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W Florence

Hotel with 2 restaurants, 7-minute walk to Cathedral of Santa Maria del Fiore

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Photo gallery for W Florence

3 bars/lounges, lobby lounge, rooftop bar
Reception
3 bars/lounges, lobby lounge, rooftop bar
Free WiFi, bed sheets
Exterior

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Parking available
  • Bar
  • 24/7 front desk
  • Laundry
  • Air conditioning
  • Pet friendly

Explore the area

View in a map
Piazza Dell'Unita Italiana 3/4, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Place, Basilica of Santa Maria Novella
    ‪2 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪6 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪11 min drive‬

Room options

View all photos for Junior Suite, 1 King Bed

Free WiFi, bed sheets

Junior Suite, 1 King Bed

  • Sleeps 2
  • 1 King Bed

View all photos for Premier Room, 1 King Bed, Balcony

Free WiFi, bed sheets

Premier Room, 1 King Bed, Balcony

  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed, Balcony

Deluxe Room, 1 King Bed, Balcony | Free WiFi, bed sheets

Deluxe Room, 1 King Bed, Balcony

10.0 out of 10
Exceptional
(1 review)
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed

Deluxe Room, 1 King Bed | Free WiFi, bed sheets

Deluxe Room, 1 King Bed

10.0 out of 10
Exceptional
(1 review)
  • Sleeps 2
  • 1 King Bed

View all photos for Superior Room, 1 King Bed

Free WiFi, bed sheets

Superior Room, 1 King Bed

  • Sleeps 2
  • 1 King Bed

View all photos for Superior Room, 2 Twin Beds

Superior Room, 2 Twin Beds | Free WiFi, bed sheets

Superior Room, 2 Twin Beds

  • Sleeps 2
  • 2 Twin Beds

View all photos for Superior Suite, 1 King Bed

Superior Suite, 1 King Bed | Free WiFi, bed sheets

Superior Suite, 1 King Bed

  • Sleeps 2
  • 1 King Bed

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Exterior

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The price is $651
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Total with taxes and fees
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About the neighborhood

Florence

Located in Historic Centre of Florence, W Florence is within a 5-minute walk of Piazza di Santa Maria Novella and within 15 minutes of other popular attractions like Cathedral of Santa Maria del Fiore. This 119-room hotel welcomes guests with conveniences like 2 restaurants, 3 bars/lounges, and free in-room WiFi.

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.1 miles
  • Basilica of Santa Maria Novella - 2 min walk - 0.1 miles
  • Central Market - 5 min walk - 0.3 miles
  • Cathedral of Santa Maria del Fiore - 6 min walk - 0.4 miles
  • Piazza del Duomo - 8 min walk - 0.5 miles

Getting around

  • Unità Tram Stop - 1 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 4 min walk
  • Florence Airport, Peretola (FLR) - 26 min drive

Restaurants

  • ‪giaogiao stazione firenze - ‬2 min walk
  • ‪Alibi Craft Beer & Kitchen - ‬2 min walk
  • ‪Trattoria La Madia - ‬2 min walk
  • ‪Lorenzo de'Medici - ‬2 min walk
  • ‪Shake Cafe - ‬2 min walk

About this property

W Florence

Hotel with 2 restaurants, 7-minute walk to Cathedral of Santa Maria del Fiore
Guests of W Florence enjoy free WiFi in public areas, coffee in a common area, and a porter/bellhop. Valet parking is EUR 60 per night if you plan to drive, or hop aboard the airport shuttle (available 24 hours) for EUR 130 per vehicle one-way. The 24-hour front desk has multilingual staff ready to assist with access to locker space, securing valuables, and tours or tickets. Additional amenities include a communal living room, wedding services, and a water dispenser.
Guests can stay connected with free WiFi.

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  • Pet friendly
  • Free WiFi
  • Restaurant
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Dec 21 - Dec 22
Total with taxes and fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 500+ Mbps (good for 6+ people or 10+ devices)
  • Available in some public areas: Free WiFi

Parking and transportation

  • Offsite parking available (EUR 45 per night); reservations required
  • 24-hour roundtrip airport shuttle on request for a surcharge
  • Secured, covered valet parking on site (EUR 60 per night)

Food and drink

  • 2 restaurants
  • 3 bars/lounges
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Snack bar/deli

Restaurants on site

  • Akira Back
  • Tratto
  • W Lounge
  • W Lounge Courtyard
  • Zefiro

Family friendly

  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Lockers
  • Luggage storage
  • Safe at front desk
  • Water dispenser

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Wedding services

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Accessible airport shuttle
  • Elevator
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible gym
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant
  • Wheelchair-accessible spa

More

  • Communal living room
  • Reception hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Bathtub or shower
  • Towels provided

More

  • Air conditioning
  • Heating

Policies

Check-in

Check-in start time: 6:00 AM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before noon

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); to arrange pick-up, guests must contact the property 72 hours prior to arrival, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification, and other arrangements must be coordinated with the property prior to arrival
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • This property welcomes pets for EUR 120 per accommodation, per stay
  • Dogs and cats only
  • Service animals exempt from fees

Property payment types

Important information

Fees

You'll be asked to pay these charges at the property:

  • A tax is imposed by the city: EUR 6.00 per person, per night, up to 7 nights

These are all of the charges provided to us by the property.

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Airport shuttle fee: EUR 130 per vehicle (one-way, maximum occupancy 4)
  • Airport shuttle fee per child: EUR 130 (one-way), (up to 18 years old)
  • Covered valet parking fee: EUR 60 per night
  • Nearby parking fee: EUR 45 per night (164 ft away)
  • Pet fee: EUR 120 per accommodation, per stay
  • Service animals are exempt from fees

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, mobile payments, and cash
This property reserves the right to pre-authorize the guest's credit card prior to arrival.
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)
  • Check-in: 6:00 AM—-anytime
  • Check-out: noon
  • Minimum check-in age: 18
The front desk is open 24 hours a day. For convenient arrivals and departures, you can take advantage of the airport shuttle (available 24 hours), which is offered for a fee. Driving? This property offers valet parking (fees apply).
Property Registration Number IT048017A1XL81K7ZV

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards, debit cards, mobile payments, and cash.
  • This property reserves the right to pre-authorize the guest's credit card prior to arrival.
  • This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott).

Additional information about polices, regulations, and more:

  • Upon check-in, all guests, including children, must be present to show their passport or government-issued photo ID.
  • Due to national regulations, cash transactions can't exceed EUR 5000 at this property. For additional details, contact the property using the contact information on your booking confirmation.
  • No cribs or infant beds are available.
  • No rollaway or extra beds are available.

Property is also known as

W Florence Hotel
W Florence Florence
W Florence Hotel Florence

Frequently asked questions

What's there to see within easy reach of W Florence?

This hotel is situated in Historic Centre of Florence, just steps from Piazza di Santa Maria Novella, and within a 10-minute walk of Cathedral of Santa Maria del Fiore and Piazza del Duomo. You'll also find Piazza della Signoria and Palazzo Vecchio less than a mile away.

Will I be able to park at W Florence?

Yes, secured valet parking is offered for EUR 60 per night.

Does W Florence feature a casino on the premises?

No, W Florence doesn't have a casino.

Is there an indoor pool at W Florence?

No, there is no indoor pool at this hotel.

Is W Florence good for couples?

Couples will appreciate amenities like 3 bars, 2 restaurants, and wedding services at this hotel.

Are there hot tubs at W Florence?

No, there isn't a spa tub at this hotel.

Does W Florence feature a restaurant that includes a breakfast menu?

No, W Florence doesn't have a restaurant that serves breakfast.

Does W Florence allow pets to stay free of charge?

Although they can't stay for free, cats and dogs are welcome at W Florence for a fee of EUR 120 per accommodation, per stay.

Does W Florence have connecting rooms?

No, there aren't connecting guestrooms at this hotel.

How close is the airport from W Florence?

The closest major airport to W Florence is Florence Airport, Peretola (FLR), which is 4.3 mi away (26 minutes by car).

Are there rooms with balconies at W Florence?

No, there aren't any guestrooms with balconies at W Florence.

Does W Florence have a wedding venue?

If you plan to exchange vows during your trip, consider the wedding services available at W Florence.

Reviews

W Florence Reviews

9.4

Exceptional

9.6/10

Cleanliness

9.0/10

Staff & service

8.6/10

Amenities

8.8/10

Property conditions & facilities

9.2/10

Eco-friendliness
Rating 10 - Excellent. 7 out of 9 reviews
Rating 8 - Good. 1 out of 9 reviews
Rating 6 - Okay. 1 out of 9 reviews
Rating 4 - Poor. 0 out of 9 reviews
Rating 2 - Terrible. 0 out of 9 reviews

Reviews

10/10 Excellent

Terrence

Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
The Staff and Hotel were the best! The location of the hotel is fantastic!
Stayed 3 nights in Nov 2025

6/10 Okay

Dino

Traveled with partner
Liked: Cleanliness, staff & service, amenities
Room temperature was not comfortable and noisy.
Stayed 9 nights in Oct 2025

10/10 Excellent

Marwan

Stayed 4 nights in Sep 2025

10/10 Excellent

Jakyra

Liked: Cleanliness, staff & service, property conditions & facilities
Staff was friendly, very hospitable,
Stayed 1 night in Aug 2025

10/10 Excellent

José Augusto

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel extremamente novo com staff super dedicado e solicito. Academia excelente, ótimo restaurante, quarto espaçoso e confortável.
Stayed 6 nights in Nov 2025

10/10 Excellent

Edison

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel excelente, instalações novas, café da manhã sensacional e ótima localização. O atendimento tambem era muito bom. Em questão de preço achei um pouco elevado, o justo seria em torno de 20 a 30% a menos.
Stayed 4 nights in Nov 2025

10/10 Excellent

CHUN CHENG

Traveled with family
Liked: Cleanliness, staff & service, amenities
服務非常到位，而且非常心非常乾淨
Stayed 2 nights in Nov 2025

8/10 Good

gonzalo

Traveled with family
Liked: Cleanliness, staff & service, amenities
Bien pero exageradamente peqieña
Stayed 2 nights in Sep 2025

10/10 Excellent

GILBERTO

Stayed 3 nights in Aug 2025