Hotels up the ante with luxury products and services

Starwood Hotels debuted a jewelry line to celebrate the opening of the St. Regis Bahia Beach Resort in Puerto Rico.

By Mark Chesnut

Whether you’re shopping for Paris hotels for that next business trip or planning a much-deserved Hawaii vacation, it’s gotten easier to do travel in style, thanks to new services and products introduced this year at several luxury hotel brands.

In June, JW Marriott launched a series of partnerships with luxury brands in nutrition, culinary, art, culture, accessories and wellness. Partners include Christie’s, the art auction and sales company, which is organizing exhibitions and art gallery recommendations for the hotel chain. Tumi, the travel accessory company, is providing travel tips in the JW Magazine, and guests also now have access to insider information from Etude Wines, including how to properly choose and taste the best wine for every occasion.

Hilton Worldwide, meanwhile, has gone the video route with “The Luxury Manifesto,” a Web-based series that features interviews and advice from luxury bloggers Paloma Contreras of LaDolceVitaBlog.com and Christine Lu of ChristineLu.com, as well as interviews with big names like designer Tommy Hilfiger, restaurateur Danny Meyer and Steve Sadove, CEO of Saks Inc. Hilton is using this new content to help define its Waldorf-Astoria and Conrad Hotels & Resorts brands.

Also new this year is the St. Regis Collection by Alexis Bittar, a jewelry line created to celebrate the opening of the company’s 21st hotel, the St. Regis Bahia Beach Resort in Puerto Rico. The collection was inspired by the jewels worn by Caroline Astor,the mother of the St. Regis founder, John Jacob Astor IV.

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Mark Chesnut is a travel writer, editor and publisher of LatinFlyer.com, which focuses on business and leisure travel to Latin America.

Tagged: Caribbean, Europe