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Best Western George Hotel

3.0 star property
Hotel in Swaffham with a 24-hour front desk and a restaurant

Choose dates to view prices

Photo gallery for Best Western George Hotel

Front of property
Bar (on property)
Desk, iron/ironing board, rollaway beds, free WiFi
Exterior
Reception

Reviews

7.8 out of 10
Good

Popular amenities

  • Pet friendly
  • Free WiFi
  • Business services

Explore the area

View in a map
Station Street Norfolk, Swaffham, England, PE37 7LJ
  • Place, Church of St Peter and St Paul
    ‪1 min walk‬
  • Place, Swaffham Museum
    ‪3 min walk‬
  • Place, Market Square
    ‪3 min walk‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪38 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Twin Bed, Non Smoking

  • 75 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

7.6 out of 10
Good
(14 reviews)
  • 172 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 2 Twin Beds, Non Smoking

7.8 out of 10
Good
(12 reviews)
  • 172 sq ft
  • Sleeps 2
  • 2 Twin Beds

View all photos for Room, 1 Double Bed, Non Smoking (Cozy)

Desk, iron/ironing board, rollaway beds, free WiFi

Room, 1 Double Bed, Non Smoking (Cozy)

  • 172 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Family Room, Multiple Beds, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)
  • 215 sq ft
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower) | Desk, iron/ironing board, rollaway beds, free WiFi

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • Sleeps 2
  • 1 King Bed

About the neighborhood

Swaffham

Best Western George Hotel places you next to Church of St Peter and St Paul and Market Square. This 28-room, 3-star hotel has a restaurant along with conveniences like free in-room WiFi and free self parking.

What's nearby

  • Church of St Peter and St Paul - 1 min walk - 0.0 miles
  • Swaffham Museum - 3 min walk - 0.2 miles
  • Market Square - 3 min walk - 0.2 miles
  • The Green Britain Centre - 11 min walk - 0.6 miles
  • Sandringham House - 25 min drive - 20.8 miles

Getting around

  • Mid-Norfolk Railway Dereham - 19 min drive
  • Stansted Airport (STN) - 85 min drive

Restaurants

  • ‪Costa Coffee - ‬1 min walk
  • ‪McDonald's - ‬3 min drive
  • ‪Market Cross - ‬8 min walk
  • ‪The Red Lion - ‬3 min walk
  • ‪Costa Coffee - ‬5 min drive

About this property

Best Western George Hotel

Hotel in Swaffham with a 24-hour front desk and a restaurant
Guests of Best Western George Hotel enjoy free WiFi in public areas, a terrace, and laundry facilities. If you decide to drive, there's free parking. Front-desk staff can answer questions 24/7, and assist with securing valuables, luggage storage, and dry cleaning/laundry. Additional amenities include a banquet hall and wedding services.
Guests can expect free WiFi and flat-screen TVs. Bathrooms offer hair dryers and free toiletries. Other amenities include electric kettles, portable fans, and phones.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site
  • Limited onsite self parking

Food and drink

  • Daily English breakfast available 7:30 AM to 9:00 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Wedding services

Business services

  • 3 meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair-accessible path of travel

More

  • 2 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Entertainment

  • Flat-screen TV

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • This property welcomes pets for GBP 10 per pet, per night
  • Certain rooms only, restrictions apply
  • Guests can request a pet-friendly room by contacting the property at the number on the booking confirmation

Children and extra beds

  • Rollaway/extra beds are available for GBP 15.0 per night

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for English breakfast: approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve rollaway/extra beds
This property accepts credit cards; cash is not accepted
  • Check-in: 2 PM—-midnight
  • Check-out: 11 AM
The front desk is open 24 hours a day. Driving? This property offers free parking.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • Guests must contact this property in advance to reserve rollaway/extra beds.
  • This property accepts credit cards. Cash is not accepted. 

Additional information about polices, regulations, and more:

  • There are no elevators.
  • No cribs or infant beds are available.

Property is also known as

Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham

Frequently asked questions

What is there to do close to Best Western George Hotel?

This hotel is located in Swaffham and just steps from Market Square and Swaffham Museum. You'll also find Castle Acre Priory and Swaffham Golf Club within a short drive.

Will I be able to park at Best Western George Hotel?

Yes, self parking is offered for free at the hotel.

Does Best Western George Hotel have a casino on the premises?

No, Best Western George Hotel doesn't have a casino.

Is there an indoor pool at Best Western George Hotel?

No, there is no indoor pool at this hotel.

What will couples enjoy most about a stay at Best Western George Hotel?

Couples will appreciate amenities like a bar, a restaurant, and wedding services at this hotel.

Does Best Western George Hotel have a hot tub?

No, there isn't a spa tub at this hotel.

Does Best Western George Hotel feature a restaurant that includes a breakfast menu?

Yes, Best Western George Hotel serves an English breakfast each morning for a surcharge from its restaurant.

Does Best Western George Hotel allow pets to stay free of charge?

Although they can't stay for free, pets are welcome at Best Western George Hotel for a fee of GBP 10 per pet, per night.

Are there connecting rooms at Best Western George Hotel?

No, there aren't connecting guestrooms at this hotel.

How close is the airport from Best Western George Hotel?

The closest major airport to Best Western George Hotel is Norwich (NWI-Norwich Intl.), which is 29.3 mi away (43 minutes by car).

Are there rooms with balconies at Best Western George Hotel?

No, there aren't any guestrooms with balconies at Best Western George Hotel.

Does Best Western George Hotel have a wedding venue?

If wedding bells are in your future, take advantage of the wedding venue at Best Western George Hotel.

Best Western George Hotel Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 81 out of 320 reviews
Rating 8 - Good. 143 out of 320 reviews
Rating 6 - Okay. 63 out of 320 reviews
Rating 4 - Poor. 21 out of 320 reviews
Rating 2 - Terrible. 12 out of 320 reviews

8.0/10

Cleanliness

8.6/10

Staff & service

7.4/10

Amenities

7.0/10

Property conditions & facilities

6.8/10

Eco-friendliness

Reviews

8/10 Good

Rosemary

Liked: Staff & service
Stayed 1 night in Sep 2025

6/10 Okay

Mark

Business traveler
Disliked: Property conditions & facilities
Stayed 2 nights in Sep 2025

6/10 Okay

John

Liked: Cleanliness, staff & service, room comfort
Disliked: Property conditions & facilities

Adequate but needs updating

Two nights to enable us to attend a concert at Sandringham. Room was large but floors all creak alarmingly.
Stayed 2 nights in Aug 2025

6/10 Okay

Steven

Business traveler
Liked: Staff & service
Staff and food good. Rooms tired
Stayed 1 night in Sep 2025

6/10 Okay

R Bruce

Business traveler
Disliked: Property conditions & facilities
Stayed 1 night in Aug 2025

8/10 Good

Steven

Business traveler
Liked: Staff & service
Staff and food good. Room tided
Stayed 1 night in Aug 2025

8/10 Good

Joe

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
My wife and I stayed here for 2 nights while attending a concert at Sandringhan house, property was easy to find and had ample parking. Check-in was very straight forward, and receptionist very friendly and welcoming, room was very clean and cosy, and had all of the amenities required, and expected. Had a meal in the restaurant and food was excellent, as was breakfast in the mornings, and service was excellent, again all staff very friendly and welcoming. All in all, hotel is a great place to stay, some of the previous reviews state that the hotel is a little tired, but then again it is a 13th century property, so what would you expect!!?. My wife also left a personal item in the room when we left, contacted the hotel when we arrived home, and they located it, and posted it back to us. All in all we enjoyed our stay, and wouldn't hesitate in returning, and thank you to all of the staff that looked after us.
Stayed 2 nights in Aug 2025

2/10 Terrible

Julie

Traveled with family
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Absolutely awful stay, I could hear every word people were saying in the corridor outside my room. The smoking area was outside my window so all I could smell was people’s cigarette smoke all night. There was blood stains on my sheets, broken edges in the bathroom, dirty shower curtain, holes in the bath, toilet roll holder was above the toilet so hard to reach while sitting in the toilet. Trip hazard step into bathroom so stubbed my foot several times. Disabled parking bay was a tiny space next to the smoking are with a wooden post so you couldn’t open the door wide enough. Pillows were flat as paper, kettle full of lime scale and springs in bed popping out. Towels had brown stains on them absolute awful nights sleep due to noise levels of people talking loudly outside window smoking constant slamming of door to reception outside my room. The only good part of the room was Netflix on tv and the blackout blinds everything else was very badly in need of update or good clean. Poorly finished off workmanship from whoever the handyman was with sockets on their sides and bad finishing
Stayed 1 night in Aug 2025

6/10 Okay

Andrea

Traveled with group
Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities

Could be better!

We just stayed for one night. Our room was clean but dated. The beds had seen better days. Breakfast was fairly awful. Burnt bacon, poor selection of fruit and pastries and a fruit salad that had seen better days. Solid scrambled egg and muffins that you couldn’t cut into. We had dinner and that was absolutely delicious. In spite of the breakfast and the dated room we enjoyed our stay. It would have been nice to have a ground floor room with a shower rather than a shower over a bath which ( for me) is inaccessible .
Stayed 1 night in Aug 2025

8/10 Good

Anna

Traveled with group
Liked: Cleanliness, staff & service, amenities
Was a pleasant stay, decor a bit dated but all in all, satisfied as priced reasonable
Stayed 2 nights in Aug 2025

6/10 Okay

Cathie

Traveled with group
Disliked: Property conditions & facilities

Tired & Dated

Rooms very dated and tired Double bed was huge Free car parking
Stayed 1 night in Aug 2025

8/10 Good

Anthony

Traveled with partner
Night staff person was somewhat rude and abrupt. Room was ok but very tired and outdated.
Stayed 1 night in Aug 2025

10/10 Excellent

Oliver

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing room. Hotel facilitated a late check in.
Stayed 1 night in Aug 2025

8/10 Good

martin

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Value for money

Hotel nice but dated, clean throughout, floors creak but due to age cannot be helped. Needs a renovation throughout, water leak marks, loose toilet seat, stained carpets etc in our room. In the centre of Swaffham close to kings lynn and surrounding, we were visiting family in RAF Marham about 10/15 minutes drive.
Stayed 2 nights in Aug 2025

8/10 Good

Peter

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities
The hotel is a little dated and on a very hot day of the year the heat in the room was stifling even though bathroom was seperate the radiator was still on which didnt help
Stayed 1 night in Jul 2025

8/10 Good

Steven

Business traveler
Liked: Cleanliness, staff & service, room comfort
Stayed 1 night in Jul 2025

8/10 Good

Anthony

Liked: Staff & service, property conditions & facilities

Delightful stay

We had a much better room this time and this made our stay so much better. Staff good and the food was excellent. Does need a bit of TLC but understand that is in the pipeline
Stayed 3 nights in Jul 2025

4/10 Poor

Ian

Traveled with group
Liked: Staff & service, room comfort

Poor

Cold shower. Having got soaked through from torrential rain before arrival there were no facilities to dry clothing. Couldn’t turn heating on so had to put wet motorcycle clothing back on.
Stayed 1 night in Jul 2025

4/10 Poor

Phil

Traveled with family
Liked: Staff & service
Disliked: Cleanliness, property conditions & facilities
The staff are very helpful and friendly, plenty of off street parking and good wifi. Sadly the room (206) wasn't good, needed a decent clean. There were plenty of unsightly repairs. Basically needs lots of TLC.
Stayed 2 nights in Jul 2025

4/10 Poor

David

Business traveler
Liked: Staff & service
Disliked: Cleanliness, property conditions & facilities

Great staff, not so great property

The staff were excellent. Tried very hard to assist and were very pleasant. However, the building was dated. Room was dirty, no fan in the bathroom, the ambience of the room was unpeasant. the bathroom was ill equipped. The shower didnt work so I had to take a bath, then the water didnt go down the drain, just sat there!
Stayed 1 night in Jul 2025

8/10 Good

Margaret

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Anniversary stay

George Hotel was a lovely old hotel and as a lot of old hotels has no air conditioning. Our stay was during a heatwave but they did provide a fan in the room which was much appreciated. The staff were very lovely and very helpful. The food in restaurant was really good.
Stayed 3 nights in Jul 2025

8/10 Good

Sandra A

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Feedback

Hotel is a bit tired looking . Staff Friendly. Would have liked a quieter room as requested as next to a heavy door which with people using kept banging . Otherwise room was fine
Stayed 1 night in Jul 2025

8/10 Good

Susan

Traveled with family
Liked: Cleanliness, staff & service, room comfort

Pleasant stay

Lovely people, large rooms, wide selection of breakfast, good parking Could do with updating throughout the hotel, stair carpets worn
Stayed 3 nights in Jul 2025

10/10 Excellent

Phu L T

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

jonathan

Business traveler
Liked: Cleanliness, staff & service
Reception staff, very polite and helpful hotel could do with an upgrade but perfect for what I needed
Stayed 4 nights in Jun 2025

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