Arrived in Seoul without reservations. At Gimpo Airport studied Expedia reviews. This property seemed to be a standout review-wise, and the superb location near Nandaemun Market and Myeongdong was attractive. When I arrived I was very happy with my choice. One of the tightest-run ships of any small hotel I have ever been to anywhere! Staff bent over backwards to help make my trip better. Helped with advice on DMZ trips, maps, directions. Spoke good English. Loved the rooftop small bench/table with view south to Seoul Tower. This became my go-to morning Zen spot to relax, decompress, prepare for the day, drink the excellent espresso coffee (free) from the machine in the lobby. The entire property was clean, clean, clean. I did have a basement no windows room several days as the property is always seemingly in demand and I had to take what was available. But the lack of windows in that small room was no big deal. I loved the feeling of safety, the wonderful staff, the generally excellent location for the foreign tourist; just wish I could have stayed for uninterrupted chunk of time, as the place being popular, I had to go elsewhere for several days in the middle, due to my lack of advance planning. This property deserves its consistently excellent reviews. It IS a little hard to find as are many hotel properties in Seoul, in a small alley off the main drag of Toegye-Ro. Nearby convenience store directed me to it that first night. All in all this was a great choice.