, BW Signature Collection have a restaurant with a breakfast menu?

Yes, Hotel Chequamegon, BW Signature Collection serves free continental breakfast at The Landing each morning.

Will Hotel Chequamegon, BW Signature Collection allow pets to stay free of charge?

No, pets aren't allowed at Hotel Chequamegon, BW Signature Collection though service animals are welcome.

Does Hotel Chequamegon, BW Signature Collection have connecting rooms available?

Yes, this hotel has connecting rooms you can book for your group event or vacation.

Are there rooms with balconies that I can book at Hotel Chequamegon, BW Signature Collection?

No, you won't find guestrooms with balconies at Hotel Chequamegon, BW Signature Collection.

Does Hotel Chequamegon, BW Signature Collection host weddings?

If wedding bells are in your future, take advantage of the wedding venue at Hotel Chequamegon, BW Signature Collection.

Hotel Chequamegon, BW Signature Collection Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 534 out of 1008 reviews
Rating 8 - Good. 283 out of 1008 reviews
Rating 6 - Okay. 116 out of 1008 reviews
Rating 4 - Poor. 48 out of 1008 reviews
Rating 2 - Terrible. 27 out of 1008 reviews

8.8/10

Cleanliness

9.0/10

Staff & service

8.2/10

Amenities

8.4/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Enjoyed my stay!
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice stay!
Stayed 3 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location on the lake with gorgeous sunsets. Nice complimentary breakfast option. Beautiful historic hotel.
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a great time! It’s a beautiful hotel and a great restaurant and view of the bay!
Stayed 3 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Popular place to stay when visiting Bayfield, the berry farms, wineries and Apostle Islands. Good location with a nice restaurant and bar with great views of the lake.
Stayed 3 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful hotel. If we are ever in the area again, we will surely stay there again!
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room the stuff was great great breakfast
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Landing food was outstanding. Breakfast was very good. Most staff were very pleasant. Rooms were clean. We enjoyed our stay.
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect place to relax and watch fireworks from your room. Very friendly staff
Stayed 2 nights in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
Balcony overlooking Lake Superior was quite nice!
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Hotel was clean, decorated with antiques in the lobby, friendly staff and a beautiful view of the water.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Breakfast was good for a free one and overall was very pleased with the staff and facilities. Bathrooms could use an update though.
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice place
Stayed 2 nights in May 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice gym, pool and great bar!
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is nostalgic and beautiful. The staff was extremely helpful and accommodating.....thank you so much. It was my birthday and they really made me feel special.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful, unique hotel. Fantastic restaurant with spectacular views.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Breakfast was excellent
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Friendly, helpful staff who enjoy their jobs.
Stayed 1 night in May 2026
Verified review

8/10 Good

Liked: Cleanliness, property conditions & facilities
Great balcony deck views of the lake! Old hotel charm. Fairly clean and maintained. Bathroom could use upgraded toilets. Pool was standard. Bar and restaurant was nice and busy. Breakfast was quaint and clean.
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Highly recommend this establishment from parking to a walk along the lake,the beautiful woodwork through out the hotel and the delicious whitefish meal we enjoyed. The breakfast was a great start to the day with a very large variety available
Stayed 1 night in May 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
Nice quaint location.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Every staff member was very helpful and always smiling it was great to have someone say hi and good morning very pleasant. Restaurants were in walking distance and if your there on a Thursday night there is music at the band shelter right next door. Took in a sunset over lake Superior from the communal deck. The room was clean and very spaciou.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was friendly. Breakfast included! Great view
Stayed 1 night in May 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
Breakfast was very good with a lot of choices.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness
Very quaint hotel on the water. Friendly staff and clean room. The restaurant was an extra bonus as in ten dining was very limited
Stayed 1 night in May 2026