You can study the exhibits at Shiki Memorial Museum, a museum with a story of its own, during your trip to Matsuyama. Make time to visit the temples and monuments while you're in the area.
You can find out about the history of Matsuyama with a trip to Matsuyama Castle Ropeway. Make time to visit the temples and monuments while you're in the area.
You can spend an afternoon studying the exhibits at Omishima Museum of Art in Imabari. Stroll along the marina or visit the shops while you're in the area.