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The Florance

Property class: 3.5

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Photo gallery for The Florance

A spacious kitchen with a cart, dining area with chairs, and large windows.
A hallway with a wooden staircase, a door with a number sign, and a vase with flowers.
A two-story white building with a green roof, a balcony, and a front entrance with steps.
A hallway with white walls, a wooden floor, and a door with stained glass windows.
A bedroom with a large window, a bed, a chair, and a desk.

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Parking included
  • Free WiFi
  • Laundry
  • Housekeeping

Explore the area

View in a map
17 Brisbane St, Launceston, TAS, 7250
  • Place, City Park
    ‪1 min walk‬
  • Place, Princess Theatre
    ‪3 min walk‬
  • Place, Brisbane Street Mall
    ‪7 min walk‬
  • Airport, Launceston, TAS (LST)
    ‪11 min drive‬

Room options

View all photos for Premium King Park View

A bedroom with a bed, a TV mounted on the wall, and a window with a view of greenery.

Premium King Park View

10.0 out of 10
Exceptional
(6 reviews)
  • Garden view
  • 377 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Premium Queen Park View

A bedroom with a bed, a chair, a radiator, and a window with blinds.

Premium Queen Park View

8.0 out of 10
Very good
(2 reviews)
  • 323 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Premium Queen

A hotel room with a bed, a desk, two chairs, a coffee maker, and a nightstand with a remote control.

Premium Queen

8.0 out of 10
Very good
(2 reviews)
  • 377 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Queen Suite

A neatly made bed with white and green bedding, an orange throw blanket, and a green headboard.

Queen Suite

9.6 out of 10
Exceptional
(4 reviews)
  • 269 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

View all photos for Twin King Single

A hotel room with two beds, each with white bedding and decorative pillows. There is a small table with a lamp and a potted plant between the beds.

Twin King Single

  • 269 sq ft
  • Sleeps 2
  • 2 Large Twin Beds

Twin King Single Private Bathroom Room

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed OR 2 Large Twin Beds

About the neighborhood

Launceston

Located in Launceston CBD, The Florance is next to Design Centre of Tasmania and City Park. This 12-room, 3.5-star guesthouse welcomes guests with free breakfast, free in-room WiFi, and free self parking.
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What's nearby

  • City Park - 1 min walk - 0.1 miles
  • Princess Theatre - 3 min walk - 0.2 miles
  • Brisbane Street Mall - 7 min walk - 0.4 miles
  • 1842 Gallery - 7 min walk - 0.4 miles
  • University of Tasmania Stadium - 12 min walk - 0.7 miles

Getting around

  • East Tamar Junction Station - 3 min drive
  • Launceston, TAS (LST) - 16 min drive

Restaurants

  • ‪Inside Cafe - ‬6 min walk
  • ‪The Royal Oak Hotel - ‬2 min walk
  • ‪Alchemy Bar & Restaurant - ‬7 min walk
  • ‪La Cantina Restaurant - ‬5 min walk
  • ‪Northern Public House - ‬6 min walk

About this property

The Florance

A local mainstay since 1890, The Florance offers free WiFi in public areas, express check-in, and free newspapers. You can take advantage of free parking, along with an airport shuttle for a fee. Additional amenities include a terrace, laundry facilities, and a garden.
45-inch flat-screen TVs are available for entertainment, and guests can stay connected with free WiFi. Pillowtop beds sport premium bedding and bathrooms offer rainfall showers, hair dryers, and designer toiletries. Refrigerators, coffee makers, and ceiling fans are also standard.

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The price is $117
Oct 25 - Oct 26
Total with taxes and fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Roundtrip airport shuttle (surcharge)
  • Free self parking on site

Food and drink

  • Free continental breakfast available daily 8:00 AM to 9:00 AM

Things to do

  • Art gallery
  • Private wine tours

Conveniences

  • Free newspapers in lobby
  • Laundry facilities

Guest services

  • Housekeeping (daily)

Outdoors

  • Garden
  • Terrace

Accessibility

  • High-pile carpet in room
  • No elevator

More

  • 2 floors
  • Built in 1890
  • Smoking not allowed
  • Victorian architecture

Room amenities

Bedroom

  • Blackout drapes
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 45-inch flat-screen TV

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Refrigerator

More

  • Ceiling fan
  • Heating
  • Individual decor
  • Individual furnishings
  • Iron/ironing board on request
  • Laptop workspace
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 8 PM
Early check-in subject to availability
Late check-in subject to availability
Late check-in fee for check-in between 8 PM and midnight
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 10 AM

Special check-in instructions

There is no front desk at this property
Guests will receive an email with check-in instructions and an access code prior to arrival; access will be through a private entrance
To make arrangements for check-in please contact the property ahead of time using the information on the booking confirmation
If you are planning to arrive after 8 PM please contact the property in advance using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Access code, private entrance

Pets

  • This property doesn't allow pets

Children and extra beds

  • This property doesn't allow children 11 and younger (only guests older than 11 are allowed)

Property payment types

  • American Express
  • Mastercard
  • Visa

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Late check-in fee for check-in between 8 PM and midnight

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher, a smoke detector, and a security system
  • Check-in: 2 PM
  • Check-out: 10 AM
  • Minimum check-in age: 18
For convenient arrivals and departures, you can take advantage of the airport shuttle (fees apply). Driving? This property offers free parking.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards. Cash is not accepted. 
  • Onsite safety features include a fire extinguisher, a smoke detector, and a security system.

Additional information about polices, regulations, and more:

  • There are no elevators.
  • No cribs or infant beds are available.
  • No rollaway or extra beds are available.

Property is also known as

Florance B&B Launceston
Florance Launceston
The Florance Guesthouse
The Florance Launceston
The Florance Guesthouse Launceston

Frequently asked questions

Are free cancellation options available at The Florance?

The Florance offers free cancellation on certain room rates. If you'd like to learn more, take a look at the cancellation policy on our site.

How much does it cost to stay at The Florance?

As of Oct 19, 2026, prices found for a 1-night stay for 2 adults at The Florance on Oct 21, 2026 start from $190, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What can I see within easy reach of The Florance?

This guesthouse is situated in Launceston CBD, just steps from City Park and Design Centre of Tasmania, and within a short walk of Princess Theatre. You'll also find Boags Brewery and Brisbane Street Mall less than a mile away.

Does The Florance feature a casino at the property?

No, The Florance doesn't have a casino.

Is there an indoor pool at The Florance?

No, there is no indoor pool at this guesthouse.

Does The Florance have a restaurant with a breakfast menu?

The Florance offers free continental breakfast each morning though there is no restaurant.

Does The Florance allow pets to stay free of charge?

No, pets aren't allowed at The Florance.

How far is the airport from The Florance?

The closest major airport to The Florance is Launceston, TAS (LST), which is 9.3 mi away (16 minutes by car).

The Florance Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 122 out of 151 reviews
Rating 8 - Good. 23 out of 151 reviews
Rating 6 - Okay. 5 out of 151 reviews
Rating 4 - Poor. 1 out of 151 reviews
Rating 2 - Terrible. 0 out of 151 reviews

10/10

Cleanliness

9.8/10

Staff & service

9.2/10

Amenities

9.6/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Off the street parking. Clean room , lovely breakfast, friendly staff,
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful hotel close to town.
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
Brilliant amenities and very friendly hosts
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The venue with its enormous character and in particular the integration of the Old with the New allowing one to relax immediately on entering the breakfast room casting away any worries to start the day and last but not least the proximity to the Heart of the City allowing guests to stroll through the streets of Launceston attending the Markets during the weekend restaurants and general shopping during the day!
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Great location, clean and comfortable room, lovely breakfast. Loved the vibe!
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely, cosy boutique style accommodation with friendly and helpful staff.
Stayed 2 nights in Sep 2025
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Good overall stay
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Property was imaculately clean and staff were super nice. Breakfast was great. Very convenient to town and restaurant. In fact Brisbane Street Bistro a few doors down the street was superb. Only downside was some people a bit nosy in the corrider and common area but wasn't so bad.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A unique and enjoyable place to stay.
Stayed 1 night in Apr 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
Beautifully clean room and the staff assisting at breakfast were so courteous and friendly. Location was great, right opposite a lovely park and all close to town and within easy walking distance to Cataract Gorge.
The Florance
LAUNCESTON at night
Cataract Gorge
Stayed 3 nights in Dec 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful old building but modern inside. Highly recommend considering. The park (with the monkeys) is just across the road. Would not hesitate to stay here again
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
This was a beautiful place to stay, great bed and shower, beautifully decorated with local artists, fantastic breakfast with gluten free options. A really lovely place to stay.
Stayed 1 night in Sep 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Beautiful building in a great location!
Stayed 1 night in Dec 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Breakfast menu limited due to no proper kitchen. Close enough to National Park.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities
Easy check-in and out. Friendly and helpful staff at breakfast. Lovely food and was able to get a breakfast packed for my early start the next morning. Beautiful building.
Stayed 2 nights in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities
A very welcoming and comfortable place to stay. The room was lovely. A great area in the conservatory to sit and relax. A good location, close to the park and restaurants and shops.
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
beautifully renovated property, perfect location
Stayed 1 night in Mar 2023
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Loved our overnight stay - room 4 was small but suited for one night. Could do with a box of tissues in the room though. Breakfast was lovely, staff friendly and very pleasant atmosphere.
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Liked: Staff & service, property conditions & facilities
Clean, fresh, quiet and comfortable.
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very pleasant, art style property, friendly stuff, nice location
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect stay

Unbelievably cozy setup.
Stayed 1 night in Jul 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very nice room and the common area was amazing to chill out. Breakfast was yummy and serve with a smile. Highly recommend The Florance if you in Launceston.
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everything was very good. Lovely room, comfy bed, great breakfast. Will return!
Stayed 3 nights in Aug 2024
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely quiet space close to town
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Bed was very comfortable and the building was clean safe and secure
Stayed 1 night in Feb 2025