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Best Western George Hotel

3.0 star property

Choose dates to view prices

Photo gallery for Best Western George Hotel

Terrace/patio
A bar area with a counter, shelves of bottles, and a menu board. There are wooden chairs and tables in the dining area.
Business center
Lobby sitting area
Front of property

Reviews

7.8 out of 10
Good

Popular amenities

  • Pet friendly
  • Parking included
  • Free WiFi
  • Business services

Explore the area

View in a map
Station Street Norfolk, Swaffham, England, PE37 7LJ
  • Place, Church of St Peter and St Paul
    ‪1 min walk‬
  • Place, Market Square
    ‪3 min walk‬
  • Place, Swaffham Museum
    ‪3 min walk‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪53 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

A bedroom with a large bed, a desk, and a radiator.

Standard Room, 1 Twin Bed, Non Smoking

  • 75 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking

A bedroom with a large bed, a desk, and a radiator.

Standard Room, 1 Double Bed, Non Smoking

7.8 out of 10
Good
(17 reviews)
  • 172 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Standard Room, 2 Twin Beds, Non Smoking

A hotel room with two beds, a desk, a chair, a television, and a window with curtains.

Standard Room, 2 Twin Beds, Non Smoking

7.8 out of 10
Good
(12 reviews)
  • 172 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking

A hotel room with a large bed, a desk with a chair, a radiator, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking

  • 172 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Family Room, Multiple Beds, Non Smoking

A hotel room with a large bed, a wooden dresser, a desk with a lamp, and two wall-mounted lamps.

Family Room, Multiple Beds, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)
  • 215 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds
  • Free WiFi

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

A hotel room with a bed, a desk, a wardrobe, a mirror, and a wall-mounted lamp.

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

9.0 out of 10
Wonderful
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

Standard Room, 1 Double Bed, Non Smoking, Annex Building

  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Standard Room, 2 Twin Beds, Non Smoking, Annex Building

A hotel room with two single beds, a wooden headboard, a bedside table with a lamp, and a window with curtains.

Standard Room, 2 Twin Beds, Non Smoking, Annex Building

  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

About the neighborhood

Swaffham

Best Western George Hotel places you next to Church of St Peter and St Paul and Market Square. This 28-room, 3-star hotel has a restaurant along with conveniences like free in-room WiFi and free self parking.

What's nearby

  • Church of St Peter and St Paul - 1 min walk - 0.0 miles
  • Market Square - 3 min walk - 0.2 miles
  • Swaffham Museum - 3 min walk - 0.2 miles
  • The Green Britain Centre - 15 min walk - 0.8 miles
  • Swaffham Leisure Centre - 15 min walk - 0.8 miles

Getting around

  • Mid-Norfolk Railway Dereham - 19 min drive
  • Stansted Airport (STN) - 85 min drive

Restaurants

  • ‪Costa Coffee - ‬1 min walk
  • ‪Costa Coffee - ‬5 min drive
  • ‪McDonald's - ‬3 min drive
  • ‪The Tea Pot - ‬4 min walk
  • ‪Market Cross - ‬8 min walk

About this property

Best Western George Hotel

Guests of Best Western George Hotel enjoy free WiFi in public areas, a terrace, and laundry facilities. If you decide to drive, there's free parking. Front-desk staff can answer questions 24/7, and assist with luggage storage, dry cleaning/laundry, and securing valuables. Additional amenities include a banquet hall and wedding services.
Guests can expect free WiFi and flat-screen TVs. Bathrooms offer hair dryers and free toiletries. Other amenities include electric kettles, portable fans, and phones.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Daily English breakfast available 7:30 AM to 9:00 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Wedding services

Business services

  • 3 meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair-accessible path of travel

More

  • 2 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Entertainment

  • Flat-screen TV

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • This property welcomes pets for GBP 10 per pet, per night
  • Certain rooms only, restrictions apply
  • Guests can request a pet-friendly room by contacting the property at the number on the booking confirmation

Children and extra beds

  • Rollaway/extra beds are available for GBP 15.0 per night

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for English breakfast: approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
  • Check-in: 2 PM—-midnight
  • Check-out: 11 AM
The front desk is open 24 hours a day. Driving? This property offers free parking.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards. Cash is not accepted. 

Additional information about polices, regulations, and more:

  • There are no elevators.
  • No cribs or infant beds are available.

Property is also known as

Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham

Frequently asked questions

What is there to do close to Best Western George Hotel?

This hotel is located in Swaffham and just steps from Market Square and Swaffham Museum. You'll also find The Green Britain Centre and Swaffham Leisure Centre less than a mile away.

How much does it cost to stay at Best Western George Hotel?

As of Jul 3, 2026, prices found for a 1-night stay for 2 adults at Best Western George Hotel on Jul 12, 2026 start from $73, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Will I be able to park at Best Western George Hotel?

Yes, self parking is offered for free at the hotel.

Does Best Western George Hotel have a casino on the premises?

No, Best Western George Hotel doesn't have a casino.

Is there an indoor pool at Best Western George Hotel?

No, there is no indoor pool at this hotel.

What do couples enjoy most about Best Western George Hotel?

Couples staying at this hotel will appreciate amenities like a restaurant and a bar/lounge plus some guestrooms include free WiFi.

Are there hot tubs at Best Western George Hotel?

No, this hotel doesn't have a spa tub.

Does Best Western George Hotel feature a restaurant that includes a breakfast menu?

Yes, Best Western George Hotel serves an English breakfast each morning for a surcharge from its restaurant.

Does Best Western George Hotel allow pets to stay free of charge?

Although they can't stay for free, pets are welcome at Best Western George Hotel for a fee of GBP 10 per pet, per night.

Are there connecting rooms at Best Western George Hotel?

No, there aren't connecting guestrooms at this hotel.

How close is the airport from Best Western George Hotel?

The closest major airport to Best Western George Hotel is Norwich (NWI-Norwich Intl.), which is 29.3 mi away (43 minutes by car).

Can I book a room with a balcony at Best Western George Hotel?

No, there aren't any guestrooms with balconies at Best Western George Hotel.

Does Best Western George Hotel have a wedding venue?

If wedding bells are in your future, take advantage of the wedding venue at Best Western George Hotel.

Best Western George Hotel Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 92 out of 348 reviews
Rating 8 - Good. 152 out of 348 reviews
Rating 6 - Okay. 69 out of 348 reviews
Rating 4 - Poor. 21 out of 348 reviews
Rating 2 - Terrible. 14 out of 348 reviews

8.0/10

Cleanliness

8.6/10

Staff & service

7.6/10

Amenities

7.0/10

Property conditions & facilities

Reviews

Verified

10/10 Excellent

Ivor

Liked: Cleanliness, amenities, property conditions & facilities
Staff very friendly and helpful
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Keith

Liked: Cleanliness, staff & service, amenities
The rooms are always very clean. I've stayed here numerous times, and the cleanliness is always very good. The front-of-house staff are very welcoming and helpful, the beds are comfortable, and overall, it's a nice experience.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Sarah

Liked: Cleanliness, staff & service, amenities
Lovely hotel , bit noisy . Clean and friendly
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Ivor

Liked: Cleanliness, amenities, property conditions & facilities
Staff very friendly and helpful
Stayed 2 nights in Dec 2025
Verified

8/10 Good

simon

Liked: Cleanliness, staff & service, amenities
A pleasant welcome and stay
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Ivor

Liked: Cleanliness, amenities, property conditions & facilities
Staff were very helpful and friendly
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Linda

Liked: Cleanliness, amenities, property conditions & facilities
Everything was perfect, the staff were very friendly. Sorry I can’t remember his name but the barman was first class, he remembered how I liked my drinks without me saying anything.The food was perfect. Thank you
Stayed 1 night in Feb 2026
Verified

6/10 Okay

Christopher

Liked: Cleanliness, staff & service
A little dated now in all fairness. Shower was warm, no pressure. Decor dated but still so very retro. Could do with a freshen up. Very clean, attentive staff and I would still stay again. I'm not a picky person at all and still slept very well. Great location and plenty of parking.
Stayed 1 night in Mar 2026
Verified

6/10 Okay

Stuart

Liked: Cleanliness, staff & service, amenities
Staff were great and breakfast nice. However the accommodation is dated and very tired. Poor quality bed.
Stayed 1 night in Jan 2026
Verified

8/10 Good

Steven

Liked: Cleanliness, staff & service, property conditions & facilities
Bathroom was a little too tight. No Sockets free near bed for charging modern devices like phones or tablets.
Stayed 3 nights in Feb 2026
Verified

6/10 Okay

Steven

Liked: Staff & service
Rooms tired, but the staff and food is good
Stayed 2 nights in Oct 2025
Verified

8/10 Good

Anna

Liked: Cleanliness, staff & service, amenities
Was a pleasant stay, decor a bit dated but all in all, satisfied as priced reasonable
Stayed 2 nights in Aug 2025
Verified

10/10 Excellent

Paul

Liked: Cleanliness, amenities, property conditions & facilities
I was very pleased with our stay at the George, room was perfect for our needs, large room comfy bed
Stayed 2 nights in May 2025
Verified

10/10 Excellent

alan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful stay

Wonderful stay, brilliant room and fabulous food, must return
Stayed 1 night in Jul 2024
Verified

8/10 Good

Susan

Liked: Cleanliness, staff & service, room comfort

Pleasant stay

Lovely people, large rooms, wide selection of breakfast, good parking Could do with updating throughout the hotel, stair carpets worn
Stayed 3 nights in Jul 2025
Verified

10/10 Excellent

Greg

Overall good place staff very friendly and nice location good clean hotel rooms need upgrade but clean
Stayed 1 night in Jun 2025
Verified

2/10 Terrible

Lee

Disliked: Cleanliness, room comfort
Booked through hotels.com
Stayed 1 night in Oct 2025
Verified

2/10 Terrible

Emma

Liked: Amenities
Disliked: Cleanliness, property conditions & facilities
Good location. Nice pub. Room was old & dirty. We was a family with very young children and was allocated a room on top of an events room with loud music until 1am. We never slept. Very awful stay.
Stayed 1 night in Dec 2025
Verified

8/10 Good

Hugh

Liked: Amenities
Very comfortable bed in a hotel full of olden day charm
Stayed 1 night in Jun 2025
Verified

10/10 Excellent

james

The hotel was absolutely amazing everything was great
Stayed 2 nights in Jul 2023
Verified

10/10 Excellent

Jonathan

Liked: Cleanliness, staff & service
Disliked: Amenities
Lovely staff, little bit dated perfect for an overnight day
Stayed 1 night in Jan 2025
Verified

8/10 Good

Anthony

Liked: Staff & service, property conditions & facilities

Delightful stay

We had a much better room this time and this made our stay so much better. Staff good and the food was excellent. Does need a bit of TLC but understand that is in the pipeline
Stayed 3 nights in Jul 2025
Verified

6/10 Okay

Steven

Liked: Staff & service
Staff and food good. Rooms tired
Stayed 1 night in Sep 2025
Verified

8/10 Good

Penny

Liked: Cleanliness, staff & service, amenities
Good place to stay near to my relatives who I was visiting, lovely central place, with lots to see & do
Stayed 3 nights in May 2023
Verified

10/10 Excellent

jonathan

Liked: Cleanliness, staff & service
Reception staff, very polite and helpful hotel could do with an upgrade but perfect for what I needed
Stayed 4 nights in Jun 2025