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Prima Tel Aviv Hotel

4.0 out of 5.0

Recent guest reviews

This is a lovely hotel. It is located by the Gordon beach and you will find supermarkets, ATM's and eateries in all directions. The room is incredibly small though. There is not even space for your luggage. Having said that, the room is modern and the bathroom is very pretty. Breakfast is really good. A typical Mediterranean spread and you overlook the beach when you eat.

This was my favorite hotel in Israel. Room was big with a great view of the Mediterranean. Staff was always helpful and responsive. They have a lovely little happy hour (sans wine) from 5 - 7, except for Shabbat, but there is a store across the street where you can buy a bottle. It's in a great area and it's charming. Highly recommend.

This hotel is in a good location, just over the road from the beach. Breakfast is ok - a decent variety, although the eating area was freezing cold every day due to the air con being on so high, that every morning I sat shivering even with a jumper on! The snacks in the lobby are a nice touch, however in my opinion necessary to justify the cost of this hotel. The rooms are average - could do with modernising. Very poor lighting in the room. I paid for a deluxe double room, and got an average single room. The exterior of the building needs a refurb as well, to say it is an eye-sore is an understatement! Male staff were incredibly rude and condescending, to the point were I was in tears one afternoon due to their unhelpfulness and rudeness. I was then told by the reception staff and the manager that if I didn't like it I had 5 minutes to pack my things and leave. Female staff however were then very nice to me and tried their best to cheer me up and improve my stay. Definitely would not recommend due the the attitude of the male staff - unfortunately with no exceptions.

This hotel is in such a good location, right by all the big name hotels and on Frisman beach. The other hotels in the area are either extremely expensive or run down so this is a great option at a better price. Rooms are very modern, hotel well located - overall great value for money. Only negative is that the staff at reception aren’t the friendliest but we haven’t needed them much.

You will not sleep before 02:00 or 03:00 because of the noisy disco-resto located at level -1. You can hear the music till the last floor. Take this into consideration before booking a room at this hotel.. Do u wanna pay for a so noisy room where it s impossible to sleep (even with earplugs) ? I don t. You can not open the window :-( glass door for the bathroom :-( The staff and managers do the minimum :-( Nice view :-) so prima hotel u got only 1 point from me!

It´s not a Hotel with Disco, It´s a Disco with a Hotel High music to after midnight every night. Don´t forget earplugs!!!! Good location, near beach. Breakfast ordinary. Not for families. Cleaning not so good.

I bring my entire family , 8 rooms for 2 weeks, and the manager treat us like hell! Cero atention, staff nice but her manager the most disgusting way to deal with the clients. Room under renovation, no view, small bed. We spent more than 20.000 in total, they dont event give us what they promisse.

Good evening, We spent a few days in this hotel and it was great. service was quick and pleasant. prices match the quality. managers are really great guys. The location is perfect Salutiamo tutti Tov raba

Very close to the beach and on the doorstep of shopping and restaurants of Dizzengoff, the location of this hotel is ideal for a short stay.The rooms were nicely designed and very clean (although the shower drain gave off a slight odour). Breakfast was lovely - a wide variety of choice, and free afternoon snacks was a nice touch. On site art gallery was also interesting. Unfortunately the noise of the air conditioning took some getting used to and the signs professing the hotel being eco-friendly were not the case - towels were all changed every day even when I didn't want them to be. Also some reception staff more helpful an friendly than others. All my trips were booked through the hotel very efficiently though.

This hotel was a surprise. I always stay at home in Israel. But, in my last trip I was travelling with a group, and had to sleep with them. They chose this Hotel - and... It was a surprise. The price was fair and the hospitality high. I recommend

Hayarkon 105 Tel Aviv

Hotel highlights

  • Walking distance to Frishman Beach and Gordon Beach
  • Free WiFi in rooms and public areas
  • Onsite dining
  • Business center

Located in Tel Aviv Promenade, Prima Tel Aviv Hotel is adjacent to Frishman Beach and within a 5-minute walk of other popular sights like Gordon Beach. This 63-room, 4-star hotel welcomes guests with conveniences like a restaurant, free in-room WiFi, and coffee/tea in a common area. Located in central Tel Aviv, the hotel is also near Dizengoff Centre and Habima Theatre.


Buffet breakfast is offered for a fee each morning from 6:30 AM to 10 AM. Order from room service to satisfy your hunger without leaving your room, or enjoy a bite to eat at the onsite restaurant.


All 63 individually decorated rooms feature refrigerators, safes, and phones. LCD TVs come with satellite channels, and guests can stay connected with free WiFi. Bathrooms offer hair dryers and free toiletries. Rooms also include desks.

Property features

Guests of Prima Tel Aviv Hotel enjoy access to free WiFi in public areas, 2 meeting rooms, and conference space. Limited parking is available. The front desk has multilingual staff on hand 24/7 to help with dry cleaning/laundry, tours or tickets, and luggage storage. Other amenities at this beach hotel include a business center, coffee/tea in a common area, and a computer station.

Room options

Deluxe Room, Sea View

Full 1 | Twin 2 | Sleeps 4

Single Small Room

Twin 1 | Sleeps 1

Reviews from Trip Advisor

Trip Advisor aggregated rating

66.0% of guests recommend this hotel

Total of 64 reviews