This place is a bit different to the chain hotels that I usually stay in, but in a good way. I stayed in a 'Japanese style' room, which was very spacious with a comfortable futon. The bathroom was a 'wet room' style, with a deep bath and a shower area next to it, onsen-style. The kitchen area has a single induction hob, which is really just to use with the kettle so don't plan on doing any cooking (I wasn't planning on it, so no problem there). Note that it is a shoes-off property - slippers are supplied at reception.
I really liked this stay and will definitely look it up again if I come back to Matsuyama.