Beautiful Hotel, But Consistently Inconsistent
We’ve stayed at 106 Jefferson multiple times, hoping each visit would mark a shift toward more polished service — unfortunately, “inconsistency” continues to define the experience.
The property itself is visually appealing — modern, fresh, with a boutique charm that initially feels promising. However, great design alone doesn’t make a hotel memorable. What’s missing is cohesive management and a truly elevated hospitality standard. Each stay has delivered something different, and not in a good way — the welcome, the service quality, even basic operations feel unpredictable.
It’s clear this hotel was envisioned as a hip, contemporary addition to Huntsville, but remains tethered to a deeply local (and at times, culturally tone-deaf) approach that doesn’t resonate with more worldly travelers. Southern hospitality has its charm, but hospitality at this level should be universal — warm, attentive, and above all, consistent.
Sadly, we’ve decided not to return. The potential is there — the execution isn’t.