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Floren Hotel

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Photo gallery for Floren Hotel

A modern kitchen with dark cabinetry, a central island, and teal chairs.
A hotel entrance with a sign reading "FLOREN" and a visible room number "17".
A modern hotel room with a grey sofa, a small round table with a wine glass, and a view of a historic building through a window.
A balcony with a chair, a table, and a glass of orange juice.
A modern lobby with teal chairs, a red armchair, and a potted plant.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Free WiFi
  • Air conditioning
  • Parking available
  • Business services

Explore the area

View in a map
Via Panzani, 17, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Place, Basilica of Santa Maria Novella
    ‪3 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪5 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪11 min drive‬

Room options

View all photos for Classic Room

A hotel room with a large bed, a small table with a lamp, a chair, and a vase with flowers.

Classic Room

9.6 out of 10
Exceptional
(32 reviews)
  • 215 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Smart Room

A neatly made bed with a headboard, a potted plant on a side table, and a window with curtains.

Smart Room

  • 183 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Queen Bed

View all photos for Deluxe Room

A hotel room with a large bed, two red chairs, a small table with a vase and wine glasses, and a bench.

Deluxe Room

9.0 out of 10
Wonderful
(4 reviews)
  • 269 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Junior Suite

A hotel room with a large bed, a flat-screen TV mounted on the wall, a bathroom with a mirror and sink, and a view of a building outside.

Junior Suite

9.2 out of 10
Wonderful
(5 reviews)
  • 323 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Twin Sofa Bed

View all photos for Deluxe Suite

A hotel room with a bed, a red sofa, two armchairs, a small table with a plate of food and two wine glasses, and a vase with flowers.

Deluxe Suite

  • 431 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Suite

Suite | Premium bedding, down comforters, pillowtop beds, minibar

Suite

  • 355 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Deluxe Terrace

A modern hotel room with a large bed, a small table with a cup and saucer, a chair, and a balcony with curtains.

Deluxe Terrace

7.0 out of 10
Good
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

View all photos for Double Classic

Premium bedding, down comforters, pillowtop beds, minibar

Double Classic

  • 215 sq ft
  • Sleeps 2
  • 1 King Bed

DOUBLE CLASSIC DOUBLE BED

  • Sleeps 4

DOUBLE CLASSIC KING BED

  • Sleeps 4

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About the neighborhood

Florence

Located in Historic Centre of Florence, Floren Hotel is next to popular attractions like Piazza di Santa Maria Novella and Basilica of Santa Maria Novella. This 33-room, 5-star hotel has free breakfast and a restaurant, along with free in-room WiFi.

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.1 miles
  • Basilica of Santa Maria Novella - 3 min walk - 0.2 miles
  • Cathedral of Santa Maria del Fiore - 5 min walk - 0.3 miles
  • Piazza della Signoria - 6 min walk - 0.4 miles
  • Piazza del Duomo - 6 min walk - 0.4 miles

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 5 min walk
  • Florence Airport, Peretola (FLR) - 21 min drive

Restaurants

  • ‪Starbucks - ‬1 min walk
  • ‪Osteria e Vinaino Cicalone - ‬2 min walk
  • ‪Cantinetta Antinori - ‬2 min walk
  • ‪Banki Ramen - ‬1 min walk
  • ‪Ciro & Sons - ‬2 min walk

About this property

Floren Hotel

Floren Hotel features free WiFi in public areas, coffee in a common area, and a meeting room. Valet parking is offered for EUR 60 per night. Multilingual staff at the front desk are standing by 24/7 to help with luggage storage, concierge services, and dry cleaning/laundry. Other amenities at this luxury hotel include a computer station, local meal delivery service, and a porter/bellhop.
Guests can expect free WiFi and 43-inch Smart TVs with satellite channels. Bathrooms offer rainfall showers, hair dryers, and bidets, and pillowtop beds with premium bedding and pillow menus ensure a restful night. Minibars, espresso makers, and laptop-compatible safes are also standard. Change of towels is available on request.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (EUR 60 per night; includes in/out privileges)

Food and drink

  • Free buffet breakfast available daily 7:00 AM to 11:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Free daily manager's reception
  • Hosted evening meal available daily for a fee of EUR 120
  • Snack bar/deli

Family friendly

  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Guidebooks
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service

Business services

  • Computer station
  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Braille/raised signage
  • Elevator (29 inch wide door)
  • Hardwood flooring in room
  • Smooth flooring in public areas
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk (35 inches high)
  • Wheelchair-accessible restaurant

More

  • 7 floors
  • Banquet hall
  • Built in 1200
  • Renovated entire property - June 2024
  • Smoking not allowed
  • Traditional architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Pillow menu
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Bathrobes
  • Bidet
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with satellite channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Meal delivery service
  • Minibar
  • Restaurant dining guides

More

  • 4G smartphone data speed
  • Air conditioning
  • Connecting rooms available
  • Electrical adapters
  • Heating
  • Laptop-compatible safe
  • Phone
  • Smartphone
  • Soundproofed rooms
  • Unlimited free smartphone calls
  • Unlimited smartphone data usage

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime

Early check-in subject to availability

Early check-in is available for a fee

Minimum check-in age: 18

Check-out

Check-out before noon

Late check-out subject to availability

A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • This property doesn't allow pets

Property payment types

Important information

Fees

You'll be asked to pay these charges at the property:

  • A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

These are all of the charges provided to us by the property.

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Valet parking fee: EUR 60 per night (in/out privileges)
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Hosted evening meal: EUR 120

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
  • Check-in: 3:00 PM
  • Check-out: noon
  • Minimum check-in age: 18
The front desk is open 24 hours a day. Driving? This property offers valet parking (fees apply).

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards and cash.
  • Onsite safety features include a fire extinguisher.

Additional information about polices, regulations, and more:

  • Upon check-in, all guests, including children, must be present to show their passport or government-issued photo ID.
  • Due to national regulations, cash transactions can't exceed EUR 5000 at this property. For additional details, contact the property using the contact information on your booking confirmation.
  • Connecting or adjoining rooms can be requested, but all rooms are subject to availability. Contact the property using the phone number on your booking confirmation.
  • No rollaway or extra beds are available.

Property class

This property has received its official star rating from the local rating authority.

Property is also known as

Floren Hotel Hotel

Floren Luxury Hotel

Floren Hotel Florence

Floren Hotel Hotel Florence

Frequently asked questions

Are free cancellation options available at Floren Hotel?

Floren Hotel offers free cancellation on select room rates. For specific requirements, review the cancellation policy on Orbitz.

How much does it cost to stay at Floren Hotel?

As of Sep 16, 2026, prices found for a 1-night stay for 2 adults at Floren Hotel on Oct 12, 2026 start from $547, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What is there to do within easy reach of Floren Hotel?

This hotel is situated in Historic Centre of Florence, just steps from Piazza di Santa Maria Novella and Basilica of Santa Maria Novella, and within a short walk of Piazza del Duomo. You'll also find Ponte Vecchio and Cathedral of Santa Maria del Fiore less than a mile away.

Does Floren Hotel have a casino at the property?

No, Floren Hotel doesn't have a casino.

Will I find an indoor pool at Floren Hotel?

No, there is no indoor pool at this hotel.

What amenities will couples enjoy at Floren Hotel?

There are many amenities for couples at this hotel, including a restaurant and a bar/lounge plus some guestrooms feature a private indoor hot tub.

Does Floren Hotel have a restaurant with a breakfast menu?

Yes, Floren Hotel serves free buffet breakfast each morning from its restaurant.

Will Floren Hotel allow pets to stay free of charge?

No, pets aren't allowed at Floren Hotel.

How close is the airport from Floren Hotel?

The closest major airport to Floren Hotel is Florence Airport, Peretola (FLR), which is 4.7 mi away (21 minutes by car).

Floren Hotel Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 208 out of 266 reviews
Rating 8 - Good. 42 out of 266 reviews
Rating 6 - Okay. 6 out of 266 reviews
Rating 4 - Poor. 6 out of 266 reviews
Rating 2 - Terrible. 4 out of 266 reviews

9.8/10

Cleanliness

9.8/10

Staff & service

9.4/10

Amenities

9.6/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

DAVID

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location , great room , very kind staff .
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Elena

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was beautiful and clean but a bit on a small size. The stuff was very helpful and friendly. The breakfast was delicious.
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Vanessa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We stayed at this property for 2 nights. Check in was easy. The staff was very accommodating and kind. The restaurant was fabulous. The servers were very wonderful. The rooms were fabulous. The beds were comfortable, and the bathroom had everything you could need. Wonderful stay!!
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Angela

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fabulous property!
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Comfortable and accommodating. Friendly staff and service.
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Kristen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was very nice. The location in the city center and very close to the train stay was great. The breakfast selection was awesome. However it is on a very busy and loud street.
Stayed 2 nights in Apr 2026
Verified review

8/10 Good

Paolo

Liked: Cleanliness, staff & service, property conditions & facilities
Great location very nice hotel!
Stayed 3 nights in Oct 2025
Verified review

10/10 Excellent

Sanjay

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is a beautiful and clean hotel with an awesome staff. They are extremely helpful. The breakfast was exactly what we needed to get fueled for the long sightseeing days. It is an easy 5 minute walk from the train station. It is also walkable to all the important historical sites. I would definitely stay here again
Stayed 4 nights in May 2026
Verified review

10/10 Excellent

Trevor

Liked: Cleanliness, amenities, property conditions & facilities
Great location, friendly staffs and clean room:)
Stayed 4 nights in Oct 2025
Verified review

8/10 Good

LISA YING

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location, excellent staffs, and clean room. But from my room's window I could see nothing.
Stayed 4 nights in Apr 2026
Verified review

10/10 Excellent

Carlos

Liked: Cleanliness, amenities, property conditions & facilities
Excelente hotel and service
Stayed 2 nights in Sep 2025
Verified review

10/10 Excellent

Sarah

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful property, excellent staff, and so convenient to the train station and other sites.
Stayed 1 night in Oct 2025
Verified review

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is friendly and helpful. Handwritten notes in the room. Even the maid wrote a thank you note for a tip. Breakfast is good and espresso is too. Convenient location.
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Carmen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everything is great other than the smell at the Lobby. Helpful staff and comd
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The location is good and staffs are extremely friendly
Stayed 1 night in Aug 2025
Verified review

10/10 Excellent

Paulo

Liked: Cleanliness, amenities, property conditions & facilities
One well think hotel room, very new with one wonderful restaurant at value for money.
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Ingrid

Liked: Cleanliness, amenities, property conditions & facilities
My husband and I are retired and travel extensively. Hotel Floren is wonderful! Great location and our room was large, clean, comfortable and quiet. The concierge / reception staff were very friendly and helpful. We were there for 2 weeks and Claudia, Mauro, and Ludvico helped with reservations, sightseeing, and arranged for a doctor to come to our room when my husband needed a quick evaluation and medication. Outstanding! The morning breakfast buffet is amazing and the staff is great including Mariana, Alessio, Georgia, and Rita. They made us feel like family. We can’t wait to return to beautiful Florence and visit our new friends at Hotel Floren.
Stayed 14 nights in May 2026
Verified review

10/10 Excellent

Neelima

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel, great location and brilliant staff.
Stayed 2 nights in Jun 2024
Verified review

10/10 Excellent

Curtis

Liked: Cleanliness, staff & service, property conditions & facilities
Great location and the staff was very nice
Stayed 4 nights in Oct 2024
Verified review

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Amazing experience
Stayed 13 nights in Dec 2025
Verified review

10/10 Excellent

Angela

Liked: Cleanliness, staff & service, property conditions & facilities
The room was very modern and spacious. Breakfast was good, but we didn’t know that we could have an omelette until we overheard the waitress tell someone else. We didn’t want one, but that’s why the staff didn’t get 5 stars. We don’t know what we don’t know, you know? Don’t bother using the restaurant discount. Use the fabulous location to find better within walking distance.
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Robeidy

Liked: Cleanliness, staff & service, property conditions & facilities
Ivan at the restaurant was so helpful and accommodating. It made our stay even better. The hotel was perfect.
Stayed 2 nights in Nov 2025
Verified review

10/10 Excellent

Shabana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic hotel, very close to train station and all sites. The staff was great, the room was quite large for European standards, and the breakfast was absolutely amazing. So many buffet options and complimentary a la carte options. We loved our stay. We loved staying here and would do so again.
Stayed 2 nights in Oct 2025
Verified review

10/10 Excellent

Daniel

Liked: Cleanliness, amenities, property conditions & facilities
Very comfortable and convenient to all the major sites in Florence.
Stayed 3 nights in Jul 2025
Verified review

10/10 Excellent

Ronald

Liked: Cleanliness, amenities, property conditions & facilities
The hotel is perfectly positioned for moving about Florence. It was nicely renovated, well maintained and clean. The staff was cheerfully attentive and helpful. When we return, not if, the Floren will be our hotel. Cheers to the staff!
Stayed 4 nights in Oct 2025