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U&Me, BW Signature Collection

4.0 star property
Hotel in Umea with free breakfast and a fitness center

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Photo gallery for U&Me, BW Signature Collection

Front of property - evening/night
Restaurant
Interior detail
Bicycling
Junior Suite, 1 Queen Bed, Non Smoking | Bathroom | Shower, rainfall showerhead, hair dryer, towels

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Pet friendly
  • Free WiFi
  • Restaurant
  • Gym
  • Business services

Explore the area

View in a map
Storgatan 46A, Umea, 90326
  • Place, Väven Cultural Centre
    ‪1 min walk‬
  • Place, Utopia
    ‪3 min walk‬
  • Place, Navat
    ‪6 min walk‬
  • Airport, Umea (UME)
    ‪7 min drive‬

Room options

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Twin Beds, Non Smoking

8.6 out of 10
Excellent
(168 reviews)
  • 205 sq ft
  • Sleeps 2
  • 2 Twin Beds

View all photos for Junior Suite, 1 Queen Bed, Non Smoking

Junior Suite, 1 Queen Bed, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Junior Suite, 1 Queen Bed, Non Smoking

  • Sleeps 3
  • 1 Queen Bed

View all photos for Superior Room, 2 Twin Beds, Non Smoking

Superior Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Superior Room, 2 Twin Beds, Non Smoking

8.4 out of 10
Very good
(37 reviews)
  • 215 sq ft
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 Twin Bed, Non Smoking

8.6 out of 10
Excellent
(25 reviews)
  • 205 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking

Deluxe Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Deluxe Room, 2 Twin Beds, Non Smoking

7.2 out of 10
Good
(5 reviews)
  • Sleeps 3
  • 2 Twin Beds

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed) | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

  • Sleeps 3
  • 2 Twin Beds

2 Single Beds, Non Smoking, Standard Room, Free Wifi

  • Sleeps 2

1 Single Bed, Non Smoking, Standard Room, Free Wifi

  • Sleeps 1

2 Single Beds, Non Smoking, Suprm, Free Wifi

  • Sleeps 2

1 Queen Bed, Non Smoking, Junior Suite, Desk, Sofa, Flatv, Wifi

  • Sleeps 3

2 Single Beds, Non-Smoking, Deluxe Room, Chair Bed, Wi-Fi

  • Sleeps 3

2 Single Beds, Non-Smoking, Deluxe Room, Sofabed, Wi-Fi

  • Sleeps 3

About the neighborhood

Umea

U&Me, BW Signature Collection places you next to Väven Cultural Centre and Utopia. This 162-room, 4-star hotel has free breakfast along with conveniences like free in-room WiFi and a gym.

What's nearby

  • Väven Cultural Centre - 1 min walk - 0.1 miles
  • Utopia - 3 min walk - 0.2 miles
  • Umea People's House - 3 min walk - 0.2 miles
  • Umeå Folkets Hus - 4 min walk - 0.3 miles
  • Navat - 6 min walk - 0.4 miles

Getting around

  • Umeå Central Station - 9 min walk
  • Umea (UME) - 7 min drive

Restaurants

  • ‪Taps& Umeå - ‬3 min walk
  • ‪MAX - ‬3 min walk
  • ‪Pinchos - ‬3 min walk
  • ‪Bodegan - ‬2 min walk
  • ‪Tapas Bar Deli - ‬1 min walk

About this property

U&Me, BW Signature Collection

Hotel in Umea with free breakfast and a fitness center
Guests of U&Me, BW Signature Collection enjoy a gym, free WiFi in public areas, and conference space. Helpful staff is there to provide luggage storage, as well as offer insight about the area. Additional amenities include express check-in, express check-out, and a banquet hall.
Guests can expect free WiFi and flat-screen TVs with digital channels. Bathrooms offer rainfall showers and hair dryers. Other standard amenities include safes and ironing boards.
Recreational amenities at the hotel include a fitness center.

The recreational activities listed below are available either on site or nearby; fees may apply.

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Exterior
Scandic Plaza Umeå
  • Pet friendly
  • Free WiFi
  • Restaurant
  • Gym
8.6 out of 10, Excellent, 1,004 reviews
$85 nightly
The price is $96
Jan 30 - Jan 31
Total with taxes and fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Height restrictions apply for onsite parking
  • 24-hour offsite parking (SEK 150 per day)

Food and drink

  • Free buffet breakfast available 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 10:30 AM on weekends
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Snack bar/deli

Things to do

  • Bicycle rentals
  • Gym

Family friendly

  • Snack bar/deli

Conveniences

  • Luggage storage
  • Vending machine

Guest services

  • Housekeeping (daily)

Business services

  • Conference space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible registration desk

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Towels provided

Entertainment

  • Flat-screen TV with digital channels

More

  • Iron/ironing board
  • Laptop workspace
  • Safe

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: midnight
Contactless check-in available
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Express check-out available

Special check-in instructions

There is no front desk at this property
Guests can access their accommodation through a private entrance
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Private entrance

Pets

  • This property welcomes pets for SEK 250 per pet, per night
  • Dogs and cats only
  • Service animals exempt from fees

Children and extra beds

  • Rollaway/extra beds are available for SEK 250.0 per night
  • Cribs/infant beds are available for SEK 100.0 per night

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Nearby parking fee: SEK 150 per day(164 ft away; open 24 hours)
  • Pet fee: SEK 250 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: SEK 100.0 per night
  • Rollaway bed fee: SEK 250.0 per night

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system, and a first aid kit
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
  • Check-in: 3 PM
  • Check-out: 11 AM
  • Minimum check-in age: 18
Checking in and out are easy with express services.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A credit card for incidental charges and a government-issued photo ID may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards and debit cards. Cash is not accepted. 
  • The credit card used at check-in for incidentals must be in the name of the primary guest who made the reservation.
  • Onsite safety features include a fire extinguisher, a smoke detector, a security system, and a first aid kit.
  • Cashless payment methods are available for all transactions.
  • This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western).

Additional information about polices, regulations, and more:

  • Parking has height restrictions.

National rating

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 4 stars.

Property is also known as

U Me Umea
U Hotel Umea Me
U&Me Hotel Self Service Check-In Umea
U&Me Hotel Self Service Check-In
U&Me Self Service Check-In Umea
U&Me Self Service Check-In
U&Me Hotel Umea
U&Me Umea
U Me Umea
U Me Hotel Self Service Check In
U&Me BW Signature Collection Hotel Umea
U&Me BW Signature Collection Hotel
U&Me BW Signature Collection Umea
U&Me BW Signature Collection
U&Me, BW Signature Collection Umea
U&Me, BW Signature Collection Hotel
U&Me, BW Signature Collection Hotel Umea

Frequently asked questions

What's there to do around U&Me, BW Signature Collection?

This hotel is located in Umea, just steps from Väven Cultural Centre and Utopia, and within a short walk of Umea People's House. You'll also find Navat and Nolia less than a mile away.

Is parking available on site at U&Me, BW Signature Collection?

No, there isn't parking available at the hotel.

Does U&Me, BW Signature Collection have a casino on the premises?

No, U&Me, BW Signature Collection doesn't have a casino.

Will I find an indoor pool at U&Me, BW Signature Collection?

No, there is no indoor pool at this hotel.

What will couples enjoy most about a stay at U&Me, BW Signature Collection?

Couples staying at this hotel will appreciate amenities like a rainfall showerhead as well as a bar and a restaurant.

Are there hot tubs at U&Me, BW Signature Collection?

No, this hotel doesn't have a spa tub.

Does U&Me, BW Signature Collection have a restaurant that serves breakfast?

Yes, U&Me, BW Signature Collection serves free buffet breakfast each morning from its restaurant.

Will U&Me, BW Signature Collection allow pets to stay for free?

Although they can't stay for free, cats and dogs are welcome at U&Me, BW Signature Collection for a fee of SEK 250 per pet, per night.

Does U&Me, BW Signature Collection have connecting rooms?

No, there aren't connecting guestrooms at this hotel.

How far is the airport from U&Me, BW Signature Collection?

The closest major airport to U&Me, BW Signature Collection is Umea (UME), which is 3.6 mi away (7 minutes by car).

Can I book a room with a balcony at U&Me, BW Signature Collection?

No, at U&Me, BW Signature Collection, there aren't any guestrooms that list a balcony.

U&Me, BW Signature Collection Reviews

Reviews

8.8

Excellent

Rating 10 - Excellent. 563 out of 1108 reviews
Rating 8 - Good. 393 out of 1108 reviews
Rating 6 - Okay. 108 out of 1108 reviews
Rating 4 - Poor. 33 out of 1108 reviews
Rating 2 - Terrible. 11 out of 1108 reviews

9.0/10

Cleanliness

8.0/10

Staff & service

9.0/10

Amenities

9.0/10

Property conditions & facilities

8.8/10

Eco-friendliness

Reviews

8/10 Good

Carol

Stayed 1 night in Aug 2025

4/10 Poor

Magnus, Broomfield

Traveled with family
Disliked: Cleanliness, staff & service
Not Worth the Price – Style Over Comfort at U&Me We stayed 18 nights in a “Superior” room for $2200. The view was great, but nearly everything else disappointed. The first room was tiny with a dangerous bathtub. We were luckily moved to a corner room that had just enough space for standing suitcases—no dressers, no closets, no surfaces. The shower flooded the floor daily. Lighting was dim and confusing. Windows didn't open, and with no air conditioning, the room got hot unless we kept curtains completely closed all day. The room was dusty throughout our stay—my nightstand was never wiped, and the floor under furniture was filthy. Sheets were hard to get changed (even completely ignored when we actually removed them ourselves), and we found stains on both the pillows and the comforters. The mattress was uncomfortable, and the bed topper was thin and cheap. The mattress itself had visible liquid stains. Details like plastic toilet flushers and flimsy lamps felt more hostel than hotel. Garage access was confusing, elevator logistics frustrating, and we weren’t informed when the parking code changed. Loud music from nearby events until 3am cost us sleep—yet the hotel had the audacity to raise the nightly price exactly during that time. Bottom line: this is a wanna-be flashy hotel likely designed for short-term visitors who care more about Instagram aesthetics than livability. If you’re staying longer than a weekend, think twice.
Stayed 18 nights in May 2025

4/10 Poor

Nina

Stayed 1 night in Jun 2025

10/10 Excellent

Miriam

Business traveler
Liked: Amenities, property conditions & facilities
Fantastic location, wonderful breakfast and room.
Stayed 2 nights in Jun 2025

10/10 Excellent

Shell

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 5 nights in Apr 2025

10/10 Excellent

Verified traveler

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Dec 2024

10/10 Excellent

Chike

Liked: Cleanliness, property conditions & facilities
The central locations
Stayed 3 nights in Nov 2024

6/10 Okay

Alex, Los Angels

Traveled with family
Liked: Cleanliness
Disliked: Staff & service, amenities
the phone in the makeshift reception doesn’t connect to staff…once connected from mobile phone, you could barely get answers from them!
Stayed 1 night in Aug 2024

10/10 Excellent

Bryan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

One night stay.

We were on a road trip around Sweden. Check in was quick and easy with parking within the building which was very handy. Our room was very nice with a city and river view. The decor of the room was quite modern with a few different features to lots of hotels. The bed was very comfortable with a nice bathroom. Breakfast was very good with lots of choice so no complaints.
Stayed 1 night in Jul 2024

8/10 Good

Les

Traveled with group
Liked: Cleanliness, property conditions & facilities, room comfort
Disliked: Staff & service

Great Location. Trendy Design, Form over Function

Stayed 1 night in Jul 2024

10/10 Excellent

Miguel

Business traveler
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The location was good. I had several options for dinner.

10/10 Excellent

Miguel

Business traveler
Liked: Cleanliness, staff & service, amenities, property conditions & facilities

6/10 Okay

Anna

Stayed 1 night in Aug 2023

10/10 Excellent

Janusz

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
I would prefer that the curtain on the window could be pushed tightly to the wall, because from May the "white nights" slowly start to get longer and the light from the outside disturbs the night rest.
a view from my hotel room located on 12th floor
Stayed 2 nights in May 2023

10/10 Excellent

david

Stayed 1 night in Mar 2023

8/10 Good

dennis, Frisco

Traveled with partner
Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service
It's unique in that no one works there. When you enter, it's almost like a mall. You'll see signs with "check-in" but these are computers. You're supposed to check in yourself and create your own key. I had an issue with my card not reading properly and had to track someone down from the hotel next door to take my payment. Cool place, but the check in is not for me.

8/10 Good

I

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great, stylish rooms!

Amazing rooms that give you just enough space, but feel homely - great design, right in the centre of town with effortless self check in. Breakfast was really varied, and tasty - good coffee, and great overnight oats! My only comments are that water goes everywhere when showering, and that the ventilation spews out a lot of dust!!
Stayed 1 night in Jan 2023

6/10 Okay

G A

Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service, room comfort

Mala relación calidad precio.

La habitación muy limpia. Del personal no puedo decir nada directamente no hay! Tuvimos que hacer nosotros mismos el check-in y el check-out, y si hay algún problema tienes que llamar a un número (ni siquiera tienen la decencia de poner un teléfono interno a disposición de los huéspedes). No volvería nunca a un hotel sin personal. El desayuno, muy completo y variado. La ubicación, inmejorable. Las vistas, impresionantes. El tamaño de la habitación es ínfimo: es incomodísima incluso para una persona sola. En resumen: hotel moderno, bien situado, con una decoración agradable y unas vistas impresionantes, pero la falta de espacio en la habitación y la falta de personal en recepción hacen que no valga la pena.
Stayed 4 nights in Oct 2025

10/10 Excellent

Torben

Stayed 4 nights in Sep 2025

10/10 Excellent

Maria

Business traveler
Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service
Stayed 1 night in Oct 2025

8/10 Good

Lilian

Liked: Property conditions & facilities, room comfort
Draperierna var svåra att dra för och de lämnade en glipa där ljus kom in. Restaurangens middagsalternativ var dåligt, men riktigt god och trevlig frukost. Knepigt med handfat i själva rummet avskilt från toaletten. Persiennen gick inte att dra ner för det stora fönstret in till dusch och toalett.
Stayed 1 night in Sep 2025

10/10 Excellent

Patricia

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Fint rum, enkel incheckning och alltid magisk utsikt över Umeå!
Stayed 1 night in Sep 2025

10/10 Excellent

Johanna

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Superbra frukost, så gott surdegsbröd !! Allt var fräscht och gott!
Stayed 2 nights in Oct 2025

10/10 Excellent

Roger

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Sep 2025

4/10 Poor

Christa

Traveled with family
Liked: Cleanliness, property conditions & facilities

Inte så imponerad

Svårt att ta sig in genom entrén. Ibland funkade dörrarna. Och frukosten var väldigt rörig. Dåligt skyltat och det var alldeles för utspritt.
Stayed 1 night in Jul 2025