Located in Historic Centre of Florence, W Florence is within a 5-minute walk of popular attractions such as Piazza di Santa Maria Novella and Central Market. This 5-star hotel has 119 rooms and welcomes guests with 2 restaurants, a 24-hour gym, and free in-room WiFi.
What's nearby
Piazza di Santa Maria Novella - 2 min walk - 0.1 miles
Basilica of Santa Maria Novella - 2 min walk - 0.1 miles
Via de' Tornabuoni - 3 min walk - 0.2 miles
Central Market - 5 min walk - 0.3 miles
Cathedral of Santa Maria del Fiore - 6 min walk - 0.4 miles
Getting around
Unità Tram Stop - 1 min walk
Florence (ZMS-Santa Maria Novella Train Station) - 4 min walk
Florence Airport, Peretola (FLR) - 26 min drive
Restaurants
Caffè Alinari - 2 min walk
Alibi Craft Beer & Kitchen - 2 min walk
giaogiao stazione firenze - 2 min walk
Ciro & Sons - 2 min walk
Lorenzo de'Medici - 2 min walk
About this property
W Florence
W Florence features a 24-hour gym, free WiFi in public areas, and coffee in a common area. Valet parking is EUR 60 per night if you plan to drive, or hop aboard the airport shuttle (available 24 hours) for EUR 130 per vehicle one-way. The 24-hour front desk has multilingual staff ready to assist with luggage storage, concierge services, and dry cleaning/laundry. Other amenities at this luxury hotel include a water dispenser, a reception hall, and a porter/bellhop.
50-inch LCD TVs come with digital channels, and guests can stay connected with free WiFi. Bathrooms offer hair dryers and bathrobes, and pillowtop beds with Frette Italian sheets and down comforters ensure a restful night. Minibars, espresso makers, and safes are other standard amenities.
Recreational amenities at the hotel include a 24-hour fitness center.
In-room WiFi speed: 500+ Mbps (good for 6+ people or 10+ devices)
Available in some public areas: Free WiFi
Parking and transportation
Offsite parking available (EUR 45 per night); reservations required
24-hour roundtrip airport shuttle on request for a surcharge
Secured, covered valet parking on site (EUR 60 per night)
Food and drink
Daily continental breakfast available 7:00 AM to 11:00 AM for a fee: EUR 38 per person
2 restaurants
3 bars/lounges
A coffee shop/cafe
Coffee and tea in common areas
Snack bar/deli
Restaurants on site
Akira Back
Tratto
W Lounge
W Lounge Courtyard
Zefiro
Things to do
24-hour gym
Family friendly
Children's books
In-room crib
Snack bar/deli
Stroller
Conveniences
24-hour front desk
Guidebooks
Lockers
Luggage storage
Safe at front desk
Water dispenser
Guest services
Concierge services
Dry cleaning/laundry service
Housekeeping (daily)
Multilingual staff
Porter/bellhop
Tour and ticket assistance
Turndown service
Wedding services
Accessibility
If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
Accessible airport shuttle
Area rugs in room
Braille/raised signage
Elevator
Hardwood flooring in room
Wheelchair accessible (may have limitations)
More
Communal living room
Reception hall
Smoking not allowed
Room amenities
Bedroom
Down comforter
Free crib
Frette Italian sheets
Hypo-allergenic bedding
Pillowtop mattress
Bathroom
Bathrobes
Bidet
Hair dryer
Heated bathroom floor
Private bathroom
Shampoo
Slippers
Soap
Toilet paper
Toothbrush and toothpaste
Towels provided
Entertainment
50-inch LCD TV with digital channels
Food and drink
24-hour room service
Coffee/tea maker
Electric kettle
Espresso maker
Free bottled water
Minibar
More
Air conditioning
Connecting rooms available
Desk
Desk chair
Heating
Safe
Policies
Check-in
Check-in start time: 6:00 AM; Check-in end time: anytime
Minimum check-in age: 18
Check-out
Check-out before noon
Special check-in instructions
This property offers transfers from the airport (surcharges may apply); to arrange pick-up, guests must contact the property 72 hours prior to arrival, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification, and other arrangements must be coordinated with the property prior to arrival
Information provided by the property may be translated using automated translation tools
Access methods
Staffed front desk
Pets
This property welcomes pets for EUR 132 per accommodation, per stay, plus a one-time cleaning fee of EUR 132
Dogs and cats only
Service animals exempt from fees
Children and extra beds
Rollaway/extra beds are available for EUR 100.0 per night
Free cribs/infant beds are available
Property payment types
Important information
Fees
You'll be asked to pay these charges at the property:
A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.
These are all of the charges provided to us by the property.
Optional extras
These fees and deposits will be charged at check-in, check-out, or the time of service.
Fee for continental breakfast: approximately EUR 38 per person
Airport shuttle fee: EUR 130 per vehicle (one-way, maximum occupancy 4)
Airport shuttle fee per child: EUR 130 (one-way), (up to 18 years old)
Covered valet parking fee: EUR 60 per night
Nearby parking fee: EUR 45 per night (164 ft away)
Pet fee: EUR 132 per accommodation, per stay plus EUR 132 one-time cleaning fee
Service animals are exempt from fees
Rollaway bed fee: EUR 100.0 per night
This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.
You need to know
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, mobile payments, and cash
This property reserves the right to pre-authorize the guest's credit card prior to arrival.
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)
Check-in: 6:00 AM—-anytime
Check-out: noon
Minimum check-in age: 18
The front desk is open 24 hours a day. For convenient arrivals and departures, you can take advantage of the airport shuttle (available 24 hours), which is offered for a fee. Driving? This property offers valet parking (fees apply).
Property Registration Number IT048017A1XL81K7ZV
We should mention
Details about charges, deposits, or other important information:
This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
Charges for extra guests may apply and vary depending on the property's policy.
A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
This property accepts credit cards, debit cards, mobile payments, and cash.
This property reserves the right to pre-authorize the guest's credit card prior to arrival.
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott).
Additional information about polices, regulations, and more:
Upon check-in, all guests, including children, must be present to show their passport or government-issued photo ID.
Due to national regulations, cash transactions can't exceed EUR 5000 at this property. For additional details, contact the property using the contact information on your booking confirmation.
Connecting or adjoining rooms can be requested, but all rooms are subject to availability. Contact the property using the phone number on your booking confirmation.
National rating
This property has received its official star rating from the local rating authority.
Property is also known as
W Florence Hotel
W Florence Florence
W Florence Hotel Florence
Frequently asked questions
What's there to see within easy reach of W Florence?
This hotel is situated in Historic Centre of Florence, just steps from Piazza di Santa Maria Novella and Central Market, and within a short walk of Cathedral of Santa Maria del Fiore. You'll also find Ponte Vecchio and Uffizi Gallery less than a mile away.
How much does it cost to stay at W Florence?
As of Apr 21, 2026, prices found for a 1-night stay for 2 adults at W Florence on Apr 26, 2026 start from $901, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.
Does W Florence feature a casino on the premises?
No, W Florence doesn't have a casino.
Is there an indoor pool at W Florence?
No, there is no indoor pool at this hotel.
Does W Florence feature a restaurant that includes a breakfast menu?
Yes, W Florence has 2 restaurants, and serves continental breakfast each morning for a surcharge.
Does W Florence allow pets to stay free of charge?
Although they can't stay for free, cats and dogs are welcome at W Florence for a fee of EUR 132 per accommodation, per stay.
How close is the airport from W Florence?
The closest major airport to W Florence is Florence Airport, Peretola (FLR), which is 4.3 mi away (26 minutes by car).
Does W Florence have a wedding venue?
If you plan to exchange vows during your trip, consider the wedding services available at W Florence.
W Florence Reviews
Reviews
9.2
Wonderful
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.
Hotel excelente, instalações novas, café da manhã sensacional e ótima localização. O atendimento tambem era muito bom.
Em questão de preço achei um pouco elevado, o justo seria em torno de 20 a 30% a menos.