Think spring break’s always and forever about Florida and Mexico beach vacations? While those destinations are perennial favorites, spring break travel is evolving in America, with data showing the rise of new destinations and shifting traveler priorities. The latest Orbitz® Insider Index examines Spring Break trends and identifies emerging destinations with substantial growth over the past five years, based on Orbitz.com hotel bookings.
According to the Orbitz Insider Index, travelers are looking for relaxing alternatives to historically popular Spring Break locations. Fifty-three percent of Americans said relaxation is the main reason they are traveling over Spring Break this year. The Index also found that 61 percent of Americans are traveling with spouses, family or children.
“The need across America to get off the fast track and book affordable travel is driving travelers to seek a new Spring Break experience,” said Jeanenne Tornatore, senior editor of Orbitz.com. “While crowd favorites like Cancun and Orlando will keep their status as top spring break destinations, we are seeing people take a more thoughtful approach to their spring break options, expanding their trips to locations like Mesa, Arizona, Houston, Texas and even international destinations like Dublin and Panama City.”
Costs are driving travelers to make different decisions about Spring Break travel than they have in the past. Thirty percent of travelers listed either cheaper airfare or cheaper gas as key influencers of their Spring Break travel plans in 2016. However, that does not mean travelers are tightening their purse strings. Macro trends like the strength of the U.S. dollar have also allowed travelers to upgrade their Spring Break trips without breaking the bank, leading to a rise in travel abroad. In fact, 39 percent of travelers said they were looking for a Spring Break destination they haven’t been to before.
Check out the infographic below to see this year’s greatest hits, as well as destinations that have gained in popularity over the past five years.
According to Orbitz.com hotel booking data, the emerging spring break destinations shown above have seen a minimum of a 50 percent increase in hotel bookings over the last five years for the Spring Break timeframe (March 1 – April 15).
Orbitz.com experts have identified several factors driving the shift in Spring Break travel, from a strong U.S. dollar to evolving traveler priorities. Some of the top drivers changing behavior patterns include:
Mexico Remixed: While Cancun is a perennial favorite for Spring Break travelers, other destinations in Mexico including Riviera Maya and Playa Del Carmen have seen a large increase in bookings, showing that Spring Break travelers are still looking to Mexico for its short flights and affordable airfare and hotels, but opting for relaxation over crowds and fanfare.
Getting More for Your (U.S) Dollar: Panama City, Paris and Dublin are all locations that have seen an influx of travelers over the past several years. With favorable exchange rates across the board, travelers are able to extend the U.S. dollar and upgrade their domestic Spring Break vacations to an international trip.
Domestic Alternatives: Carlsbad, California has become a more relaxing alternative to expensive, more crowded theme park destinations in the state. Mesa, Arizona has seen an upswing in spring training fans over Spring Break, and Houston, Texas has shown that low gas prices can drive regional tourism and attract travelers hoping to cut costs.
North and South of the Border: Toronto is the leading tourism destination in Canada and, according to Tourism Toronto, has seen strong growth over the past six years thanks to an influx of American tourists. In the South, Punta Cana takes the top spot with its commitment to strong yet affordable all-inclusive options.
TOP 10 SPRING BREAK DESTINATIONS 2016
New Spring Break destinations are growing in popularity, but traditional spring break favorites still remain hotspots over the holiday, as the infographic shows. This year, Florida accounts for 40 percent of the top Spring Break destinations, with Fort Myers and Tampa joining Orlando and Miami in the top ten rankings. The top three spots also remain consistent with repeat performances from Orlando, Cancun and Las Vegas. This year, Orlando and Las Vegas traded rankings, with Orlando rising from third to first, Vegas dropping from first to third and Cancun holding on to second place for the second year in a row.
SPRING BREAK SAVINGS
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