See all properties

Scarlet Hotel

VIP Access

Choose dates to view prices

Photo gallery for Scarlet Hotel

Beach nearby, beach towels
A modern living room with leather furniture, a bookshelf, and a red accent wall.
A cozy seating area with a view of a bar area through a green wall.
A rooftop pool area with a lounge chair, a table, and an umbrella.
A marina with several boats docked in calm waters.

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning
  • Housekeeping

Explore the area

View in a map
17 J.L Gordon St., Tel Aviv, 6343801
  • Place, Ben Yehuda Street
    ‪1 min walk‬
  • Place, Gordon Beach
    ‪5 min walk‬
  • Place, Frishman Beach
    ‪5 min walk‬
  • Airport, Tel Aviv (TLV-Ben Gurion)
    ‪21 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for Rewards members
Learn more about VIP AccessOpens in a new window

Room options

View all photos for Economy Double Room

A hotel room with a bed, curtains, a patterned wall, and a nightstand.

Economy Double Room

9.0 out of 10
Wonderful
(6 reviews)
  • City view
  • 129 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Classic Room, 1 Queen Bed

A hotel room with a floral wallpaper, a bed with white linens, green curtains, a desk with a chair, and a small trash bin.

Classic Room, 1 Queen Bed

9.2 out of 10
Wonderful
(10 reviews)
  • City view
  • 161 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Classic Double Room

A hotel room with a bed, a nightstand, a radio, a potted plant, a chair, and a window with curtains.

Classic Double Room

9.4 out of 10
Exceptional
(3 reviews)
  • City view
  • 173 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Deluxe Double Room

Deluxe Double Room | Premium bedding, in-room safe, desk, blackout drapes

Deluxe Double Room

  • City view
  • 236 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Twin Sofa Bed
  • Free WiFi

View all photos for Standard Room

A rooftop terrace with a checkered floor, a white bathtub, two red chairs, a white table, and a glass bottle.

Standard Room

  • City view
  • 538 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed and 1 Large Twin Bed
  • Free WiFi

View all photos for Deluxe Double Room, Balcony

A modern hotel room with a large bed, a desk with a chair, a small table with a lamp, and a wall with a geometric pattern.

Deluxe Double Room, Balcony

  • City view
  • 194 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Twin Bed
  • Free WiFi

View all photos for Classic Double Room, Bathtub

A modern hotel room with a large bed, a bathtub, and a window with a view of the outside.

Classic Double Room, Bathtub

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Classic Double Room

A neatly made bed with white linens, a green chair, a nightstand with a lamp, and wall art depicting birds and plants.

Classic Double Room

  • 161 sq ft
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Classic Double Room With Balcony

A hotel room with a bed, a nightstand, a radio, a potted plant, a chair, and a window with curtains.

Classic Double Room With Balcony

  • 161 sq ft
  • Sleeps 2
  • Free WiFi

View all photos for Economy Double Room

A hotel room with a bed, red curtains, and three wall-mounted stars.

Economy Double Room

  • 107 sq ft
  • Sleeps 1
  • Free WiFi

You may also like

Ad
Breakfast served

65 Hotel, Rothschild Tel Aviv - an Atlas Boutique Hotel

Lev Tel Aviv
  • Pet friendly
  • Free WiFi
  • Restaurant
  • Air conditioning
9.6 out of 10, Exceptional, 655 reviews
$221 nightly
The price is $221
Sep 1 - Sep 2
All taxes and fees included in total
65 Hotel, Rothschild Tel Aviv - an Atlas Boutique Hotel

About the neighborhood

Tel Aviv

Located in Old North, Scarlet Hotel is adjacent to Ben Yehuda Street and within a 10-minute stroll of Gordon Beach. The 35 rooms at this 3-star hotel include refrigerators, flat-screen TVs, and premium bedding.

What's nearby

  • Ben Yehuda Street - 1 min walk - 0.1 miles
  • Gordon Beach - 5 min walk - 0.3 miles
  • Frishman Beach - 5 min walk - 0.3 miles
  • Banana Beach - 5 min walk - 0.3 miles
  • Hilton Beach - 8 min walk - 0.5 miles

Getting around

  • Holon Junction Station - 7 min drive
  • Ben Gurion Airport (TLV) - 31 min drive

Restaurants

  • ‪Aroma (ארומה) - ‬3 min walk
  • ‪Dizzy Frishdon (דיזי פרישדון) - ‬4 min walk
  • ‪Locker Room Cafe - ‬1 min walk
  • ‪Boutique Central (בוטיק סנטרל) - ‬2 min walk
  • ‪Santi - ‬1 min walk

About this property

Scarlet Hotel

Guests of Scarlet Hotel enjoy a rooftop terrace, free WiFi in public areas, and coffee in a common area. Staff members are on hand to provide concierge services, luggage storage, and a safe deposit box at the front desk. Additional amenities include a library, a terrace, and a garden.
32-inch flat-screen TVs come with cable channels and pay movies, and guests can stay connected with free WiFi and wired Internet. Bathrooms offer hair dryers and free toiletries, and beds sport premium bedding. Refrigerators, safes, and phones are other standard amenities.

Similar properties

In-room safe, desk, laptop workspace, iron/ironing board (on request)
Embassy Hotel Tel Aviv
Tel Aviv Promenade
  • Free WiFi
  • Air conditioning
  • Breakfast available
  • Business services
8.8 out of 10, Excellent, 1,000 reviews
$145 nightly
The price is $145
Sep 2 - Sep 3
Embassy Hotel Tel Aviv

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available

Food and drink

  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • Library

Family friendly

  • In-room refrigerator
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • Luggage storage
  • Safe at front desk
  • Virtual front desk

Guest services

  • Concierge services
  • Housekeeping (daily)
  • Tour and ticket assistance

Outdoors

  • Beach towels
  • Garden
  • Rooftop terrace

Accessibility

  • No elevator

More

  • Built in 2017
  • Designated smoking areas

Room amenities

Bedroom

  • Blackout drapes
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels provided

Entertainment

  • 32-inch flat-screen TV with premium cable channels
  • Pay movies

Food and drink

  • Refrigerator

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

There is no front desk at this property
A virtual front desk provides assistance to guests
Information provided by the property may be translated using automated translation tools

Pets

  • This property doesn't allow pets or service animals

Property payment types

Important information

Fees

  • You may be required to pay the following charge at the property: Israel Value-Added Tax (VAT) at 18%. A VAT exemption is available to travelers who present a valid passport and tourist visa showing they are not a resident of Israel.

These are all of the charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
  • Check-in: 3:00 PM
  • Check-out: 11:00 AM
  • Minimum check-in age: 18

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • No parking is available onsite.
  • This property accepts credit cards and cash.
  • Onsite safety features include a fire extinguisher.

Additional information about polices, regulations, and more:

  • Nearby construction work may cause some noise disturbance.
  • There are no elevators.
  • No cribs or infant beds are available.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

Dave Gordon Son Brown Hotel Tel Aviv
Dave Gordon Son Brown Hotel
Dave Gordon Son Brown Tel Aviv
Dave Gordon Son Brown
Dave Gordon Son Of A Brown
Dave Gordon - Son of a Brown Hotel
Dave Gordon - Son of a Brown Tel Aviv
Dave Gordon - Son of a Brown Hotel Tel Aviv

Frequently asked questions

Is a free cancellation option available at Scarlet Hotel?

Scarlet Hotel provides free cancellation on some room rates. To learn more, look at the cancellation policy on our site.

How much does it cost to stay at Scarlet Hotel?

As of Aug 8, 2026, prices found for a 1-night stay for 2 adults at Scarlet Hotel on Aug 29, 2026 start from $137, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What's there to do close to Scarlet Hotel?

This hotel is situated in Old North, just steps from Ben Yehuda Street, and within a 10-minute walk of Gordon Beach and Frishman Beach. You'll also find Banana Beach and Tel Aviv Marina less than a mile away.

Is there parking available at Scarlet Hotel?

No, there isn't parking available at the hotel.

Does Scarlet Hotel feature a casino?

No, Scarlet Hotel doesn't have a casino.

Is there an indoor pool at Scarlet Hotel?

No, there is no indoor pool at this hotel.

Is Scarlet Hotel good for couples?

Couples staying at this hotel will appreciate amenities like premium bedding and free wired internet as well as concierge services.

Does Scarlet Hotel have a hot tub?

No, this hotel doesn't have a spa tub.

Does Scarlet Hotel feature a restaurant that includes a breakfast menu?

No, Scarlet Hotel doesn't have a restaurant that serves breakfast.

Does Scarlet Hotel allow pets to stay free of charge?

No, pets and service animals aren't allowed at Scarlet Hotel.

Does Scarlet Hotel have connecting rooms available?

No, this hotel doesn't feature connecting guestrooms.

What is the closest airport to Scarlet Hotel?

The closest major airport to Scarlet Hotel is Ben Gurion Airport (TLV), which is 14.5 mi away (31 minutes by car).

Are there rooms with balconies at Scarlet Hotel?

Yes, some guestrooms at Scarlet Hotel offer a balcony and may feature city views.

Scarlet Hotel Reviews

Reviews

8.8

Excellent

Rating 10 - Excellent. 189 out of 338 reviews
Rating 8 - Good. 105 out of 338 reviews
Rating 6 - Okay. 23 out of 338 reviews
Rating 4 - Poor. 10 out of 338 reviews
Rating 2 - Terrible. 11 out of 338 reviews

9.0/10

Cleanliness

9.2/10

Staff & service

8.2/10

Amenities

8.6/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

keinan

Liked: Cleanliness, amenities, property conditions & facilities
Very friendly staff. Comfortable room and wonderful location. Will gladly stay again.
Stayed 2 nights in Nov 2025
Verified review

8/10 Good

rebecca

Liked: Staff & service
Nice staff, convenient location
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Melissa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent staff and service Very attentive The hotel is incredibly located, walkable to a very beautiful beach and close to tons of restaurants, bars and cafes. Highly recommend !!
Stayed 4 nights in Oct 2025
Verified review

10/10 Excellent

Vincent

Liked: Cleanliness, staff & service, amenities
cozy and stylish little hotel, in a prime location to enjoy tel aviv (close to the beach, restaurants and public transportation). Staff is friendly
Stayed 4 nights in Oct 2025
Verified review

8/10 Good

Daniel

Liked: Cleanliness
Very comfortable for a night
Stayed 1 night in Oct 2025
Verified review

10/10 Excellent

Herbert L

Liked: Cleanliness, staff & service, amenities
Excellent customer service by all staff, Bushra, Jeremy, Alice, Mohammad... Made the stay very pleasant and gave us an upgraded room for no extra cost. Reasonably priced for Tel Aviv, good location, very clean . Staff very open to suggestions.
Stayed 3 nights in Oct 2025
Verified review

10/10 Excellent

Mauricio

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great Boutique Hotel

friendly staff and wonderful location
Stayed 1 night in Jun 2022
Verified review

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Awesome place to stay in Tel Aviv
Stayed 8 nights in Aug 2022
Verified review

10/10 Excellent

Marc

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great place with friendly staff. Great location.
Stayed 7 nights in Aug 2023
Verified review

2/10 Terrible

Nisan

Disliked: Cleanliness
Hotel is dirty in the public spaces and in the room. Plus a woman was almost murdered the night we stayed there. Management seemed non plussed about the hellish night everyone in the hotel went through. How they missed a room full of men hanging out on the balcony at 10:30 pm when they closed the lobby that night is negligent. This hotel is not clean and not safe.
Stayed 2 nights in Jan 2026
Verified review

8/10 Good

Ravid

Liked: Cleanliness, staff & service, property conditions & facilities
Good location
Stayed 1 night in Sep 2023
Verified review

10/10 Excellent

Roberto

Liked: Cleanliness, staff & service, amenities
My stay was wonderful — and what made it so is first of all the staff. Couldn’t be friendlier and more helpful — first person I met was Or at the front desk, kindness and desire to help was the best! He took time to ask me about my Israel trip and chat. Jeremy, Bushra and Alice were also very kind. The location is excellent near the beach, near the supermarket on Ben Yehuda and coffee shops on Dizengof. The rate per night was great and the hotel decor is lovely. Highly recommend!
Stayed 6 nights in Nov 2025
Verified review

4/10 Poor

Yonatan

Disliked: Cleanliness, property conditions & facilities
Loud
Stayed 2 nights in Nov 2025
Verified review

10/10 Excellent

Matthias

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is extra-nice!
Stayed 1 night in Jan 2023
Verified review

10/10 Excellent

Keith

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful reception staff

The staff in reception were fantastic and could not do enough to help.
Stayed 1 night in Jul 2023
Verified review

10/10 Excellent

Elissa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely staff. Great for a couple or one person.
Stayed 3 nights in Aug 2022
Verified review

10/10 Excellent

Herbert L

Liked: Cleanliness, staff & service, amenities
Our room was clean and comfortable, the hotel well situated, and close to the beach, but the best part about our stay at the Scarlet hotel was the welcoming, friendly, helpful and excellent staff that greeted us each day that we were there! Our work in Tel Aviv required us to check-in and check-out for three consecutive weekends and each time we returned we were greeted by staff who always made us feel special. Bushra, Alice, Mohamed and Jeremy were terrific hosts and I can recommend the Scarlet hotel to others with 5 stars ! Thank you for making our stay so great ! We will come back again. Shalom. Carolyn Hedmann, Calgary, Canada
Stayed 2 nights in Nov 2025
Verified review

10/10 Excellent

gilles

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing

Amazing place with a nice decoration and a very good service
Stayed 4 nights in Aug 2023
Verified review

10/10 Excellent

Oliver

Liked: Cleanliness, staff & service, property conditions & facilities
Clean and comfortable
Stayed 3 nights in Aug 2023
Verified review

8/10 Good

Marie-Pier

Liked: Cleanliness, staff & service, amenities
Amazing staff! Good location. Confortable beds. Enjoyed the free beer and popcorn.
Stayed 1 night in Oct 2022
Verified review

2/10 Terrible

R.

Disliked: Cleanliness, amenities
just disgusting and totally disappointed attached how "clean" the "deluxe" double room is. make your own opinion! - no hairdryer as described in the details available to the stuff: may you educate/train your house keeping. its an absolute NO GO entering the room without knocking on the door. i would complain all the things at the check out, but you have not asked how my stay was(may you train yourself as well in getting basics for the hotel environment). the worse stay i ever had. never again that hotel. i should claim my money back.
Stayed 7 nights in Jan 2026
Verified review

10/10 Excellent

Chialun

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Very cozy place

The stay was good. But the false fire alarm upset people. The manager and employees are very friendly. Also the breakfast is awesome and you will go to the cafeteria in their other collection.
Stayed 2 nights in Feb 2023
Verified review

10/10 Excellent

Lawrence

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Friendly hotel with nice features

The front desk staff was very good. Very helpful and always with a pleasant greeting. They gave you details on the hotel amenities as they share with their "cousin" hotel. Convenient to bus stop to airport, that runs every hour.
Stayed 7 nights in Sep 2023
Verified review

8/10 Good

Philippe

Liked: Amenities
Great
Verified review

10/10 Excellent

sabine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Not my first time at Dave Gordon's. Will always come again.
Stayed 4 nights in Sep 2023