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Sure Hotel by Best Western Allen

Property class: 3.5

Choose dates to view prices

Photo gallery for Sure Hotel by Best Western Allen

A neatly made bed with a blue throw blanket, two bedside tables, a wall-mounted light fixture, and a window with curtains.
A hotel corridor with mirrored walls, wooden doors, and a patterned carpet.
A modern hotel room with a grey sofa, a small table, a bed, and a kitchen area with a sink.
A modern dining area with multiple tables and chairs, a flat-screen TV mounted on a brick wall, and large windows allowing natural light.
A hotel entrance with a sign reading "Allé Hotel."

Reviews

7.6 out of 10
Good

Popular amenities

  • Pet friendly
  • Laundry
  • 24/7 front desk

Explore the area

View in a map
Parkgatan 10, Gothenburg, 411 38
  • Place, The Avenue
    ‪3 min walk‬
  • Place, Gamla Ullevi Stadium
    ‪4 min walk‬
  • Place, Nya Ullevi Stadium
    ‪9 min walk‬
  • Airport, Gothenburg (GOT-Landvetter)
    ‪22 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

A hotel room with a bed, a desk, a chair, a TV, and a window with curtains.

Standard Room, 1 Twin Bed, Non Smoking

8.4 out of 10
Very good
(42 reviews)
  • 161 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free wired internet

View all photos for Standard Room, 1 Double Bed, Non Smoking

A neatly made bed with a blue throw blanket, two bedside tables, a wall-mounted light fixture, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking

8.4 out of 10
Very good
(38 reviews)
  • 194 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free wired internet

View all photos for Standard Room, 2 Twin Beds, Non Smoking

A hotel room with two single beds, a small table, and two wall-mounted lamps.

Standard Room, 2 Twin Beds, Non Smoking

8.0 out of 10
Very good
(16 reviews)
  • 194 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Family Room, 2 Twin Beds, Non Smoking (with Sofabed)

A modern hotel room with a bed, a sofa, a painting on the wall, and a window with curtains.

Family Room, 2 Twin Beds, Non Smoking (with Sofabed)

8.0 out of 10
Very good
(17 reviews)
  • 215 sq ft
  • 1 bedroom
  • Sleeps 4
  • 2 Twin Beds

View all photos for Economy Room, 1 Double Bed, Non Smoking

A hotel room with a bed, a desk, a chair, a TV, and a window with curtains.

Economy Room, 1 Double Bed, Non Smoking

7.6 out of 10
Good
(15 reviews)
  • 161 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

About the neighborhood

Gothenburg

Located in Gothenburg City Center within a short walk of Nya Ullevi Stadium, Sure Hotel by Best Western Allen is within a mile (2 km) of other popular sights such as Liseberg Amusement Park. This 50-room, 3.5-star hotel welcomes guests with conveniences like free breakfast, free newspapers in the lobby, and dry cleaning/laundry services.

What's nearby

  • The Avenue - 3 min walk - 0.2 miles
  • Gamla Ullevi Stadium - 4 min walk - 0.3 miles
  • Nordstan Shopping Center - 8 min walk - 0.5 miles
  • Gothenburg University - 8 min walk - 0.5 miles
  • Nya Ullevi Stadium - 9 min walk - 0.5 miles

Getting around

  • Valand Tram Stop - 6 min walk
  • Gothenburg (XWL-Gothenburg Central Train Station) - 10 min walk
  • Landvetter Airport (GOT) - 25 min drive

Restaurants

  • ‪John Scott's Pub - ‬5 min walk
  • ‪Café Grindstugan - ‬4 min walk
  • ‪Condeco - ‬9 min walk
  • ‪KFC - ‬9 min walk
  • ‪Max - ‬5 min walk

About this property

Sure Hotel by Best Western Allen

Sure Hotel by Best Western Allen features free WiFi in public areas, free newspapers, and laundry facilities. Self parking is offered for SEK 250 per night. Multilingual staff at the 24-hour front desk can assist with luggage storage, dry cleaning/laundry, and tours or tickets.
Guests can expect to find 32-inch LCD TVs with cable channels. Pillowtop beds grant a restful night's sleep and bathrooms offer hair dryers. Phones and desks are also standard. Housekeeping is available on request.
The recreational activities listed below are available either on site or nearby; fees may apply.

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The price is $78
Nov 22 - Nov 23
Total with taxes and fees
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Property amenities

Internet

  • Available in all rooms: Internet access
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • Onsite parking available only on request
  • Self parking on site (SEK 250 per night)

Food and drink

  • Free buffet breakfast

Things to do

  • Stereo

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (on request)
  • Multilingual staff
  • Tour and ticket assistance

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance

More

  • 1 building
  • 3 floors
  • Built in 1965
  • Smoking not allowed

Room amenities

Bedroom

  • Bed sheets provided
  • Blackout drapes
  • Free crib
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 32-inch LCD TV with cable channels

More

  • Desk
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • This property welcomes pets for SEK 250 per pet (varies based on length of stay)
  • Dogs only
  • 2 total (66 lbs is the maximum weight per pet)
  • Restrictions apply
  • For more information, guests can reach out to the property at the number on the booking confirmation
  • Service animals exempt from fees

Children and extra beds

  • Up to 2 kids 6 years old and younger stay free when using existing bedding
  • Free cribs/infant beds are available

Property payment types

  • American Express
  • Diners Club
  • JCB International
  • Mastercard
  • Visa

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Self parking fee: SEK 250 per night
  • Pet fee: SEK 250 per pet (varies based on length of stay)
  • Service animals are exempt from fees

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve onsite parking
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
  • Check-in: 3:00 PM
  • Check-out: 11:00 AM
  • Minimum check-in age: 18
The front desk is open 24 hours a day. Driving? This property offers parking (fees apply).

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • Guests must contact this property in advance to reserve onsite parking.
  • This property accepts credit cards and debit cards. Cash is not accepted. 
  • Onsite safety features include a fire extinguisher.
  • Cashless payment methods are available for all transactions.
  • This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western).

Additional information about polices, regulations, and more:

  • Registered guests are the only ones allowed in guestrooms.

Property class

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 3 star Superior and is displayed on this page as 3.5 stars.

Property is also known as

Allén Gothenburg
Allen Hotel Gothenburg
Hotel Allén Gothenburg
Allén
Sure Hotel Best Western Allen Gothenburg
Sure Hotel Best Western Allen
Sure Best Western Allen Gothenburg
Sure Best Western Allen
Sure Best en Gothenburg
Sure By Best Allen Gothenburg
Sure Hotel by Best Western Allen Hotel
Sure Hotel by Best Western Allen Gothenburg
Sure Hotel by Best Western Allen Hotel Gothenburg

Frequently asked questions

What can I see near Sure Hotel by Best Western Allen?

This hotel is situated in Gothenburg City Center within a short 9-minute walk of Nya Ullevi Stadium and also 18 minutes on foot from Liseberg Amusement Park. You'll also find Gamla Ullevi Stadium and The Avenue less than a mile away.

How much does it cost to stay at Sure Hotel by Best Western Allen?

As of Nov 9, 2026, prices found for a 1-night stay for 2 adults at Sure Hotel by Best Western Allen on Nov 15, 2026 start from $78, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available on site at Sure Hotel by Best Western Allen?

Yes, parking is offered for SEK 250 per night.

Does Sure Hotel by Best Western Allen feature a casino on the premises?

No, Sure Hotel by Best Western Allen doesn't have a casino.

Will I find an indoor pool at Sure Hotel by Best Western Allen?

No, there is no indoor pool at this hotel.

Is Sure Hotel by Best Western Allen a good place to stay for couples?

Couples staying at this hotel will appreciate amenities like a pillowtop mattress as well as free breakfast and a 24-hour front desk.

Does Sure Hotel by Best Western Allen have a hot tub?

No, there isn't a spa tub at this hotel.

Does Sure Hotel by Best Western Allen feature a restaurant that includes a breakfast menu?

Sure Hotel by Best Western Allen offers free buffet breakfast though there is no restaurant.

Will Sure Hotel by Best Western Allen allow pets to stay free of charge?

Although they can't stay for free, dogs are welcome at Sure Hotel by Best Western Allen for a fee of SEK 250 per pet, per stay.

Does Sure Hotel by Best Western Allen have connecting rooms available?

No, this hotel doesn't feature connecting guestrooms.

How close is the airport from Sure Hotel by Best Western Allen?

The closest major airport to Sure Hotel by Best Western Allen is Landvetter Airport (GOT), which is 15.5 mi away (25 minutes by car).

Are there rooms with balconies that I can book at Sure Hotel by Best Western Allen?

No, there aren't any guestrooms at Sure Hotel by Best Western Allen that offer a balcony.

Sure Hotel by Best Western Allen Reviews

Reviews

7.6

Good

Rating 10 - Excellent. 285 out of 1005 reviews
Rating 8 - Good. 373 out of 1005 reviews
Rating 6 - Okay. 214 out of 1005 reviews
Rating 4 - Poor. 86 out of 1005 reviews
Rating 2 - Terrible. 47 out of 1005 reviews

7.8/10

Cleanliness

8.2/10

Staff & service

7.2/10

Amenities

7.2/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great breakfast, fresh food and coffee available almost all the time.
Stayed 7 nights in Mar 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice hotel with a good breakfast. Coffee available all day and nice staff. Good area close to town and parks. Basic room but good value.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I only stayed at this hotel for one night, but I love my stay there! It is located at a very convenient location, room is clean, breakfast was good, and most importantly, the staff is really friendly and helpful! Special shoutout to Daniel for recommending me places for dinner!
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Clean, lovely staff, affordable. Will definitely consider staying here again on next visit to Gainesville!
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very comfortable room.
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location. It is right opposite Heden Station. We took the short walk (about 1 km) from Central Station. Note that there is a short flight of steps to enter the hotel if you have heavy luggage’s like us. Staff were friendly, with cosy and clean room. Breakfast is basic but definitely a big plus for us. Overall, a great stay.
Stayed 3 nights in May 2026
Verified review

6/10 Okay

Disliked: Staff & service
No staff to speak of- had to check myself in, no staff around. Tiny room, breakfast adequate but very basic. Nothing remarkable about this place either good or bad. Just meh overall.
Stayed 3 nights in Jul 2026
Verified review

8/10 Good

Simple but good
Stayed 3 nights in Jan 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
.
Stayed 1 night in Jul 2026
Verified review

4/10 Poor

Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Not so great
Stayed 2 nights in Jul 2026
Verified review

6/10 Okay

Liked: Cleanliness, staff & service, property conditions & facilities
Room was clean and contemporary. Shower was open Nordic design so water gets around. No air conditioning or fan so window open on a busy street with road noise.
Stayed 1 night in Jun 2026
Verified review

6/10 Okay

Liked: Cleanliness, staff & service
Helpful and welcoming staff. The room was okay - but dirty various places. The hotel breakfast - on hotels.com it says “large breakfast” - is was not large - it was rather extra small. Very disappointing, because we choose the hotel based on the text on hotels.com.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Top
Stayed 1 night in Mar 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities
Rent rum
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
✌️
Stayed 1 night in Dec 2025
Verified review

8/10 Good

Liked: Staff & service
.
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service
Bra personal o rent rum.
Stayed 2 nights in Dec 2025
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
We got a corner room with view towards the main road and stadium. A little bit loud if opened windows due to cars outside but if closed windows it wasn't noticeable. Spacious room, good hot water and pressure. Tap water delicious to drink. Comfortable bed. Breakfast buffét was okay with the minimum requirements but nothing fancy. Restaurant staff members were slow to refill food. Especially the only one loaf of bread and one bacon bucket during our stay. We had to wait around 15-20 minutes and it was not packed of people at around 7-8 am those saturday and sunday morning. Besides that the hotel location is very good with bus stop just outside and walking distance to the beautiful garden Trädgårdsföreningen.
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

J
Stayed 1 night in Oct 2025
Verified review

8/10 Good

Liked: Cleanliness, staff & service, room comfort
.
Stayed 2 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
.
Stayed 2 nights in Aug 2025
Verified review

6/10 Okay

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Okay til prisen
Stayed 2 nights in Aug 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
Frukosten var i minsta laget och kanske inte av bästa sorten. Dock helt ätbar och godkänd.
Stayed 2 nights in Aug 2026
Verified review

6/10 Okay

Liked: Cleanliness, staff & service
Disliked: Amenities
Kamer was schoon maar is heel erg basic . Bed was ook erg basic . Maar ontbijt was goed
Stayed 1 night in Aug 2026
Verified review

6/10 Okay

stort rymligt rum, sköna sängar ! Ok frukost! Bra parkering
Stayed 1 night in Aug 2026