{"id":5860,"date":"2010-05-14T05:00:24","date_gmt":"2010-05-14T10:00:24","guid":{"rendered":"http:\/\/www.orbitz.com\/blog\/?p=5860"},"modified":"2016-12-16T15:45:11","modified_gmt":"2016-12-16T21:45:11","slug":"midwest-airlines-will-disappear-into-the-frontier-brand","status":"publish","type":"post","link":"https:\/\/www.orbitz.com\/blog\/2010\/05\/midwest-airlines-will-disappear-into-the-frontier-brand\/","title":{"rendered":"Midwest Airlines will disappear into the Frontier brand"},"content":{"rendered":"

By Joe Brancatelli<\/em><\/p>\n

\"AirplaneStock1\"Remember when a previously little-known regional carrier called Republic<\/strong> last year snapped up two bankrupt companies, Denver-based Frontier Airlines<\/strong><\/a> and Milwaukee-based Midwest Airlines<\/strong>? And remember savvy observers suggesting that it would be insane for a holding company to operate a two-class airline like Midwest alongside an all-coach carrier like Frontier? The inevitable will now happen: Republic has announced that the Midwest name will be dropped and all service will be flown under the Frontier brand.<\/p>\n

The process will take up to 18 months and apparently retain just one of Midwest’s in-flight service standards: the chocolate-chip cookies.\u00a0 Midwest in May will add flights to Columbus<\/a> and New Orleans<\/a> from its small Kansas City<\/a> hub. And Frontier is adding flights from Denver<\/a> to seven cities: Branson<\/strong>, Missouri<\/strong>; Grand Rapids, Michigan<\/strong>; Green Bay<\/strong> and Madison<\/strong>, Wisconsin<\/strong>; Long Beach<\/strong> and Santa Barbara<\/strong>, California<\/strong>; and Newport News<\/strong>, Virginia<\/strong>. Thenew service will be phased in by June.<\/p>\n

The added cities have one thing in common: None have flights from Denver by Southwest Airlines<\/strong>, which is shaping up as a major competitor to Frontier in the Mile High market.<\/p>\n

Related Resources<\/strong><\/p>\n