We stayed for 8 night at Hotel 28 Myeongdong. The hotel room was modern and chic, location was smack in Myeongdong, close to all the touristy attractions, spoilt by the option of food available Staff were polite, friendly and helpful.
The only feedback I had was the bed. The name Small Luxury Hotels gave the impression of luxury feeling, but not the bed. For the price paid, the hotel should have provided better bed, not a sunken one. When I opened the quilt cover without sleeping on it yet, the bed was already sunken. I am sure Hotel 28 Myeongdong can afford better quality bed.
The fact I choose this hotel again was because I stayed there 8 years ago and it was perfect (hotel was just opened in 2016). Kind of disappointed this time, year 2025.