Gem Fitzrovia Hotel

4.0 star property
Family-friendly hotel with a 24-hour front desk and a coffee shop
VIP Access

Choose dates to view prices

Photo gallery for Gem Fitzrovia Hotel

Front of property - evening/night
Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Bar (on property)
Exterior
Bar (on property)

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Bar
  • Room service
  • 24/7 front desk

Explore the area

View in a map
20-28 Bolsover Street, London, England, W1W 5NB
  • Place, The British Museum
    ‪15 min walk‬
  • Place, Piccadilly Circus
    ‪19 min walk‬
  • Place, Hyde Park
    ‪19 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪36 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for Rewards members

Room options

Executive Room

  • Sleeps 2

Superior Double Room

8.6 out of 10
Excellent
(49 reviews)
  • 161 sq ft
  • Sleeps 3
  • 1 Double Bed

Superior Twin Room

9.0 out of 10
Wonderful
(16 reviews)
  • 161 sq ft
  • Sleeps 3
  • 2 Twin Beds

Executive Double Room

9.0 out of 10
Wonderful
(6 reviews)
  • 194 sq ft
  • Sleeps 3
  • 1 Double Bed

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 194 sq ft
  • Sleeps 3
  • 2 Twin Beds

Triple Room

8.0 out of 10
Very good
(5 reviews)
  • 215 sq ft
  • Sleeps 3
  • 2 Twin Beds and 1 Twin Sofa Bed OR 1 Double Bed and 1 Twin Sofa Bed

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 161 sq ft
  • Sleeps 1
  • 1 Twin Bed

Superior Single Room

  • Sleeps 1

Superior Twin Room

  • Sleeps 2

Superior Double Room

  • Sleeps 2

Executive Twin Room

  • Sleeps 2

Triple Room

  • Sleeps 3

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About the neighborhood

London

Located in London City Centre within a short walk of Oxford Circus, Gem Fitzrovia Hotel is within a mile (2 km) of other popular sights such as Piccadilly Circus. This 86-room, 4-star hotel has conveniences like a restaurant, 24-hour room service, and free in-room WiFi.

What's nearby

  • The British Museum - 15 min walk - 0.8 miles
  • Piccadilly Circus - 19 min walk - 1.0 mile
  • Hyde Park - 19 min walk - 1.0 mile
  • Buckingham Palace - 6 min drive - 1.9 miles
  • Big Ben - 6 min drive - 2.0 miles

Getting around

  • Great Portland Street Underground Station - 3 min walk
  • London Euston Station - 15 min walk
  • Heathrow Airport (LHR) - 51 min drive

Restaurants

  • ‪The Junction Bar & Restaurant - ‬1 min walk
  • ‪Pret a Manger - ‬2 min walk
  • ‪Caravan Fitzrovia - ‬2 min walk
  • ‪Starbucks - ‬2 min walk
  • ‪The Albany - ‬3 min walk

About this property

Gem Fitzrovia Hotel

Family-friendly hotel with a 24-hour front desk and a coffee shop
Guests of Gem Fitzrovia Hotel enjoy access to free WiFi in public areas, conference space, and a business center. The 24-hour front desk has multilingual staff ready to assist with concierge services, securing valuables, and luggage storage. Other amenities at this family-friendly hotel include express check-out, free newspapers, and laundry facilities.
Flat-screen TVs come with cable channels, and guests can stay connected with free WiFi and wired Internet. Bathrooms have hair dryers and designer toiletries. Coffee makers, free newspapers, and safes are also standard.

Similar properties

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business center

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

  • Service animals exempt from fees

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for English breakfast: approximately GBP 24.50 for adults and GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
This property accepts credit cards, debit cards, and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
  • Check-in: 3:00 PM—-midnight
  • Check-out: 11 AM
  • Minimum check-in age: 18
The front desk is open 24 hours a day, and checking out is easy with express services.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • No parking is available onsite.
  • Charges or special cancellation policies for group reservations may apply (more than 8 rooms for the same property/stay dates).
  • This property accepts credit cards, debit cards, and cash.
  • The credit card used at check-in for incidentals must be in the name of the primary guest who made the reservation.
  • Onsite safety features include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit.
  • Cashless payment methods are available for all transactions and guests can access their rooms with a mobile device.

Additional information about polices, regulations, and more:

  • Connecting or adjoining rooms can be requested, but all rooms are subject to availability. Contact the property using the phone number on your booking confirmation.

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Frequently asked questions

Are free cancellation options available at Gem Fitzrovia Hotel?

Gem Fitzrovia Hotel offers free cancellation on select room rates. If you'd like to learn more, look at the cancellation policy on our site.

How much does it cost to stay at Gem Fitzrovia Hotel?

As of Oct 18, 2025, prices found for a 1-night stay for 2 adults at Gem Fitzrovia Hotel on Oct 19, 2025 start from $156.01, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What's there to see near Gem Fitzrovia Hotel?

This hotel is situated in London City Centre within a 10-minute walk of Regent's Park, Tottenham Court Road, and Oxford Circus. You'll also find Oxford Street and Russell Square less than a mile away.

Is there parking available at Gem Fitzrovia Hotel?

No, this hotel doesn't offer parking.

Does Gem Fitzrovia Hotel feature a casino at the property?

No, Gem Fitzrovia Hotel doesn't have a casino.

Is there an indoor pool at Gem Fitzrovia Hotel?

No, there is no indoor pool at this hotel.

What will couples enjoy most about a stay at Gem Fitzrovia Hotel?

There are many amenities for couples at this hotel, including Champagne service as well as a bar and a restaurant.

Are there hot tubs at Gem Fitzrovia Hotel?

No, this hotel doesn't have a spa tub.

Does Gem Fitzrovia Hotel have a restaurant with a breakfast menu?

Yes, Gem Fitzrovia Hotel serves an English breakfast for a surcharge each morning at XX-XXVIII Restaurant.

Does Gem Fitzrovia Hotel allow pets to stay for free?

No, pets aren't allowed at Gem Fitzrovia Hotel though service animals are welcome.

Are there connecting rooms at Gem Fitzrovia Hotel?

Yes, you can book connecting guestrooms at this hotel for your group or family vacation.

What is the closest airport to Gem Fitzrovia Hotel?

The closest major airport to Gem Fitzrovia Hotel is London City Airport (LCY), which is 11.3 mi away (52 minutes by car). Another top airport is Heathrow Airport (LHR), which is located 18 mi away (51-minute drive).

Can I book a room with a balcony at Gem Fitzrovia Hotel?

No, there aren't any guestrooms with balconies at Gem Fitzrovia Hotel.

Gem Fitzrovia Hotel Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 523 out of 1007 reviews
Rating 8 - Good. 330 out of 1007 reviews
Rating 6 - Okay. 90 out of 1007 reviews
Rating 4 - Poor. 44 out of 1007 reviews
Rating 2 - Terrible. 20 out of 1007 reviews

9.2/10

Cleanliness

8.8/10

Staff & service

8.4/10

Amenities

8.6/10

Property conditions & facilities

8.4/10

Eco-friendliness

Reviews

8/10 Good

Elana

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Jul 2025

10/10 Excellent

Matthew

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Jul 2025

10/10 Excellent

Sara

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I've visited the GEM Fitzrovia Hotel twice now and enjoyed my stays both times. The rooms are very comfortable and the bathrooms are very nice. The staff are always very nice, and the morning breakfast is nicely laid out and very appreciated when away from home. The location is very favorable, walkable to many sites, and provides easy connection to numerous bus or Underground lines.
Stayed 3 nights in Jul 2025

8/10 Good

Robin M

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jul 2025

10/10 Excellent

Marco

Business traveler, Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed 5 nights in Jul 2025

10/10 Excellent

Takashi, East Garrison

Traveled with family
Liked: Amenities, property conditions & facilities
Nice and quite
Stayed 5 nights in Jul 2025

10/10 Excellent

Brad

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great stay

Great Location, Great Room, quite, nice bed, nice shower. I stayed for 13 nights. The staff was Very friendly, helpful when I had questions about the area or needed anything
Stayed 12 nights in Jul 2025

4/10 Poor

Anthony

Traveled with partner
Liked: Cleanliness
Disliked: Staff & service, amenities, property conditions & facilities
The hotel’s area was not too bad. The hotel felt like a hostel and didn’t give its online impression. The worst was when my partner was coming into the hotel, the bartender says to him, “what do you want” in a very tone. The interaction was not pleasant. Thankfully we only stayed one night and moved on to much nicer hotel. I would never think to stay there again.
Stayed 1 night in Jun 2025

8/10 Good

Peter

Stayed 3 nights in Jul 2025

8/10 Good

Eduardo

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities
A good place to enjoy my stay in London.
Stayed 3 nights in Jul 2025

10/10 Excellent

Lynsey

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jun 2025

10/10 Excellent

Michael

Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Very friendly staff. Quiet location. Nice amenities. Ordered room service after a long travel day and was delicious.
Stayed 3 nights in Jun 2025

8/10 Good

Shane, Victoria

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient location for our travel plans. Room 216: Large bathroom with double sink and heated mirrors. Small floor plan in main area.
Stayed 3 nights in Jun 2025

6/10 Okay

Shane, Victoria

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Rm 004: Furniture in poor condition. Worn and drawers damaged. Antiquated safe inoperable. Bathroom extremely small; a large bodied person would struggle to fit in and close door.
Stayed 1 night in Jul 2025

8/10 Good

Verified traveler

Traveled with group, Traveled with family
Liked: Cleanliness, staff & service
Overall we had a great stay at the Gem Fitzrovia, though there were a few things I didn’t love. We arrived after landing, about two hours early, and were hoping to leave our bags via the bag storage service. However, upon arrival we were told they have no space and that we would have to wait in the lobby until our room became available. That was kind of a bummer since we had lunch reservations and plans. The reception was nice enough to offer us drinks while we waited though, which was nice. We waited in the lobby for about two hours and uber eats lunch until they were able to check us in a little early. So that was a plus. We got the triple room, and while it was nicer it was a bit on the small side. Which was surprising considering the minimal amenities.
Stayed 5 nights in Jun 2025

8/10 Good

Mike

Stayed 1 night in Jun 2025

8/10 Good

Lisa

Traveled with family
Liked: Cleanliness, staff & service
Excellent service, great breakfast but room was incredibly small!
Stayed 3 nights in Jun 2025

8/10 Good

Adam

Business traveler
Liked: Cleanliness, amenities, property conditions & facilities
A very nice hotel in a great part of the city with easy, walkable access into the busier parts. One downside (for me anyway) - the beds were very firm!!
Stayed 1 night in Jun 2025

8/10 Good

Diana

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient to the underground, coffee and pubs close, quiet
Stayed 4 nights in Jun 2025

10/10 Excellent

Adam

Stayed 1 night in Jun 2025

8/10 Good

John

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location. Really handy for getting to sightseeing areas, Wembley and train stations.
Stayed 2 nights in Jun 2025

6/10 Okay

Murray

Liked: Cleanliness
Stayed 1 night in Jun 2025

10/10 Excellent

Nicholas

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful area, friendly and accommodating staff, very good restaurant
Stayed 2 nights in Apr 2025

8/10 Good

Bonnie

Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service
The hotel was nice and my room was a good size and very clean. The woman on the front desk when I checked in was so disinterested, barely even looked up at me. I didn’t like that when I came back after the theatre I had to buzz the intercom to get back in. There was no mini fridge in the room which was disappointing but the bed was comfy and I got a good nights sleep
Stayed 1 night in Jun 2025

10/10 Excellent

Stuart

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very clean and tidy. Quiet.
Stayed 3 nights in Jun 2025