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ICONA Diamond Beach

4.0 star property
Beachside hotel to enjoy seasonal outdoor pool and sand beach
VIP Access

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Photo gallery for ICONA Diamond Beach

Cocktail bar, beach views, open daily
Property preview
Hair salon
Premium Poolside King Studio | View from room
Front of property - evening/night

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Bar

Explore the area

View in a map
9701 Atlantic Ave, Wildwood Crest, NJ, 08260
  • Place, Five Mile Beach
    ‪2 min walk‬
  • Place, Cape May National Wildlife Refuge
    ‪6 min walk‬
  • Place, Centennial Park
    ‪2 min drive‬
  • Airport, Cape May, NJ (WWD-Cape May County)
    ‪11 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for Rewards members
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Room options

View all photos for Premium Poolside Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Premium Poolside Double Suite

10.0 out of 10
Exceptional
(2 reviews)
  • 525 sq ft
  • Beach view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

View all photos for Premium Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Premium Double Suite

9.8 out of 10
Exceptional
(6 reviews)
  • 525 sq ft
  • Beach view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

View all photos for Signatures King Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Signatures King Suite

10.0 out of 10
Exceptional
(1 review)
  • 525 sq ft
  • Partial ocean view
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Signatures Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Signatures Double Suite

9.4 out of 10
Exceptional
(3 reviews)
  • 525 sq ft
  • 1 bedroom
  • Partial ocean view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

View all photos for Classic King Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Classic King Suite

9.4 out of 10
Exceptional
(6 reviews)
  • 525 sq ft
  • Partial ocean view
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Classic Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Classic Double Suite

9.6 out of 10
Exceptional
(22 reviews)
  • 525 sq ft
  • 1 bedroom
  • Partial ocean view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

About the neighborhood

Wildwood Crest

Located in Diamond Beach within a 5-minute walk of Five Mile Beach, ICONA Diamond Beach is within a 15-minute stroll of Cape May National Wildlife Refuge. This 108-room, 4-star hotel has a private beach along with a 24-hour gym and free self parking.

What's nearby

  • Five Mile Beach - 2 min walk - 0.1 miles
  • Cape May National Wildlife Refuge - 6 min walk - 0.4 miles
  • Lakeview Docks - 2 min drive - 1.5 miles
  • Centennial Park - 2 min drive - 1.5 miles
  • Sunrise at Rambler Road Park - 2 min drive - 1.5 miles

Getting around

  • Atlantic City Intl. Airport (ACY) - 52 min drive

Restaurants

  • ‪Crab House At Two Mile Landing - ‬3 min drive
  • ‪Sun'z Up Cafe - ‬3 min drive
  • ‪Crest Tavern - ‬6 min walk
  • ‪The Star Beach Bar - ‬1 min walk
  • ‪Admiral's Table Restaurant - ‬3 min drive

About this property

ICONA Diamond Beach

Beachside hotel to enjoy seasonal outdoor pool and sand beach
Guests of ICONA Diamond Beach enjoy a private beach, a children's pool, and a 24-hour gym. A stay here includes free parking. The front desk is staffed 24/7 to help with securing valuables, luggage storage, and tours or tickets. Other amenities at this beach hotel include conference space, a seasonal outdoor pool, and free newspapers.
39-inch flat-screen TVs come with satellite channels. Bathrooms have hair dryers, free toiletries, and bathrobes. Kitchenettes, dining areas, and sitting areas are also available.
A children's pool and a seasonal outdoor pool are on site. Other recreational amenities include a private beach and a 24-hour fitness center.

The recreational activities listed below are available either on site or nearby; fees may apply.

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Mahalo Diamond Beach
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  • Air conditioning
  • Housekeeping
  • 24/7 front desk
9.4 out of 10, Exceptional, 168 reviews
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Property amenities

Internet

  • Available in all rooms: High-speed internet

Parking and transportation

  • Free self parking on site

Food and drink

  • Daily cooked-to-order breakfast available 8:00 AM to 11:00 AM for a fee: USD 15 to 15 per person
  • A bar/lounge
  • A beach bar
  • A poolside bar
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • Coastal Blue
  • The Star Beach Bar

Things to do

  • 24-hour gym
  • Beach volleyball
  • Children's pool
  • Free beach club
  • Seasonal outdoor pool

Family friendly

  • Children's pool
  • In-room kitchenette
  • In-room microwave
  • In-room refrigerator
  • Laundry facilities
  • Living room
  • Pool gate
  • Seasonal outdoor pool
  • Separate in-room dining area
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • ATM
  • Free newspapers in lobby
  • Gift shop/newsstand
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine
  • Water dispenser

Guest services

  • Housekeeping (daily)
  • Proposal/romance packages
  • Tour and ticket assistance
  • Wedding services

Business services

  • 1,800 square feet of conference space
  • 2 meeting rooms

Outdoors

  • Beach cabanas (surcharge)
  • Beach loungers
  • Beach umbrellas
  • On a private beach
  • On the waterfront
  • Pool loungers
  • Pool umbrellas
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)

More

  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Hypo-allergenic bedding

Bathroom

  • Bathrobes
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • 39-inch flat-screen TV with satellite channels

Food and drink

  • Coffee/tea maker
  • Cookware, dishware, and utensils
  • Dishwasher
  • Kitchenette
  • Microwave
  • Paper towels
  • Refrigerator
  • Separate dining area
  • Stovetop
  • Wet bar

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Heating (climate-controlled)
  • Individual decor
  • Individual furnishings
  • Iron/ironing board
  • Laptop workspace
  • Living room
  • Safe
  • Separate sitting area

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 3:00 AM
Late check-in subject to availability
Minimum check-in age: 21

Check-out

Check-out before 10 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
If you are planning to arrive after 5:00 PM please contact the property in advance using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Renovations and closures

The property is closed between October 12 and April 16.

Access methods

Staffed front desk

Pets

  • Service animals exempt from fees

Property payment types

Important information

Fees

You'll be asked to pay these charges at the property:

  • Resort fee: 12 percent of room rate
The resort fee includes:
  • Beach access
  • Beach loungers
  • Concierge service
  • Fitness center access
  • In-room coffee
  • In-room safe
  • Phone calls
  • Pool access
  • Shuttle service

These are all of the charges provided to us by the property.

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for cooked-to-order breakfast: approximately USD 15 to 15 per person

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Cashless transactions are available
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
  • Check-in: 3 PM
  • Check-out: 10 AM
  • Minimum check-in age: 21
The front desk is open 24 hours a day. Driving? This property offers free parking.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards. Cash is not accepted. 
  • Cashless payment methods are available for all transactions.

Additional information about polices, regulations, and more:

  • The seasonal pool is open from May to October.
  • Connecting or adjoining rooms can be requested, but all rooms are subject to availability. Contact the property using the phone number on your booking confirmation.

Property is also known as

Hotel Icona
Hotel Icona Diamond Beach
Hotel Icona Diamond Beach Wildwood Crest
Icona Beach
Icona Beach Hotel
Icona Diamond Beach
Icona Diamond Beach Hotel
Icona Diamond Beach Wildwood Crest
Icona Hotel
Icona Hotel Diamond Beach
Pier 6600 Wildwood Nj
ICONA Diamond Beach Hotel
ICONA Diamond Beach Wildwood Crest
ICONA Diamond Beach Hotel Wildwood Crest

Frequently asked questions

What's there to do within easy reach of ICONA Diamond Beach?

This hotel is situated in Diamond Beach within a short 4-minute walk of Five Mile Beach and also 10 minutes on foot from Cape May National Wildlife Refuge. You'll also find Wildwood Boardwalk and Morey's Piers within a short drive.

Is parking available on site at ICONA Diamond Beach?

Yes, self parking is offered for free at the hotel.

Does ICONA Diamond Beach include a casino?

No, ICONA Diamond Beach doesn't have a casino.

Is there an indoor pool at ICONA Diamond Beach?

No, this hotel doesn't have an indoor pool; however, there is an outdoor pool. The seasonal pool is normally open from May until October.

What do couples enjoy most about ICONA Diamond Beach?

This beachfront hotel offers plenty of amenities for couples including a private beach, a beach bar, and a beachfront restaurant.

Are there hot tubs at ICONA Diamond Beach?

No, there isn't a spa tub at this hotel.

Does ICONA Diamond Beach have a restaurant with a breakfast menu?

Yes, ICONA Diamond Beach serves a cooked-to-order breakfast for a surcharge each morning at Coastal Blue.

Does ICONA Diamond Beach allow pets to stay for free?

No, pets aren't allowed at ICONA Diamond Beach though service animals are welcome.

Are there connecting rooms at ICONA Diamond Beach?

Yes, this hotel has connecting guestrooms you can book for your group event or vacation.

What is the closest airport to ICONA Diamond Beach?

The closest major airport to ICONA Diamond Beach is Cape May, NJ (WWD-Cape May County), which is 14.7 mi away (23 minutes by car).

Can I book a room with a balcony at ICONA Diamond Beach?

Yes, some guestrooms at this hotel offer a balcony where guests can enjoy ocean or pool views.

Does ICONA Diamond Beach offer wedding services?

There are wedding services available at ICONA Diamond Beach if that's in your vacation plans.

Reviews

ICONA Diamond Beach Reviews

9.4

Exceptional

9.6/10

Cleanliness

9.6/10

Staff & service

9.2/10

Amenities

9.4/10

Property conditions & facilities

9.4/10

Eco-friendliness
Rating 10 - Excellent. 775 out of 1003 reviews
Rating 8 - Good. 161 out of 1003 reviews
Rating 6 - Okay. 40 out of 1003 reviews
Rating 4 - Poor. 14 out of 1003 reviews
Rating 2 - Terrible. 13 out of 1003 reviews

Reviews

10/10 Excellent

Amy

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Icona Diamond Beach is a top notch hotel. I was thoroughly impressed with the staff and the spotless facilities. People were always cleaning something. I honestly haven't stayed at a cleaner hotel, and that is saying something considering it's right on the beach. The room was as advertised, a little smaller than it appeared in the photos (especially the bathroom), but more than adequate and has nice furnishings in excellent condition. It was nice to have the small kitchenette as well, and the quality of the dishes etc. was good. The only disappointment was the restaurant, which is lackluster at best. We only ate a few meals there. Overall we were very pleased with our stay and highly recommend.
Stayed 4 nights in Sep 2025

10/10 Excellent

Erika

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Sep 2025

6/10 Okay

Tara

Liked: Cleanliness, staff & service
Stayed 1 night in Sep 2025

10/10 Excellent

Susanne

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities
Love the chair and umbrella service at the beach and the the drink and food amenities at the beach. The restaurant food was surprisingly good and so we took advantage of not leaving the hotel. Will be back next year!
Stayed 2 nights in Sep 2025

10/10 Excellent

Phyllis

Traveled with group
Liked: Cleanliness, amenities, property conditions & facilities
Lots of amenities. Very clean. Entire staff were very nice except woman at front desk. Also disappointed in shuttle service only going to boardwalk.
Stayed 2 nights in Sep 2025

10/10 Excellent

Cynthia

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

Tony

Traveled with family
Liked: Amenities
this place was very, very clean very very organized. The food was very good. The drinks were very good. The service was very good.
Stayed 2 nights in Jun 2025

10/10 Excellent

Gerard

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Sep 2025

10/10 Excellent

Lamiya

Stayed 3 nights in Aug 2025

4/10 Poor

Charles

Stayed 2 nights in Aug 2025

10/10 Excellent

maria tedi

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We keep coming Back here every year and ICONA does not disappoint us
Stayed 2 nights in Sep 2025

6/10 Okay

Fausto

Liked: Cleanliness, staff & service, property conditions & facilities
I LIKE THE PRIVACY BUT I DONT LIKE IS NOT TO MUCH FOOD OPTION
Stayed 1 night in Sep 2025

6/10 Okay

Robert

Stayed 4 nights in Aug 2025

8/10 Good

Rosa

Liked: Cleanliness, staff & service, property conditions & facilities
Love the private beach and the staff was great! Marge was great.
Stayed 2 nights in Aug 2025

10/10 Excellent

Amr

Liked: Cleanliness, staff & service, property conditions & facilities
Staff is nice, property has private beach and outside pool with all what you need. Great for family and kids
Stayed 3 nights in Aug 2025

10/10 Excellent

Ane

Stayed 2 nights in Aug 2025

2/10 Terrible

Kester

Disliked: Cleanliness, property conditions & facilities
Stayed 2 nights in Aug 2025

10/10 Excellent

Dawn

Stayed 3 nights in Aug 2025

8/10 Good

Dushyant

Stayed 3 nights in Aug 2025

8/10 Good

Marc

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Aug 2025

10/10 Excellent

Sean

Stayed 4 nights in Jul 2025

8/10 Good

Jamie

Stayed 3 nights in Jul 2025

10/10 Excellent

Kerri

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This place was fantastic. When I booked the reservation I told them we were celebrating our 31st wedding anniversary and there was a cold bottle of champagne waiting in the room. The king suite was gorgeous. Excellent location and beautiful beach.
Stayed 3 nights in May 2025

10/10 Excellent

Rebecca

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff and service is fantastic
Stayed 5 nights in Jul 2025

10/10 Excellent

Elizabeth

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is beautiful, kept wonderfully clean, and has a lot of amenities. The location is great. Key standouts are the food in the hotel is very good and beach access, snack and bar area are great, and it’s nice to have beach chairs and umbrellas available.
Stayed 3 nights in Jul 2025

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