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George Hotel, BW Signature Collection

3.0 star property
Georgian hotel with a restaurant, near Norwich Theatre Royal

Choose dates to view prices

Photo gallery for George Hotel, BW Signature Collection

Desk, iron/ironing board, cribs/infant beds, rollaway beds
Breakfast, lunch, dinner served; international cuisine
Lobby
Exterior
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Pet friendly
  • Free WiFi
  • Business services

Explore the area

View in a map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Norwich Theatre Royal
    ‪14 min walk‬
  • Place, Market Place
    ‪17 min walk‬
  • Place, Norwich Castle
    ‪18 min walk‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪10 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(18 reviews)
  • 240 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(25 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 2 Twin Beds, Non Smoking

9.0 out of 10
Wonderful
(7 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 310 sq ft
  • Sleeps 4
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 310 sq ft
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Twin Bed, Non Smoking

Executive Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 348 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(10 reviews)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

Pet Friendly Standard Double Room

  • Sleeps 2

Standard Family Room

  • Sleeps 3

Accessible Double Room

  • Sleeps 2

Standard Double Room

  • Sleeps 2

Standard Twin Room

  • Sleeps 2

Standard Room

  • Sleeps 2

Executive Single Room

  • Sleeps 1

View all photos for Executive Double Room

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Double Room

  • Sleeps 2

Executive Room

  • Sleeps 2

Deluxe Double Room

  • Sleeps 2

Standard Single Room

  • Sleeps 1

King Suite

  • Sleeps 2

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  • Free WiFi
  • Breakfast available
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About the neighborhood

Norwich

Located in Golden Triangle, George Hotel, BW Signature Collection is within a mile (2 km) of popular sights such as Norwich Theatre Royal and Market Place. This 43-room, 3-star hotel welcomes guests with a restaurant, free in-room WiFi, and free self parking.

What's nearby

  • Norwich Theatre Royal - 14 min walk - 0.8 miles
  • Market Place - 17 min walk - 0.9 miles
  • Norwich Castle - 18 min walk - 1.0 mile
  • University of East Anglia - 4 min drive - 1.4 miles
  • Norwich Cathedral - 5 min drive - 1.4 miles

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪Hop Rocket - ‬8 min walk
  • ‪The Champion - ‬12 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪The York - ‬7 min walk
  • ‪Littlehaven Coffee Co - ‬11 min walk

About this property

George Hotel, BW Signature Collection

Georgian hotel with a restaurant, near Norwich Theatre Royal
At George Hotel, BW Signature Collection, guests have access to free WiFi in public areas, meeting rooms, and a terrace. A stay here includes free parking. Front-desk staff can answer questions 24/7, and assist with securing valuables, luggage storage, and dry cleaning/laundry. If you like to take your furry friend along on your adventures, this pet-friendly property offers food and water bowls. Additional amenities include a banquet hall and a fireplace in the lobby.
Guests can expect to find free WiFi and flat-screen TVs with cable channels. Bathrooms offer hair dryers and free toiletries. Other amenities include electric kettles, phones, and desks. Housekeeping is available on request.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • This property welcomes pets for GBP 10 per pet, per night
  • Dogs and cats only
  • 2 total pets
  • Food and water bowls are available
  • Certain rooms only, restrictions apply
  • Guests can request a pet-friendly room by contacting the property at the number on the booking confirmation
  • Service animals exempt from fees

Children and extra beds

  • Rollaway/extra beds are available for GBP 20.0 per night
  • Cribs/infant beds are available for GBP 10.0 per night

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
  • Check-in: 2 PM—-5:30 AM
  • Check-out: 11 AM
The front desk is open 24 hours a day. Driving? This property offers free parking.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards, debit cards, and cash.

Additional information about polices, regulations, and more:

  • There are no elevators.

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

What's there to see within easy reach of George Hotel, BW Signature Collection?

This hotel is situated in Golden Triangle within a short 19-minute walk of The Forum and also 19 minutes on foot from Norwich Theatre Royal. You'll also find Chapelfield Gardens and Eaton Park less than a mile away.

How much does it cost to stay at George Hotel, BW Signature Collection?

As of Feb 11, 2026, prices found for a 1-night stay for 2 adults at George Hotel, BW Signature Collection on Feb 15, 2026 start from $111.46, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is there parking available at George Hotel, BW Signature Collection?

Yes, self parking is offered for free at the hotel.

Does George Hotel, BW Signature Collection include a casino?

No, George Hotel, BW Signature Collection doesn't have a casino.

Will I find an indoor pool at George Hotel, BW Signature Collection?

No, there is no indoor pool at this hotel.

What amenities will couples enjoy at George Hotel, BW Signature Collection?

Couples staying at this hotel will appreciate amenities like a bar plus some guestrooms include kitchens and separate bathtubs and showers.

Are there hot tubs at George Hotel, BW Signature Collection?

No, there isn't a spa tub at this hotel.

Does George Hotel, BW Signature Collection have a restaurant that serves breakfast?

Yes, George Hotel, BW Signature Collection serves a cooked-to-order breakfast for a surcharge each morning at No.10 Arlington Bistro.

Will George Hotel, BW Signature Collection allow pets to stay for free?

Although they can't stay for free, cats and dogs are welcome at George Hotel, BW Signature Collection for a fee of GBP 10 per pet, per night. The property also provides food and water bowls.

Does George Hotel, BW Signature Collection have connecting rooms?

No, there aren't connecting guestrooms at this hotel.

What is the closest airport to George Hotel, BW Signature Collection?

The closest major airport to George Hotel, BW Signature Collection is Norwich (NWI-Norwich Intl.), which is 4.4 mi away (9 minutes by car).

Are there rooms with balconies at George Hotel, BW Signature Collection?

No, there aren't any guestrooms with balconies at George Hotel, BW Signature Collection.

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 517 out of 891 reviews
Rating 8 - Good. 282 out of 891 reviews
Rating 6 - Okay. 58 out of 891 reviews
Rating 4 - Poor. 19 out of 891 reviews
Rating 2 - Terrible. 15 out of 891 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

Reviews

8/10 Good

Paul

Stayed 1 night in Nov 2025

10/10 Excellent

Simon

Business traveler
Liked: Amenities
Great stay as always.
Stayed 2 nights in Nov 2025

10/10 Excellent

Liam

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Thanks for a very pleasant one night stay with great breakfast menu served by friendly staff.
Stayed 1 night in Nov 2025

10/10 Excellent

Kwan Wai

Stayed 1 night in Nov 2025

10/10 Excellent

Kelly

Stayed 2 nights in Nov 2025

8/10 Good

Andy

Stayed 1 night in Oct 2025

8/10 Good

Terry

Stayed 3 nights in Oct 2025

10/10 Excellent

Jamie

Stayed 1 night in Nov 2025

10/10 Excellent

Liam

Stayed 1 night in Oct 2025

10/10 Excellent

Henry

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2025

8/10 Good

Karen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I love staying at The George, it is in a great location and quiet, rooms are good and although I did not have the breakfast on this occasion I have had them before and they are lovely, I would definitely recommend this
Stayed 1 night in Oct 2025

6/10 Okay

Kate

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The first room we were given was near a large outdoor fan and noisy. We asked to be moved and were with minimal fuss. However, the haidryer in the new room was dangerously faulty. This was exchanged but should not have been in this condition. At checkout were charged for snacks we didn't have and overcharged for breakfast.
Stayed 1 night in Oct 2025

8/10 Good

Ian

Liked: Cleanliness, staff & service, property conditions & facilities
Room was clean and comfortable. Parking is limited but I managed to find a space although only 3 left at 5pm. It’s about a 20 min walk to city centre and theatre. There are buses running from near hotel if preferred.
Stayed 1 night in Oct 2025

6/10 Okay

Lucy-Anne, Walton-On-The-Naze

Liked: Cleanliness
Stayed 1 night in Oct 2025

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Very impressed

Very friendly staff, warm welcome, excellent service, comfortable stay. Convenient location with free parking. Nicely decorated room. Stongly recommended.
Stayed 1 night in Oct 2025

10/10 Excellent

Mac

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great hotel with good amenities

Great friendly check in, lovely spacious room. Bathroom a little tight but amenities all good. Shower was excellent. Breakfast was cooked to order & delicious. I will very much consider staying again when in area. Only thing was a long walk into centre, maybe long for me as recovering from double Achilles rupture. I walk quicker next time!
Stayed 1 night in Oct 2025

10/10 Excellent

Craig

Stayed 2 nights in Oct 2025

10/10 Excellent

Julie

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely hotel and near to city centre. Had a great time and will stay again.
Stayed 4 nights in Aug 2025

10/10 Excellent

William

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Oct 2025

6/10 Okay

Neil

Stayed 2 nights in Sep 2025

10/10 Excellent

James

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great little spot near the center of Norwich, and a lovely little sleepy spot for quality rest and relaxation when on holiday.
Stayed 3 nights in Oct 2025

10/10 Excellent

Kelly

Stayed 1 night in Oct 2025

8/10 Good

Melanie

Liked: Cleanliness
Very helpful and friendly staff on arrival. Limited parking. Good breakfast. Could hear external noises through the night. Tap water burning hot. Shower head needs descaling. Housekeeping started very early and were very noisy. Check out receptionist indifferent.
Stayed 1 night in Oct 2025

6/10 Okay

Sean

Business traveler
Liked: Staff & service
Great check in, room was facing car park so had noise until restaurant/bar closed
Stayed 1 night in Sep 2025

10/10 Excellent

Daniel

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Clean, comfortable and in a nice area.
Stayed 1 night in Sep 2025

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