W Florence

Property class: 5 and above

Choose dates to view prices

Photo gallery for W Florence

Restaurant
Reception
Exterior
3 bars/lounges, lobby lounge, rooftop bar
3 bars/lounges, lobby lounge, rooftop bar

Reviews

9.2 out of 10
Wonderful

Popular amenities

  • Pet friendly
  • Free WiFi
  • Restaurant
  • Air conditioning
  • Gym
  • Breakfast available

Explore the area

View in a map
Piazza Dell'Unita Italiana 3/4, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Place, Basilica of Santa Maria Novella
    ‪2 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪6 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪11 min drive‬

Room options

Junior Suite, 1 King Bed

  • 581 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

Premier Room, 1 King Bed, Balcony

  • 334 sq ft
  • Sleeps 2
  • 1 King Bed

Deluxe Room, 1 King Bed, Balcony

10.0 out of 10
Exceptional
(1 review)
  • 269 sq ft
  • Sleeps 2
  • 1 King Bed

Deluxe Room, 1 King Bed, City View

10.0 out of 10
Exceptional
(1 review)
  • 258 sq ft
  • Sleeps 2
  • 1 King Bed

Superior Room, 1 King Bed

  • 323 sq ft
  • Sleeps 2
  • 1 King Bed

Superior Room, 2 Twin Beds

  • 312 sq ft
  • Sleeps 2
  • 2 Twin Beds

Superior Suite, 1 King Bed

  • 452 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

Premier Suite, 1 King Bed, Non Smoking

  • 517 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

Junior Suite, 1 King Bed, Non Smoking

  • 581 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

Suite, 1 King Bed, Non Smoking

  • 893 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

Signature Suite, 1 King Bed, Non Smoking, Terrace

  • 1238 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

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About the neighborhood

Florence

Located in Historic Centre of Florence, W Florence is within a 5-minute walk of popular attractions such as Piazza di Santa Maria Novella and Central Market. This 5-star hotel has 119 rooms and welcomes guests with 2 restaurants, a 24-hour gym, and free in-room WiFi.

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.1 miles
  • Basilica of Santa Maria Novella - 2 min walk - 0.1 miles
  • Via de' Tornabuoni - 3 min walk - 0.2 miles
  • Central Market - 5 min walk - 0.3 miles
  • Cathedral of Santa Maria del Fiore - 6 min walk - 0.4 miles

Getting around

  • Unità Tram Stop - 1 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 4 min walk
  • Florence Airport, Peretola (FLR) - 26 min drive

Restaurants

  • ‪Caffè Alinari - ‬2 min walk
  • ‪Alibi Craft Beer & Kitchen - ‬2 min walk
  • ‪giaogiao stazione firenze - ‬2 min walk
  • ‪Ciro & Sons - ‬2 min walk
  • ‪Lorenzo de'Medici - ‬2 min walk

About this property

W Florence

W Florence features a 24-hour gym, free WiFi in public areas, and coffee in a common area. Valet parking is EUR 60 per night if you plan to drive, or hop aboard the airport shuttle (available 24 hours) for EUR 130 per vehicle one-way. The 24-hour front desk has multilingual staff ready to assist with luggage storage, concierge services, and dry cleaning/laundry. Other amenities at this luxury hotel include a water dispenser, a reception hall, and a porter/bellhop.
50-inch LCD TVs come with digital channels, and guests can stay connected with free WiFi. Bathrooms offer hair dryers and bathrobes, and pillowtop beds with Frette Italian sheets and down comforters ensure a restful night. Minibars, espresso makers, and safes are other standard amenities.
Recreational amenities at the hotel include a 24-hour fitness center.

Similar properties

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 500+ Mbps (good for 6+ people or 10+ devices)
  • Available in some public areas: Free WiFi

Parking and transportation

  • Offsite parking available (EUR 45 per night); reservations required
  • 24-hour roundtrip airport shuttle on request for a surcharge
  • Secured, covered valet parking on site (EUR 60 per night)

Food and drink

  • Daily continental breakfast available 7:00 AM to 11:00 AM for a fee: EUR 38 per person
  • 2 restaurants
  • 3 bars/lounges
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Snack bar/deli

Restaurants on site

  • Akira Back
  • Tratto
  • W Lounge
  • W Lounge Courtyard
  • Zefiro

Things to do

  • 24-hour gym

Family friendly

  • Children's books
  • In-room crib
  • Snack bar/deli
  • Stroller

Conveniences

  • 24-hour front desk
  • Guidebooks
  • Lockers
  • Luggage storage
  • Safe at front desk
  • Water dispenser

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Accessible airport shuttle
  • Area rugs in room
  • Braille/raised signage
  • Elevator
  • Hardwood flooring in room
  • Wheelchair accessible (may have limitations)

More

  • Communal living room
  • Reception hall
  • Smoking not allowed

Room amenities

Bedroom

  • Down comforter
  • Free crib
  • Frette Italian sheets
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Bathrobes
  • Bidet
  • Hair dryer
  • Heated bathroom floor
  • Private bathroom
  • Shampoo
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste
  • Towels provided

Entertainment

  • 50-inch LCD TV with digital channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Minibar

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Heating
  • Safe

Policies

Check-in

Check-in start time: 6:00 AM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before noon

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); to arrange pick-up, guests must contact the property 72 hours prior to arrival, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification, and other arrangements must be coordinated with the property prior to arrival
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • This property welcomes pets for EUR 132 per accommodation, per stay, plus a one-time cleaning fee of EUR 132
  • Dogs and cats only
  • Service animals exempt from fees

Children and extra beds

  • Rollaway/extra beds are available for EUR 100.0 per night
  • Free cribs/infant beds are available

Property payment types

Important information

Fees

You'll be asked to pay these charges at the property:

  • A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

These are all of the charges provided to us by the property.

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for continental breakfast: approximately EUR 38 per person
  • Airport shuttle fee: EUR 130 per vehicle (one-way, maximum occupancy 4)
  • Airport shuttle fee per child: EUR 130 (one-way), (up to 18 years old)
  • Covered valet parking fee: EUR 60 per night
  • Nearby parking fee: EUR 45 per night (164 ft away)
  • Pet fee: EUR 132 per accommodation, per stay plus EUR 132 one-time cleaning fee
  • Service animals are exempt from fees
  • Rollaway bed fee: EUR 100.0 per night

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, mobile payments, and cash
This property reserves the right to pre-authorize the guest's credit card prior to arrival.
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)
  • Check-in: 6:00 AM—-anytime
  • Check-out: noon
  • Minimum check-in age: 18
The front desk is open 24 hours a day. For convenient arrivals and departures, you can take advantage of the airport shuttle (available 24 hours), which is offered for a fee. Driving? This property offers valet parking (fees apply).
Property Registration Number IT048017A1XL81K7ZV

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards, debit cards, mobile payments, and cash.
  • This property reserves the right to pre-authorize the guest's credit card prior to arrival.
  • This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott).

Additional information about polices, regulations, and more:

  • Upon check-in, all guests, including children, must be present to show their passport or government-issued photo ID.
  • Due to national regulations, cash transactions can't exceed EUR 5000 at this property. For additional details, contact the property using the contact information on your booking confirmation.
  • Connecting or adjoining rooms can be requested, but all rooms are subject to availability. Contact the property using the phone number on your booking confirmation.

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

W Florence Hotel
W Florence Florence
W Florence Hotel Florence

Frequently asked questions

What's there to see within easy reach of W Florence?

This hotel is situated in Historic Centre of Florence, just steps from Piazza di Santa Maria Novella and Central Market, and within a short walk of Cathedral of Santa Maria del Fiore. You'll also find Ponte Vecchio and Uffizi Gallery less than a mile away.

How much does it cost to stay at W Florence?

As of Apr 21, 2026, prices found for a 1-night stay for 2 adults at W Florence on Apr 26, 2026 start from $901, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does W Florence feature a casino on the premises?

No, W Florence doesn't have a casino.

Is there an indoor pool at W Florence?

No, there is no indoor pool at this hotel.

Does W Florence feature a restaurant that includes a breakfast menu?

Yes, W Florence has 2 restaurants, and serves continental breakfast each morning for a surcharge.

Does W Florence allow pets to stay free of charge?

Although they can't stay for free, cats and dogs are welcome at W Florence for a fee of EUR 132 per accommodation, per stay.

How close is the airport from W Florence?

The closest major airport to W Florence is Florence Airport, Peretola (FLR), which is 4.3 mi away (26 minutes by car).

Does W Florence have a wedding venue?

If you plan to exchange vows during your trip, consider the wedding services available at W Florence.

W Florence Reviews

Reviews

9.2

Wonderful

Rating 10 - Excellent. 7 out of 11 reviews
Rating 8 - Good. 3 out of 11 reviews
Rating 6 - Okay. 1 out of 11 reviews
Rating 4 - Poor. 0 out of 11 reviews
Rating 2 - Terrible. 0 out of 11 reviews

9.4/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.8/10

Property conditions & facilities

Reviews

10/10 Excellent

Terrence

Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
The Staff and Hotel were the best! The location of the hotel is fantastic!
Stayed 3 nights in Nov 2025

6/10 Okay

Dino

Traveled with partner
Liked: Cleanliness, staff & service, amenities
Room temperature was not comfortable and noisy.
Stayed 9 nights in Oct 2025

10/10 Excellent

Marwan

Stayed 4 nights in Sep 2025

10/10 Excellent

Jakyra

Liked: Cleanliness, staff & service, property conditions & facilities
Staff was friendly, very hospitable,
Stayed 1 night in Aug 2025

10/10 Excellent

José Augusto

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel extremamente novo com staff super dedicado e solicito. Academia excelente, ótimo restaurante, quarto espaçoso e confortável.
Stayed 6 nights in Nov 2025

10/10 Excellent

Edison

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel excelente, instalações novas, café da manhã sensacional e ótima localização. O atendimento tambem era muito bom. Em questão de preço achei um pouco elevado, o justo seria em torno de 20 a 30% a menos.
Stayed 4 nights in Nov 2025

10/10 Excellent

CHUN CHENG

Traveled with family
Liked: Cleanliness, staff & service, amenities
服務非常到位,而且非常心非常乾淨
Stayed 2 nights in Nov 2025

8/10 Good

gonzalo

Traveled with family
Liked: Cleanliness, staff & service, amenities
Bien pero exageradamente peqieña
Stayed 2 nights in Sep 2025

10/10 Excellent

GILBERTO

Stayed 3 nights in Aug 2025