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Prima Tel Aviv Hotel

4.0 out of 5.0

Recent guest reviews

Simple, stylish hotel one block from the beach. We had an ocean view room. Staff was pleasant and helpful. Bikes are available for use- free of charge for guests and the breakfast was nice for the price.

Our rental apartment thru Flip Key/ trip advisor got cancelled the day of our arrival.Thank you Flip key for screwing us over. We were lucky to be able to book 3 rooms for 9 nights in this hotel spending $7000. Very cute place, extremely nice staff, nice clean rooms. Unfortunately no one ever told us we were right above the new bar/club they had just opened. The music is blasting from 8pm till about 1am, no sound proof it is right in your room. Surprise ! We told them we were leaving the next day and wanted a refund for the 8 remaining nights. Instead they moved us to the 5th floor. We figured we would stay since the place and the staff were nice. 3 nights into the stay, kids started complaining of a smell in their rooms, it had been raining for 2 days, water was coming in thru the windows, walls and floor were wet, smell of mildew was in the rooms, hotel has AC turned off in winter only way to dry it was heater but since AC was turned off and windows were glued shut no fresh air in the rooms... It is really bad they don't tell their customers about having a club in the hotel or won't let you turn on the AC in the rooms because the place is nice and the staff goes out of their way to please you. Will have to pick an other place next time.

In contrast to our experience with this chain in Jerusalem, we found this hotel to be cute, clean, well-run and conveniently located. The breakfasts were delicious- I strongly suggest trying the pretzel bread rings!

The location and the breakfasts are very good as is the vibe of the hotel. There are several classes of rooms and I chose the small single rooms which were just that. Very small but adequate for one person. The lobby was nice to relax in as the room was a bit small to spread out. the closeness to Frishman Beach was a plus as well as to Ben Yehuda St with ample public transportation.

This hotel has a good location by the beach. The room was comfortable if a bit small, but for a city location and a reasonable price, it would be hard to do better. Breakfast wasn’t included but is available for extra; but there are cafes nearby.

This hotel has very well laid out rooms, with every necessity one needs, recognizing it is a very functional hotel. Superb breakfast each morning (Get it included in your pricing). Very clean. We have used it repeatedly, including recent need for three rooms each night. Do ask to avoid the rooms right over their bar, such as # 109, since they can be very noisy even up to 1:00 AM at night. Highly recommend this hotel, and reasonable price for the accommodation, breakfast and service

Amazing location. Can't ask for a better place to spend your summer in Tel Aviv. Yes, the noise as others have written about happens, but in my side room (not directly above the bar) I barely noticed it. Staff friendly, food good, view amazing. Would definitely go back.

We arrived Tel Aviv in the middle of night and it was good to have 24 h lobby in the hotel. The hotel is located near a very well maintained beach. The parking area is next to the hotel, but works quite abnormal way to us (you have to give keys to the guy responsible of the area, the car may be moved by him during the day). Finding a parking place in the city is tricky unless you pay 20-30 shekels. The rooms were tidy and nice, but windows could not keep noises away. Be prepared with earblugs. The breakfast was excelent with great view to the sea. Very good hummus and coffee. We tried free bicycles, the other was working fine, but the other was noisy and not working well.

I visited the Prima Tel Aviv with my family. The rooms were clean, beautifully decorated, and very modern. The location could not be beat: steps away from the Mediterranean Sea, beautiful beaches, shopping, and Dizengoff. The included breakfast was spectacular with everything you could ever wish to eat. The breakfast was served in the Greek restaurant on the first level and had a beautiful view of the sea. What a great way to start the day! The staff was very helpful and accommodating.

Excellent stay. Long haul flight from Australia so was thrilled to stay in a modern freshly renovated hotel, reception and lobby are stylishly furnished and presented well. Have stayed in two different rooms here as part of my travels, both rooms exceptional, I love how they are themed and coordinated, bathrooms beautiful with Stunning black and white tiles, you don’t need a huge space while travelling, this is a perfect space for one or two people. Breakfast variety is amazing and fresh, was delighted to see complementary afternoon tea in lobby bar, with tea, freshly brewed coffee, cakes, biscuits, sandwiches, was very much appreciated. Rooms well appointed and beds were so comfortable. Excellent location, walk to everything or hire a bike as I so enjoyed doing. I will stay here again for sure and recommend to others. 10/10 👌🏼

Hayarkon 105 Tel Aviv

Hotel highlights

  • Walking distance to Frishman Beach and Gordon Beach
  • Free WiFi in rooms and public areas
  • Onsite dining
  • Business center

Located in Tel Aviv Promenade, Prima Tel Aviv Hotel is within a 5-minute walk of Frishman Beach and within 15 minutes of other popular attractions like Gordon Beach. This 63-room, 4-star hotel welcomes guests with conveniences like a restaurant, free in-room WiFi, and coffee/tea in a common area. Located in central Tel Aviv, the hotel is also near Dizengoff Centre and Habima Theatre.


Start each morning with buffet breakfast, available for a fee from 6:30 AM to 10 AM. Order from room service to satisfy your hunger without leaving your room, or enjoy a bite to eat at the onsite restaurant.


All 63 individually decorated rooms feature refrigerators, safes, and phones. LCD TVs come with satellite channels, and guests can stay connected with free WiFi. Bathrooms offer hair dryers and free toiletries. Rooms also include desks.

Property features

Guests of Prima Tel Aviv Hotel enjoy access to free WiFi in public areas, 2 meeting rooms, and conference space. Limited parking is available. The front desk has multilingual staff on hand 24/7 to help with dry cleaning/laundry, tours or tickets, and luggage storage. Other amenities at this beach hotel include a business center, coffee/tea in a common area, and a computer station.

Room options

Deluxe Room, Sea View

Full 1 | Twin 2 | Sleeps 4

Single Small Room

Twin 1 | Sleeps 1

Reviews from Trip Advisor

Trip Advisor aggregated rating

66% of guests recommend this hotel

Total of 32 reviews