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George Hotel, BW Signature Collection

3.0 star property

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Photo gallery for George Hotel, BW Signature Collection

Desk, iron/ironing board, cribs/infant beds, rollaway beds
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds
Exterior
Breakfast, lunch and dinner served
Lobby

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Pet friendly
  • Free WiFi
  • Business services

Explore the area

View in a map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Norwich Theatre Royal
    ‪17 min walk‬
  • Place, Market Place
    ‪19 min walk‬
  • Place, Norwich Castle
    ‪20 min walk‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪12 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Twin Bed, Non Smoking

9.2 out of 10
Wonderful
(24 reviews)
  • 240 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(29 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 2 Twin Beds, Non Smoking

9.0 out of 10
Wonderful
(7 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 310 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed
  • Free WiFi

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 310 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed
  • Free WiFi

View all photos for Executive Room, 1 Twin Bed, Non Smoking

Executive Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 348 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(11 reviews)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

Pet Friendly Standard Double Room

  • Sleeps 2
  • Free WiFi

Standard Family Room

  • Sleeps 3
  • Free WiFi

Accessible Double Room

  • Sleeps 2
  • Free WiFi

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About the neighborhood

Norwich

Located in Golden Triangle, George Hotel, BW Signature Collection is within a mile (2 km) of popular sights such as Norwich Theatre Royal and Market Place. This 43-room, 3-star hotel welcomes guests with a restaurant, free in-room WiFi, and free self parking.

What's nearby

  • Norwich Theatre Royal - 17 min walk - 0.9 miles
  • Market Place - 19 min walk - 1.0 mile
  • Norwich Castle - 20 min walk - 1.1 miles
  • Carrow Road Stadium - 4 min drive - 1.4 miles
  • Norwich Cathedral - 6 min drive - 2.1 miles

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪Hop Rocket - ‬8 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪The Champion - ‬12 min walk
  • ‪The Unthank Arms - ‬4 min walk
  • ‪The Georgian Townhouse - ‬18 min walk

About this property

George Hotel, BW Signature Collection

At George Hotel, BW Signature Collection, guests have access to free WiFi in public areas, meeting rooms, and a terrace. A stay here includes free parking. Front-desk staff can answer questions 24/7, and assist with luggage storage, dry cleaning/laundry, and securing valuables. If you like to take your furry friend along on your adventures, this pet-friendly property offers food and water bowls. Additional amenities include a banquet hall and a fireplace in the lobby.
Guests can expect to find free WiFi and flat-screen TVs with cable channels. Bathrooms offer hair dryers and free toiletries. Other amenities include electric kettles, phones, and desks. Housekeeping is available on request.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM

Contactless check-in available

Check-out

Check-out before 11 AM

Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • This property welcomes pets for GBP 10 per pet, per night
  • Dogs and cats only
  • 2 total pets
  • Food and water bowls are available
  • Certain rooms only, restrictions apply
  • Guests can request a pet-friendly room by contacting the property at the number on the booking confirmation
  • Service animals exempt from fees

Children and extra beds

  • Rollaway/extra beds are available for GBP 20.0 per night
  • Cribs/infant beds are available for GBP 10.0 per night

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher
  • Check-in: 2 PM—-5:30 AM
  • Check-out: 11 AM
The front desk is open 24 hours a day. Driving? This property offers free parking.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards, debit cards, and cash.
  • Onsite safety features include a fire extinguisher.

Additional information about polices, regulations, and more:

  • There are no elevators.

Property is also known as

Best Western George Hotel Norwich

Best Western George Hotel

Best Western George Norwich

Best Western George

The George Hotel BW Signature Collection

George Hotel, BW Signature Collection Hotel

George Hotel, BW Signature Collection Norwich

George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

What's there to see within easy reach of George Hotel, BW Signature Collection?

This hotel is situated in Golden Triangle within a short 19-minute walk of The Forum and also 19 minutes on foot from Eaton Park. You'll also find Norwich Theatre Royal and Chapelfield Gardens less than a mile away.

How much does it cost to stay at George Hotel, BW Signature Collection?

As of May 28, 2026, prices found for a 1-night stay for 2 adults at George Hotel, BW Signature Collection on Jun 7, 2026 start from $120, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available on site at George Hotel, BW Signature Collection?

Yes, self parking is offered for free at the hotel.

Does George Hotel, BW Signature Collection include a casino?

No, George Hotel, BW Signature Collection doesn't have a casino.

Will I find an indoor pool at George Hotel, BW Signature Collection?

No, there is no indoor pool at this hotel.

What do couples enjoy most about George Hotel, BW Signature Collection?

Couples staying at this hotel will appreciate amenities like a restaurant plus some guestrooms include a kitchen and a separate bathtub and shower.

Does George Hotel, BW Signature Collection have a hot tub?

No, there isn't a spa tub at this hotel.

Does George Hotel, BW Signature Collection have a restaurant that serves breakfast?

Yes, George Hotel, BW Signature Collection serves a cooked-to-order breakfast for a surcharge each morning at No.10 Arlington Bistro.

Will George Hotel, BW Signature Collection allow pets to stay for free?

Although they can't stay for free, cats and dogs are welcome at George Hotel, BW Signature Collection for a fee of GBP 10 per pet, per night. The property also provides food and water bowls.

Does George Hotel, BW Signature Collection have connecting rooms available?

No, there aren't connecting guestrooms at this hotel.

What is the closest airport to George Hotel, BW Signature Collection?

The closest major airport to George Hotel, BW Signature Collection is Norwich (NWI-Norwich Intl.), which is 4.4 mi away (9 minutes by car).

Are there rooms with balconies that I can book at George Hotel, BW Signature Collection?

No, there aren't any guestrooms with balconies at George Hotel, BW Signature Collection.

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 559 out of 944 reviews
Rating 8 - Good. 291 out of 944 reviews
Rating 6 - Okay. 60 out of 944 reviews
Rating 4 - Poor. 19 out of 944 reviews
Rating 2 - Terrible. 15 out of 944 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

Reviews

8/10 Good

Ricky

Liked: Cleanliness, staff & service, amenities
Had everything we needed
Stayed 1 night in Feb 2026

10/10 Excellent

Robert

Stayed 1 night in Feb 2026

10/10 Excellent

dean

Stayed 1 night in Feb 2026

10/10 Excellent

Iain

Liked: Cleanliness, staff & service
Excellent staff clean rooms, great breakfast in a nice part of town
Stayed 3 nights in Jan 2026

10/10 Excellent

Emil

Liked: Cleanliness, staff & service
clean room, friendly staff!
Stayed 3 nights in Feb 2026

10/10 Excellent

Alex

Stayed 1 night in Feb 2026

10/10 Excellent

Richard

Very nice
Stayed 1 night in Feb 2026

10/10 Excellent

Fiona, Chandlers Ford

Liked: Cleanliness
Excellent
Stayed 2 nights in Nov 2025

10/10 Excellent

Leona

Stayed 1 night in Jan 2026

8/10 Good

Duncan

Business traveler
Liked: Cleanliness, staff & service, amenities
Room clean, Food and staff excellent. Didn't sleep too well due to noisy heating.
Stayed 1 night in Jan 2026

8/10 Good

Emil

Stayed 1 night in Jan 2026

10/10 Excellent

Mary B

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The staff was very welcoming.
Stayed 1 night in Jan 2026

10/10 Excellent

James

Stayed 1 night in Jan 2026

10/10 Excellent

James, Kings Sutton

Liked: Cleanliness, staff & service, property conditions & facilities
excellent location, food and service - highly recommend
Stayed 1 night in Jan 2026

8/10 Good

Steve

Stayed 4 nights in Jan 2026

10/10 Excellent

Isabelle

Business traveler
Liked: Cleanliness, amenities
Excellent hotel for visiting Norwich itself and UEA. Walkable to city centre and short car trip to UEA. Fab staff Hannah, Helen and Puthi were brilliant and I felt safe as an individual travelling on my own. Parking great free and easy. Room great and light and tea and coffee provided. Happily recommend and stay again
Stayed 2 nights in Jan 2026

6/10 Okay

Karly

Liked: Cleanliness, staff & service
Adequate room, parking fine, area nice
Stayed 1 night in Jan 2026

10/10 Excellent

Debbie

Liked: Cleanliness, staff & service, amenities
Warm, welcoming , efficient group of staff. Hotel quiet , spacious room and well located for visiting Norwich.
Stayed 2 nights in Jan 2026

4/10 Poor

Keith

Traveled with partner
Liked: Cleanliness
Disliked: Property conditions & facilities
We stayed over the festive period. Unfortunately the ‘Deluxe’ room allocated had unacceptable droning noise from a kitchen extractor fan & chimney just outside the window. We were assured it would be turned off at night but had to ask again. There weren't acceptable alternatives available. The staff were very polite & helpful; we moved room the next day. Though the hotel & Expedia dealt with the issues we raised promptly & satisfactorily, the overall experience was rather unexpected at a Best Western ‘Signature’ establishment.
Stayed 2 nights in Dec 2025

10/10 Excellent

nigel

Liked: Cleanliness, staff & service, amenities
Great staff, room clean and very nice, had a small problem which was sorted straight away. Good location bus stop outside, 5 mins to centre and runs every few minutes. Will hopefully return
Stayed 1 night in Dec 2025

6/10 Okay

Julie

Liked: Cleanliness, staff & service
Have stayed here before without issue. This time my shower filled the tray quickly and was very slow to drain. Pillows very hard and uncomfortable. Noisy from internal doors cloaing
Stayed 1 night in Dec 2025

10/10 Excellent

Mathew

Business traveler
Liked: Cleanliness, staff & service, amenities
Room was fine and the food was great
Stayed 1 night in Dec 2025

8/10 Good

Ju

Liked: Cleanliness, amenities, property conditions & facilities
Room was very clean, the lady on reception was lovely, as was the housekeeping lady.
Stayed 2 nights in Dec 2025

8/10 Good

Jane

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel location good for getting into town. Staff friendly and helpful.
Stayed 3 nights in Dec 2025

10/10 Excellent

Kelly

Business traveler
Liked: Cleanliness, staff & service, amenities
Second visit in just over a month. With the Christmas parties in full swing the hotel still delivers. Great staff and god good as before. Room was clean and well appointed. Good value for money even at this time of year
Stayed 2 nights in Dec 2025

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