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The Florance

3.5 star property
Victorian guesthouse in Launceston with free breakfast

Choose dates to view prices

Photo gallery for The Florance

Premium Queen | 1 bedroom, premium bedding, pillowtop beds, individually decorated
Free daily continental breakfast
Staircase
Front of property
Exterior detail

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Housekeeping
  • Laundry
  • Parking included
  • Free WiFi

Explore the area

Map
17 Brisbane St, Launceston, TAS, 7250
  • Brisbane Street Mall
    ‪7 min walk‬
  • University of Tasmania Stadium
    ‪12 min walk‬
  • Cataract Gorge
    ‪4 min drive‬
  • Launceston, TAS (LST)
    ‪14 min drive‬

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Room options

View all photos for Premium Queen Park View

Premium Queen Park View | 1 bedroom, premium bedding, pillowtop beds, individually decorated

Premium Queen Park View

8.0 out of 10
Very good
(1 review)
  • 323 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Premium King Park View

Premium King Park View | 1 bedroom, premium bedding, pillowtop beds, individually decorated

Premium King Park View

10.0 out of 10
Exceptional
(5 reviews)
  • 377 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Premium Queen

Premium Queen | 1 bedroom, premium bedding, pillowtop beds, individually decorated

Premium Queen

8.0 out of 10
Very good
(1 review)
  • 377 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Queen Suite

Queen Suite | 1 bedroom, premium bedding, pillowtop beds, individually decorated

Queen Suite

10.0 out of 10
Exceptional
(2 reviews)
  • 269 sq ft
  • Sleeps 2
  • 1 Queen Bed

Twin King Single Private Bathroom Room

  • Sleeps 2
  • 1 King Bed OR 2 Large Twin Beds

View all photos for Classic Twin Room

Classic Twin Room | 1 bedroom, premium bedding, pillowtop beds, individually decorated

Classic Twin Room

  • 194 sq ft
  • Sleeps 2
  • 1 Large Twin Bed OR 2 Large Twin Beds

About the neighborhood

Launceston

Located in Launceston CBD, The Florance is next to City Park and Design Centre of Tasmania. This 12-room, 3.5-star guesthouse welcomes guests with free breakfast, free in-room WiFi, and free self parking.
View more Guest Houses in LauncestonOpens in a new window

What's nearby

  • City Park - 1 min walk - 0.0 miles
  • Princess Theatre - 3 min walk - 0.2 miles
  • Brisbane Street Mall - 7 min walk - 0.4 miles
  • University of Tasmania Stadium - 12 min walk - 0.7 miles
  • Cataract Gorge - 4 min drive - 1.9 miles

Getting around

  • East Tamar Junction Station - 2 min drive
  • Launceston, TAS (LST) - 15 min drive

Restaurants

  • ‪City Park Store - ‬2 min walk
  • ‪Brisbane Street Bistro - ‬2 min walk
  • ‪The Barrel Collective - ‬7 min walk
  • ‪Titanium Bar & Bistro - ‬3 min walk
  • ‪Cinco Passiones - ‬3 min walk

About this property

The Florance

Victorian guesthouse in Launceston with free breakfast
A local mainstay since 1890, The Florance offers free WiFi in public areas, express check-in, and free newspapers. You can take advantage of free parking, along with an airport shuttle for a fee. Additional amenities include a terrace, laundry facilities, and a garden.
45-inch flat-screen TVs are available for entertainment, and guests can stay connected with free WiFi. Pillowtop beds sport premium bedding and bathrooms offer rainfall showers, hair dryers, and designer toiletries. Refrigerators, coffee makers, and ceiling fans are also standard.

Languages

English

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Property entrance

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8.8 out of 10, Excellent, 1,000 reviews
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The price is $65
Aug 3 - Aug 4
Total includes taxes and fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Roundtrip airport shuttle (surcharge)
  • Free self parking on site

Food and drink

  • Free continental breakfast available daily 8:00 AM to 9:00 AM

Things to do

  • Art gallery
  • Private wine tours

Conveniences

  • Free newspapers in lobby
  • Laundry facilities

Guest services

  • Housekeeping (daily)

Outdoors

  • Garden
  • Terrace

Accessibility

  • High-pile carpet in room
  • No elevator

More

  • 2 floors
  • Built in 1890
  • Smoking not allowed
  • Victorian architecture

Room amenities

Bedroom

  • Blackout drapes
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 45-inch flat-screen TV

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Refrigerator

More

  • Ceiling fan
  • Heating
  • Individual decor
  • Individual furnishings
  • Iron/ironing board on request
  • Laptop workspace
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 8 PM
Early check-in subject to availability
Late check-in subject to availability
Late check-in fee for check-in between 8 PM and midnight
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 10 AM

Special check-in instructions

The property charges 1.5 percent for credit card payments
There is no front desk at this property
Guests will receive an email with check-in instructions and an access code prior to arrival; access will be through a private entrance
To make arrangements for check-in please contact the property ahead of time using the information on the booking confirmation
If you are planning to arrive after 8 PM please contact the property in advance using the information on the booking confirmation

Access methods

Access code, private entrance

Pets

  • This property doesn't allow pets

Children and extra beds

  • This property doesn't allow children 11 and younger (only guests older than 11 are allowed)

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Late check-in fee for check-in between 8 PM and midnight
  • Credit card charges are subject to a surcharge of 1.5 percent

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher, a smoke detector, and a security system
  • Check-in: 2 PM
  • Check-out: 10 AM
  • Minimum check-in age: 18
For convenient arrivals and departures, you can take advantage of the airport shuttle (fees apply). Driving? This property offers free parking.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards. Cash is not accepted. 
  • Onsite safety features include a fire extinguisher, a smoke detector, and a security system.

Additional information about polices, regulations, and more:

  • There are no elevators.
  • No cribs or infant beds are available.
  • No rollaway or extra beds are available.

Property is also known as

Florance B&B Launceston
Florance Launceston
The Florance Guesthouse
The Florance Launceston
The Florance Guesthouse Launceston

Frequently asked questions

Are free cancellation options available at The Florance?

The Florance offers free cancellation on certain room rates. If you'd like to learn more, take a look at the cancellation policy on our site.

How much does it cost to stay at The Florance?

As of Jul 3, 2025, prices found for a 1-night stay for 2 adults at The Florance on Jul 4, 2025 start from $176.63, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What can I see within easy reach of The Florance?

This guesthouse is situated in Launceston CBD, just steps from City Park and Princess Theatre, and within a short walk of Boags Brewery. You'll also find Brisbane Street Mall and 1842 Gallery less than a mile away.

Will I be able to park at The Florance?

Yes, self parking is offered for free at the guesthouse.

Does The Florance feature a casino at the property?

No, The Florance doesn't have a casino.

Is there an indoor pool at The Florance?

No, there is no indoor pool at this guesthouse.

What do couples enjoy most about The Florance?

Couples staying at this guesthouse will appreciate amenities like a pillowtop mattress and a rainfall showerhead as well as private winery tours.

Are there hot tubs at The Florance?

No, this guesthouse doesn't have a spa tub.

Does The Florance have a restaurant with a breakfast menu?

The Florance offers free continental breakfast each morning though there is no restaurant.

Does The Florance allow pets to stay free of charge?

No, pets aren't allowed at The Florance.

Are there connecting rooms at The Florance?

No, there aren't connecting guestrooms at this guesthouse.

How far is the airport from The Florance?

The closest major airport to The Florance is Launceston, TAS (LST), which is 9.5 mi away (15 minutes by car).

Are there rooms with balconies that I can book at The Florance?

No, you won't find accommodations with balconies at The Florance.

The Florance Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 95 out of 119 reviews
Rating 8 - Good. 18 out of 119 reviews
Rating 6 - Okay. 5 out of 119 reviews
Rating 4 - Poor. 1 out of 119 reviews
Rating 2 - Terrible. 0 out of 119 reviews

10/10

Cleanliness

9.8/10

Staff & service

9.0/10

Amenities

9.6/10

Property conditions & facilities

8.8/10

Eco-friendliness

Reviews

10/10 Excellent

Siu H

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Mar 2025

8/10 Good

Andrew

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
This was a friendly, cozy hotel with great staff and a congenial atmosphere. The food at breakfast was great, as was the environment. The rooms were entirely adequate, though you won't call them luxurious. Overall, it was a great stay with a uniquely warm vibe.
Stayed 1 night in Mar 2025

10/10 Excellent

alison

Stayed 1 night in Mar 2025

10/10 Excellent

Raymond

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Quiet & Clean

The room was spacious and well maintained. The area was quiet and made for a good nights sleep. Breakfast was included, basic but enough to get you ready for the day.
Stayed 1 night in Dec 2024

10/10 Excellent

Leigh

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect hidden gem

The hotel is located centrally to the cbd. Rooms are comfortable with own ensuite, tea and coffee. There is also a large conservatory / common area where you can relax. The breakfast provided is next level. The staff (particularly Zoe) were super helpful. If i couldve stayed longer i would.
Stayed 1 night in Feb 2025

10/10 Excellent

Jennifer

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Friendly staff but roo a little warm but they had air-conditioning and a ceiling fan
Stayed 2 nights in Feb 2025

10/10 Excellent

Barry

Liked: Cleanliness, staff & service, property conditions & facilities
Bed was very comfortable and the building was clean safe and secure
Stayed 1 night in Feb 2025

10/10 Excellent

Jennifer

Stayed 4 nights in Jan 2025

10/10 Excellent

Sandi

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Beautiful building in a great location!
Stayed 1 night in Dec 2024

10/10 Excellent

Ekim

Stayed 2 nights in Dec 2024

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Dec 2024

10/10 Excellent

Adam

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Despite looking, from the outside, like a redecorated 'Fawlty Towers', this is a real 'find'. Everything was spotlessly clean, immaculately tidy and you could feel any stresses just drift away. The bed was so comfortable that I didn't want to get out of it this morning. The breakfast offering was simple, but perfect. I couldn't fault the Florance and would happily recommend it to anyone.
Stayed 1 night in Dec 2024

10/10 Excellent

Patricia

Stayed 1 night in Oct 2024

10/10 Excellent

Kate

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
This was a beautiful place to stay, great bed and shower, beautifully decorated with local artists, fantastic breakfast with gluten free options. A really lovely place to stay.
Stayed 1 night in Sep 2024

10/10 Excellent

simon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everything was very good. Lovely room, comfy bed, great breakfast. Will return!
Stayed 3 nights in Aug 2024

10/10 Excellent

Choongkook

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
The location is good. The hotel size is small, but the staff was kind and took a comfortable rest.Breakfast was also very good.
Stayed 2 nights in May 2024

4/10 Poor

Craig

Traveled with partner
Quaint is the best description I could give. Too much traffic noise. Too much noise from the room above at nite and 6 am in the morning. Breakfast was average at best. And the hosts where non existent. Severely overpriced for what it is.

10/10 Excellent

Jane

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A unique and enjoyable place to stay.
Stayed 1 night in Apr 2024

10/10 Excellent

Timothy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Cozy stay

This is a very welcoming and comfortable inn. Well appointed rooms. Nice breakfast. Good recommendations. Friendly owners and staff. Central location. No negatives at all.
Stayed 3 nights in Mar 2024

10/10 Excellent

Tammela l

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Charming Hotel

Clean and friendly staff. Don't know about eco hoof prints question but had click on something.
Stayed 1 night in Feb 2024

10/10 Excellent

Kathleen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Beautiful small inn.

Lovely small hotel/inn. Information was communicated to us promptly about check in process and parking as there is not a front desk. Our room was very nice although a bit small but fine for a night or two. The common areas are lovely and the breakfast was wonderful. We would definitely stay again. The location is also very good.
Stayed 1 night in Jan 2024

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Dec 2023

8/10 Good

Thena

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful heritage building opposite city park and Design Tasmania. We had one of the front rooms facing the park which was nicely appointed and light. Breakfast was nice and healthy. Staff were helpful and friendly. Overall very pleasant stay for us. However, we were travelling with friends who had a room without external windows other than in the bathroom. They found their room rather dark
Stayed 3 nights in Nov 2023

10/10 Excellent

Naomi

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Charm personified!

This is the most delightful, charming boutique hotel! Location is really convenient to everything. The staff is friendly and kind. Has a warm, cozy ambiance. Loved staying here! Highly recommend!
Stayed 2 nights in Oct 2023

8/10 Good

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Overnight stay

Easy self check in,off street parking.Fresh real milk in fridge- enough for several hot drinks.Also able to make hot drinks in lounge/breakfast area.Fresh fruit available in breakfast area at all times.Plenty of tourist information available and good recommendations for places to eat.Comfortable lounges for sitting to chat, read in conservatory.Breakfast tray prepared and left in dining area- boiled eggs,toast,brewed coffee and pots of tea prepared by staff in morning.
Stayed 1 night in Sep 2023