Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

3.0 star property
Beachfront hotel with a 24-hour front desk and a restaurant

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Photo gallery for Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

Balcony
Property grounds
On the beach
Lobby
Balcony

Reviews

7.4 out of 10
Good

Popular amenities

  • Bar
  • Room service
  • 24/7 front desk
  • Parking available
  • Housekeeping

Explore the area

View in a map
East Overcliff Drive, Bournemouth, England, BH1 3AN
  • Place, Bournemouth Beach
    ‪3 min walk‬
  • Place, Bournemouth Pavillion Theatre
    ‪12 min walk‬
  • Place, Bournemouth International Centre
    ‪15 min walk‬
  • Airport, Southampton (SOU)
    ‪45 min drive‬

Room options

Family Room, Multiple Beds, Non Smoking

7.2 out of 10
Good
(13 reviews)
  • 269 sq ft
  • Sleeps 4
  • 1 Double Bed and 1 Twin Bed

Standard Room, 1 Twin Bed, Non Smoking

8.8 out of 10
Excellent
(3 reviews)
  • 151 sq ft
  • Sleeps 1
  • 1 Twin Bed

Standard Room, 1 Double Bed, Non Smoking

8.6 out of 10
Excellent
(24 reviews)
  • 151 sq ft
  • Sleeps 2
  • 1 Double Bed

Executive Room, 1 Double Bed, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 140 sq ft
  • Sleeps 2
  • 1 Double Bed

Superior Room, 1 Double Bed, Non Smoking

8.0 out of 10
Very good
(2 reviews)
  • 140 sq ft
  • Sleeps 2
  • 1 Double Bed

About the neighborhood

Bournemouth

Located in Bournemouth City Centre, Bournemouth East Cliff Hotel, Sure Hotel Collection by BW is a leisurely stroll from popular sights such as Bournemouth Beach and Bournemouth Pier. This 67-room, 3-star hotel has a restaurant and a bar/lounge, along with free in-room WiFi.

What's nearby

  • Bournemouth Beach - 3 min walk - 0.2 miles
  • Bournemouth Pavillion Theatre - 12 min walk - 0.7 miles
  • Bournemouth International Centre - 15 min walk - 0.8 miles
  • Bournemouth Pier - 15 min walk - 0.8 miles
  • O2 Academy Bournemouth - 3 min drive - 1.5 miles

Getting around

  • Bournemouth Station - 18 min walk
  • Bournemouth (BOH-Bournemouth Intl.) - 13 min drive

Restaurants

  • ‪Domino's Pizza - ‬10 min walk
  • ‪The Anvil - ‬8 min walk
  • ‪El Murrino Beachside - ‬11 min walk
  • ‪Caffe Dino - ‬8 min walk
  • ‪Noodle Bar - ‬8 min walk

About this property

Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

Beachfront hotel with a 24-hour front desk and a restaurant
Guests of Bournemouth East Cliff Hotel, Sure Hotel Collection by BW enjoy free WiFi in public areas, conference space, and a terrace. Self parking is offered for GBP 20 per day. Front-desk staff can answer questions 24/7, and assist with dry cleaning/laundry, concierge services, and luggage storage. If you like to take your furry friend along on your adventures, this pet-friendly property offers food and water bowls. Other amenities at this beach hotel include laundry facilities, a banquet hall, and wedding services.
LCD TVs come with satellite channels, and free WiFi keeps guests connected. Bathrooms offer hair dryers and free toiletries, and beds sport premium bedding. Other standard amenities include coffee makers and desks.
The recreational activities listed below are available either on site or nearby; fees may apply.

Similar properties

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Self parking on site (GBP 20 per day)

Food and drink

  • English breakfast available for a fee 7:30 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 14.95 per person
  • A bar/lounge
  • A restaurant
  • Snack bar/deli

Things to do

  • Indoor pool (guest access)
  • Outdoor pool (guest access)

Family friendly

  • Access to nearby indoor pool
  • Access to nearby outdoor pool
  • Free rollaway/extra bed
  • Laundry facilities
  • Snack bar/deli
  • Travel crib

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Porter/bellhop
  • Wedding services

Business services

  • 295 square feet of conference space
  • 5 meeting rooms

Outdoors

  • Garden
  • On the beach
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • 7 steps to reach entrance
  • Assistive listening devices
  • Lever door handles
  • Upper floors accessible by stairs only
  • Vibrating pillow alarm
  • Well-lit path to entrance

More

  • 1 building
  • 4 floors
  • Ballroom
  • Banquet hall
  • Built in 1930
  • Smoking not allowed

Room amenities

Bedroom

  • Free rollaway/extra bed
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • LCD TV with satellite channels

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Room service

More

  • Access via exterior corridors
  • Desk
  • Heating
  • Iron/ironing board on request

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in fee: GBP 15.00
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Contactless check-out available
Late check-out subject to availability
Late check-out fee: GBP 15.00

Special check-in instructions

Front desk staff will greet guests on arrival at the property
For any questions, please contact the property using the information on the booking confirmation

Access methods

Staffed front desk

Pets

  • This property welcomes pets for GBP 25.00 per pet, per night
  • Dogs and cats only
  • 1 total (18 lbs is the maximum weight per pet)
  • Food and water bowls are available
  • Service animals exempt from fees

Children and extra beds

  • Children 5 years old and younger stay free when using existing bedding
  • Free rollaway/extra beds are available

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for English breakfast: approximately GBP 14.95 per person
  • Self parking fee: GBP 20 per day
  • Pet fee: GBP 25.00 per pet, per night
  • Service animals are exempt from fees
  • Early check-in fee: GBP 15.00 (subject to availability)
  • Late check-out fee: GBP 15.00 (subject to availability)

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
This property reserves the right to pre-authorize the guest's credit card prior to arrival.
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
  • Check-in: 4:00 PM—-anytime
  • Check-out: 11:00 AM
  • Minimum check-in age: 18
The front desk is open 24 hours a day. Driving? This property offers parking (fees apply).

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards. Cash is not accepted. 
  • This property reserves the right to pre-authorize the guest's credit card prior to arrival.
  • This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western).

Additional information about polices, regulations, and more:

  • There are no elevators.
  • No cribs or infant beds are available.

Property is also known as

Bournemouth East Cliff
Bournemouth East Cliff Court
Menzies Hotels Bournemouth East Cliff Court
Menzies Hotels Cliff Court
Menzies Hotels Cliff Court Hotel
Menzies Hotels Cliff Court Hotel Bournemouth East
Hallmark Hotel Bournemouth East Cliff
Hallmark Bournemouth East Cliff
Menzies East Cliff Court Bournemouth Hotel Bournemouth
Hallmark Hotel Bournemouth East Cliff
S. Bournemouth East Cliff Opco Limited
Bournemouth East Cliff Sure Hotel Collection by Best Western
Bournemouth East Cliff Hotel, Sure Hotel Collection by BW Hotel

Frequently asked questions

What is there to do around Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

This hotel is situated in Bournemouth City Centre within a short 6-minute walk of Bournemouth Beach and also 13 minutes on foot from Bournemouth Pier. You'll also find Bournemouth Pavillion Theatre and Oceanarium less than a mile away.

Is parking available on site at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

Yes, parking is offered for GBP 20 per day.

Does Bournemouth East Cliff Hotel, Sure Hotel Collection by BW include a casino at the property?

No, Bournemouth East Cliff Hotel, Sure Hotel Collection by BW doesn't have a casino.

Is there an indoor pool at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

No, there is no indoor pool at this hotel.

What will couples enjoy most about a stay at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

Amenities that appeal to couples at this beachfront hotel include premium bedding as well as a bar and a restaurant.

Are there hot tubs at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

No, there isn't a spa tub at this hotel.

Does Bournemouth East Cliff Hotel, Sure Hotel Collection by BW have a restaurant that serves breakfast?

Yes, Bournemouth East Cliff Hotel, Sure Hotel Collection by BW serves an English breakfast each morning for a surcharge from its restaurant.

Will Bournemouth East Cliff Hotel, Sure Hotel Collection by BW allow pets to stay for free?

Although they can't stay for free, cats and dogs are welcome at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW for a fee of GBP 25.00 per pet, per night. The property also provides food and water bowls.

Are there connecting rooms at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

No, this hotel doesn't feature connecting guestrooms.

What is the closest airport to Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

The closest major airport to Bournemouth East Cliff Hotel, Sure Hotel Collection by BW is Bournemouth (BOH-Bournemouth Intl.), which is 6.3 mi away (13 minutes by car). Another top airport is Southampton (SOU), which is around 27.2 mi away.

Can I book a room with a balcony at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW?

Yes, some guestrooms at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW offer a balcony and may feature ocean views.

Does Bournemouth East Cliff Hotel, Sure Hotel Collection by BW offer wedding services?

There are wedding services available at Bournemouth East Cliff Hotel, Sure Hotel Collection by BW if that's in your vacation plans.

Bournemouth East Cliff Hotel, Sure Hotel Collection by BW Reviews

Reviews

7.4

Good

Rating 10 - Excellent. 256 out of 1001 reviews
Rating 8 - Good. 383 out of 1001 reviews
Rating 6 - Okay. 177 out of 1001 reviews
Rating 4 - Poor. 103 out of 1001 reviews
Rating 2 - Terrible. 82 out of 1001 reviews

8.0/10

Cleanliness

8.0/10

Staff & service

6.8/10

Amenities

6.8/10

Property conditions & facilities

7.0/10

Eco-friendliness

Reviews

8/10 Good

Thomas

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Exceptional staff friendly polite and very good at interacting with the guests
Stayed 3 nights in Aug 2025

2/10 Terrible

Shirin

Traveled with family and small children, Traveled with group, Traveled with partner, Traveled with family
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
I won’t be staying here again , the rooms are filthy the staff are not very friendly or helpful I couldn’t even begin to tell you how dirty the bathroom was the dust and dirt and cobwebs just awful, furniture falling apart on its last legs bathroom dated and dirty carpets stained curtains caked in dust they gave us a cheap tower fan in the middle of summer it was just terrible
Stayed 1 night in Aug 2025

6/10 Okay

Karen

Traveled with family and small children
Disliked: Amenities
All the staff were very helpful and went out off there way to help us
Stayed 3 nights in Aug 2025

10/10 Excellent

C B

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Enjoyable stay

What I had expected
Stayed 3 nights in Aug 2025

6/10 Okay

Alan

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

slow check in & high parking charge

Check in was slow and limited options for food. Most annoying was told parking was available at the premises and on check in advised parking was managed by local council and cost £20 to park. Unimpressed.
Stayed 1 night in Aug 2025

10/10 Excellent

Anne

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

100

it’s wonderful place to stay and staff are amazing especially jamal he was wonderful and make us feel like home
Stayed 3 nights in Jul 2025

8/10 Good

Neil

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed here for 4 nights in Family Room, 2 Adults and 2 kids. Room was adequate for our needs. Kids said sofa bed was comfortable. Upon request, we (my daughter and I) had the king-size bed split into two singles. Bedding and towels were all nice and clean. View from window, which only partly opened for safety reasons, was of the fire escape at back of hotel, only real aspect we didn't like. Bathroom was totally functional with very good rainfall shower and nice hot water. Buffet breakfast was very good and liked very much by the kids. The balcony by reception/bar offers great views over the bay and is nice to sit out on in the evening with a drink etc. Short walk to town, even shorter to start of zig-zag down to beach. Staff were very pleasant and helpful which made everything enjoyable. Lift to upper floors too. All in all, we thoroughly enjoyed our stay at the East Cliff Hotel. Would recommend it, if on a budget, and will certainly stay here again.
Stayed 4 nights in Jul 2025

6/10 Okay

Caroline

Traveled with group
Liked: Staff & service
Stayed 1 night in Jul 2025

10/10 Excellent

paul

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 6 nights in Jul 2025

10/10 Excellent

varun

Stayed 1 night in Jul 2025

4/10 Poor

Paul

Traveled with partner
Disliked: Amenities, property conditions & facilities
Good beds disappointed at no pool looks like not been used for years but not told about it on booking my stay yes we were offerered another pool at Carlton but it was always buzzy Bar facilities terrible no coffee machine I could go on a lot more very bad re view I think by more than me
Stayed 10 nights in Jul 2025

6/10 Okay

Diana

Unfortunately I chose a single room which was rather small. It just happened to be a heatwave when I arrived so the room was very hot and If I could have had an update I would have done. But the hotel is in a great position on the cliffs and walking into the town centre.
Stayed 7 nights in Jul 2025

4/10 Poor

Willard

Disliked: Property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Steven

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff where friendly and helpful
Stayed 3 nights in Jul 2025

4/10 Poor

Fatima

Traveled with family and small children
Disliked: Cleanliness, amenities, property conditions & facilities
The only word that comes to mind is decrepit. From the outside the paint is peeling and it looks bad. The lobby area is really nice but our room was in a terrible state. The carpet was ripped and stained. Cracks in the ceiling, stained toilet seat (it wasn’t pee stains leftover just some sort of stains that wouldn’t come off). Overall a very shabby hotel and I wouldn’t recommend it nor stay there again. I only stayed there for a night but for a longer stay pick something nicer. It is however very close to the beach which is why I picked it so that’s a plus point for it.
Stayed 1 night in Jul 2025

8/10 Good

Jamie

Traveled with family
Liked: Cleanliness, staff & service, room comfort

Excellent value and comfortable

Our room had 2 bedrooms and felt really comfortable with our children. Close to beach and train station and nice view from window. We had a comfortable stay. The only downside was the carpet and decor is a bit run down and the shower was weak. I thought it was excellent value for money and we enjoyed our stay.
Stayed 3 nights in Jul 2025

6/10 Okay

Nafeesa

Liked: Staff & service
Stayed 2 nights in Jul 2025

2/10 Terrible

David

Traveled with family
Liked: Cleanliness, staff & service
I can’t believe the room haven’t got windows or air conditioning, the fire door exit on the room , because to oled window can’t open , when I wake up I was have very bad headache because no windows available ,
Stayed 1 night in Jul 2025

10/10 Excellent

Danielle

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

8/10 Good

Gwen

Stayed 4 nights in Jul 2025

8/10 Good

J

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

8/10 Good

Ben

Liked: Cleanliness, property conditions & facilities
Stayed 1 night in Jul 2025

10/10 Excellent

Darrell

Liked: Cleanliness, amenities, property conditions & facilities
Great staff
Stayed 2 nights in Jul 2025

8/10 Good

hardeep

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jul 2025

8/10 Good

Kwasi

Liked: Cleanliness, amenities, property conditions & facilities
Very serine atmosphere
Stayed 2 nights in Jun 2025