What an excellent hotel at the heart of Myeong-dong. The staff is friendly and helpful in every sense of the word. The hotel is a few minutes walk from the famous Myeong-dong shopping area and is centrally located, so you can walk to the many famous areas, such as Namdamun shopping, Namsan Tower (cable car), Kyungbookoong, the Insadong area, Cheonggaechun, etc. Aloft did a great job with the soundproofing of their rooms. I could not hear flushing sounds or loud neighbors. Many hotels I've stayed in Seoul (including Gangnam) in a similar price range do not compare in this aspect. You will not be disappointed.