Orbitz CEO Barney Harford accepts the ALS Ice Bucket Challenge

What happens when TripAdvisor CEO Steve Kaufer nominates Orbitz CEO Barney Harford to take the ALS #icebucketchallenge? Harford slips right intoa pair of flip flops, gathers a few dozen Orbitz employees outside Orbitz HQ along the Chicago River and positions himself directly under a big ice-filled bucket, of course. Check out the video to see Harford’s hilarious reaction to the chilling treatment, and to find out which Chicago tech CEOs he’s challenged to help raise money and awareness for Lou Gehrig’s Disease (ALS).

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