By Mark Chesnut
JetBlue Airways may be known for its in-flight entertainment, clever ads and low fares for Florida vacations and Caribbean vacations, but the New York-based airline is also building a case for why business travelers should come aboard as well.
In June, the airline introduced the first of its “Even More” group of products and services: “Even More Space” and “Even More Speed.” An extension of the company’s existing “Even More Legroom” product, the “Even More Space” feature includes early boarding and early access to overhead bin space, in addition to extra legroom. The price of “Even More Space” starts at $10 for short-haul flights and is available in 15 JetBlue markets. Initially, “Even More Speed” — which provides early boarding and early access to overhead bin space — will be included when passengers pay for Even More Space; later this year, it will be sold separately.
JetBlue is also upping frequencies on business-popular routes. Beginning on Sept. 7, the airline will add a fourth daily flight between Boston and Chicago’s O’Hare International Airport. International service will expand on Nov.17 with the debut of flights between New York and Liberia, JetBlue’s second destination in Costa Rica, while new nonstop service between Hartford, Connecticut and San Juan, Puerto Rico, is to launch in January 2012 (separately, the airline recently announced that it flies more seats in and out of San Juan than any other airline).
The company also unveiled a new partnership with Qatar Airways, allowing passengers to purchase a single itinerary combining flights on both carriers and connect seamlessly at New York’s John F. Kennedy International Airport and Washington Dulles International Airport. Qatar Airways provides service to the Middle East, Africa and Asia Pacific regions, including several cities not served by JetBlue’s other partners.
Mark Chesnut is a travel writer, editor and publisher of LatinFlyer.com, which focuses on business and leisure travel to Latin America.