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ICONA Diamond Beach

4.0 star property
Beachside hotel to enjoy seasonal outdoor pool and sand beach
VIP Access

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Photo gallery for ICONA Diamond Beach

Cocktail bar, beach views, open daily
Property preview
Front of property - evening/night
Hair salon
Premium Poolside King Studio | Hypo-allergenic bedding, in-room safe, individually decorated

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Air conditioning
  • Gym

Explore the area

View in a map
9701 Atlantic Ave, Wildwood Crest, NJ, 08260
  • Place, Five Mile Beach
    ‪2 min walk‬
  • Place, Cape May National Wildlife Refuge
    ‪6 min walk‬
  • Place, Centennial Park
    ‪2 min drive‬
  • Airport, Cape May, NJ (WWD-Cape May County)
    ‪11 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for Rewards members
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Room options

View all photos for Premium Poolside Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Premium Poolside Double Suite

10.0 out of 10
Exceptional
(2 reviews)
  • 525 sq ft
  • Beach view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

View all photos for Premium Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Premium Double Suite

9.8 out of 10
Exceptional
(6 reviews)
  • 525 sq ft
  • Beach view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

View all photos for Signatures King Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Signatures King Suite

10.0 out of 10
Exceptional
(1 review)
  • 525 sq ft
  • Partial ocean view
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Signatures Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Signatures Double Suite

9.4 out of 10
Exceptional
(3 reviews)
  • 525 sq ft
  • 1 bedroom
  • Partial ocean view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

View all photos for Classic King Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Classic King Suite

9.4 out of 10
Exceptional
(6 reviews)
  • 525 sq ft
  • Partial ocean view
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Classic Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Classic Double Suite

9.6 out of 10
Exceptional
(22 reviews)
  • 525 sq ft
  • 1 bedroom
  • Partial ocean view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

About the neighborhood

Wildwood Crest

Located in Diamond Beach within a 5-minute walk of Five Mile Beach, ICONA Diamond Beach is within a 15-minute stroll of Cape May National Wildlife Refuge. This 108-room, 4-star hotel has a private beach along with a 24-hour gym and free self parking.

What's nearby

  • Five Mile Beach - 2 min walk - 0.1 miles
  • Cape May National Wildlife Refuge - 6 min walk - 0.4 miles
  • Lakeview Docks - 2 min drive - 1.5 miles
  • Centennial Park - 2 min drive - 1.5 miles
  • Sunrise at Rambler Road Park - 2 min drive - 1.5 miles

Getting around

  • Atlantic City Intl. Airport (ACY) - 52 min drive

Restaurants

  • ‪Crab House At Two Mile Landing - ‬3 min drive
  • ‪Sun'z Up Cafe - ‬3 min drive
  • ‪Crest Tavern - ‬6 min walk
  • ‪The Star Beach Bar - ‬1 min walk
  • ‪Admiral's Table Restaurant - ‬3 min drive

About this property

ICONA Diamond Beach

Beachside hotel to enjoy seasonal outdoor pool and sand beach
Guests of ICONA Diamond Beach enjoy a private beach, a children's pool, and a 24-hour gym. A stay here includes free parking. The front desk is staffed 24/7 to help with securing valuables, luggage storage, and tours or tickets. Other amenities at this beach hotel include conference space, a seasonal outdoor pool, and free newspapers.
39-inch flat-screen TVs come with satellite channels. Bathrooms have hair dryers, free toiletries, and bathrobes. Kitchenettes, dining areas, and sitting areas are also available.
A children's pool and a seasonal outdoor pool are on site. Other recreational amenities include a private beach and a 24-hour fitness center.

The recreational activities listed below are available either on site or nearby; fees may apply.

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Property amenities

Internet

  • Available in all rooms: High-speed internet

Parking and transportation

  • Free self parking on site
  • Limited onsite self parking

Food and drink

  • Daily cooked-to-order breakfast available 8:00 AM to 11:00 AM for a fee: USD 15 to 15 per person
  • A bar/lounge
  • A beach bar
  • A poolside bar
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • Coastal Blue
  • The Star Beach Bar

Things to do

  • 24-hour gym
  • Beach volleyball
  • Children's pool
  • Free beach club
  • Seasonal outdoor pool

Family friendly

  • Children's pool
  • In-room kitchenette
  • In-room microwave
  • In-room refrigerator
  • Laundry facilities
  • Living room
  • Pool gate
  • Seasonal outdoor pool
  • Separate in-room dining area
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • ATM
  • Free newspapers in lobby
  • Gift shop/newsstand
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine
  • Water dispenser

Guest services

  • Housekeeping (daily)
  • Proposal/romance packages
  • Tour and ticket assistance
  • Wedding services

Business services

  • 1,800 square feet of conference space
  • 2 meeting rooms

Outdoors

  • Beach cabanas (surcharge)
  • Beach loungers
  • Beach umbrellas
  • On a private beach
  • On the waterfront
  • Pool loungers
  • Pool umbrellas
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)

More

  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Hypo-allergenic bedding

Bathroom

  • Bathrobes
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • 39-inch flat-screen TV with satellite channels

Food and drink

  • Coffee/tea maker
  • Cookware, dishware, and utensils
  • Dishwasher
  • Kitchenette
  • Microwave
  • Paper towels
  • Refrigerator
  • Separate dining area
  • Stovetop
  • Wet bar

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Heating (climate-controlled)
  • Individual decor
  • Individual furnishings
  • Iron/ironing board
  • Laptop workspace
  • Living room
  • Safe
  • Separate sitting area

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 3:00 AM
Late check-in subject to availability
Minimum check-in age: 21

Check-out

Check-out before 10 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
If you are planning to arrive after 5:00 PM please contact the property in advance using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Renovations and closures

The property is closed between October 12 and April 16.

Access methods

Staffed front desk

Pets

  • Service animals exempt from fees

Property payment types

Important information

Fees

You'll be asked to pay these charges at the property:

  • Resort fee: 12 percent of room rate
The resort fee includes:
  • Beach access
  • Beach loungers
  • Concierge service
  • Fitness center access
  • In-room coffee
  • In-room safe
  • Phone calls
  • Pool access
  • Shuttle service

These are all of the charges provided to us by the property.

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for cooked-to-order breakfast: approximately USD 15 to 15 per person

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Cashless transactions are available
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
  • Check-in: 3 PM
  • Check-out: 10 AM
  • Minimum check-in age: 21
The front desk is open 24 hours a day. Driving? This property offers free parking.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards. Cash is not accepted. 
  • Cashless payment methods are available for all transactions.

Additional information about polices, regulations, and more:

  • The seasonal pool is open from May to October.
  • Connecting or adjoining rooms can be requested, but all rooms are subject to availability. Contact the property using the phone number on your booking confirmation.

Property is also known as

Hotel Icona
Hotel Icona Diamond Beach
Hotel Icona Diamond Beach Wildwood Crest
Icona Beach
Icona Beach Hotel
Icona Diamond Beach
Icona Diamond Beach Hotel
Icona Diamond Beach Wildwood Crest
Icona Hotel
Icona Hotel Diamond Beach
Pier 6600 Wildwood Nj
ICONA Diamond Beach Hotel
ICONA Diamond Beach Wildwood Crest
ICONA Diamond Beach Hotel Wildwood Crest

Frequently asked questions

What's there to do within easy reach of ICONA Diamond Beach?

This hotel is situated in Diamond Beach within a short 4-minute walk of Five Mile Beach and also 10 minutes on foot from Cape May National Wildlife Refuge. You'll also find Wildwood Boardwalk and Morey's Piers within a short drive.

How much does it cost to stay at ICONA Diamond Beach?

As of Dec 25, 2025, prices found for a 1-night stay for 2 adults at ICONA Diamond Beach on Dec 28, 2025 start from $149.0, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Will I be able to park at ICONA Diamond Beach?

Yes, self parking is offered for free at the hotel.

Does ICONA Diamond Beach include a casino?

No, ICONA Diamond Beach doesn't have a casino.

Is there an indoor pool at ICONA Diamond Beach?

No, this hotel doesn't have an indoor pool; however, there is an outdoor pool. The seasonal pool is normally open from May until October.

What do couples enjoy most about ICONA Diamond Beach?

This beachfront hotel offers plenty of amenities for couples including a private beach, a beach bar, and a beachfront restaurant.

Are there hot tubs at ICONA Diamond Beach?

No, this hotel doesn't have a spa tub.

Does ICONA Diamond Beach have a restaurant with a breakfast menu?

Yes, ICONA Diamond Beach serves a cooked-to-order breakfast for a surcharge each morning at Coastal Blue.

Does ICONA Diamond Beach allow pets to stay for free?

No, pets aren't allowed at ICONA Diamond Beach though service animals are welcome.

Does ICONA Diamond Beach have connecting rooms?

Yes, this hotel has connecting guestrooms you can book for your group event or vacation.

What is the closest airport to ICONA Diamond Beach?

The closest major airport to ICONA Diamond Beach is Cape May, NJ (WWD-Cape May County), which is 14.7 mi away (23 minutes by car).

Are there rooms with balconies at ICONA Diamond Beach?

Yes, some guestrooms at this hotel offer a balcony where guests can enjoy ocean or pool views.

Does ICONA Diamond Beach offer wedding services?

There are wedding services available at ICONA Diamond Beach if that's in your vacation plans.

ICONA Diamond Beach Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 772 out of 1000 reviews
Rating 8 - Good. 161 out of 1000 reviews
Rating 6 - Okay. 40 out of 1000 reviews
Rating 4 - Poor. 14 out of 1000 reviews
Rating 2 - Terrible. 13 out of 1000 reviews

9.6/10

Cleanliness

9.6/10

Staff & service

9.2/10

Amenities

9.4/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

8/10 Good

MEGAN

Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
The rooms are very comfortable.
Stayed 1 night in Dec 2025

10/10 Excellent

Alexis

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice bottle of champagne
Stayed 1 night in Sep 2025

10/10 Excellent

Cherlyn

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in May 2025

10/10 Excellent

Dr Larry and Lorraine

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
First time stay at Icona. Would not hesitate to return. Would like to come in season. Weather poor during our three day stay. Nice oceanview. Beautiful location. Excellent staff and service.
Stayed 3 nights in Sep 2025

6/10 Okay

Chris

Stayed 1 night in Sep 2025

10/10 Excellent

Steven

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Sep 2025

10/10 Excellent

Stacey

Stayed 2 nights in Sep 2025

8/10 Good

Jackie

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
I loved the property! Right on the beach. Clean rooms and a friendly staff. Excellent restaurant on property that I used several times. The reason for only 4 stars was the parking. On Friday and Saturday evening, they had wedding receptions on the property and there was no parking for the hotel guests because the wedding guests were taking it all. On Friday night my husband kept driving around and finally found a spot. On Saturday night, we arrived back at the hotel at 9:30 to find no parking again. We waited, but it was obvious that this wedding was going well into the night and we were tired. So we ended up parking across the street and had to pay park mobile $42.50 for the night. Sunday morning we spoke with a manager who apologized and reimbursed us. He mentioned that there was valet parking but the front desk did not mention it the night before. So we got reimbursed, it was just a hassle to wait for a spot after dark when you are tired and ready for bed.
Stayed 4 nights in Sep 2025

8/10 Good

Muleta

Stayed 3 nights in Sep 2025

8/10 Good

Shawn

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I would give this property a 10 out of 10. The only thing we did not like. The premium suite has two what seemed like full-size beds and the bedroom is rather small compared to the rest of the living space If they had one queen, bed and one full, it would be a much better situation for a couple Everyone met you with a smile and was courteous and helpful
Stayed 3 nights in Sep 2025

10/10 Excellent

joseph

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Icona is a very beautiful place , right on the beach. The staff is friendly and helpful and will go out of their way to make you happy. There is an excellent restaurant and bar with an outside bar on the beach. Its a fun time.
Stayed 3 nights in Sep 2025

10/10 Excellent

Margarita

Liked: Cleanliness, staff & service, property conditions & facilities
Great place to stay. Restaurants has grest food and by the ocean. Love it here.
Stayed 2 nights in Sep 2025

10/10 Excellent

Amelia

Traveled with partner
Liked: Amenities
Very quiet and clean. Nice views and spacious? The bathroom needs updating, but very clean.
Stayed 2 nights in Sep 2025

10/10 Excellent

Cadence

Traveled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is by far the best hotel me and my family have ever stayed in! Extremely clean, amazing staff, and the food was delicious. Will be back!
Stayed 1 night in Sep 2025

10/10 Excellent

Roger

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Sep 2025

8/10 Good

Robert

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Room was nice, view from balcony was nice, beach was nice. Pool and hot tub appeared dirty (probably sand from beach). Restaurant was good. Quick walk to a nature preserve.
Stayed 3 nights in Sep 2025

10/10 Excellent

Debra

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Private beach. Pool is heated and lovely. Great views. Staff is professional and accommodating.
Stayed 3 nights in Sep 2025

8/10 Good

ANDREA

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
it was nice and quiet! the private beach makesit all! friendly staff
Stayed 4 nights in Sep 2025

10/10 Excellent

Marcela

Traveled with family
Liked: Cleanliness, staff & service, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

Scott

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property was very clean and was recently updated. The hotel sits on a beautiful beach. Parking was easy and convenient. The A/C worked well. We really enjoyed our stay.
Stayed 3 nights in Sep 2025

10/10 Excellent

James, Westwood

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 5 nights in Sep 2025

10/10 Excellent

Nanci

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

Amy

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Icona Diamond Beach is a top notch hotel. I was thoroughly impressed with the staff and the spotless facilities. People were always cleaning something. I honestly haven't stayed at a cleaner hotel, and that is saying something considering it's right on the beach. The room was as advertised, a little smaller than it appeared in the photos (especially the bathroom), but more than adequate and has nice furnishings in excellent condition. It was nice to have the small kitchenette as well, and the quality of the dishes etc. was good. The only disappointment was the restaurant, which is lackluster at best. We only ate a few meals there. Overall we were very pleased with our stay and highly recommend.
Stayed 4 nights in Sep 2025

10/10 Excellent

Erika

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Sep 2025

6/10 Okay

Tara

Liked: Cleanliness, staff & service
Stayed 1 night in Sep 2025

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