Best Western matches status in other hotel programs

By Joe Brancatelli

Best Western has always trailed other major hotel chains when it came to soliciting the business of frequent travelers exactly because it wasn’t a chain. It’s a reservations and marketing service for a worldwide group of independent hotels, and that means the Best Western brand isn’t particularly easy to quantify, and its standards are rather broad. To compensate for the handicap, Best Western is deploying the nuclear option of loyalty programs: the “status match.”

Best Western Rewards will match the elite status you have in any other hotel chain’s loyalty program. According to the rules of the Status Match, No Catch promotion, travelers who show proof of their status in another program will receive similar status in Best Western Rewards. BW Rewards gives Gold status after 10 stays per calendar year; Platinum after 15 stays; and Diamond status after 30 stays.