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ICONA Diamond Beach

4.0 star property
Beachside hotel to enjoy seasonal outdoor pool and sand beach
VIP Access

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Photo gallery for ICONA Diamond Beach

Cocktail bar, beach views, open daily
Hair salon
Reception
Lobby sitting area
Seasonal outdoor pool, pool umbrellas, sun loungers

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Air conditioning
  • Gym

Explore the area

View in a map
9701 Atlantic Ave, Wildwood Crest, NJ, 08260
  • Place, Five Mile Beach
    ‪2 min walk‬
  • Place, Cape May National Wildlife Refuge
    ‪6 min walk‬
  • Place, Centennial Park
    ‪2 min drive‬
  • Airport, Cape May, NJ (WWD-Cape May County)
    ‪11 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for Rewards members
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Room options

View all photos for Premium Poolside Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Premium Poolside Double Suite

10.0 out of 10
Exceptional
(2 reviews)
  • Beach view
  • 525 sq ft
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

View all photos for Premium Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Premium Double Suite

9.8 out of 10
Exceptional
(6 reviews)
  • Beach view
  • 525 sq ft
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

View all photos for Signatures King Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Signatures King Suite

10.0 out of 10
Exceptional
(1 review)
  • Partial ocean view
  • 525 sq ft
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Signatures Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Signatures Double Suite

9.4 out of 10
Exceptional
(3 reviews)
  • Partial ocean view
  • 525 sq ft
  • 1 bedroom
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

View all photos for Classic King Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Classic King Suite

9.4 out of 10
Exceptional
(6 reviews)
  • Partial ocean view
  • 525 sq ft
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Classic Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Classic Double Suite

9.6 out of 10
Exceptional
(22 reviews)
  • Partial ocean view
  • 525 sq ft
  • 1 bedroom
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

About the neighborhood

Wildwood Crest

Located in Diamond Beach within a 5-minute walk of Five Mile Beach, ICONA Diamond Beach is within a 15-minute stroll of Cape May National Wildlife Refuge. This 108-room, 4-star hotel has a private beach along with a 24-hour gym and free self parking.

What's nearby

  • Five Mile Beach - 2 min walk - 0.1 miles
  • Cape May National Wildlife Refuge - 6 min walk - 0.4 miles
  • Lakeview Docks - 2 min drive - 1.5 miles
  • Centennial Park - 2 min drive - 1.5 miles
  • Sunrise at Rambler Road Park - 2 min drive - 1.5 miles

Getting around

  • Atlantic City Intl. Airport (ACY) - 52 min drive

Restaurants

  • ‪Crab House At Two Mile Landing - ‬3 min drive
  • ‪Sun'z Up Cafe - ‬3 min drive
  • ‪Crusader Resort Motor Inn - ‬4 min drive
  • ‪Secondo Panicos - ‬3 min drive
  • ‪Crest Tavern - ‬6 min walk

About this property

ICONA Diamond Beach

Beachside hotel to enjoy seasonal outdoor pool and sand beach
Guests of ICONA Diamond Beach enjoy a private beach, a children's pool, and a 24-hour gym. A stay here includes free parking. The front desk is staffed 24/7 to help with securing valuables, luggage storage, and tours or tickets. Other amenities at this beach hotel include conference space, a seasonal outdoor pool, and free newspapers.
39-inch flat-screen TVs come with satellite channels. Bathrooms have hair dryers, free toiletries, and bathrobes. Kitchenettes, dining areas, and sitting areas are also available.
A children's pool and a seasonal outdoor pool are on site. Other recreational amenities include a private beach and a 24-hour fitness center.

The recreational activities listed below are available either on site or nearby; fees may apply.

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Property amenities

Internet

  • Available in all rooms: High-speed internet

Parking and transportation

  • Free self parking on site

Food and drink

  • Daily cooked-to-order breakfast available 8:00 AM to 11:00 AM for a fee: USD 15 to 15 per person
  • A bar/lounge
  • A beach bar
  • A poolside bar
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • Coastal Blue
  • The Star Beach Bar

Things to do

  • 24-hour gym
  • Beach volleyball
  • Children's pool
  • Free beach club
  • Seasonal outdoor pool

Family friendly

  • Children's pool
  • In-room kitchenette
  • In-room microwave
  • In-room refrigerator
  • Laundry facilities
  • Living room
  • Pool gate
  • Seasonal outdoor pool
  • Separate in-room dining area
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • ATM
  • Free newspapers in lobby
  • Gift shop/newsstand
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine
  • Water dispenser

Guest services

  • Housekeeping (daily)
  • Proposal/romance packages
  • Tour and ticket assistance
  • Wedding services

Business services

  • 1,800 square feet of conference space
  • 2 meeting rooms

Outdoors

  • Beach cabanas (surcharge)
  • Beach loungers
  • Beach umbrellas
  • On a private beach
  • On the waterfront
  • Pool loungers
  • Pool umbrellas
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)

More

  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Hypo-allergenic bedding

Bathroom

  • Bathrobes
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • 39-inch flat-screen TV with satellite channels

Food and drink

  • Coffee/tea maker
  • Cookware, dishware, and utensils
  • Dishwasher
  • Kitchenette
  • Microwave
  • Paper towels
  • Refrigerator
  • Separate dining area
  • Stovetop
  • Wet bar

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Heating (climate-controlled)
  • Individual decor
  • Individual furnishings
  • Iron/ironing board
  • Laptop workspace
  • Living room
  • Safe
  • Separate sitting area

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 3:00 AM
Late check-in subject to availability
Minimum check-in age: 21

Check-out

Check-out before 10 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
If you are planning to arrive after 5:00 PM please contact the property in advance using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Renovations and closures

The property is closed between October 12 and April 16.

Access methods

Staffed front desk

Pets

  • Service animals exempt from fees

Property payment types

Important information

Fees

You'll be asked to pay these charges at the property:

  • Resort fee: 12 percent of room rate
The resort fee includes:
  • Beach access
  • Beach loungers
  • Concierge service
  • Fitness center access
  • In-room coffee
  • In-room safe
  • Phone calls
  • Pool access
  • Shuttle service

These are all of the charges provided to us by the property.

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for cooked-to-order breakfast: approximately USD 15 to 15 per person

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Cashless transactions are available
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
  • Check-in: 3 PM
  • Check-out: 10 AM
  • Minimum check-in age: 21
The front desk is open 24 hours a day. Driving? This property offers free parking.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards. Cash is not accepted. 
  • Cashless payment methods are available for all transactions.

Additional information about polices, regulations, and more:

  • The seasonal pool is open from May to October.
  • Connecting or adjoining rooms can be requested, but all rooms are subject to availability. Contact the property using the phone number on your booking confirmation.

Property is also known as

Hotel Icona
Hotel Icona Diamond Beach
Hotel Icona Diamond Beach Wildwood Crest
Icona Beach
Icona Beach Hotel
Icona Diamond Beach
Icona Diamond Beach Hotel
Icona Diamond Beach Wildwood Crest
Icona Hotel
Icona Hotel Diamond Beach
Pier 6600 Wildwood Nj
ICONA Diamond Beach Hotel
ICONA Diamond Beach Wildwood Crest
ICONA Diamond Beach Hotel Wildwood Crest

Frequently asked questions

What's there to do within easy reach of ICONA Diamond Beach?

This hotel is situated in Diamond Beach within a short 4-minute walk of Five Mile Beach and also 10 minutes on foot from Cape May National Wildlife Refuge. You'll also find Wildwood Boardwalk and Morey's Piers within a short drive.

How much does it cost to stay at ICONA Diamond Beach?

As of Feb 2, 2026, prices found for a 1-night stay for 2 adults at ICONA Diamond Beach on Feb 12, 2026 start from $149.0, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Will I be able to park at ICONA Diamond Beach?

Yes, self parking is offered for free at the hotel.

Does ICONA Diamond Beach include a casino?

No, ICONA Diamond Beach doesn't have a casino.

Is there an indoor pool at ICONA Diamond Beach?

No, this hotel doesn't have an indoor pool; however, there is an outdoor pool. The seasonal pool is normally open from May until October.

What do couples enjoy most about ICONA Diamond Beach?

This beachfront hotel offers plenty of amenities for couples including a private beach, a beach bar, and a beachfront restaurant.

Does ICONA Diamond Beach have a hot tub?

No, there isn't a spa tub at this hotel.

Does ICONA Diamond Beach have a restaurant with a breakfast menu?

Yes, ICONA Diamond Beach serves a cooked-to-order breakfast for a surcharge each morning at Coastal Blue.

Does ICONA Diamond Beach allow pets to stay for free?

No, pets aren't allowed at ICONA Diamond Beach though service animals are welcome.

Are there connecting rooms at ICONA Diamond Beach?

Yes, this hotel has connecting guestrooms you can book for your group event or vacation.

What is the closest airport to ICONA Diamond Beach?

The closest major airport to ICONA Diamond Beach is Cape May, NJ (WWD-Cape May County), which is 14.7 mi away (23 minutes by car).

Can I book a room with a balcony at ICONA Diamond Beach?

Yes, some guestrooms at this hotel offer a balcony where guests can enjoy ocean or pool views.

Does ICONA Diamond Beach offer wedding services?

There are wedding services available at ICONA Diamond Beach if that's in your vacation plans.

ICONA Diamond Beach Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 778 out of 1002 reviews
Rating 8 - Good. 157 out of 1002 reviews
Rating 6 - Okay. 40 out of 1002 reviews
Rating 4 - Poor. 14 out of 1002 reviews
Rating 2 - Terrible. 13 out of 1002 reviews

9.6/10

Cleanliness

9.6/10

Staff & service

9.2/10

Amenities

9.4/10

Property conditions & facilities

Reviews

8/10 Good

MEGAN

Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
The rooms are very comfortable.
Stayed 1 night in Dec 2025

10/10 Excellent

Joanna

Traveled with family and small children, Traveled with group, Traveled with family
Liked: Cleanliness, property conditions & facilities
The room was great. Everything smelled wonderful and they even gave me a bottle of wine in my fridge. We will be back again. Our friends are right next door.
Stayed 3 nights in Oct 2025

10/10 Excellent

Peggy

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 3 nights in Oct 2025

10/10 Excellent

Ronald

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Didn't eat breakfast
Stayed 1 night in Oct 2025

10/10 Excellent

Carol

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Sep 2025

10/10 Excellent

Laurence

Liked: Cleanliness, staff & service, property conditions & facilities
Everything
Stayed 2 nights in Oct 2025

10/10 Excellent

Dmytro

Stayed 1 night in Oct 2025

10/10 Excellent

Gabriel And Chaya

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2025

8/10 Good

Michael

Stayed 1 night in Oct 2025

10/10 Excellent

Lyudmila

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Sep 2025

10/10 Excellent

dennis

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very nice view of the pool and ocean.Great staff friendly and polite
Stayed 2 nights in Sep 2025

8/10 Good

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The room was very clean but had a slight musty smell after we turned down the AC. The sliding glass doors should have been lubricated, they were not easy to open or close. The beach view was excellent on the pool side. The restaurant was good but overpriced in my opinion. Overall a nice place in a great location. Would definitely recommend.
Stayed 4 nights in Sep 2025

10/10 Excellent

Alexis

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice bottle of champagne
Stayed 1 night in Sep 2025

10/10 Excellent

Cherlyn

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in May 2025

10/10 Excellent

Dr Larry and Lorraine

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
First time stay at Icona. Would not hesitate to return. Would like to come in season. Weather poor during our three day stay. Nice oceanview. Beautiful location. Excellent staff and service.
Stayed 3 nights in Sep 2025

6/10 Okay

Chris

Stayed 1 night in Sep 2025

10/10 Excellent

Steven

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Sep 2025

10/10 Excellent

Stacey

Stayed 2 nights in Sep 2025

8/10 Good

Jackie

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
I loved the property! Right on the beach. Clean rooms and a friendly staff. Excellent restaurant on property that I used several times. The reason for only 4 stars was the parking. On Friday and Saturday evening, they had wedding receptions on the property and there was no parking for the hotel guests because the wedding guests were taking it all. On Friday night my husband kept driving around and finally found a spot. On Saturday night, we arrived back at the hotel at 9:30 to find no parking again. We waited, but it was obvious that this wedding was going well into the night and we were tired. So we ended up parking across the street and had to pay park mobile $42.50 for the night. Sunday morning we spoke with a manager who apologized and reimbursed us. He mentioned that there was valet parking but the front desk did not mention it the night before. So we got reimbursed, it was just a hassle to wait for a spot after dark when you are tired and ready for bed.
Stayed 4 nights in Sep 2025

8/10 Good

Muleta

Stayed 3 nights in Sep 2025

8/10 Good

Shawn

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I would give this property a 10 out of 10. The only thing we did not like. The premium suite has two what seemed like full-size beds and the bedroom is rather small compared to the rest of the living space If they had one queen, bed and one full, it would be a much better situation for a couple Everyone met you with a smile and was courteous and helpful
Stayed 3 nights in Sep 2025

10/10 Excellent

joseph

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Icona is a very beautiful place , right on the beach. The staff is friendly and helpful and will go out of their way to make you happy. There is an excellent restaurant and bar with an outside bar on the beach. Its a fun time.
Stayed 3 nights in Sep 2025

10/10 Excellent

Margarita

Liked: Cleanliness, staff & service, property conditions & facilities
Great place to stay. Restaurants has grest food and by the ocean. Love it here.
Stayed 2 nights in Sep 2025

10/10 Excellent

Amelia

Traveled with partner
Liked: Amenities
Very quiet and clean. Nice views and spacious? The bathroom needs updating, but very clean.
Stayed 2 nights in Sep 2025

10/10 Excellent

Cadence

Traveled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is by far the best hotel me and my family have ever stayed in! Extremely clean, amazing staff, and the food was delicious. Will be back!
Stayed 1 night in Sep 2025

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