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Allure Hotel & Conference Centre, Ascend Hotel Collection

3.0 star property
Suburban hotel with a fitness center and a sauna

Choose dates to view prices

Photo gallery for Allure Hotel & Conference Centre, Ascend Hotel Collection

Terrace/patio
Lobby
Exterior
Lobby
Dining

Reviews

7.6 out of 10
Good

Popular amenities

  • Pool
  • 24/7 front desk
  • Breakfast available
  • Gym
  • Housekeeping

Explore the area

Map
20 Fairview Rd, Barrie, ON, L4N4P3
  • Allandale Recreation Centre
    ‪13 min walk‬
  • Barrie Centennial Park
    ‪3 min drive‬
  • Splashon Water Park Barrie
    ‪4 min drive‬

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Room options

View all photos for Room, 1 Queen Bed, Accessible, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Room, 1 Queen Bed, Accessible, Non Smoking

8.8 out of 10
Excellent
(5 reviews)
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room, 2 Double Beds, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking

8.6 out of 10
Excellent
(35 reviews)
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

8.4 out of 10
Very good
(6 reviews)
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 1 King Bed, Non Smoking, Balcony

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking, Balcony

8.6 out of 10
Excellent
(9 reviews)
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 King Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking | Premium bedding, pillowtop beds, desk, blackout drapes

Executive Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 Queen Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Executive Room, 1 Queen Bed, Non Smoking

9.2 out of 10
Wonderful
(5 reviews)
  • Sleeps 2
  • 1 Queen Bed

About the neighborhood

Barrie

Within a short walk of Allandale Recreation Centre, Allure Hotel & Conference Centre, Ascend Hotel Collection is within 2 miles (3 km) of Barrie Centennial Park. This 161-room hotel has an indoor pool, free in-room WiFi, and free self parking.

What's nearby

  • Allandale Recreation Centre - 13 min walk - 0.7 miles
  • Barrie Centennial Park - 3 min drive - 1.4 miles
  • Splashon Water Park Barrie - 4 min drive - 1.6 miles
  • Barrie Farmers Market - 5 min drive - 4.1 miles
  • Georgian College - 6 min drive - 5.4 miles

Getting around

  • Allandale Waterfront Station - 3 min drive
  • Toronto Pearson Intl. Airport (YYZ) - 52 min drive

Restaurants

  • ‪Pie Wood Fired Pizza - ‬3 min drive
  • ‪Starbucks - ‬3 min drive
  • ‪Ol West Wing - ‬3 min drive
  • ‪Tim Hortons - ‬14 min walk
  • ‪Mandarin Buffet - ‬3 min walk

About this property

Allure Hotel & Conference Centre, Ascend Hotel Collection

Suburban hotel with a fitness center and a sauna
At Allure Hotel & Conference Centre, Ascend Hotel Collection, guests enjoy features like an indoor pool, a gym, and a sauna. If you drive, take advantage of free parking. The front desk has multilingual staff on hand 24/7 to help with luggage storage, dry cleaning/laundry, and securing valuables. Additional amenities include free WiFi in public areas, meeting rooms, and a conference center.
Guests can expect to find free WiFi and 42-inch flat-screen TVs with cable channels and pay movies. Bathrooms offer hair dryers and free toiletries, and pillowtop beds with premium bedding ensure a restful night. Microwaves, coffee makers, and free local calls are also standard. Housekeeping is available on request.
Recreational amenities at the hotel include an indoor pool, a sauna, and a fitness center.

Children under 18 years old are not allowed in the swimming pool or fitness facility without adult supervision.

The recreational activities listed below are available either on site or nearby; fees may apply.

Languages

English, Filipino, Portuguese

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 50+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site
  • Free RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Food and drink

  • Daily on-the-go breakfast available 6:00 AM to 11:00 AM for a fee: CAD 10 to 20 for adults and CAD 10 to 20 for children
  • Snack bar/deli

Things to do

  • Gym
  • Indoor pool
  • Sauna

Family friendly

  • In-room crib
  • In-room microwave
  • Indoor pool
  • Laundry facilities
  • Mini-fridge
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • ATM
  • Gift shop/newsstand
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Wedding services

Business services

  • 24-hour business center
  • Computer station
  • Conference center (9,000 square feet of space)
  • Meeting rooms

Outdoors

  • Barbecue grill
  • Garden
  • Picnic area

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible parking
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk

More

  • 2 buildings
  • 5 floors
  • Ballroom
  • Banquet hall
  • Built in 1969
  • Smoke-free property

Room amenities

Bedroom

  • Blackout drapes
  • Free crib
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 42-inch flat-screen TV with premium cable channels
  • Pay movies

Food and drink

  • Coffee/tea maker
  • Microwave
  • Mini-fridge

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Free local calls
  • Heating
  • Iron/ironing board
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Minimum check-in age: 19

Check-out

Check-out before 11:00 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Renovations and closures

This property is closed from June 1 2025 to July 15 2025 (dates subject to change).

Access methods

Staffed front desk

Pets

  • This property welcomes pets for CAD 25.00 per accommodation, per day
  • Dogs and cats only
  • 2 total (55 lbs is the maximum weight per pet)
  • Pets may not be left unsupervised
  • Certain rooms only, restrictions apply
  • Guests can request a pet-friendly room by contacting the property at the number on the booking confirmation
  • Service animals exempt from fees

Children and extra beds

  • Children 17 years old and younger stay free when using existing bedding
  • Rollaway/extra beds are available for CAD 10.0 per day
  • Free cribs/infant beds are available

Property payment types

Important information

Fees

You'll be asked to pay these charges at the property:

  • Deposit: CAD 200 per accommodation, per stay

These are all of the charges provided to us by the property.

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for to-go breakfast: approximately CAD 10 to 20 for adults, and CAD 10 to 20 for children
  • Pet fee: CAD 25.00 per accommodation, per day
  • Service animals are exempt from fees
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: CAD 10.0 per day

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, and a first aid kit
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
  • Check-in: 3:00 PM—-anytime
  • Check-out: 11:00 AM
  • Minimum check-in age: 19
The front desk is open 24 hours a day, and checking out is easy with express services. Driving? This property offers free self parking, along with free RV, bus, and truck parking.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A credit card for incidental charges and a government-issued photo ID may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards. Cash is not accepted. 
  • The credit card used at check-in for incidentals must be in the name of the primary guest who made the reservation.
  • Onsite safety features include a carbon monoxide detector, a fire extinguisher, a smoke detector, and a first aid kit.
  • Cashless payment methods are available for all transactions.

Additional information about polices, regulations, and more:

  • Pool access available from 11:00 AM to 10:00 PM.
  • Connecting or adjoining rooms can be requested, but all rooms are subject to availability. Contact the property using the phone number on your booking confirmation.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

Barrie Holiday Inn
Holiday Inn Barrie
Holiday Inn Barrie Hotel
Holiday Inn Barrie Hotel & Conference Centre Ontario
Holiday Inn Barrie Hotel Barrie
Allure Hotel Conference Centre
Allure Hotel Ascend Hotel Collection
Holiday Inn Barrie Hotel Conference Centre
Holiday Inn Barrie Hotel Conference Centre an IHG Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Barrie

Frequently asked questions

Are free cancellation options available at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Allure Hotel & Conference Centre, Ascend Hotel Collection offers free cancellation on select room rates. For additional details, review the cancellation policy on our site.

What's there to see within easy reach of Allure Hotel & Conference Centre, Ascend Hotel Collection?

This hotel is located in Barrie within a short 14-minute walk of Allandale Recreation Centre. You'll also find Barrie Centennial Park and Splashon Water Park Barrie within a short drive.

Will I be able to park at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Yes, self parking is offered for free at the hotel. Accessible parking and free RV/bus/truck parking are also available for guests.

Does Allure Hotel & Conference Centre, Ascend Hotel Collection have a casino on the premises?

No, Allure Hotel & Conference Centre, Ascend Hotel Collection doesn't have a casino.

Will I find an indoor pool at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Yes, this hotel has an indoor pool. Guests have pool access between 11:00 AM and 10:00 PM.

What will couples enjoy most about a stay at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Couples staying at this hotel will appreciate amenities like a pillowtop mattress as well as an indoor pool and wedding services.

Are there hot tubs at Allure Hotel & Conference Centre, Ascend Hotel Collection?

No, but guests can enjoy a sauna at this hotel.

Does Allure Hotel & Conference Centre, Ascend Hotel Collection feature a restaurant that includes a breakfast menu?

Yes, Allure Hotel & Conference Centre, Ascend Hotel Collection serves to-go breakfast each morning for a surcharge from its snack bar.

Will Allure Hotel & Conference Centre, Ascend Hotel Collection allow pets to stay for free?

Although they can't stay for free, cats and dogs are welcome at Allure Hotel & Conference Centre, Ascend Hotel Collection for a fee of CAD 25.00 per accommodation, per day.

Are there connecting rooms at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Yes, you can book connecting guestrooms at this hotel for your group or family vacation.

Can I book a room with a balcony at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Yes, some guestrooms at Allure Hotel & Conference Centre, Ascend Hotel Collection offer a balcony.

Does Allure Hotel & Conference Centre, Ascend Hotel Collection offer wedding services?

There are wedding services available at Allure Hotel & Conference Centre, Ascend Hotel Collection if that's in your vacation plans.

Allure Hotel & Conference Centre, Ascend Hotel Collection Reviews

Reviews

7.6

Good

Rating 10 - Excellent. 347 out of 1001 reviews
Rating 8 - Good. 304 out of 1001 reviews
Rating 6 - Okay. 169 out of 1001 reviews
Rating 4 - Poor. 93 out of 1001 reviews
Rating 2 - Terrible. 88 out of 1001 reviews

7.6/10

Cleanliness

8.2/10

Staff & service

7.0/10

Amenities

7.0/10

Property conditions & facilities

7.4/10

Eco-friendliness

Reviews

2/10 Terrible

Daniela

Traveled with family
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
It was a hockey tournament booking and the security kept chasing kids around telling them to go to bed by 10. As a hockey tournament booking, kids staying out of their rooms late should be expected. The carpet is really dirty and there’s a musty smell in some areas of the hotel. Also it takes a long time to go from one area of the hotel to the other if not everybody is in the same area. It makes it difficult and hard to navigate. Also it was extremely expensive. Priced like a luxury hotel but definitely not luxury.
Stayed 2 nights in Feb 2025

6/10 Okay

Julia

Traveled with group
Liked: Cleanliness, staff & service
Convenient to convention on same floor as rooms
Stayed 1 night in Feb 2025

10/10 Excellent

Carly

Stayed 1 night in Jan 2025

4/10 Poor

Sarah

Traveled with family and small children
Disliked: Staff & service
Hot tub was cold
Stayed 1 night in Jan 2025

8/10 Good

Laura

Liked: Cleanliness, staff & service, property conditions & facilities
really liked the location!
Stayed 1 night in Feb 2025

10/10 Excellent

Mathieu

Liked: Cleanliness, staff & service, property conditions & facilities
All around good hotel for the money!
Stayed 1 night in Jan 2025

8/10 Good

Lynn

Stayed 1 night in Jan 2025

8/10 Good

CALVIN

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff were great. Room was excelent, and had good coffee.
Stayed 1 night in Jan 2025

10/10 Excellent

Amber

Stayed 1 night in Jan 2025

8/10 Good

Danielle

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jan 2025

4/10 Poor

Verified traveler

Traveled with family

Pool out of order

Hotel was clean but dated. The pool was not available and by reading the other reviews I am not sure the last time guests were able to use it. Stop advertising it as an amenity.
Stayed 1 night in Jan 2025

8/10 Good

Stephen

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We stayed for the hot tub but it wasn’t working
Stayed 1 night in Jan 2025

2/10 Terrible

Amanda

Traveled with family and small children, Traveled with group
Disliked: Staff & service, amenities, property conditions & facilities
We stayed hear with our cheer team. The pool was "broken down" and we were not notified at check in. When we went to go to the pool, we were told it was down. No compensation for the inconvenience. Then we had our team in the hall making crafts etc. And were told by security that needed to move and no other space would be available for them to hang out in at 7pm. My son who is 5 was told he could play mini sticks in the hall with his foan puck as it could damage their walls. It is not a family hotel and charge too much per night for no pool or space for groups. On top of all this the staff were rude and yelled at all of the children who are 7 and under. Will never stay there again.
Stayed 1 night in Jan 2025

2/10 Terrible

Sue

Traveled with family
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Needs a lot of work. The pool was closed and so was the restaurant. The building is run down and needs a lot of work.
Stayed 1 night in Jan 2025

6/10 Okay

Jess

Disliked: Cleanliness, property conditions & facilities, room comfort

Update

Bed was terrible. Furniture was falling apart. Stains on floor. Everything was dated.
Stayed 2 nights in Jan 2025

10/10 Excellent

Emma

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jan 2025

8/10 Good

Alex

All good for hockey tournament
Stayed 2 nights in Jan 2025

4/10 Poor

Justin

Traveled with family
Disliked: Staff & service, amenities
Booked a room standard room with two double beds for my sister in law and I through Expedia, once we got to our room there was one queen bed only. I went back to the front desk and they kept telling me they were fully booked and didn’t have our proper room available with no explanation why we didn’t get it on the first place. I asked for a second room and that wasn’t an option. They kept insisting took bring us cot and take 25$ off the bill, I paid 268$ for a low end hotel, this wasn’t going to happen. I then asked for a full refund and we were going to find a new hotel, the manager then came out, after waiting for him another 15 minutes he said “no worries sir we will give you a room with two double beds like I was at wrong because I got the incorrect room.Obviously had spare emergency rooms available, why did I need to waste all this time and threat to leave to get my room. Also the hot tub was none functional,of course just like last time I stayed here the hot tub was not functioning either, you would think the front desk lady would know of this issue and advise the customers asking about the hot tub especially when you ask her twice because you seen a sign a the hot tub itself, asking other st the pool the hot tub has been closed for the last 2 days.
Stayed 1 night in Jan 2025

10/10 Excellent

Melissa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It had availability
Stayed 1 night in Jan 2025

4/10 Poor

Adrian

Disliked: Staff & service, property conditions & facilities
Stayed 2 nights in Jan 2025

10/10 Excellent

Martin

Stayed 3 nights in Jan 2025

2/10 Terrible

Cole

Stayed 1 night in Dec 2024

8/10 Good

Betty

Liked: Cleanliness, room comfort
Stayed 1 night in Dec 2024

8/10 Good

Steve

Liked: Cleanliness, staff & service
It was winter and snowing hard to judge but it appeared ok
Stayed 3 nights in Dec 2024

8/10 Good

Fabian

Traveled with family
Liked: Staff & service, room comfort
Some upgrades needed like for example washroom door was hard to open and close along with patio door but cleanliness and service was great.
Stayed 2 nights in Dec 2024

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