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Families Increase Spring Break Spending While College Students and Up­-And­-Comers Slash Budgets

CHICAGO, Feb. 27, 2017 (GLOBE NEWSWIRE) ­­ Spring is in the air and CheapTickets.com is revealing the latest in spring break travel trends and top destinations for college students, up­and­comers (adults ages 25­34) and families.

According to the CheapTickets.com Spring Break survey,i 42 percent of college students and 36 percent of up­and­comers are
planning to take a trip this spring break, compared to 11 percent of families. While fewer families are opting to travel during this busy season, the average family budget for spring break travel is up slightly from last year. In contrast, college students and up­and-
comers are spending less on spring break, with college students’ budgets decreasing by 28 percent compared to last year and 90 percent of up­and­comers are willing to consider changing their destination if it means saving money. Budgets aside, CheapTickets.com found consensus across all groups on spring break activities. All three demographics prioritized relaxation and spending time with family and friends over parties and outdoor activities.

“For spring break vacations, California and Florida remain popular destinations but we’re also seeing an uptick in interest for international travel, in particular from the up­and­comer demographic,” said Justine McDonald, a CheapTickets.com travel expert.
“Our survey also found that while a majority of families reported they actively avoid destinations geared towards college kids, less than 10 percent of college students say they are focused on partying when they travel over spring break.”

TOP SPRING BREAK DESTINATIONS FOR COLLEGE STUDENTS, UP­AND­COMERS AND FAMILIES

COLLEGE STUDENTS

For college students, traditional beach destinations including Orlando, San Diego, and Myrtle Beach continue to top the list of spring break hot spots that won’t break the bank. For the more active spring breaker, Colorado has emerged as a favorite, with both Denver and Colorado Springs topping the list as gateway cities to Colorado’s many ski destinations.

Destination Average Daily Hotel Rateii Average Airfareiii
Beach
Orlando, Fla. $97 $329
San Diego, Calif. $112 $429
Myrtle Beach, S.C. $100 $379
City
Alanta, Ga. $107 $317
Seattle, Wash. $114 $344
Portland, Ore. $101 $365
Mountain
Denver, Colo. $105 $$305
Lake Tahoe, Calif. $113 $399
Colorado Springs, Colo. $73 $403

 

College students record the lowest average budget of $684, a 28 percent decrease from last year. A large percentage (35 percent) of college students still receive financial help from their parents to pay for spring break. 93 percent of college students (and 90 percent of up­and­comers) would be willing to consider changing their destination if it meant
saving money on spring break.

UP AND COMERS

This year, the up­and­comer crowd (adults ages 25­34) is taking a non­traditional approach to spring break travel with more
international destinations including Phuket, Thailand and Tokyo, Japan as well as off­the­beaten­path mountain picks like Bozeman, Montana. For up­and­comers, when it comes to city trips, it’s all about tradeoffs. The reasonably priced airfare to domestic hubs of Las Vegas and Chicago allows this group of travelers to splurge on hotel accommodations.

The average budget of the up­and­comer is $995, a 14 percent decrease from 2016. The majority (54 percent) of up­and­comers are splitting the cost of spring break with a significant other. Spending time with family and friends, relaxation, and outdoor activities are the top priorities for up­and­comers.

FAMILY
It’s no surprise families heavily favor popular markets of Florida and California this spring break given climate is the top driver of destinations for this group. However, for some families, spring break isn’t only an opportunity to relax in the sun but also a chance to create memories through experiences. This year the Grand Canyon and Yosemite National Park rose to the top for families hoping to get outside and do some sightseeing.

Destination Average Daily Hotel Rate Average Airfare
Beach
Riviera Maya, Mexico $126 $512
Phuket,Thailand $104 $652
Puerto Vallarta, Mexico $110 $498
City
Las Vegas, Nev. $175 $370
Tokyo, Japan $156 934
Chicago, Ill. $175 $308
Mountain
Albuquerque, N.M. $123 $440
Flagstaff, Ariz $153 $509
Bozeman, Mont. $126 $554
Destination Average Daily Hotel Rate Average Airfare
Beach
Panama City, Fla. $193 $528
San Juan, Puerto Rico $234 $457
Daytona Beach, Fla. $187 $439
City
Los Angeles, Calif. $211 $360
San Frascisco, Calif. $214 $359
Rome, Italy $213 $710
Mountain
Grand Canyon, Ariz. $210 $395
Salt Lake City, Utah $109 $390
Yosemite National Park, Calif. $185 $387

Families record the highest average budget of $1436, a 2 percent increase from last year.

Nearly 80 percent of families avoid spring break destinations known to attract a college­age crowd.

The majority of families (55 percent) say they plan to drive to their spring break destinations this year.
About CheapTickets.com
CheapTickets.com is a seller of discounted leisure travel products. CheapTickets.com provides consumers access to its collection of airfares on hundreds of airlines. In addition to cheap flights, CheapTickets.com’s family of discounted travel products includes cheap hotels, cheap cruises, cheap rental cars, cheap vacation packages, vacation rentals, last minute trips and event tickets. CheapTickets.com now offers the CheapCash promotion program where customers can earn rewards towards hotel stays when booking select flights through the website or mobile apps. Follow CheapTickets.com on Facebook and Twitter for more cheap travel deals and giveaways. Founded in 1986, CheapTickets.com is owned by Expedia, Inc., one of the world’s leading travel companies.©2017 Trip Network, Inc. (d/b/a CheapTickets) All rights reserved. CheapTickets, CheapTickets.com, and the CheapTickets logo are either registered trademarks or trademarks of Trip Network, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
i Three Google Consumer Surveys conducted 01.26.17­01.30.17 “College students” defined as 768 Android smartphone users 18­-24 years old; “Up­and­comers” defined as 753 Android smartphone users 25­34 years old; “Families” defined as 751 internet users 25­54 years old with children under 18 years old.
ii All hotel data is based on standalone hotels booked on Orbitz & CheapTickets between 12.01.17 – 02.07.17 for travel between
03.01.17 – 04.30.17
iii All flight data is based on standalone, round trip flights booked on Orbitz & CheapTickets between 12.01.17 – 02.07.17 for travel between 03.01.17 – 04.30.17
For more information, contact:Riley McBride Smith
Allison + Partners
riley@allisonpr.com
+1 202.591.1125″Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Orbitz Worldwide Inc.’s business which are not historical facts are “forward­looking statements” that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward­looking statements, see “Risk Factors” in the Company’s Annual Report or Form 10­K for the most recently ended fiscal year.

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