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The Merchant's House, BW Signature Collection

3.5 star property

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Photo gallery for The Merchant's House, BW Signature Collection

Standard Room, 1 King Bed, Non Smoking (Theme Room) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board
Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed) | Terrace/patio
Daily buffet breakfast (GBP 15.00 per person)
Exterior
Lobby

Reviews

9.2 out of 10
Wonderful

Popular amenities

  • Free WiFi
  • Bar
  • Housekeeping
  • 24/7 front desk

Explore the area

View in a map
29 Milford St, Salisbury, England, SP1 2AP
  • Place, Market Square
    ‪3 min walk‬
  • Place, Cathedral Close
    ‪4 min walk‬
  • Place, Salisbury Cathedral
    ‪7 min walk‬
  • Airport, Southampton (SOU)
    ‪35 min drive‬

Room options

View all photos for Classic Room, 1 Twin Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 1 Twin Bed, Non Smoking

8.8 out of 10
Excellent
(6 reviews)
  • 161 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Classic Room, 1 King Bed, Non Smoking

Classic Room, 1 King Bed, Non Smoking | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 1 King Bed, Non Smoking

8.8 out of 10
Excellent
(42 reviews)
  • 194 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Classic Room, 2 Twin Beds, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 2 Twin Beds, Non Smoking

9.0 out of 10
Wonderful
(19 reviews)
  • 194 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Superior Room, 1 King Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Superior Room, 1 King Bed, Non Smoking

9.2 out of 10
Wonderful
(10 reviews)
  • 215 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Deluxe Room, 1 King Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 248 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

9.0 out of 10
Wonderful
(2 reviews)
  • 215 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 King Bed, Non Smoking (Theme Room)

Standard Room, 1 King Bed, Non Smoking (Theme Room) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Standard Room, 1 King Bed, Non Smoking (Theme Room)

10.0 out of 10
Exceptional
(3 reviews)
  • 205 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 King Bed

Classic King Room-Non-Smoking

  • Sleeps 2

Classic Single Room

  • Sleeps 1

Classic Room With 2 Single Beds-Non-Smoking

  • Sleeps 2

Superior King Room-Non-Smoking

  • Sleeps 2

Deluxe King Room-Non-Smoking

  • Sleeps 2

1 King Bed, Non-Smoking, Theme Room

  • Sleeps 2

1 King Bed, Non-Smoking, Deluxe Room, Larger Room

  • Sleeps 2

Suite-1 King Bed, Non-Smoking, Sofabed, Courtyard, Lounge Area

  • Sleeps 2

About the neighborhood

Salisbury

The Merchant's House, BW Signature Collection places you next to Southampton Skating and within a 5-minute walk of Market Square. This 37-room, 3.5-star hotel welcomes guests with in-room amenities like coffee makers, LED TVs, and free tea bags/instant coffee.

What's nearby

  • Market Square - 3 min walk - 0.2 miles
  • Cathedral Close - 4 min walk - 0.3 miles
  • Salisbury Cathedral - 7 min walk - 0.4 miles
  • Magna Carta Chapter House - 7 min walk - 0.4 miles
  • Salisbury Museum - 9 min walk - 0.5 miles

Getting around

  • Salisbury (XSR-Salisbury Train Station) - 13 min walk
  • Bournemouth (BOH-Bournemouth Intl.) - 41 min drive

Restaurants

  • ‪Chick-O-Land - ‬2 min walk
  • ‪McDonald's - ‬2 min walk
  • ‪Charlie’s Café - ‬3 min walk
  • ‪Noodle Camp - ‬3 min walk
  • ‪The Coach & Horses - ‬3 min walk

About this property

The Merchant's House, BW Signature Collection

Guests of The Merchant's House, BW Signature Collection enjoy features like free WiFi in public areas. Limited parking is available. The 24-hour front desk has staff always at the ready.
Guests can expect free WiFi and 40-inch LED TVs with digital channels. Bathrooms have hair dryers and free toiletries. Other standard amenities include coffee makers, ironing boards, and desks.

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Terrace/patio
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  • Free WiFi
  • Restaurant
  • Breakfast available
  • Parking available
8.0 out of 10, Very Good, 756 reviews
$75 nightly
The price is $90
Mar 27 - Mar 28
Total with taxes and fees
Best Western Red Lion Hotel

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Limited onsite parking

Food and drink

  • Buffet breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 11:30 AM on weekends; GBP 15 for adults and GBP 9 for children
  • A bar/lounge

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (daily)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Upper floors accessible by stairs only

More

  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 40-inch LED TV with digital channels

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Tea bags/instant coffee

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • This property doesn't allow pets

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for buffet breakfast: approximately GBP 15.00 for adults and GBP 9.00 for children

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, and a first aid kit
  • Check-in: 3:00 PM
  • Check-out: 11:00 AM
  • Minimum check-in age: 18
The front desk is open 24 hours a day. Driving? This property offers limited parking.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • This property accepts credit cards and debit cards. Cash is not accepted. 
  • Onsite safety features include a fire extinguisher, a smoke detector, and a first aid kit.
  • Cashless payment methods are available for all transactions.

Additional information about polices, regulations, and more:

  • There are no elevators.

Property is also known as

The Merchant's House
The Merchant's House BW Signature Collection
The Merchant's House, BW Signature Collection Hotel
The Merchant's House, BW Signature Collection Salisbury
The Merchant's House, BW Signature Collection Hotel Salisbury

Frequently asked questions

What's there to do around The Merchant's House, BW Signature Collection?

This hotel is located in Salisbury, just steps from Southampton Skating and Market Square, and within a short walk of Cathedral Close. You'll also find Magna Carta Chapter House and Salisbury Museum less than a mile away.

How much does it cost to stay at The Merchant's House, BW Signature Collection?

As of Mar 12, 2026, prices found for a 1-night stay for 2 adults at The Merchant's House, BW Signature Collection on Mar 15, 2026 start from $95, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available on site at The Merchant's House, BW Signature Collection?

Yes, though parking is limited.

Does The Merchant's House, BW Signature Collection include a casino on the premises?

No, The Merchant's House, BW Signature Collection doesn't have a casino.

Is there an indoor pool at The Merchant's House, BW Signature Collection?

No, there is no indoor pool at this hotel.

What amenities will couples enjoy at The Merchant's House, BW Signature Collection?

Amenities at this hotel that appeal to couples include a bar and a 24-hour front desk.

Are there hot tubs at The Merchant's House, BW Signature Collection?

No, this hotel doesn't have a spa tub.

Does The Merchant's House, BW Signature Collection feature a restaurant that includes a breakfast menu?

The Merchant's House, BW Signature Collection offers buffet breakfast on weekday mornings for a surcharge though there is no restaurant.

Does The Merchant's House, BW Signature Collection allow pets to stay free of charge?

No, pets aren't allowed at The Merchant's House, BW Signature Collection.

Are there connecting rooms at The Merchant's House, BW Signature Collection?

No, there aren't connecting guestrooms at this hotel.

What is the closest airport to The Merchant's House, BW Signature Collection?

The closest major airport to The Merchant's House, BW Signature Collection is Bournemouth (BOH-Bournemouth Intl.), which is 23.2 mi away (41 minutes by car). Another top airport is Southampton (SOU), which is located 23.4 mi away (34-minute drive).

Are there rooms with balconies at The Merchant's House, BW Signature Collection?

No, you won't find guestrooms with balconies at The Merchant's House, BW Signature Collection.

The Merchant's House, BW Signature Collection Reviews

Reviews

9.2

Wonderful

Rating 10 - Excellent. 580 out of 847 reviews
Rating 8 - Good. 187 out of 847 reviews
Rating 6 - Okay. 58 out of 847 reviews
Rating 4 - Poor. 15 out of 847 reviews
Rating 2 - Terrible. 7 out of 847 reviews

9.6/10

Cleanliness

9.6/10

Staff & service

8.6/10

Amenities

9.2/10

Property conditions & facilities

Reviews

10/10 Excellent

Stuart

Stayed 1 night in Dec 2025

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities
Clean room
Stayed 1 night in Dec 2025

6/10 Okay

Joseph

Business traveler
Liked: Cleanliness, staff & service, amenities
The bed wasn't very comfortable and the pillows were like rocks.
Stayed 1 night in Dec 2025

8/10 Good

Russell

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly and efficient staff. Quite small but clean room. An old building, so some uneven and squeaky floors, but that’s to be expected. Slightly inconvenient to have to nominate a breakfast time.
Stayed 1 night in Nov 2025

8/10 Good

Jemma

Liked: Cleanliness, staff & service, amenities
Room was clean and comfy. Staff very helpful and nice. Half price welcome drink in the bar. Only downside, was parking (very limited) and couldn’t get a space. However, location is great and so close to the city centre.
Stayed 1 night in Nov 2025

8/10 Good

Norma, Mississauga

Liked: Cleanliness, amenities, property conditions & facilities
The staff, amenities like nice clean room and bathroom. It’s walkable to restaurants, tourist attractions like Christmas Market, shopping centre, Salisbury cathedral and Magna Carta.
Stayed 1 night in Nov 2025

10/10 Excellent

Jamie

Stayed 1 night in Nov 2025

8/10 Good

Epe-Erana

Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Very polite welcoming, lovely staff in the bar. Room was perfect for the price. Walking distance to tourist sites and shops.
Stayed 1 night in Nov 2025

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, amenities
Room was clean and the staff really looked after us especially when we arrived in torrential rain and they provided somewhere for us to eat our lunch
Stayed 2 nights in Oct 2025

10/10 Excellent

John

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
A surprise in the heart of Salisbury. Friendly, comfortable, good value and professional.
Stayed 1 night in Nov 2025

10/10 Excellent

Christopher

Liked: Cleanliness, amenities, property conditions & facilities
Very comfortable room and friendly, helpful staff.
Stayed 3 nights in Nov 2025

8/10 Good

Peter

Liked: Cleanliness, amenities
The room was very clean and everything worked
Stayed 2 nights in Nov 2025

10/10 Excellent

James

Liked: Cleanliness, staff & service, amenities
Clean room, lovely staff, central location. Whats not to love.
Stayed 1 night in Nov 2025

10/10 Excellent

Karl

Liked: Cleanliness, staff & service, amenities
I had a very solid stay here. The staff were welcoming and efficient, and my single room was spotless and comfortable. The windows have excellent soundproofing; while I can't confirm if it muffles the weekend noise from the nightclub across the road, it was quiet during my weeknight stay. All this for £52 per night is a great value.
Stayed 2 nights in Nov 2025

6/10 Okay

Mark

Liked: Staff & service
Disliked: Property conditions & facilities, room comfort
The service was friendly, but unfortunately our room was very musty and you could see this as damp near the window. Internal bathroom with no way of opening external windows and maybe little surprise, but not a nice way to walk into a room. The room we had was on the road, which is fine, until you realise at 1am there is a nightclub opposite the window and at 3.30am when everyone piles out onto the street, meant a very poor nights sleep.
Stayed 1 night in Nov 2025

10/10 Excellent

Stephan

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very spacious room and nice bathroom
Stayed 6 nights in Sep 2025

8/10 Good

raymond

Liked: Cleanliness, staff & service
Our superior room was very clean and spacious and all staff were very pleasant. Overall the hotel was very well presented and we will be happy to return. On the down side the shower over the bath needs to be updated and the bathroom needed more shelving with only 1 shower gel.
Stayed 3 nights in Nov 2025

10/10 Excellent

Christine

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
We had a lovely time in Salisbury at the merchants hotel, the staff were friendly, the room was clean and comfortable.
Stayed 1 night in Nov 2025

8/10 Good

Caroline

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice beds and room , kind staff
Stayed 1 night in Oct 2025

10/10 Excellent

Emma

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Good location for exploring Salisbury. Parking was a great bonus for the location. Staff were all helpful and friendly, especially the staff doing breakfast. Breakfast was fresh with a great selection. Our room was clean and well stocked.
Stayed 1 night in Oct 2025

10/10 Excellent

Neal

Stayed 2 nights in Oct 2025

10/10 Excellent

James

Business traveler
Liked: Cleanliness, staff & service, amenities
Room was spotless. Staff lovely, breakfast good. Whats not to like.
Stayed 3 nights in Oct 2025

10/10 Excellent

Katy

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely staff, quirky building, excellent breakfast
Stayed 2 nights in Oct 2025

10/10 Excellent

Michelle

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Overnight in Salisbury

Lovely stay in the Merchants Room. Hotel well located, walked from here to Salisbury Cathedral. Breakfast was excellent.
Stayed 1 night in Sep 2025

6/10 Okay

PAUL

Traveled with group
Liked: Cleanliness, staff & service
Staff good room was clean but the beds were uncomfortable- the layout needs review not enough space to get into the bathroom because the beds are so close also the glass on top of the bedside table is dangerous I scraped my leg on it sitting on the bed - also the directions to the rooms is very poor we struggled
Stayed 1 night in Oct 2025