{"id":1637,"date":"2021-04-06T09:24:06","date_gmt":"2021-04-06T14:24:06","guid":{"rendered":"https:\/\/www.orbitz.com\/press\/?p=1637"},"modified":"2021-04-09T09:30:03","modified_gmt":"2021-04-09T14:30:03","slug":"orbitz-debuts-new-national-ad-campaign-travel-as-you-are","status":"publish","type":"post","link":"https:\/\/www.orbitz.com\/press\/orbitz-debuts-new-national-ad-campaign-travel-as-you-are\/","title":{"rendered":"Orbitz Debuts New National Ad Campaign “Travel As You Are”"},"content":{"rendered":"
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CHICAGO<\/span>,\u00a0April 6, 2021<\/span>\u00a0—\u00a0Twenty years after launching the first LGBTQ print ad encouraging travelers to “see the world on your terms,” travel site Orbitz is debuting a\u00a0new national ad campaign and\u00a0call to action for LGBTQIA+ travelers\u00a0as the travel industry readies for a comeback.<\/p>\n<\/div>\n<\/div>\n

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The campaign,\u00a0titled\u00a0“Travel\u00a0As\u00a0You Are,”\u00a0<\/b>invites all people to travel on their own terms, not the ones society created for them. A\u00a0short\u00a0brand\u00a0film\u00a0and\u00a0new\u00a0manifesto\u00a0premieres\u00a0on Orbitz’s LGBTQIA+\u00a0travel microsite www.Orbitz.com\/pride<\/a> today with creative appearing online and on streaming video platforms this month.\u00a0According to Orbitz\u00a0Brand\u00a0Director Carey Malloy, the\u00a0campaign\u00a0reaffirms Orbitz’s long-standing commitment to inclusive travel, dating back to the early 2000s when the brand launched a\u00a0series of advertising firsts in support of LGBTQ travelers.\u00a0<\/a><\/p>\n<\/div>\n

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“2020 was a year of unexpected and foundational change in the travel industry,” says Malloy. “COVID-19 gave us the opportunity to pause and rethink our business strategy, and we concluded that we didn’t actually want to be travel generalists. We wanted to refocus on our foundational values and the work that the brand started 20 years ago to advocate for LGBTQIA travel, equality and inclusion, but with a new call to action for the times we’re living in.”<\/p>\n