ICONA Diamond Beach

4.0 star property
Beachside hotel to enjoy seasonal outdoor pool and sand beach
VIP Access

Choose dates to view prices

Photo gallery for ICONA Diamond Beach

Cocktail bar, beach views, open daily
Property preview
Hair salon
Premium Poolside King Studio | Hypo-allergenic bedding, in-room safe, individually decorated
Front of property - evening/night

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Bar

Explore the area

View in a map
9701 Atlantic Ave, Wildwood Crest, NJ, 08260
  • Place, Wildwoods Convention Center
    ‪5 min drive‬
  • Place, Splash Zone Water Park
    ‪5 min drive‬
  • Place, Raging Waters Water Park
    ‪10 min drive‬
  • Airport, Cape May, NJ (WWD-Cape May County)
    ‪13 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for Rewards members

Room options

Premium Poolside King Studio

10.0 out of 10
Exceptional
(2 reviews)
  • 400 sq ft
  • Beach view
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

Premium Poolside Double Suite

10.0 out of 10
Exceptional
(2 reviews)
  • 525 sq ft
  • Beach view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

Premium King Suite

9.2 out of 10
Wonderful
(5 reviews)
  • 525 sq ft
  • Beach view
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

Premium Double Suite

9.6 out of 10
Exceptional
(5 reviews)
  • 525 sq ft
  • Beach view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

Signatures King Suite

10.0 out of 10
Exceptional
(1 review)
  • 525 sq ft
  • Partial ocean view
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

Signatures Double Suite

9.4 out of 10
Exceptional
(3 reviews)
  • 525 sq ft
  • 1 bedroom
  • Partial ocean view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

Classic King Suite

9.4 out of 10
Exceptional
(6 reviews)
  • 525 sq ft
  • Partial ocean view
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

Classic Double Suite

9.6 out of 10
Exceptional
(22 reviews)
  • 525 sq ft
  • 1 bedroom
  • Partial ocean view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

About the neighborhood

Wildwood Crest

Located in Diamond Beach within a 5-minute walk of Five Mile Beach, ICONA Diamond Beach is within a 15-minute stroll of Cape May National Wildlife Refuge. This 108-room, 4-star hotel has a private beach along with a 24-hour gym and free self parking.

What's nearby

  • Wildwood Boardwalk - 4 min drive - 2.6 miles
  • Wildwoods Convention Center - 5 min drive - 2.8 miles
  • Morey's Piers - 5 min drive - 3.0 miles
  • Splash Zone Water Park - 5 min drive - 3.2 miles
  • Raging Waters Water Park - 10 min drive - 3.5 miles

Getting around

  • Atlantic City Intl. Airport (ACY) - 52 min drive

Restaurants

  • ‪Crab House At Two Mile Landing - ‬3 min drive
  • ‪Sun'z Up Cafe - ‬3 min drive
  • ‪Crest Tavern - ‬6 min walk
  • ‪The Star Beach Bar - ‬1 min walk
  • ‪Admiral's Table Restaurant - ‬3 min drive

About this property

ICONA Diamond Beach

Beachside hotel to enjoy seasonal outdoor pool and sand beach
Guests of ICONA Diamond Beach enjoy a private beach, a children's pool, and a 24-hour gym. A stay here includes free parking. The front desk is staffed 24/7 to help with tours or tickets, luggage storage, and securing valuables. Other amenities at this beach hotel include conference space, a seasonal outdoor pool, and free newspapers.
39-inch flat-screen TVs come with satellite channels. Bathrooms have hair dryers, free toiletries, and bathrobes. Kitchenettes, dining areas, and sitting areas are also available.
A children's pool and a seasonal outdoor pool are on site. Other recreational amenities include a private beach and a 24-hour fitness center.

The recreational activities listed below are available either on site or nearby; fees may apply.

Similar properties

Property amenities

Internet

  • Available in all rooms: High-speed internet

Parking and transportation

  • Free self parking on site

Food and drink

  • Daily cooked-to-order breakfast available 8:00 AM to 11:00 AM for a fee: USD 15 to 15 per person
  • A bar/lounge
  • A beach bar
  • A poolside bar
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • Coastal Blue
  • The Star Beach Bar

Things to do

  • 24-hour gym
  • Beach volleyball
  • Children's pool
  • Free beach club
  • Seasonal outdoor pool

Family friendly

  • Children's pool
  • In-room kitchenette
  • In-room microwave
  • In-room refrigerator
  • Laundry facilities
  • Living room
  • Pool gate
  • Seasonal outdoor pool
  • Separate in-room dining area
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • ATM
  • Free newspapers in lobby
  • Gift shop/newsstand
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine
  • Water dispenser

Guest services

  • Housekeeping (daily)
  • Proposal/romance packages
  • Tour and ticket assistance
  • Wedding services

Business services

  • 1,800 square feet of conference space
  • 2 meeting rooms

Outdoors

  • Beach cabanas (surcharge)
  • Beach loungers
  • Beach umbrellas
  • On a private beach
  • On the waterfront
  • Pool loungers
  • Pool umbrellas
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)

More

  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Hypo-allergenic bedding

Bathroom

  • Bathrobes
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • 39-inch flat-screen TV with satellite channels

Food and drink

  • Coffee/tea maker
  • Cookware, dishware, and utensils
  • Dishwasher
  • Kitchenette
  • Microwave
  • Paper towels
  • Refrigerator
  • Separate dining area
  • Stovetop
  • Wet bar

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Heating (climate-controlled)
  • Individual decor
  • Individual furnishings
  • Iron/ironing board
  • Laptop workspace
  • Living room
  • Safe
  • Separate sitting area

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 3:00 AM
Late check-in subject to availability
Minimum check-in age: 21

Check-out

Check-out before 10 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
If you are planning to arrive after 5:00 PM please contact the property in advance using the information on the booking confirmation

Renovations and closures

The property is closed between October 12 and April 16.

Access methods

Staffed front desk

Pets

  • Service animals exempt from fees

Property payment types

Important information

Fees

You'll be asked to pay these charges at the property:

  • Resort fee: 12 percent of room rate
The resort fee includes:
  • Beach access
  • Beach loungers
  • Concierge service
  • Fitness center access
  • In-room coffee
  • In-room safe
  • Phone calls
  • Pool access
  • Shuttle service

These are all of the charges provided to us by the property.

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for cooked-to-order breakfast: approximately USD 15 to 15 per person

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Cashless transactions are available
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
  • Check-in: 3 PM
  • Check-out: 10 AM
  • Minimum check-in age: 21
The front desk is open 24 hours a day. Driving? This property offers free parking.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards. Cash is not accepted. 
  • Cashless payment methods are available for all transactions.

Additional information about polices, regulations, and more:

  • The seasonal pool is open from May to October.
  • Connecting or adjoining rooms can be requested, but all rooms are subject to availability. Contact the property using the phone number on your booking confirmation.

Property is also known as

Hotel Icona
Hotel Icona Diamond Beach
Hotel Icona Diamond Beach Wildwood Crest
Icona Beach
Icona Beach Hotel
Icona Diamond Beach
Icona Diamond Beach Hotel
Icona Diamond Beach Wildwood Crest
Icona Hotel
Icona Hotel Diamond Beach
Pier 6600 Wildwood Nj
ICONA Diamond Beach Hotel
ICONA Diamond Beach Wildwood Crest
ICONA Diamond Beach Hotel Wildwood Crest

Frequently asked questions

What's there to do within easy reach of ICONA Diamond Beach?

This hotel is situated in Diamond Beach within a short 4-minute walk of Five Mile Beach and also 10 minutes on foot from Cape May National Wildlife Refuge. You'll also find Wildwood Boardwalk and Morey's Piers within a short drive.

How much does it cost to stay at ICONA Diamond Beach?

As of Oct 22, 2025, prices found for a 1-night stay for 2 adults at ICONA Diamond Beach on Oct 30, 2025 start from $149.0, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available on site at ICONA Diamond Beach?

Yes, self parking is offered for free at the hotel.

Does ICONA Diamond Beach include a casino?

No, ICONA Diamond Beach doesn't have a casino.

Is there an indoor pool at ICONA Diamond Beach?

No, this hotel doesn't have an indoor pool; however, there is an outdoor pool. The seasonal pool is normally open from May until October.

What will couples enjoy most about a stay at ICONA Diamond Beach?

This beachfront hotel offers plenty of amenities for couples including a private beach, a beach bar, and a beachfront restaurant.

Does ICONA Diamond Beach have a hot tub?

No, there isn't a spa tub at this hotel.

Does ICONA Diamond Beach have a restaurant with a breakfast menu?

Yes, ICONA Diamond Beach serves a cooked-to-order breakfast for a surcharge each morning at Coastal Blue.

Does ICONA Diamond Beach allow pets to stay for free?

No, pets aren't allowed at ICONA Diamond Beach though service animals are welcome.

Does ICONA Diamond Beach have connecting rooms?

Yes, this hotel has connecting guestrooms you can book for your group event or vacation.

What is the closest airport to ICONA Diamond Beach?

The closest major airport to ICONA Diamond Beach is Cape May, NJ (WWD-Cape May County), which is 14.7 mi away (23 minutes by car).

Are there rooms with balconies that I can book at ICONA Diamond Beach?

Yes, some guestrooms at this hotel offer a balcony where guests can enjoy ocean or pool views.

Does ICONA Diamond Beach offer wedding services?

There are wedding services available at ICONA Diamond Beach if that's in your vacation plans.

ICONA Diamond Beach Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 769 out of 1000 reviews
Rating 8 - Good. 163 out of 1000 reviews
Rating 6 - Okay. 41 out of 1000 reviews
Rating 4 - Poor. 14 out of 1000 reviews
Rating 2 - Terrible. 13 out of 1000 reviews

9.6/10

Cleanliness

9.6/10

Staff & service

9.2/10

Amenities

9.4/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

10/10 Excellent

Nitasha

Traveled with family and small children, Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Overall wonderful experience!! Some improvements can be made to the facility itself (our sliding door to the balcony was impossible to open and close), but the staff is phenomenal! So I’ll let that one slide (no pun intended).
Stayed 2 nights in Jul 2025

10/10 Excellent

Gregory

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Jul 2025

10/10 Excellent

George

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great for family beach trip

Great family beach trip. Restaurant very good. Would definitely return.
Stayed 4 nights in Jul 2025

8/10 Good

Sadie

Stayed 5 nights in Jul 2025

10/10 Excellent

DANIEL

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Every staff member more pleasant than the next. Clean pleasant resort.
Stayed 3 nights in Jul 2025

8/10 Good

Nicole, Little falls

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The check-in was smooth with friendly staff. Shuttle Service - Convenient shuttle to the convention center departs hourly, with accommodating drivers. Beach Amenities - The staff sets up free umbrellas and chairs from 8 am to 6/7 pm. Lifeguards clear the beach by 4:50 pm. The sand is soft, but an outfall pipe nearby affects the view and sometimes causes odors. A shuttle is available to the beach, though I didn’t use it. Room - We had a small room with two full beds. One bed was against the wall, making it hard to get out, and the bathroom was compact. The hotel provided toiletries, and extra supplies were given at the front desk upon request. The room was clean and comfortable, with a balcony accessible from both the bedroom and living room. The kitchen had basic appliances, but bring your own K-cups and drinks. Hallways displayed local history. Parking - No issues with parking; valet is available. Fitness Center - Very small with only a couple of machines. Restaurant - Enjoyed a pleasant breakfast with friendly staff and a nice pool view. Beach Bar - Great service with plenty of seating for drinks and appetizers. Pool - Nice with plenty of umbrellas, but seating can be limited at busy times. My biggest complaint and the reason it’s not 5/5 for all areas - Many cheaper hotels have free 24 coffee and tea, water, even cookies and apples. You were charged $4 for a bottle of water. A hotel charging their prices on a beach, should have free water.
Stayed 4 nights in Jul 2025

10/10 Excellent

Jeremy, Richmond

Traveled with family and small children
Liked: Cleanliness, property conditions & facilities
Love the access to the private beach and the rooms were perfect for our family.
Stayed 4 nights in Jul 2025

10/10 Excellent

Raymond

Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Very nice and comfortable place right on the beach. Clean.
Stayed 1 night in Jun 2025

4/10 Poor

Marianna

Traveled with family and small children, Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Disliked: Amenities
Very small room - bathroom is a total joke - for 4 people this was a pure joke - we were very uncomfortable. We probably will not be returning because of this. Pool tiny - and not heated. Food very mediocre for the price. The towels at the pool remind me of cheap camp towels. My husband said this place reminds him of a motel.
Stayed 2 nights in Jul 2025

10/10 Excellent

Kimberly

Traveled with group
Liked: Cleanliness, amenities, property conditions & facilities
This is a really fun nice place to spend a few days in Wildwood. The amenities are top chart, the food is delicious. The Star bar at the beach is so cute. Loved that they offered lounge chairs and umbrellas at the beach at no charge. They even had tall sit up beach chairs to sit in by the water!
Stayed 2 nights in Jul 2025

10/10 Excellent

Hadir

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jul 2025

8/10 Good

Mary

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Jul 2025

10/10 Excellent

Diana

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff was super friendly and accommodating. The room was comfortable and clean. We had a great view of the beach from our balcony
Stayed 2 nights in Jul 2025

10/10 Excellent

Danielle

Stayed 2 nights in May 2025

4/10 Poor

dan

Stayed 2 nights in Jul 2025

10/10 Excellent

Adrienne

Traveled with group, Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Jul 2025

2/10 Terrible

Laurie

Liked: Cleanliness, amenities
Disliked: Property conditions & facilities
The beach was over run by non ICONA guests. There was no private beach instead you had guests bringing family and friends to the beaches which made the sitting on the beach intolerable. Skip this hotel and spend $$$$ elsewhere.
Stayed 4 nights in Jul 2025

10/10 Excellent

Paul

Stayed 3 nights in Jun 2025

8/10 Good

Moahammad Erfan

Stayed 2 nights in Jun 2025

10/10 Excellent

Becky

Stayed 2 nights in Jun 2025

6/10 Okay

John

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 3 nights in Jun 2025

10/10 Excellent

Paul

Liked: Cleanliness, amenities, property conditions & facilities
Clean and friendly staff!
Stayed 3 nights in Jun 2025

10/10 Excellent

Megan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jun 2025

10/10 Excellent

Abigail

Liked: Cleanliness
Stayed 4 nights in May 2025

10/10 Excellent

Laura

Liked: Cleanliness, staff & service, property conditions & facilities
Amazing
Stayed 2 nights in Jun 2025