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Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

3.0 star property
Beachside fun near Bournemouth Pier

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Photo gallery for Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

Enjoy unobstructed ocean views from the balcony with open glass doors.
Stunning hotel with a symmetrical design, featuring a lush garden and green roof.
Overlooking a vibrant blue ocean, this coastal city offers a stunning beachfront view.
Stunning staircase leads to an upper level, flanked by large windows and a potted plant.
Enjoy the ocean view from the comfort of this stylish room, featuring a sofa and a glass table.

Reviews

7.4 out of 10
Good

Popular amenities

  • Bar
  • Room service
  • 24/7 front desk
  • Parking available
  • Pet friendly

Explore the area

Map
East Overcliff Drive, Bournemouth, England, BH1 3AN
  • Bournemouth Beach
    ‪3 min walk‬
  • Bournemouth International Centre
    ‪15 min walk‬
  • Bournemouth Pier
    ‪15 min walk‬
  • Southampton (SOU)
    ‪43 min drive‬

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Room options

View all photos for Family Room, Multiple Beds, Non Smoking

Terrace/patio

Family Room, Multiple Beds, Non Smoking

7.4 out of 10
Good
(12 reviews)
  • 269 sq ft
  • Sleeps 4
  • 1 Double Bed and 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel crib

Standard Room, 1 Double Bed, Non Smoking

8.8 out of 10
Excellent
(13 reviews)
  • 151 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel crib

Standard Room, 1 Twin Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 151 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Superior Room, 1 Double Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel crib

Superior Room, 1 Double Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 140 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Premium bedding, desk, iron/ironing board, travel crib

Executive Room, 1 Double Bed, Non Smoking

  • 140 sq ft
  • Sleeps 2
  • 1 Double Bed

About the neighborhood

Bournemouth

Located in Bournemouth City Centre, Bournemouth East Cliff Hotel, Sure Hotel Collection by BW is a leisurely stroll from popular sights such as Bournemouth Beach and Bournemouth Pier. This 67-room, 3-star hotel has a restaurant and a bar/lounge, along with free in-room WiFi.

What's nearby

  • Bournemouth Beach - 3 min walk - 0.2 miles
  • Bournemouth Pavillion Theatre - 12 min walk - 0.7 miles
  • Oceanarium - 15 min walk - 0.8 miles
  • Bournemouth International Centre - 15 min walk - 0.8 miles
  • Bournemouth Pier - 15 min walk - 0.8 miles

Getting around

  • Bournemouth Station - 18 min walk
  • Bournemouth (BOH-Bournemouth Intl.) - 13 min drive

Restaurants

  • ‪O'Neill's - ‬7 min walk
  • ‪Naked Coffee - ‬8 min walk
  • ‪Korean Grill - ‬8 min walk
  • ‪Dosa World - ‬8 min walk
  • ‪Nathan’s Famous - ‬7 min walk

About this property

Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

Beachside fun near Bournemouth Pier
Guests of Bournemouth East Cliff Hotel, Sure Hotel Collection by BW enjoy free WiFi in public areas, conference space, and a terrace. Self parking is offered for GBP 20 per day. Front-desk staff can answer questions 24/7, and assist with luggage storage, concierge services, and dry cleaning/laundry. If you like to take your furry friend along on your adventures, this pet-friendly property offers food and water bowls. Other amenities at this beach hotel include laundry facilities, wedding services, and a banquet hall.
LCD TVs come with satellite channels, and free WiFi keeps guests connected. Bathrooms offer hair dryers and free toiletries, and beds sport premium bedding. Other standard amenities include coffee makers and desks.
The recreational activities listed below are available either on site or nearby; fees may apply.

Languages

English, Hindi, Italian, Polish, Portuguese, Romanian, Russian, Spanish, Turkish

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Self parking on site (GBP 20 per day)

Food and drink

  • English breakfast available for a fee 7:30 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 14.95 per person
  • A bar/lounge
  • A restaurant
  • Snack bar/deli

Things to do

  • Indoor pool (guest access)
  • Outdoor pool (guest access)

Family friendly

  • Access to nearby indoor pool
  • Access to nearby outdoor pool
  • Free rollaway/extra bed
  • Laundry facilities
  • Snack bar/deli
  • Travel crib

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Porter/bellhop
  • Wedding services

Business services

  • 295 square feet of conference space
  • 5 meeting rooms

Outdoors

  • Garden
  • On the beach
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • 7 steps to reach entrance
  • Assistive listening devices
  • Lever door handles
  • Upper floors accessible by stairs only
  • Vibrating pillow alarm
  • Well-lit path to entrance

More

  • 1 building
  • 4 floors
  • Ballroom
  • Banquet hall
  • Built in 1930
  • Smoking not allowed

Room amenities

Bedroom

  • Free rollaway/extra bed
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • LCD TV with satellite channels

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Room service

More

  • Access via exterior corridors
  • Desk
  • Heating
  • Iron/ironing board on request

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in fee: GBP 15.00
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Contactless check-out available
Late check-out subject to availability
Late check-out fee: GBP 15.00

Special check-in instructions

Front desk staff will greet guests on arrival at the property
For any questions, please contact the property using the information on the booking confirmation

Access methods

Staffed front desk

Pets

  • This property welcomes pets for GBP 25.00 per pet, per night
  • Dogs and cats only
  • 1 total (18 lbs is the maximum weight per pet)
  • Food and water bowls are available
  • Service animals exempt from fees

Children and extra beds

  • Children 5 years old and younger stay free when using existing bedding
  • Free rollaway/extra beds are available

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for English breakfast: approximately GBP 14.95 per person
  • Self parking fee: GBP 20 per day
  • Pet fee: GBP 25.00 per pet, per night
  • Service animals are exempt from fees
  • Early check-in fee: GBP 15.00 (subject to availability)
  • Late check-out fee: GBP 15.00 (subject to availability)

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
This property reserves the right to pre-authorize the guest's credit card prior to arrival.
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
  • Check-in: 4:00 PM—-anytime
  • Check-out: 11:00 AM
  • Minimum check-in age: 18
The front desk is open 24 hours a day. Driving? This property offers parking (fees apply).

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards. Cash is not accepted. 
  • This property reserves the right to pre-authorize the guest's credit card prior to arrival.
  • This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western).

Additional information about polices, regulations, and more:

  • There are no elevators.
  • No cribs or infant beds are available.

Property is also known as

Bournemouth East Cliff
Bournemouth East Cliff Court
Menzies Hotels Bournemouth East Cliff Court
Menzies Hotels Cliff Court
Menzies Hotels Cliff Court Hotel
Menzies Hotels Cliff Court Hotel Bournemouth East
Hallmark Hotel Bournemouth East Cliff
Hallmark Bournemouth East Cliff
Menzies East Cliff Court Bournemouth Hotel Bournemouth
Hallmark Hotel Bournemouth East Cliff
S. Bournemouth East Cliff Opco Limited
Bournemouth East Cliff Sure Hotel Collection by Best Western
Bournemouth East Cliff Hotel, Sure Hotel Collection by BW Hotel

Frequently asked questions

What is there to do around Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

This hotel is situated in Bournemouth City Centre within a short 6-minute walk of Bournemouth Beach and also 13 minutes on foot from Bournemouth Pier. You'll also find Bournemouth Pavillion Theatre and Oceanarium less than a mile away.

How much does it cost to stay at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

As of Jul 20, 2025, prices found for a 1-night stay for 2 adults at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW on Aug 3, 2025 start from $61.71, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is there parking available at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

Yes, parking is offered for GBP 20 per day.

Does Bournemouth East Cliff Hotel, Sure Hotel Collection by BW include a casino at the property?

No, Bournemouth East Cliff Hotel, Sure Hotel Collection by BW doesn't have a casino.

Is there an indoor pool at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

No, there is no indoor pool at this hotel.

What do couples enjoy most about Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

Amenities that appeal to couples at this beachfront hotel include premium bedding as well as a bar and a restaurant.

Are there hot tubs at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

No, this hotel doesn't have a spa tub.

Does Bournemouth East Cliff Hotel, Sure Hotel Collection by BW have a restaurant that serves breakfast?

Yes, Bournemouth East Cliff Hotel, Sure Hotel Collection by BW serves an English breakfast each morning for a surcharge from its restaurant.

Will Bournemouth East Cliff Hotel, Sure Hotel Collection by BW allow pets to stay for free?

Although they can't stay for free, cats and dogs are welcome at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW for a fee of GBP 25.00 per pet, per night. The property also provides food and water bowls.

Does Bournemouth East Cliff Hotel, Sure Hotel Collection by BW have connecting rooms?

No, this hotel doesn't feature connecting guestrooms.

What is the closest airport to Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

The closest major airport to Bournemouth East Cliff Hotel, Sure Hotel Collection by BW is Bournemouth (BOH-Bournemouth Intl.), which is 6.3 mi away (13 minutes by car). Another top airport is Southampton (SOU), which is around 27.2 mi away.

Are there rooms with balconies at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

Yes, some guestrooms at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW offer a balcony and may feature ocean views.

Does Bournemouth East Cliff Hotel, Sure Hotel Collection by BW offer wedding services?

There are wedding services available at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW if that's in your vacation plans.

Bournemouth East Cliff Hotel, Sure Hotel Collection by BW Reviews

Reviews

7.4

Good

Rating 10 - Excellent. 262 out of 1001 reviews
Rating 8 - Good. 391 out of 1001 reviews
Rating 6 - Okay. 173 out of 1001 reviews
Rating 4 - Poor. 96 out of 1001 reviews
Rating 2 - Terrible. 79 out of 1001 reviews

8.0/10

Cleanliness

8.0/10

Staff & service

7.0/10

Amenities

7.0/10

Property conditions & facilities

7.0/10

Eco-friendliness

Reviews

6/10 Okay

Thomas

Traveled with family
Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
Rooms quite nice and clean
Stayed 3 nights in Apr 2025

8/10 Good

Reinaldo Hugo

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Very nice thank you
Stayed 1 night in Apr 2025

4/10 Poor

Summaya

Disliked: Cleanliness, staff & service
House keeping was very poor. Went all week with the same bed sheets, no hoover done. Bathroom dirty, tea cups washed in bathroom sink, no fresh towels everyday.
Stayed 5 nights in Apr 2025

10/10 Excellent

Georgina

Lovely stay

Room very spacious and big bathroom, bed was comfortable, liked the idea of opting out of room cleaned if stay more than 2 nights for a free drinks token from bar, staff very helpful and friendly
Stayed 3 nights in Apr 2025

10/10 Excellent

Anmol

Stayed 2 nights in Apr 2025

8/10 Good

Susan

Traveled with group
Liked: Cleanliness, staff & service, room comfort
Stayed 3 nights in Mar 2025

10/10 Excellent

jonathan

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Mar 2025

8/10 Good

Garikai

Stayed 2 nights in Feb 2025

8/10 Good

Kayleigh

Liked: Cleanliness, staff & service, amenities
Lovely stay Night before had some crime so arrived and police all corned off Old fashioned but clean hotel Staff nice Perfect location
Stayed 1 night in Mar 2025

2/10 Terrible

Jac

Traveled with partner
Liked: Cleanliness
Disliked: Staff & service
We called in advance to inform the hotel that we would be checking in late, the lady on the phone left a message for the night staff. We arrived just before midnight to see a number on the front door saying to go to the Carlton hotel or call a number for assistance. Called multiple times, no answer. Went to the hotel across the road (Carlton Hotel) to see another letter on the door to ring a mobile number. Called the number multiple times - no answer. We had to forcibly pull open a powered door that was off, to get into the hotel after being locked outside for 20 minutes in the freezing cold after a long drive at midnight. There was also another couple who were already checked in that were locked out of the hotel! There was no staff at reception. We finally found a member of staff who apologised, stating his phone was on ‘sleep mode’ (do not disturb) so the calls didn’t come through. His number was on the front door to the hotel! We were then told we were staying at the Carlton hotel, and had been moved from the hotel we had originally booked. ‘They move all their winter bookings to the Carlton Hotel’. We eventually got our room keys, and 2 free drink tokens as a ‘sorry’. We get to our room and find a letter stating to claim free drink vouchers at reception. So not that much of a special ‘sorry’. The room decor was also awful. Horrible wall paper and paintings. In need of an update.
Stayed 2 nights in Feb 2025

10/10 Excellent

Ian

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lovely pleased staff. Great food. Staff very helpful. we can't wait to come back again
Stayed 2 nights in Jan 2025

8/10 Good

LE SI

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The breakfast is nice

8/10 Good

Christopher, London

Traveled with family
Liked: Cleanliness, staff & service
The staff were friendly and helpful. The buffet breakfast was we'll stocked and enjoyable. The swimming pool was closed but fortunately we were able to walk to the hotel next-door and use their swimming pools. The Sauna and Jacuzzi facilities would have been very welcome, if only they were working! The room that we had on the same level as the reception wasn't great, as we didn't have any kind of view from the window. We were offered another room but declined it, as it was even less suitable for us. Anyway, it was just a one night stay, and overall, it was an enjoyable and worthwhile stay.
Stayed 1 night in Oct 2024

10/10 Excellent

Daniel

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very nice
Stayed 2 nights in Oct 2024

4/10 Poor

Sam

Traveled with partner
Liked: Staff & service
Disliked: Amenities, property conditions & facilities
**this is a review of the Carlton hotel which we were moved to. We booked to stay for 2 nights at the East Cliff hotel as we were running the Bournemouth half marathon. We arrived on Saturday to be initially told that they are closing for winter and we would be “upgraded” to the hotel next door, the Carlton hotel, but we would have to stay the first night in the East Cliff hotel. Eventually another member of staff came over and told us she had managed to get us a room for both nights at the Carlton hotel instead, which did make things easier. The check in was good and the staff were very nice but unfortunately that is about as good as it gets. On Saturday we dropped our bags at the room and went out to meet friends. When we arrived back to the room there was a wedding going on and we quickly found out that the sound proofing in the rooms in not good at all. We were kept awake until 1:30am with the loud music, and we had to be up at 7am to get ready for the half marathon we were running which was really not ideal. Obviously this is no fault of the other patrons or staff, but it should be highlighted that the sound proofing is not good. We returned after the race on Sunday. We wanted to go in the jacuzzi/sauna, which we quickly found out were both out of order. It was raining Sunday evening, and when we returned after going for a meal we found that the rain had come through the ceiling and soaked our belongings. I did highlight this on checkout. Would not stay again.
Stayed 2 nights in Oct 2024

10/10 Excellent

Sami

Stayed 1 night in Oct 2024

10/10 Excellent

Jonathan

Business traveler, Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Comfortable, great location and hospitality

Staff were wonderful, very welcoming, professional, and attentive.The room was above expectations, bright clean and comfortable.One or two minor areas of detail in the room need patching up but very acceptable.Common areas are excellent, breakfast was great and the breakfast team were super welcoming.
Stayed 1 night in Oct 2024

6/10 Okay

Adele

Traveled with group
Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
Very outdated decore in the bedroom. The bathroom needed updating as was difficult to work the mixer tap for the shower and the door didn’t stay shut
Stayed 1 night in Oct 2024

6/10 Okay

Bushra

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was okay. I booked executive room whicb was average and had nothing special in it. Despite having patking available on site, i still had to pay £20 which was a surprise. Breakfast was average with very little variety.
Stayed 1 night in Sep 2024

4/10 Poor

Matthew

Business traveler
Disliked: Staff & service, property conditions & facilities
Stayed 1 night in Sep 2024

2/10 Terrible

Verified traveler

Disliked: Amenities
Car broken into outside hotel. All facilities advertised were at sister hotel and limited openings times. Room itself was nice inside and great view but everything else is a huge let down. Also advertising an outdoor pool which looks like it hasn’t been used for years
Stayed 1 night in Sep 2024

8/10 Good

David

Stayed 4 nights in Sep 2024

6/10 Okay

Marton

Traveled with family
Liked: Cleanliness, staff & service
the view
Stayed 1 night in Sep 2024

6/10 Okay

Nicole

Stayed 2 nights in Aug 2024

4/10 Poor

Laura

Disliked: Cleanliness, property conditions & facilities
Stayed 1 night in Sep 2024

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