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The FRAME Hotel

4.0 star property
VIP Access

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Photo gallery for The FRAME Hotel

Suite, Terrace | View from room
Interior detail
Daily buffet breakfast for a fee
Interior detail
Free toiletries, hair dryer, bathrobes, slippers

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Pet friendly
  • Free WiFi
  • Air conditioning
  • Bar
  • Laundry

Explore the area

View in a map
Via Panzani 2, Duomo, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪3 min walk‬
  • Place, Piazza del Duomo
    ‪6 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪16 min drive‬
VIP Access
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  • Expect exceptional service
  • Extra savings and perks for Rewards members
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Room options

View all photos for Superior Double or Twin Room

Superior Double or Twin Room | View from room

Superior Double or Twin Room

9.2 out of 10
Wonderful
(11 reviews)
  • 161 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed OR 2 Twin Beds
  • Free WiFi

View all photos for Economy Room, 1 Large Twin Bed

Economy Room, 1 Large Twin Bed | Minibar, in-room safe, desk, blackout drapes

Economy Room, 1 Large Twin Bed

8.0 out of 10
Very good
(1 review)
  • 140 sq ft
  • Sleeps 2
  • 1 Large Twin Bed
  • Free WiFi

View all photos for Queen Deluxe

Queen Deluxe | Minibar, in-room safe, desk, blackout drapes

Queen Deluxe

9.4 out of 10
Exceptional
(6 reviews)
  • 194 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed OR 1 Queen Bed and 1 Twin Sofa Bed
  • Free WiFi

View all photos for Suite

Suite | Minibar, in-room safe, desk, blackout drapes

Suite

8.8 out of 10
Excellent
(6 reviews)
  • 279 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed and 1 Double Sofa Bed OR 2 Large Twin Beds and 1 Double Sofa Bed
  • Free WiFi

View all photos for Suite, Terrace

Suite, Terrace | Minibar, in-room safe, desk, blackout drapes

Suite, Terrace

10.0 out of 10
Exceptional
(2 reviews)
  • City view
  • 538 sq ft
  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds and 1 Double Sofa Bed
  • Free WiFi

View all photos for Deluxe Room

Deluxe Room | Minibar, in-room safe, desk, blackout drapes

Deluxe Room

9.8 out of 10
Exceptional
(9 reviews)
  • 194 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed
  • Free WiFi

View all photos for SUITE GIOCONDA

SUITE GIOCONDA | Minibar, in-room safe, desk, blackout drapes

SUITE GIOCONDA

10.0 out of 10
Exceptional
(1 review)
  • 269 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Twin Sofa Bed
  • Free WiFi

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About the neighborhood

Florence

Located in Historic Centre of Florence, The FRAME Hotel is adjacent to Piazza di Santa Maria Novella and within a 5-minute walk of other popular sights like Cathedral of Santa Maria del Fiore. This 24-room, 4-star hotel has a bar/lounge and a coffee shop/cafe, along with free in-room WiFi.

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.1 miles
  • Cathedral of Santa Maria del Fiore - 3 min walk - 0.2 miles
  • Piazza della Signoria - 6 min walk - 0.4 miles
  • Piazza del Duomo - 6 min walk - 0.4 miles
  • Ponte Vecchio - 8 min walk - 0.5 miles

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 6 min walk
  • Florence Airport, Peretola (FLR) - 24 min drive

Restaurants

  • ‪Starbucks - ‬1 min walk
  • ‪Osteria e Vinaino Cicalone - ‬3 min walk
  • ‪Cantinetta Antinori - ‬2 min walk
  • ‪Ciro & Sons - ‬3 min walk
  • ‪Lorenzo de'Medici - ‬2 min walk

About this property

The FRAME Hotel

At The FRAME Hotel, guests have access to free WiFi in public areas, coffee in a common area, and laundry facilities. Airport transportation is made easy with an airport shuttle (available 24 hours) for EUR 50 per person one-way. Multilingual staff at the front desk are standing by 24/7 to help with tours or tickets, securing valuables, and dry cleaning/laundry. If you like to take your furry friend along on your adventures, this pet-friendly property offers food and water bowls. This family-friendly hotel also has a vending machine.
40-inch Smart TVs come with digital channels, and guests can stay connected with free WiFi. Bathrooms offer hair dryers, free toiletries, slippers, and bidets. Other standard amenities include minibars, espresso makers, and safes.
The recreational activities listed below are available either on site or nearby; fees may apply.

Similar properties

View from property
Hotel Santa Maria Novella
Historic Centre of Florence
  • Breakfast included
  • Pet friendly
  • Free WiFi
  • Air conditioning
9.6 out of 10, Exceptional, 1,007 reviews
$228 nightly
The price is $267
Jul 19 - Jul 20
Total with taxes and fees
Hotel Santa Maria Novella

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Offsite parking available from 7:00 AM to midnight (EUR 30 per night)
  • 24-hour roundtrip airport shuttle on request for a surcharge
  • Onsite parking options include a garage

Food and drink

  • Daily buffet breakfast available 7:30 AM to 11:00 AM for a fee: EUR 20 for adults and EUR 10 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Hosted evening meal available daily for a fee of EUR 30; reservation required
  • Snack bar/deli

Family friendly

  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator (29 inch wide door)
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk
  • Wheelchairs on site

More

  • Smoking not allowed
  • Tuscan architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bathrobes
  • Bidet
  • Free toiletries
  • Hair dryer
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 40-inch smart TV with digital channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Limited room service
  • Minibar

More

  • Air conditioning
  • Desk
  • Heating
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools
Guests booked in Half Board rates receive set menu dinner for guests age 15 and older in the booking. Dinner is provided by the restaurant next door, served in the hotel. Dinner fees for children age 14 and younger are collected at the property.

Access methods

Staffed front desk

Pets

  • This property welcomes pets for EUR 10 per pet, per night
  • Dogs and cats only
  • 1 total pets
  • Food and water bowls are available
  • Restrictions apply
  • For more information, guests can reach out to the property at the number on the booking confirmation
  • Service animals exempt from fees

Children and extra beds

  • One child 6 years old or younger stays free when using existing bedding

Property payment types

Important information

Fees

You'll be asked to pay these charges at the property:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

These are all of the charges provided to us by the property.

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for buffet breakfast: approximately EUR 20 for adults and EUR 10 for children
  • Airport shuttle fee: EUR 50 per person (one-way)
  • Airport shuttle fee per child: EUR 50 (one-way)
  • Nearby parking fee: EUR 30.00 per night (492 ft away; open 7:00 AM to midnight)
  • Pet fee: EUR 10 per pet, per night
  • Service animals are exempt from fees
  • Hosted evening meal: EUR 30

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher, a smoke detector, and a security system
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
  • Check-in: 3:00 PM
  • Check-out: noon
  • Minimum check-in age: 18
The front desk is open 24 hours a day. For convenient arrivals and departures, you can take advantage of the airport shuttle (available 24 hours), which is offered for a fee.
Property Registration Number IT048017A19ICEWVFV

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards, debit cards, and cash.
  • Onsite safety features include a fire extinguisher, a smoke detector, and a security system.

Additional information about polices, regulations, and more:

  • Upon check-in, all guests, including children, must be present to show their passport or government-issued photo ID.
  • Due to national regulations, cash transactions can't exceed EUR 5000 at this property. For additional details, contact the property using the contact information on your booking confirmation.
  • Registered guests are the only ones allowed in guestrooms.
  • No rollaway or extra beds are available.

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

FRAME Hotel Florence
FRAME Hotel Florence
FRAME Hotel
FRAME Florence
Hotel The FRAME Hotel Florence
Florence The FRAME Hotel Hotel
Hotel The FRAME Hotel
The FRAME Hotel Florence
FRAME
The FRAME Hotel Hotel
The FRAME Hotel Florence
The FRAME Hotel Hotel Florence

Frequently asked questions

Is a free cancellation option available at The FRAME Hotel?

The FRAME Hotel provides free cancellation on certain room rates. If you'd like to learn more, review the cancellation policy on our site.

How much does it cost to stay at The FRAME Hotel?

As of Jun 19, 2026, prices found for a 1-night stay for 2 adults at The FRAME Hotel on Jul 20, 2026 start from $273, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What's there to do around The FRAME Hotel?

This hotel is situated in Historic Centre of Florence, just steps from Piazza di Santa Maria Novella and Basilica of Santa Maria Novella, and within a short walk of Cathedral of Santa Maria del Fiore. You'll also find Ponte Vecchio and Uffizi Gallery less than a mile away.

Is parking available on site at The FRAME Hotel?

Yes, there is a garage.

Does The FRAME Hotel include a casino at the property?

No, The FRAME Hotel doesn't have a casino.

Will I find an indoor pool at The FRAME Hotel?

No, there is no indoor pool at this hotel.

Is The FRAME Hotel good for couples?

There are many amenities for couples at this hotel, including champagne service as well as proposal/romance packages and a bar/lounge.

Does The FRAME Hotel have a hot tub?

No, but this hotel offers jetted bathtubs in some guestrooms.

Does The FRAME Hotel have a restaurant that serves breakfast?

Yes, The FRAME Hotel serves buffet breakfast each morning for a surcharge from its cafe.

Will The FRAME Hotel allow pets to stay for free?

Although they can't stay for free, cats and dogs are welcome at The FRAME Hotel for a fee of EUR 10 per pet, per night. The property also provides food and water bowls.

Does The FRAME Hotel have connecting rooms available?

No, there aren't connecting guestrooms at this hotel.

Where is the closest airport to The FRAME Hotel?

The closest major airport to The FRAME Hotel is Florence Airport, Peretola (FLR), which is 4.3 mi away (24 minutes by car).

Are there rooms with balconies that I can book at The FRAME Hotel?

Yes, some guestrooms at this hotel offer either a balcony and a terrace where guests can enjoy city views.

The FRAME Hotel Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 549 out of 662 reviews
Rating 8 - Good. 82 out of 662 reviews
Rating 6 - Okay. 17 out of 662 reviews
Rating 4 - Poor. 10 out of 662 reviews
Rating 2 - Terrible. 4 out of 662 reviews

9.8/10

Cleanliness

9.8/10

Staff & service

9.2/10

Amenities

9.6/10

Property conditions & facilities

Reviews

Verified

10/10 Excellent

Brian

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Frame Hotel is in a perfect location. It seems brand new and the style is very cool and fitting for Florence. Staff is so friendly and helpful, it feels like it is family run! Highly recommend!
Stayed 3 nights in May 2026
Verified

10/10 Excellent

Jose

Liked: Cleanliness, staff & service, property conditions & facilities
great location
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

ANA G

Liked: Cleanliness, staff & service, amenities
Amazing place to stay, great service and location
Stayed 2 nights in Feb 2026
Verified

10/10 Excellent

Connor

Liked: Cleanliness, amenities, property conditions & facilities
Immaculate room condition, very friendly staff, great recommendations for food & such a good location.
Stayed 4 nights in Jan 2026
Verified

10/10 Excellent

Yuehan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was so nice! Room was clean and well maintained. Location is great would definitely come back
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, property conditions & facilities
Great stay!
Stayed 4 nights in Nov 2025
Verified

10/10 Excellent

Nicolette

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Gorgeous property - photos don’t do it justice. Outstanding location and the staff were phenomenal- 10/10 would recommend.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Joanne

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, close to the centre of Florence and the train station. Staff were very friendly and helpful, buffet breakfast was lovely. There is a cellar with wine vending machine which is a really nice place to relax with friends. Will definitely stay again.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Anastasia

Liked: Cleanliness, staff & service, amenities
Clean room, lovely staff, great breakfast.
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Karen

Liked: Cleanliness, amenities, property conditions & facilities
A wonderful boutique hotel. Staffs were friendly and helpful. Room was clean and beautifully decorated, breakfast was excellent. Location is perfect. Will definitely return to this hotel if in Florence.
Stayed 2 nights in Feb 2026
Verified

10/10 Excellent

Kelli

Liked: Cleanliness, amenities, property conditions & facilities
I love this hotel. I have stayed there twice in the last six months. It is perfectly located, the rooms are clean, comfortable and quiet. The staff is amazing. Excellent place for a lovely Florence visit!
Stayed 5 nights in Feb 2026
Verified

10/10 Excellent

Matthew

Liked: Cleanliness, staff & service, amenities
Amazing room and fantastic location!! Will definitely be back!
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Al

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff, too small elevator but everything great
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Federico

Liked: Cleanliness, property conditions & facilities
Great hotel
Stayed 2 nights in Oct 2025
Verified

10/10 Excellent

Mathias

Liked: Cleanliness, amenities, property conditions & facilities
Amazing staff, great location, spacious modern room
Stayed 3 nights in Dec 2025
Verified

10/10 Excellent

Lorena

Liked: Cleanliness, amenities, property conditions & facilities
The staff was fantastic - helped us with some questions we had and suggested a great restaurant. Hotel was super conveniently located near lots of restaurants and was easy walk to major attractions. Would definitely book again. Loved the water fountain in the hotel so we could refill our water. Very clean also.
Stayed 2 nights in Feb 2026
Verified

10/10 Excellent

George

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We enjoyed our stay at The FRAME. It has easy access to both the train station and the city center. The staff is fantastic and the rooms are very comfortable. We would definitely stay there again.
Stayed 4 nights in Jan 2026
Verified

10/10 Excellent

Jungran

Liked: Cleanliness, property conditions & facilities
Room was cleaned The staff was so kind It was perfect !!
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Wayne

Liked: Cleanliness, amenities, property conditions & facilities
Everything was excellent. Staff was friendly, helpful and very knowledgeable. Room was clean and well equipped. Location was wonderful, a few blocks from pretty much everything. Next time in Florence we will stay again at The Frame.
Stayed 7 nights in Feb 2026
Verified

10/10 Excellent

Charles

Liked: Cleanliness, staff & service, amenities
Just the right size.
Stayed 3 nights in Feb 2026
Verified

10/10 Excellent

Jason

Liked: Cleanliness, amenities, property conditions & facilities
Perfect location, amazing staff (especially the guy who checked me in, I forgot his name), everything I needed in a hotel for my Florence trip!
Stayed 3 nights in Dec 2025
Verified

10/10 Excellent

Barry

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful Hotel central location to Florence.
Stayed 2 nights in Oct 2025
Verified

10/10 Excellent

Isabel

Liked: Cleanliness, staff & service, amenities
Lovely and quaint hotel for our quick overnight in Florence.
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Wei

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is very friendly and helpful
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Sølve Conradi

Liked: Cleanliness, staff & service, amenities
Small, central. Great room. Impeccable service level.
Stayed 1 night in Feb 2026