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Prima Tel Aviv Hotel

0.0 out of 5.0

Recent guest reviews

This was my second stay at this Hotel which is brilliantly located near Gordon and Frishman beaches. I was not happy with the room I was given which was quite small but thanks to the charming customer service manager Eva, I was transferred to a larger room which was perfect. The lobby staff at Prima TLV are all friendly and helpful, the rooms are comfortable and the breakfast buffet offers enough variety to please everyone. A great value for money hotel which I highly recommend.

We were in Tel Aviv for a wedding but also wanted do some sightseeing in Tel Aviv, Jerusalem etc so proximity to public transport was essential. The Prima Tel Aviv hotel was perfect. Comfortable rooms with great aircon, reasonably priced including breakfast overlooking the beach, reliable free WiFi, friendly staff and a short walk to bus stops as well as Dizengoff street. Will definitely stay there again.

I had a very nice six-night stay at this hotel. It is clean, well-maintained, has friendly staff and most importantly, is facing the ocean. I didn't have a 'perfect' time, but it was very good. I'll outline the good parts and the not-so-good parts. Location: Amazing. Prima is one of the hotels that face the Mediterranean. This meant that I could see the ocean even from my corner room (looking at an angle out the window). Grab a towel from the front desk and walk two minutes and you're on Frishman Beach. I'm pretty sure rooms 210, 211, 212 face the ocean, but with a noise caveat, I'll get to. Room: Nice, clean and with a huge shower and shower head. Being home now I miss that shower. Unfortunately, despite checking the 'queen bed' option when booking I was told that the room was the booking not the bed. I had two singles that were put together. At my request, they made up the bed with queen linen, but the singles still separated during the night. Also, my fridge buzzed loudly, they eventually removed it which made a big difference. The other thing with my room was that there wasn't much storage. I was staying in Israel for a month so had quite a bit of clothing/luggage which didn't all fit. It would have been fine if I had been just staying for a week. Amenities: Simple but great. Beach towels, Wifi, turn-downs etc were all done well. This isn't a big hotel like some on the strip with rooftop pools, but the foyer was a large and welcoming place to have an afternoon snack and read the paper, likewise, the breakfast views from the basement restaurant/bar were outstanding. Food: I had the breakfast regularly and it was great. Especially the good food with that view. See some of my photos and you'll get the idea. A full range of almost any kind of breakfast you would want, but with an Israeli tinge. I had scrambled eggs on toast with tahini and fresh tomato. Word of warning, the breakfast isn't cheap. Service: All the staff were professional and friendly. I had two issues with my room as mentioned above, and they resolved them quickly and without hassle. They couldn't fix my bed situation but did change the sheets which was an improvement. My room was cleaned every day as you would expect. Noise: Prior to booking I read many reviews about the noise problems. Other than the fridge that got fixed, I didn't have these problems at all. But others did. The ocean facing rooms are directly above the bar. So while it's not a problem on a Sunday night, it does seem to be a problem if you are staying on a Thursday, Friday or Saturday night. I had brought ear plugs just in case, but the location of my room was on the side not directly above the bar so it didn't bother me as it did those on my floor. Summary: all in all a good stay at a very nice hotel.

Our room and the breakfast terrace looked out at the Mediterranean which was a block away- what a view. Delicious breakfast, clean, and pretty. This hotel is not handicap accessible- lots of stairs out front and no ramp.

This hotel is clean and bright. I didn't have a room overlooking the beach, but the beach was only a 2 minute walk away. What a wonderful beach as well, well used by the locals and tourists alike. The service at the hotel was very good and friendly. The breakfast was superb,

The Prima on Haryakon street (between the Dan and Sheraton ) is somewhere in the middle of rating 6.5 to 7 out of 10 By Israeli standards It's clean and tidy - air conditioned with great views of the ocean at Frishman street BUT it doesn't have a balcony on any of the rooms or a swimming pool. It wasn't exactly cheap at AUD 350 per night but it's the location that's good. They only serve breakfast - 6.5 out of 10 by Aussie standards - not lunch or dinner. Eating places open here around 10.30 and lunch is considered main meal of the day. The beach opposite is the big draw card here.

This hotel is beautiful, modern and clean. It is located right on the Mediterranean Sea. We had a beautiful room on the second floor with a view of the Sea. The room was clean, spacious and very comfortable. We had just spent 3 nights at a rundown Prima hotel in Tiberias so this was a welcome respite. It is about a mile or so from the old city of Jaffa. There are several nice restaurants right on the beach less than a block away. This is a boutique hotel very close to other large and well known hotels. Nice area to stay in.

After a shaky first night when we were not allocated the double beds we requested, all was satisfactorily sorted out and we enjoyed a wonderful stay after upgrading to a sea view room. All staff warm and friendly, very helpful. Breakfast varied due to Shabbat and then Passover which we weren't expecting but a varied breakfast in any event.

For business trip in Tel-Aviv. The hotel looks nice, rooms clean and spacious enough. Nice rain shower in the bathroom which is a treat. The breakfast offers good variation and is tastfull, while looking over the mediterranean. My room had thin walls though (don't know if all of them faced the same issue) Could here neighbors loud and clear. Wasn't an issue for me otherwise would have mentioned it at desk. Price quality range is good.

The room was clean and well designed. The front desk staff was very pleasant (particularly a young russian gentleman who worked both overnight and the morning shift one day). The breakfast is quite good and the location right near the beach and around plenty of restaurants is great.

Hayarkon 105 Tel Aviv

Hotel highlights

  • Walking distance to Dizengoff Centre and Gordon Beach
  • Free WiFi in rooms and public areas
  • Onsite dining
  • Business center

Prima Tel Aviv Hotel places you next to Frishman Beach and a short stroll from other popular sights like Dizengoff Centre. This 63-room hotel welcomes guests with conveniences like a restaurant, a bar/lounge, and free in-room WiFi. Located in central Tel Aviv, the hotel is also near Gordon Beach and Habima Theatre.


You can enjoy a drink at the bar/lounge or visit the onsite restaurant for a bite to eat. Order from room service to satisfy your hunger without leaving your room. Start each morning with buffet breakfast, available for a fee from 6:30 AM to 10 AM.


All 63 individually decorated rooms feature refrigerators, safes, and phones. LCD TVs come with satellite channels, and guests can stay connected with free WiFi. Bathrooms offer hair dryers and free toiletries. Rooms also include desks.

Property features

Guests of Prima Tel Aviv Hotel enjoy access to free WiFi in public areas, 2 meeting rooms, and conference space. Limited parking is available. The front desk has multilingual staff on hand 24/7 to help with dry cleaning/laundry, tours or tickets, and luggage storage. Other amenities at this beach hotel include a business center, coffee/tea in a common area, and a computer station.

Room options

Deluxe Room, Sea View

Full 1 | Twin 2 | Sleeps 4

Single Small Room

Twin 1 | Sleeps 1

Reviews from Trip Advisor

Trip Advisor aggregated rating

66% of guests recommend this hotel

Total of 440 reviews