Gem Fitzrovia Hotel

4.0 star property
Family-friendly hotel with a restaurant, 10-minute walk to Oxford Circus
VIP Access

Choose dates to view prices

Photo gallery for Gem Fitzrovia Hotel

Front of property - evening/night
Lobby
Exterior
Reception
Executive Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning
  • Business services
  • Bar

Explore the area

View in a map
20-28 Bolsover Street, London, England, W1W 5NB
  • Place, Portland Place
    ‪1 min walk‬
  • Place, Oxford Circus
    ‪11 min walk‬
  • Place, The British Museum
    ‪15 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪63 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for Rewards members

Room options

Executive Room

  • Sleeps 2

Superior Double Room

8.6 out of 10
Excellent
(50 reviews)
  • 161 sq ft
  • Sleeps 3
  • 1 Double Bed

Superior Twin Room

9.0 out of 10
Wonderful
(17 reviews)
  • 161 sq ft
  • Sleeps 3
  • 2 Twin Beds

Executive Double Room

9.0 out of 10
Wonderful
(6 reviews)
  • 194 sq ft
  • Sleeps 3
  • 1 Double Bed

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 194 sq ft
  • Sleeps 3
  • 2 Twin Beds

Triple Room

8.0 out of 10
Very good
(5 reviews)
  • 215 sq ft
  • Sleeps 3
  • 2 Twin Beds and 1 Twin Sofa Bed OR 1 Double Bed and 1 Twin Sofa Bed

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 161 sq ft
  • Sleeps 1
  • 1 Twin Bed

Superior Single Room

  • Sleeps 1

Superior Twin Room

  • Sleeps 2

Superior Double Room

  • Sleeps 2

Executive Twin Room

  • Sleeps 2

Triple Room

  • Sleeps 3

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About the neighborhood

London

Located in London City Centre within a short walk of Oxford Circus, Gem Fitzrovia Hotel is within a mile (2 km) of other popular sights such as Piccadilly Circus. This 86-room, 4-star hotel has conveniences like a restaurant, 24-hour room service, and free in-room WiFi.

What's nearby

  • Portland Place - 1 min walk - 0.1 miles
  • Regent's Park - 6 min walk - 0.4 miles
  • Oxford Circus - 11 min walk - 0.6 miles
  • The British Museum - 15 min walk - 0.8 miles
  • Hyde Park - 19 min walk - 1.0 mile

Getting around

  • Great Portland Street Underground Station - 3 min walk
  • London Euston Station - 15 min walk
  • Heathrow Airport (LHR) - 51 min drive

Restaurants

  • ‪The Greene Man - ‬3 min walk
  • ‪Pret a Manger - ‬2 min walk
  • ‪Caravan Fitzrovia - ‬2 min walk
  • ‪The Albany - ‬3 min walk
  • ‪The Ship - ‬3 min walk

About this property

Gem Fitzrovia Hotel

Family-friendly hotel with a restaurant, 10-minute walk to Oxford Circus
Guests of Gem Fitzrovia Hotel enjoy access to free WiFi in public areas, conference space, and a business center. The 24-hour front desk has multilingual staff ready to assist with luggage storage, dry cleaning/laundry, and concierge services. Other amenities at this family-friendly hotel include express check-out, free newspapers, and laundry facilities.
Flat-screen TVs come with cable channels, and guests can stay connected with free WiFi and wired Internet. Bathrooms have hair dryers and designer toiletries. Coffee makers, free newspapers, and safes are also standard.

Similar properties

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business center

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

  • Service animals exempt from fees

Property payment types

Important information

Optional extras

These fees and deposits will be charged at check-in, check-out, or the time of service.

  • Fee for English breakfast: approximately GBP 24.50 for adults and GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This list may not be comprehensive. Fees and deposits might not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
This property accepts credit cards, debit cards, and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
  • Check-in: 3:00 PM—-midnight
  • Check-out: 11 AM
  • Minimum check-in age: 18
The front desk is open 24 hours a day, and checking out is easy with express services.

We should mention

Details about charges, deposits, or other important information:

  • This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
  • Charges for extra guests may apply and vary depending on the property's policy.
  • A cash deposit, credit card, or debit card for incidental charges, as well as a government-issued photo ID, may be required at check-in.
  • Special requests are subject to availability at the time of check-in and can't be guaranteed. Certain requests may come with additional charges.
  • No parking is available onsite.
  • Charges or special cancellation policies for group reservations may apply (more than 8 rooms for the same property/stay dates).
  • This property accepts credit cards, debit cards, and cash.
  • The credit card used at check-in for incidentals must be in the name of the primary guest who made the reservation.
  • Onsite safety features include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit.
  • Cashless payment methods are available for all transactions and guests can access their rooms with a mobile device.

Additional information about polices, regulations, and more:

  • Connecting or adjoining rooms can be requested, but all rooms are subject to availability. Contact the property using the phone number on your booking confirmation.

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Frequently asked questions

Are free cancellation options available at Gem Fitzrovia Hotel?

Gem Fitzrovia Hotel offers free cancellation on select room rates. If you'd like to learn more, look at the cancellation policy on our site.

What's there to see near Gem Fitzrovia Hotel?

This hotel is situated in London City Centre within a short 14-minute walk of Oxford Street and also 7 minutes on foot from Regent's Park. You'll also find Bond Street and Madame Tussauds Wax Museum less than a mile away.

Will I be able to park at Gem Fitzrovia Hotel?

No, there isn't parking at this hotel.

Does Gem Fitzrovia Hotel feature a casino at the property?

No, Gem Fitzrovia Hotel doesn't have a casino.

Is there an indoor pool at Gem Fitzrovia Hotel?

No, there is no indoor pool at this hotel.

What will couples enjoy most about a stay at Gem Fitzrovia Hotel?

There are many amenities for couples at this hotel, including Champagne service as well as a bar and a restaurant.

Does Gem Fitzrovia Hotel have a hot tub?

No, this hotel doesn't have a spa tub.

Does Gem Fitzrovia Hotel have a restaurant with a breakfast menu?

Yes, Gem Fitzrovia Hotel serves an English breakfast for a surcharge each morning at XX-XXVIII Restaurant.

Does Gem Fitzrovia Hotel allow pets to stay for free?

No, pets aren't allowed at Gem Fitzrovia Hotel though service animals are welcome.

Does Gem Fitzrovia Hotel have connecting rooms?

Yes, you can book connecting guestrooms at this hotel for your group or family vacation.

What is the closest airport to Gem Fitzrovia Hotel?

The closest major airport to Gem Fitzrovia Hotel is London City Airport (LCY), which is 11.3 mi away (52 minutes by car). Another top airport is Heathrow Airport (LHR), which is located 18 mi away (51-minute drive).

Are there rooms with balconies that I can book at Gem Fitzrovia Hotel?

No, there aren't any guestrooms with balconies at Gem Fitzrovia Hotel.

Gem Fitzrovia Hotel Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 541 out of 1010 reviews
Rating 8 - Good. 314 out of 1010 reviews
Rating 6 - Okay. 87 out of 1010 reviews
Rating 4 - Poor. 48 out of 1010 reviews
Rating 2 - Terrible. 20 out of 1010 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.8/10

Property conditions & facilities

Reviews

10/10 Excellent

Christina

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The breakfast was buffet, but fancy with full service coffee or tea, white linens, & beautiful dining room. All the food was fresh & delicious. The room was very beautiful, clean, & functional. The front desk & bar service was so friendly & amazing. Highly recommend this hotel for your stay.
Stayed 4 nights in Oct 2025

8/10 Good

Kirsten

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 6 nights in Oct 2025

10/10 Excellent

Philip

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2025

10/10 Excellent

francis

Stayed 4 nights in Oct 2025

10/10 Excellent

Elizabeth

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We loved the quaint and boutique feel of the Gem Fitzrovia.
Stayed 3 nights in Oct 2025

10/10 Excellent

Lilah

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I really enjoyed my stay and would book it again. Very nice!
Stayed 3 nights in Oct 2025

10/10 Excellent

Mohamed

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 5 nights in Oct 2025

10/10 Excellent

helle

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Amazing staff, extremely helpful both at a early check in, and when discovering that the madras in the room was too soft staff kindly found a room with a firmer madras. Much appreciated
Stayed 4 nights in Oct 2025

10/10 Excellent

Theodore

Stayed 2 nights in Sep 2025

10/10 Excellent

Scott

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Sep 2025

10/10 Excellent

Peter

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
A very convenient place to stay close to restaurants and a short walk to the Tube. The breakfast was excellent and the staff extremely pleasant. The hotel felt welcoming, with its wood-paneled walls. We'd definitely stay here again.
Stayed 2 nights in Aug 2025

10/10 Excellent

Jordan

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Sep 2025

8/10 Good

Emma

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Sep 2025

10/10 Excellent

John

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 7 nights in Sep 2025

10/10 Excellent

Kimberly

Liked: Cleanliness, staff & service, property conditions & facilities
The Gem Fitzrovia Hotel is in a great location near the tube but also walkable to Soho and great neighborhoods. The staff is so nice and room was comfortable. Thank you!
Stayed 1 night in Sep 2025

8/10 Good

John

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location, lovely breakfast and amazing shower in the room
Stayed 3 nights in Sep 2025

2/10 Terrible

Ryan, Green Bay

Stayed 7 nights in Sep 2025

10/10 Excellent

Mary

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely hotel with wonderful, supportive staff
Stayed 1 night in Sep 2025

10/10 Excellent

Mary

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was lovely. Lovely staff
Pictures of the lovely lobby/bar
Stayed 3 nights in Sep 2025

8/10 Good

claire

Stayed 2 nights in Sep 2025

10/10 Excellent

Peter

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were very polite and helpful, and the area is situated in an area where you can quickly get to anywhere.
Stayed 1 night in Sep 2025

10/10 Excellent

Neil

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean, comfortable hotel with lots of cafes and restaurants near by; good for walks in the evening. Excellent breakfast with very good service. Clean, spacious room.
Stayed 6 nights in Sep 2025

10/10 Excellent

Nicholas

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Excellent hotel.

Love the place but my wife and daughter found the wooden fixtures and fittings set off their asthma. Not the places fault though hence the sensible review
Stayed 1 night in Sep 2025

10/10 Excellent

Philip

Stayed 3 nights in Sep 2025

10/10 Excellent

Anand

Stayed 2 nights in Aug 2025