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Prima Tel Aviv Hotel

4.0 out of 5.0

Recent guest reviews

This hotel has very well laid out rooms, with every necessity one needs, recognizing it is a very functional hotel. Superb breakfast each morning (Get it included in your pricing). Very clean. We have used it repeatedly, including recent need for three rooms each night. Do ask to avoid the rooms right over their bar, such as # 109, since they can be very noisy even up to 1:00 AM at night. Highly recommend this hotel, and reasonable price for the accommodation, breakfast and service

Amazing location. Can't ask for a better place to spend your summer in Tel Aviv. Yes, the noise as others have written about happens, but in my side room (not directly above the bar) I barely noticed it. Staff friendly, food good, view amazing. Would definitely go back.

We arrived Tel Aviv in the middle of night and it was good to have 24 h lobby in the hotel. The hotel is located near a very well maintained beach. The parking area is next to the hotel, but works quite abnormal way to us (you have to give keys to the guy responsible of the area, the car may be moved by him during the day). Finding a parking place in the city is tricky unless you pay 20-30 shekels. The rooms were tidy and nice, but windows could not keep noises away. Be prepared with earblugs. The breakfast was excelent with great view to the sea. Very good hummus and coffee. We tried free bicycles, the other was working fine, but the other was noisy and not working well.

I visited the Prima Tel Aviv with my family. The rooms were clean, beautifully decorated, and very modern. The location could not be beat: steps away from the Mediterranean Sea, beautiful beaches, shopping, and Dizengoff. The included breakfast was spectacular with everything you could ever wish to eat. The breakfast was served in the Greek restaurant on the first level and had a beautiful view of the sea. What a great way to start the day! The staff was very helpful and accommodating.

Excellent stay. Long haul flight from Australia so was thrilled to stay in a modern freshly renovated hotel, reception and lobby are stylishly furnished and presented well. Have stayed in two different rooms here as part of my travels, both rooms exceptional, I love how they are themed and coordinated, bathrooms beautiful with Stunning black and white tiles, you don’t need a huge space while travelling, this is a perfect space for one or two people. Breakfast variety is amazing and fresh, was delighted to see complementary afternoon tea in lobby bar, with tea, freshly brewed coffee, cakes, biscuits, sandwiches, was very much appreciated. Rooms well appointed and beds were so comfortable. Excellent location, walk to everything or hire a bike as I so enjoyed doing. I will stay here again for sure and recommend to others. 10/10 👌🏼

Hotel Prima is located in the center and just across the beach. We walked quite a bit around in the city and found the location of the hotel to be excellent. Pros: - comfy & clean rooms, nice views to the ocean (ocean is fantastic, perfect for kids) - breakfast is very good, Israeli specialties - very friendly and helpful staff, helped with bookings of tour to Jerusalem & Dead Sea - affordable in comparison with other hotels nearby - A/C and Internet worked reasonably well Cons: - hotel building is not the newest, decoration bit outdated and 'smelly (bathroom)' - seating in restaurant not good for smaller children (mostly high chairs & tables) it's a great deal for what you pay; would go back!

First time Tel Aviv. Great city, great hotel. Friendly staff and the rooms are clean. The price/ quality is fair. Rooms next-door were loud. One could here the neighbors talking, but not so big a deal. The surroundings of the hotel also good. Close to several nice restaurants and only 100 meters from the beach.

From the moment we checked in until the moment we departed, the hotel staff couldn't have been friendlier and more helpful. Parking was right next door to the hotel with a small daily fee, but super convenient. The beautiful beach was a 2 minute walk away along with its accompanying beach bars and restaurants ....... delicious greek salads and wine along with it !!! At the front desk I especially want to commend Saher for his friendly and helpful manner throughout our stay. Although our stay in the hotel was only one night, we enjoyed two full days exploring Tel Aviv thanks to Saher's accommodations.

It seems a great hotel but in reallity it is much different. The laudry- iron room was absolutely small, untidy and terrified (it should note be a place for guests!) Too much noice!.Great location by the beach.

I booked a single bedroom. It dawned on me straightaway on my first day that Tel Aviv in general are quite expensive as a tourist vacation. Food and Alcohol are a little more expensive than London where you can find a few places more value for money. Comparing (Prima Tel Aviv) to other hotels along the Tel Aviv beachfront it is affordable. Location is good to restaurants and bars. I found the room nice, bathroom can be tight even for someone that is 5ft 5 inches, wardrobe door doesn't close properly. Breakfast is good, cutlery and glasses could do with a thorough rinse over! Lobby food provided daily is nice idea! Receptionists are helpful but not overly smiley bunch. Wi-fi is a bit on a slow side. The Windows are not soundproof from nearby discos. You can hear water pipes from other room using the shower. I found Tel Aviv streets in general as quite dirty as comparable to other Sicilian cities. You are likely to see live cockroaches around and certainly surprised me to see dead one appear in my room! If you look at Google reviews, they are generally are not as thorough!!

Hayarkon 105 Tel Aviv

Hotel highlights

  • Walking distance to Frishman Beach and Gordon Beach
  • Free WiFi in rooms and public areas
  • Onsite dining
  • Business center

Located in Tel Aviv Promenade, Prima Tel Aviv Hotel is within a 5-minute walk of Frishman Beach and within 15 minutes of other popular attractions like Gordon Beach. This 63-room, 4-star hotel welcomes guests with conveniences like a restaurant, a bar/lounge, and free in-room WiFi. Located in central Tel Aviv, the hotel is also near Dizengoff Centre and Habima Theatre.


You can enjoy a drink at the bar/lounge or visit the onsite restaurant for a bite to eat. Order from room service to satisfy your hunger without leaving your room. Start each morning with buffet breakfast, available for a fee from 6:30 AM to 10 AM.


All 63 individually decorated rooms feature refrigerators, safes, and phones. LCD TVs come with satellite channels, and guests can stay connected with free WiFi. Bathrooms offer hair dryers and free toiletries. Rooms also include desks.

Property features

Guests of Prima Tel Aviv Hotel enjoy access to free WiFi in public areas, 2 meeting rooms, and conference space. Limited parking is available. The front desk has multilingual staff on hand 24/7 to help with dry cleaning/laundry, tours or tickets, and luggage storage. Other amenities at this beach hotel include a business center, coffee/tea in a common area, and a computer station.

Room options

Deluxe Room, Sea View

Full 1 | Twin 2 | Sleeps 4

Single Small Room

Twin 1 | Sleeps 1

Reviews from Trip Advisor

Trip Advisor aggregated rating

66% of guests recommend this hotel

Total of 24 reviews